Still struggling to get backlinks from high authority sites to skyrocket search engine rankings of your business website?
Getting “dofollow” backlinks from variety of High PR sites such as blogs, forums, and articles directories is the way to become an awesome back-linker for sure. Check out our articles on How to be an Awesome Backlinker to learn what strategies are necessary for an effective SEO campaign.
Once you realize all the necessary steps for backlink generation, it’s time you focus on getting “link juice” from variety of sources (as I mentioned above). But most people make the mistake of getting the backlinks from any sources.
As a result, they get backlinks that usually do nothing for SEO in terms of rankings. They usually target blogs that only allow “nofollow” backlinks from the site. But “nofollow” links aren’t useful for getting better search engine rankings, though.
You need to get backlinks from High PR (well-established and high authority) sites that we’ll list here in this article and also get plenty of “dofollow” backlinks to your site, which will eventually help rank your website higher in search engines.
Isn’t that what you’re looking for? Well, if you are, then do NOT waste time commenting and leaving links just for the sake of it.
Instead, be smart and use the following High PR websites to generate “dofollow” links, starting today! 100 Compiled High PR Sites for Your Back Links
Related article: Pros and Cons of Having an In-house SEO Department
100 Compiled High PR Sites for Your Back Links – Final Thoughts
As you saw, this list of blogs and websites are “dofollow”. In addition to getting more visibility in the search engines, “dofollow links” helps your site perform better in search engine rankings because of the “link juice” it gets from other highly reputed sites/blog (as we’ve compiled in the list above).
As a result, Google and other major search engines will rank your website better for the same keywords over other sites/blog so that you’ll enjoy more traffic than your competitors. Awesome, isn’t it?
Tips: While you’re leaving comments behind to generate a FREE “dofollow” backlink to your website, try to leave your comments on blog posts that have the least amount of “comments” on it.
Also remember that these high PR website do NOT allow useless comments liks, “Awesome Post, thanks for sharing!” or “Wow, I really liked it” etc as they think its been dropped by “automated” software just to influence your rankings. They will see this as “spam” and will place your website in their black-list.
Make sure to read the whole blog and leave a “thoughtful” comment.
Over to you! Would you like to share some HIGH PR websites/blogs in the comment below? Please, go on!
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So you need to get organized for your backlink campaign, within few days?
During backlink campaigns, you’ll be leaving behind plenty of backlinks on various websites including blogs, sites, forums, article directories, etc. Do not forget that you’ll be changing the “landing” pages and using different anchor texts, not to mention that you’ll be using social sites too.
Once you’ve a list of top 100 “dofollow” websites for backlink generation, the next crucial step you can take is to get prepared – i.e. stay organized. But what steps could you take to organize your backlinks?
If you want to keep track of all the information about your backlinks – where you’re linking to, what types of links are you using, how many links you’re building, and what keywords are used as an anchor text, etc – then you’ll have follow 5 simple steps to stay organized and get the most out of your backlinking campaign.
Related article: How to become an awesome back-linker
Each of backlinks you’ll generate has the full potential to promote your website, and thus, it needs a special care.
5 Steps to Take to Organize Your Backlinks
1. Use Excel to Store Your Link Profile
Use program such as Excel or Notepad to sort them out. This NOT only saves you time while searching for them later during changing your links, but also turns your link requests into a powerful link building strategies.
You want include few information in your Excel sheet such as:
Destination URL (blog/sites you’re leaving your comments, links, etc)
Keywords used in the URL
Landing page those backlinks points back to your sites
Site type – the type of the site you’re linking to (blogs, forums, article directories, high PR sites, etc)
Remarks – a space to include important points to help you know what you actually did in the particular link building strategy
Webmaster contacts
SEO-factors like PR, domain age, and no. of backlinks, etc
Related article: Top 10 Contributing Google Ranking Factors
2. Check your backlinks for any issues that could affect their SEO value
Check to see if your backlinks are properly placed into the linking site. Also make sure that all your anchor text have the “desired” keywords in it. In addition, make sure the linking pages allow JavaScript, “dofollow” attributes (Click here to find the list of 100 dofollow websites for backlink generation), frames, and redirects, etc.
Once you have all these information in your Excel file sheet, you’ll be in a better position to make wise decisions on creating a winning backlinking link building campaign for sure.
3. Contact Website managers to fix any issues
When you need to change few things like anchor text or the landing page of your backlinks, make sure to contact the webmaster of the linking website. Open the Excel sheet you created earlier, and jot down the email and name of the person who looks after the website. Send a message notifying your intention.
Related article: Blog Your Way to the Top
4. Keep adding new list of HIGH PR (authority) sites
No matter which niche you’re in, always keep searching for High PR website/blog(s) to add into your backlink list. Use Firefox Mozilla browser to check the SEO value of the site you’ll be linking to – i.e. the Google PR, no. of inbound links, domain age, niche relevance, etc – to ensure that you’ll target the most relevant and authoritative sites to generate backlinks from.
5. Keep track by generating report of your link profile
Over time, your link profile will grow as you use new and effective methods into your backlink building strategies. In addition to new strategies, you’ll also be adding new list of High PR sites to get the most out of your SEO link building strategies too.
So, generating a clear monthly report helps you analyze how effective your link building strategies was. If you’re not monitoring your backlinking strategies, you’re not progressing.
Related article: How to be an Awesome Backlinker
Over to you!
What steps do you take to organize your backlinks? Please comment below.
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In order to build a strong online brand, you need to gain trust of search engines, including Google, Yahoo, and Bing. Search engines usually display high quality sites over other. As you already know there are more than 100 ranking factors that will determine where your site will be placed in the search results.
Google will definitely not rank your sites if your site only relies on the search results though. You’ll have to go beyond that to, spreading your content all over the Internet (we’ll discuss below in the main article below) to get traffic from variety of sources.
The best part of these traffic sources is that they’re absolutely free, safe, and fast. You just have to post high quality content on them, and place a link pointing back to your website (backlink), and get approved.
This way, your website will come across as transparent, ethical, and trustworthy in major search engines eyes, and hence they’ll reward you to higher rankings for keywords relevant to your website.
With that said, let’s look at 8 simple ways you can become an awesome backlinker:
1. Manual linking from High PR Websites/Directories –
Backlinks through HIGH page rank (PR), or well-established, websites can help your website (pages) gain a flood of organic (free) traffic and also increase the PR of your own site during the process.
Generating backlinks from HIGH PR websites (PR5 to PR6) usually takes time and effort on your part, but it’s worth every investment. Simply post helpful and informative content and insert a keyword in a topic and the URL of the page you want to link back to, and you’re done.
HIGH PR websites such as these (below) are considered as authoritative by major search engines such as Google, Yahoo, and Bing.
DMOZ
Jasmine Directory
Yahoo, etc
2. Press Releases –
Although press release (PR) and news announcements aren’t the best way to build backlinks for your website, nonetheless, if done correctly, it can generate very good results.
There are plenty of press release sites that publish your PR for free or at substantial amount. Write a “newsworthy” press release about a recent company activity and post them on the list below and watch the number of visitors soar.
In addition to increase in web traffic, a backlink from a reputed PR site will also help in your SEO campaigns.
Bignews.com
Transworldnews.com
Freepressrelease.com.au
Webnewswire.com
3. Include URLs in Your Forum Signatures –
Unlike blogs, popular forums in your niche allows a “dofollow” (follow) link in the signature box. “Dofollow” links have higher value in terms of ranking, while “nofollow” link doesn’t have any SEO value.
Make sure you register in at least 3 different popular forums in your niche and start posting or replying regularly. After you’ve reached 30 posts, most forums will let you insert your URL in the signature box.
4. Guest Blogging –
Google are doing everything possible to avoid “spammy” web results and offer more “quality” websites for their users and you are looking to generate high quality backlinks to your website.
That’s when guest blogging kicks in to help what Google needs and generate High PR backlinks for your website.
You can use Google/Twitter search facility to find awesome guest blogging opportunities.
Use your “niche keyword” along with supporting keywords such as “guest bloggers,” “guest blogging,” “write for us,” and “guest post by,” to find HIGH page rank (PR) blogs to share your content with.
5. Social Media –
Social media sites such as Facebook, Twitter, LinkedIn, and now Google+ have become “the place to get” high quality natural backlinks to your site because major search engines such as Google and Bing made it clear that they usually keep track of links shared on Facebook and Twitter. Awesome!
Just take these actions to create quality backlinks to you website:
Build a free social profile account on Facebook, Twitter, LinkedIn, and Google+ as there are plenty of people browsing these sites on a daily basis
Use free WP Plugin such as “NRelate’s Social Network Auto Poster (SNAP)” to tie your website to Facebook, Google+, and Twitter account so whenever you post a new article/blog on your website, the tool will automatically post a brief message on your social accounts.
Having a strong social media presence will benefit your site in terms of rankings and traffic.
6. Interview someone popular –
Interviewing someone who has a high “profile” in your niche will usually get a lot of attention for your blog/site. If you’re lucky, and actually did interview a famous person in your niche, be prepared to get massive amount of trackback links that wants to link to your post.
7. Create a resource section –
Do you have a free ebook that people are looking for and share it on the “Freebie” section on your website? Make sure you include important links on these free ebook so that your readers could click on it and visit back to your site?
Or create a post that includes a list of “popular” sites that offers great information about a topic and post it on your site. These are something your readers are looking for but do NOT have time to write it themselves.
8. Create great content and generate links –
Post useful, informative, and engaging content that compels people to share, like, and link to. Just look at blog posts on Steve Pavlina and CopyBlogger and you’ll understand the power of high quality content. Over the years, the amount of links you could get from awesome content has abated, but that doesn’t mean it has stopped.
If you’re good at your niche, you’ll know what people are looking for and can create plenty of posts that offer values, insights, and solutions.
Over to you. Tell us what makes you an awesome backlinker. Please comment below.
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Internet has become the ultimate cost-effective and convenient tool to build a strong brand and market your business. Whether you are looking to establish new relationships, or looking for new clients, or seeking new job opportunities, the Internet is the “place to be” if you want to get quick results.
When it comes to branding yourself on the Internet, the first thing you need to do is create a strong foundation on which you can build something.
In this article, we’ll discuss top 5 ways you can brand yourself so that you can be more presentable with your targeted audience and become impressive in their eyes so that they’ll trust and feel comfortable doing business with you.
5 Hot Tips to Brand Yourself Online:
1. Create Your Own Personal Website
As important as it is to insert social media profiles like Facebook, LinkedIn, and Google+ into your personal brand, ensure that you also have a personal website. No, it doesn’t have to be flashy or expensive website. In fact, having 5 to 7 simple pages on WordPress, Blogspot, or Webs.com is sufficient to make your personal brand stronger, and hopefully than your competitors.
Just ensure that you use a powerful and original headers with logo and slogan (tagline) that will help your brand stand out from the crowd.
Once you’re set up your own site, make sure you incorporate social media tools to drive and attract traffic from your social connection and into your site in hope that people get interested in what you’re doing and plan to achieve.
2. Set up Blog
Once you’ve created a website, the next thing you can do is set up a blog on your site or on its own separate domain. Again, you do NOT have to create in-depth blog posts every couple of hours or every day. Just a weekly post that includes simple text and few multimedia (images, audios, and videos) will do.
Use this blog post as a way to drive traffic to your main website where you offer product, services, and offers to those who might be interested in what you have to offer.
3. Get Social
Now that you have your website and blog ready, it’s time to get social. While it’ not necessary to use every new social media that comes on, it’s still worth using popular social media platforms like Facebook, Twitter, Google+ and LinkedIn.
There are free plugins available on WordPress.com to help you with this, even if you do NOT have any programming experience. Set it up once and you’re done. It’s that simple!
Make sure you post positive, interesting, and humorous status on these social media profiles. Remember, the whole world is watching you out there. A negative or outrageous status can either help or ruin your personal brand for a long time.
Before hitting the publish button, make sure you double check everything before sending out your thoughts out into the world.
4. Network, network, and Network
Networking is very beneficial to establish yourself as a strong brand. Not only you’ll get to know each other through networking, but you’ll also help grow your business through the “word of mouth” marketing. Your networks are the best people for your business. They’ll help you stay in the business when nothing seems to be happening.
Anyone could be in your network, though.
They could be your friends, families, co-workers, or a random stranger. If they are aware of what you do and offer, they’ll help refer your business to those people who are seeking it, absolutely free.
So make sure you try to actively engage them with a personal message by picking up a phone and giving a call just to say “how was their day?” and “have their recent purchase helped solved their problems?” So do NOT hesitate to respond back your visitor’s messages, comments, and social media status, regularly.
5. Spread Your Message, Everywhere!
Branding is more psychological than simply a marketing strategy – you’ll have capture people’s mind. The more you do it, the more exposure you’ll give your brand in front your users (social connections, readers, and customers), and longer it will stick to their head.
Use your website, logo, and blog post in many different places as possible.
For example, include your website URLs on your email signatures. Talk about your business on relevant forums and include URLs in the resource box (free marketing). Write guest blog posts on other relevant blogs and include an URL and name as the byline. Buy an ad banners and advertise on Google Adwords via PPC campaign.
So you have managed to grab the attention of your readers through search engine result pages (SERPs), and you’ve made them click through the title and made them visit your site. The visitor on your site is a lead who can be funnel into the sales channel to convert them into a long-term buyer.
This is one of the ultimate purposes of having a business website, especially to increase conversion rate and generate more sales revenue. If this wasn’t one of your purposes, you’ll be certainly out of business sooner than you’d realize.
A new visitor lands on your web page. They visits different sections (pages) of your site, even read few blog posts, and after few minutes on your site, leaves the site, without leaving anything behind for you – i.e. their name, address, or email address, or their phone number.
As a result, you have NO way to reach this visitor whom you could have a turn into a loyal customer, if you knew how to do it.
Listen, every visitors to your site (lead) is a prospective client for you business, and you must be ready to collect their information before they leave you forever.
If you do NOT know how to collect leads on your site, I’ll show you few simple methods to collect your prospective client’s information – i.e. their email address, phone numbers, address, and so on.
5 ways you can collect leads on your website:
1. Use Newsletter Signups (AWeber/MailChimp)
Newsletters Signup forms or boxes are useful tool to effortlessly and quickly grab your lead contact information. They have two fields, name and email address, to grab the information you need to follow up with your prospective customer.
AWeber and MailChimp are the best list building tools available on the Internet today. You can easily setup the “newsletter form” using their pre-set templates and changing few settings, and voila, you have a simple, yet powerful newsletter signup form on your site.
Just keep the signup form simple (only two fields as I’ve stated above) and include a “privacy” note at the bottom, like “We respect your privacy. We won’t spam you. Promise!”
2. Use a Good Web Form
Besides newsletters, you can also grab your lead’s contact information through a web form on a particular page such as “request a quote” page, or “contact us” page, in general.
Unlike newsletter signup forms, contact us/ request a quote forms has few more additional fields such as “subject,” “phone number,” “website URL,” among few, but they must always be optional to make it hassle-free to contact you.
Do not scare your visitors away by including “fax,” “address,” and other unnecessary items. Keep it simple!
3. Offer Freebies on landing pages
Here’s another simple little trick you can use to collect leads on your website – at the end of the page, offer free products (ebooks, audios, seminars, videos, etc) relevant to the content on that page.
For example, if your visitor lands on a “how to generate more traffic” page on your blog post, include a relevant FREE ebook on “30 Killer Ways to Increase More Site Traffic for FREE,” at the end so that they can download it in exchange of their name and email address.
Not only this method gives additional information regarding the topic that’s in the book, but it also gives your readers a reason to leave their contact information (name and emails address) on your site – i.e. exchange something for something else.
Offering freebies on your site is a very powerful method to effortlessly stay in touch with your prospective client!
4. Create Informative and Entertaining Video on YouTube
Create a video about you and your business – using a camcorder or a mobile phone – and upload it on YouTube. If this video goes viral, you may want to put it back to your website too. You’ll surely love this strategy, especially when the “link juice” starts flowing to your site.
Promote your YouTube videos using Facebook PPC ad campaigns. Facebook users like entertaining and informative videos, and if you can deliver this, don’t be surprised to find buyers from free traffic.
5. Include STRONG call to action in your content
There are several simple, yet effective ways to get free leads on your site, including email signatures, forums author box, or simple “call to action” at the end of your articles, pages, or blog posts. Most visitors really do NOT know what to do after reading your content.
Placing a “strong” call to action will definitely compel them to take some action. Remember the golden rule of engagement? You’ll need to offer information as well as strong call to action to keep things balanced. People do NOT always visit your site for tips only. They also want to see what you have to offer them and how they can quickly access it.
We would like to hear from you. Tell us what strategies you use to GENERATE more sales leads on your site? Comment below.
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If you’re a small business, hiring a SEO agency will not be a viable answer to your SEO needs. Having an in-house SEO department will be sufficient.
However, if you’re running a large corporation that needs SEO service, having an in-house SEO department will be somewhat limiting for the growth of your business as your SEO requirements may be greater than what your internal department can handle.
Things can go pretty nasty especially when the in-house SEO department do not have the “right” SEO tools and know-how to solve the pressing issues.
In this case you’ll have to seek the help from a third-party SEO provider/agency.
SEO agency may be costly for small business, but for large corporations, their services might be bliss in terms of costs, time, and productivity. They can get things done rather quickly and smoothly, saving you plenty of time and money, which an in-house SEO department may lack.
So, let’s discuss the pros and cons of having an In-house SEO department and know when to utilize each other’s services depending upon different situation you will face.
Pros and Cons of Having an In-House SEO Department
Pros of having an In-house SEO department:
1. A Fully “Dedicated” and “Focused” SEO Team for Your Business
SEO agencies have several projects at their plate on any given time. Even if they’re working for your SEO projects, they’ll still be working along with other clients. That means your projects may not always be their number 1 priority. As a result, your projects suffer due to lack of commitment.
On the other hand, having an in-house SEO means your SEO staffs will be spending their entire time focusing solely on your projects only. Your SEO requirements will be their priority.
As a result, you’ll likely get higher ROI and within deadlines too!
2. Foster Better Communication/ Higher Productivity between Departments
Having an in-house SEO department is an added bonus for your business. Instead of mixing marketing with SEO, keeping a separate small department in your business (depending upon your company size) will help foster group cohesion and communication among members of different group.
Throughout the day, your SEO staff may be working together with the marketing, or creative, and even web design experts. As a result, any bottlenecks in terms of communication will dissolve, issues will begin to subside, and productivity will increase.
Well, those are the two benefits of having an in-house SEO department at your company. Now let’s see some disadvantages you may face.
Cons of having an In-house SEO department:
1. Costly in Terms of Resources – Time, Money, and Tools
Having an in-house SEO department may mean additional cost for your business, especially if you’re in a budget.
A separate department means purchasing new furniture (desk and chairs), computers, find additional office space, and software and tools, all of could add up to serious money. You’ll also have to offer employee benefits such as allowance, offer vacations, insurance, and other perks that comes with hiring an employee.
On the other hand, you can have all you SEO needs fulfilled by simply hiring a professional SEO agency/consultant and pay for their services, without having to hire anyone!
2. In-House SEO May Not Be For You
If you’re looking to grow your business, SEO is crucial to quickly set yourself as an industry expert, build a strong brand, and increase web traffic to online sales. However, if you’re just starting out your business as a small business, you’ll want to be careful while setting up a different SEO department.
As discussed above, not it can be costly for your business, but SEO department may actually hinder your success too, especially when you do NOT have experienced and well-trained SEO staffs. You’re never sure until you get results.
In addition, hiring SEO staffs doesn’t guarantee that you’ll get higher ranking. You’ll also need an effective copy (content) that needs to be produced on a regular basis. Or there must be a solid link building strategies that needs to be care of.
Other times, you’ll also have to use pay-per-click (PPC) campaigns to grow your business to the next level. All these marketing tasks cannot be handled by the SEO department only.
You’ll have to get a help from a professional SEO consultant who are qualified and result-oriented to offer SEO and Internet Marketing services too.
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Build a STRONG online presence and increase search engine rankings by submitting your website on these top 5 online directories, starting today!
Online directories, unlike search engines where sites are listed according to relevance and search engine rankings, list websites in alphabetical order. This means your potential customers can quickly and easily find you from your name and business category.
In addition to basic information, some online directories (see the list of top directories below) also let you add a description of your business, thereby giving you a leverage to attract MORE potential customers.
If you want to BOOST your website ranking on search engines, you need to submit your blog in these top 5 online directories, from today!
Top 5 Online Directories Your Website Should be In
#1 DMOZ (the Open Directory Project) –
The Open Directory Product (ODP), also widely known as DMOZ, is a non-commercial, multi-lingual, and open web directory that is owned by AOL but run by a group of volunteers editors.
ODP list website based on topics and organizes similar topics into categories, which is again indexed into smaller categories.
As of October 2013, the Alexa ranking of ODP was 840, which means only one thing – most of your buyers are using this free online directory to search and buy products and services you have to offer.
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So what’s the best ways to increase your website traffic?
Well, it’s the pressing issue of every bloggers and site owner to get MORE traffic to their site because it is the only way generate more sales revenues.
But most people worry when they do NOT see any rise in web traffic. There could be several reasons for that – lack of fresh content, backlinking methods, search engine rankings, among other things.
With that said, let me share you 7 simple yet highly effective tips to BOOST your website traffic for FREE. The best thing about these methods is that you do NOT have to be a “techy,” or even be an industry expert.
There are other options, i.e. paid methods like paid per click methods (PPC), to INCREASE website traffic, but it isn’t organic (FREE), and you’ll probably NOT have budget to spend money on this, especially if you’re just starting out.
Instead, use these 7 FREE killer ways to increase your website traffic, starting today.
Does your site contain only few static pages, like the “about us,” “services,” “products,” “testimonials,” and “contact us” pages? But you see, people want to know about your products and services as they probably aren’t ready to buy it yet. They just want to know more about what you do, what you offer, and how they’ll solve their problems.
So, simply putting up a product page with a sales pitch isn’t sufficient. You’ll have to promote it, and the best way to do that is post useful and factual content regarding those product and services to your targeted audience not only on your website, but in several different places like forums, blogs, and guest posts relevant to your niche.
The more presence you have on the Internet, the more search engine will trust your site and then rank your site higher than others.
Start posting helpful and interesting content using your blog posts, regularly.
2. Search Engine Optimization (SEO)
Before posting anything on your site, it’s also vital that you optimize your site as it is content for search engines.
Put it this way – if you can rank on the first page on Google search result page for all the major keywords related to your industry, you will get flood of traffic to your site as most site traffic usually comes from the 1st page on Google, especially from the first, second, and third position.
There are two types of SEO – on-page SEO (site and content optimization) and off-page SEO (backlinking).
If you’re a DIY, you may want to learn the basics of SEO to optimize the content and site on your own, but if you’re pressed for time and effort, then consider hiring a professional SEO consultant to optimize your site.
4. Social Media
Do you know that more than 1 billion users are active on Facebook, and almost 300 million of people using Google+ to connect with others? Twitter has become a popular tool to get real-time feedback from viewers for popular TV media. Yes, social media sites are very powerful tool to BOOST traffic to your site, and it’s never slowing down.
There are hundreds of social media sites, but you do NOT have to create an account with every one of them.
If you have social media accounts on Facebook, Google+, Twitter, LinkedIn, and now Pinterest, that would be sufficient to flood your site with FREE traffic to your site, really fast.
5. Become Active on Blogs and Forums
In addition to social media sites, most people often visit forums and blogs to learn more about your product and services to see if they’re really making a wise decision in investing in what you have to offer. They are looking for reviews from other authority figure to know if you’re the real deal.
So, if you’re active on forums and blogs relevant to your industry, you might already be an authority figure there. When potential customers see positive reviews, comments, mentions of your products (especially when you’re active on it yourself) it becomes very easy for them to trust you.
This trust alone is enough to bring more traffic to your site. Do not forget to include a link back on the signature box when posting a response to a forum thread or blog comments.
6. Create Viral Content
Viral content has a unique property that makes it a powerful tool to increase website traffic to your site. It tends to distribute on its own as readers reading through it can quickly make a deep connection with the content, whether it’s positive or negative.
No wonder why most successful bloggers create viral content, over and over again.
They know how to arouse the emotion of their readers by crafting content that attacks the angle is a different way. That is what makes a content go viral, and it’s a definite way to increase your website traffic.
7. Encourage Guest Posts on Your Site
Another way to dramatically increase the web site traffic is to ask others (bloggers in your niche) to write a guest post on your site. After they’ve written a guest post for you, they’ll likely share that content on their own blog or social media profiles which will in turn help boost traffic to your site.
We would like to hear from you. Tell us some killer ways to increase your website traffic!
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Blogging have undoubtedly become one of the best marketing tools to help grow your small business into a strong brand.
The more you utilize this tool, the better results you’ll start to see for you business in terms of search engine rankings, increase in traffic, and establishing yourself as a “go to place.”
While there are several ways to promote your business – online advertising (paid) for example – blogging nonetheless acts one of the most cost-effective marketing tools that provide the best ROI and for FREE.
No wonder why most small, large, and web-based companies are utilizing blogging as a way to reach to their target audience, generate quick ROI (sales), and build a strong online presence.
Just consider blogging for the next 6 months and you’ll start to see how powerful it can be to act as a marketing tool for your business. So, let’s look at some of the blogging benefits to help grow your business.
Blog Your Way to the Top:
#1 Blogging keeps your static site fresh and alive
In early 1990s, thousands of website popped up overnight on the Internet as an alternate to business card – a better and faster way to build their authority and credence to their business. That’s how the concept of static website emerged.
As time went by, small static websites started to face difficult time optimizing their site because of the limited number of pages to attract and lure their visitors. On the other hand, things went pretty bad for people going the opposite direction – i.e. by posting excessive pages on site.
Adding fresh content on a weekly or even daily basis on topics that are industry specific is very healthy for your website.
#2 Blogs Are Excellent Marketing Tools For Your Business
Just Google for any topic and you’ll come across excellent examples of how powerful a blog can be for maintaining your online reputation and building great relationships with your customers. But the biggest question that most small business faces today is whether to insert the blog section on their existing website or create is as a separate entity?
Most small business owners have different opinions on this!
Some entrepreneurs think attaching a blog to the corporate site gives more control, while others find it spreading their content on wide variety of online directories to get link juice to their website which will in turn help attract more clients.
#3 Attract and Lure Customers to Your Site
Blog is probably the most cost-effective marketing tool available for small business to get their site to the next level. Your blog posts, whether if it’s on-site or off-site, will help drive your targeted visitors to your services, products, contact forms, and other forms of promotions.
In addition, a blog will not only help build your business, but it will also encourage your visitors to come back to your site to check out new content, latest developments, and current trends revolving around your brand.
When you become “the place to go” for those types of information, then you’ll become a reliable source for your customers.
#4 Establish Yourself as an Authority Figure
Another benefit of blogging is that it allows you to position you and your company as a “go to place” on topics relevant to your niche. But having too much content focused around your products and services can be counter-productive too. You need a balance approach!
You want to give relevant information frequently, but also encourage people to convert by asking them to submit their information through newsletter signups, or email you, or simply order your products. Blogs lets you do that and in several different ways.
For example, you can create a long blog post, offering in-depth analysis on a specific topic. On other posts, you can publish current events and trendy topics that will eventually position yourself as a place to go!
#5 A Great Place to Place All Information
If you’ve already set up a small business site, you probably have a limited amount of pages (5 to 10 pages) on it. Over time, you will want to promote new products, or rather new version of the existing ones, or offer other promotions to retain your visitors back to your site. Where do you place these new bits of information on your static site?
Well, blog acts as an ideal place to keep all these tiny time sensitive information. Blog posts are chronologically placed, with the recent post at the top and older ones at the bottom.
If you’ve realized, search engines often index your website for fresh content. Posting content on your blog will help it index on search engine and also allow your visitors to quickly know about recent updates and promotions when they look for you on the Internet.
Well, comment below if you think blogging is a great way to reach to the top. Share your ideas, tips, and insights below! Oh, please do NOT forget to sign up for our newsletter and receive a free eBook on “SEO Basics!”
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Most newbie entrepreneurs make an often repeated mistake of focusing their time, money, and efforts on driving visitors to their website, while failing to keep their online credibility clean.
For a moment, step in the shoes of your customers and think about what you would look for in a business whose product and services you will most likely order?
The bad news is that many people are cautious when making their purchase decisions and will do extensive research online on the company, brand or product before making their final decision.
However, you can choose to see this as an invaluable opportunity by understanding the psyche of human behavior, using this to build up your reputation online.
In order to stay in business by converting visitors into long-term paying customers, you’ll need to prove them that you are reliable, trustworthy, and most importantly, you deliver what you promise.
Here are 7 USEFUL ways to keep your online credibility clean:
#1: Check Search Engines for Negative Reviews
The first step to keep your online credibility clean is to actually do a quick search for all major keyword phrases to see what pops up on search engines result pages (SERPs). If there are any hint of negative reviews about you, or your business and its products and services, then you’ll need to take appropriate action to remove it immediately before search engine robots pick them up!
This strategy is quite simple: If you can remove negative reviews from the 1st and 2nd page of search engines, you’ll likely keep your online credibility clean as people often do NOT click beyond those pages.
#3: Ensure No Negative Comments are on Social Media/Forums
In addition to SERPs, make sure there aren’t any negative reviews or comments on social media sites and forums. Most people spend a LOT of time on social media sites like Facebook, Google+, and Twitter, and recently, it’s been found that people trust companies that have social profile as it’s very easy to get in touch if they run into any problems down the line.
That means people are always checking out your social profiles!
So keeping it clean from negative reviews and comments is extremely important as rumors can spread in a matter of seconds through these social media sites. Do yourself a favor – check comments, status, and content on your social profiles and remove negative information about you and company, immediately.
#3: Post Positive Content/Reviews about You and Your Company
Once you’ve removed negative reviews and comments from SERPs, it’s time to replace it with fresh, useful, and informative content. Your target audiences are always looking for those positive reviews/success stories of you and your company’s products and services from others to ensure if you are “trustworthy.”
Why not give what they are asking for?
Post past success stories, helpful blog posts, and solution to their pressing question on your site’s blog. For best result, include client testimonials, or even, ask a professional reviewer to write an honest review for your business.
#4: Make Your Business MORE Transparent
Negative reviews and rumors about you company travels in a blazing speed when there’s lack of transparency/information about you and your business. Most site fail to include the following pages on their site and NOT only lose a potential client as a result, but also encourage bad rumors to spread throughout the net.
Lack of contact information such as email address, phone number, location
No money back guarantee/ return policy page
No privacy policy and terms of use page
If you do NOT have these pages, people will have reasons to be suspicious about you and your business. But it’s easy to set up these pages. Do it once and forget about it, and make your business authentic in the eyes of your potential clients!
#5: Become Active Online, Become a Blogger (If need be)
If you want to stay in the business, you’ll need to be active, both offline and online. That means, you’ll have to promote your business, products, and services by providing informative content on your blog that highlights the benefits, features, pros and cons of your products and services so that people can actually make a wise decision before making a purchase from you.
Becoming active online no way means spending hours online!
You could spend half an hour daily and do most of the things, daily. Post blogs regularly (3 to 5 times a week), respond to comments, email queries, and questions immediately to show that you’re alive and actually care about people’s concerns.
In addition, post useful, easy to grasp, and helpful contents that your visitors will love and you’ll have them keep coming back to your business, over and over again.
Start a blog, today!
#6: Make Your Site Simple Yet Responsive
You do NOT need to have a flashy and complex site with ads and banners all over the place to impress your clients. Just an easy to navigate place where your visitors can quickly and easily find the information they’re looking for will be sufficient!
Remember, if you offer a great user experience by making everything transparent and easy for your visitors, they’ll always have positive views about your business, and in return, help keep your online credibility clean.
Keep your home page fresh, make it easy to contact you, and if possible, link your site to social media sites like Google, Facebook, and Twitter.
And yes, do NOT forget to correct typos!
#7 Take a Legal Action against Rumors and False Negative Reviews
If you still find negative reviews displaying on SERPs after going through all these steps, make sure to contact the person directly and deal with the issue. If the claim is NOT genuine, ask them to remove all the content and links politely. But if they still do not listen to you, it’s time to get even and ask for a legal advice. You’ll need to be extremely cautious in this step as your online brand is already in dangerous territory.
Forcing people to remove the negative comments by threats (using legal action) would only back-fire you and your business. The best way is to respond positively to the reviewer by telling them how you’ll help solve their problem by taking appropriate action.
But you won’t be able to keep track of all negative reviews online. You’ll also need a healthy number of positive reviews for your business. Encourage your happy customers write more positive reviews about your business.
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