3 Lessons You Can Learn From Other Brands Online

How do you get your brand talking on the Internet? What are the key ingredients that make people keep coming back to your website and convert?
Let’s look at 3 lessons you can learn from other popular brands online.

#1. Create valuable content for people.

You probably know that Google and other search engines are constantly looking to serve the best web pages for their users (your potential customers).
Before Google displays your site higher in their SERPs, they need to figure out two things: how valuable your content is and whether your site visitors are actually using it.
Having a bunch of unrelated content – images, videos, and text – will decrease your SEO success. However, with relevant and engaging content, your SEO success will increase explode dramatically.
Look at your product descriptions again. Do they carry the theme of your company and create a useful resource for your customers? Do they paint a picture for your customers?
Product descriptions should give your customers helpful advice they need to make online purchase easier, faster, and wiser.

#2: Your Website Should Look Great!

Very obvious but most business owners overlook. A good web design will always have a positive impact on your customer. Your website will be visually trying to say something about your company to your customers.
You can use the power of design to influence your customers. By taking control of the design, you can make them feel, act, and think in a certain way.
Consider these four design aspects to influence your people:
a) Typography (fonts): Choose fonts that match with your company’s personality.
b) Color: Create the ‘right’ ambience for your website with the right combination of colors. You can also direct your customer’s attention towards certain sections (important sections) of your landing pages.
c) Consistency of design: Establish the sense of familiarity by creating a consistent design on the entire website, not just a single page. Consistency in design will re-inforce your brand to your customers.
d) Product Imagery: Captivating product imagery will not only tell your customer what it is like and how it will help them, but also tells a unique story that ultimately humanize shopping experience for your customers.

#3. Become social.

Look how other people in your industry are sharing content across the web. Are they using Facebook, Twitter, Google+, Instagram, Pinterest to share content? If they are, then you should be doing too.
A Facebook status post could easily be shared on Pinterest and Google+, especially if you’ve created a content that can easily be shared.
Look at blog posts on Stitch Fix. You’ll notice that they’ve used a mix of both content and imagery. Their blog images are self-contained – i.e. it contains all the main points discussed on the blog content.
So whenever someone pins this image into their Pinterest profile, they still won’t lose the major points of the post.
Your website will never be ‘perfect’ but there will always be room for improvement. Keep these 3 lessons in mind so that you separate yourself from all other average websites out there.
CTR is the rate at which your PPC (Pay-Per-Click) ads are clicked. This rate is the number of people who view your ad impressions and those who actually click through it (“Impressions” refers to the number of times the ad is being viewed).
If your ad impressions gets low number of clicks, your ads will have a low click-rate through.
As an advertiser, your ultimate goal must be increasing your CTR so that you get the maximum benefits – bring more people on your landing pages and gives you great results that justifies all the money you’re spending for these marketing campaigns.
Why Click-Through Rates is Important for Your Business?
Click-Through rate is crucial to any marketing campaigns as it directly helps to gain high Quality score. Search marketing platforms such as Google AdWords offer discounts on pricing for ads that are highly relevance to the search phrases. So, if your ad copy is relevant and satisfies Google searchers, your ad will get a higher Quality score.
a)     High CTR rates leads to high Quality scores.
b)     This high quality ad score will allow you to maintain or improve ad position in relatively lower costs.
c)     Achieving high CTR also means that you’ll be driving a lot of traffic to your offering.
What Makes A ‘Good’ CTR?
“It depends!”
Visit Yahoo Answers and ask, “What constitute a good click-through rate” and you’ll find the best response to be, “It depends.”
Yes, your CTR will not be the same for all your ad campaigns. The campaign will change and vary from one keyword to another. Likewise, the click-though rate will also change from one keyword to another.
Everything that goes into making your ad display on Google and other search engines plays a huge part into achieving the click-through rate. Your ad copy, the keywords used in it, the relevance of the copy, and its rankings – all play an important role to get a ‘good’ click-through rate for your ads.
Although you want to get a ‘high’ click-through rate, honestly speaking, there’s no magic bullet for this. And certainly, you do not want to achieve a high CTR that could actually be bad for your business.

When High CTR Can Become Bad For Business?

If you are using irrelvant keywords or keywords that are competitive in your ad copy, then a high CTR is going to be bad for your business.
These ad copies does not help generate leads, sales, and branding gains because they do not ‘target’ relevant audience.
Irrelevant ad copy will only spend your money without bringing customers to your business. When you are actually paying for every ad click, why not make it relevant and try to target people who are really interested in?
Sometimes keywords are priced way too high and if you’ll be generating high CTR through it, it may not profit you even if they convert.
So, what you do not want is a high click-through rates for all ad copy, but high CTRs on keywords that are ‘affordable.’

Keywords that will make you profit.

First of all, you want to target the ‘right’ keywords for your ad copy. Create a brief and relevant ad copy. Then, finally, achieve a good click rate through by getting as many people to click through those ads.
What a PPC Advisor Should Offer You?
A professional PPC solution Advisor should offer you with:
a)     List of targeted keywords you can bid on.
b)     Cheaper and cost-effective click alternatives that will save you money.
c)     Tools and marketing tactics that will tightly integrate your AdWord keywords with the ad copy and the landing pages.
d)     Segment keywords into categories to bring targeted visitors on your site.
Are your CTR optimized?
If you are not sure where your CTRs need to be, then contact us to get a FREE report that will analyze your current AdWords click-through rates.
Click through rate analysis can never get this easier!
Reputation can either boost your business and raise your sales, or can just as equally leave you behind your competitors, so whether you are an individual salesman, entrepreneur or representing your company, you would definitely want to consider having your reputation monitored and taken care of. To find out what position your business holds in the world of online business, you can always use couple of solid monitoring applications, or even hire a marketing specialist to monitor your reputation and lead you to success with well-tailored analytics, if your budget allows you to.
  1. Good Online Reputation Can Make Your Real Life Business Flourish
If you get involved in your online business development, you will be able to get an accurate insight on whether your marketing strategy needs improvements, according to your site visitors’ feedbacks. The studies have shown that most people actually take feedbacks very seriously and usually take a friendly advice regarding products and services. So, the best way of making your business successful is to transform your strategy into more user-friendly approach to your clients and potential customers. If you try your best and get involved in online community via social networks and blogging, you will be able to follow up with real life opinions and comments and learn how to improve your business. The better the comments and feedbacks are, the more your business is growing.
  1. Reputation can Boost or Destroy your business

Internet offers many amenities when it comes to wide share of, both, valuable and trivial information, but overwhelmed accessibility to negative information can be a great downfall and devastation for business. Bad reputation is even easier to get than respectable one, for information spread quickly over the World Wide Web, and as your business arises it can also definitely fall. So, whether or not you are online, your reputation is being inevitably built. In order to prevent misleading info and bad online reputation, you should get involved on social networks and take care that your services and products are high-quality and professional.
  1. Understanding your customers’ needs

There is hardly a better way of making a perfect marketing strategy then by monitoring your targeted audience. The best way of knowing exactly what your customers need is to follow up with their comments and feedbacks, so you could focus on delivering services your customers require and make your business moves in accordance with market demand.


  1. Quick responses to comments can take you long way

By being involved with your customers and responding to their comments and promptly answering questions regarding your products and services, even the negative aspects and resolving technical troubleshooting, you will show your appreciation and earn your customers’ confidence. By monitoring your customers’ feedbacks, you will show that you are personally involved in your business and not just selling the services for plain profit.
  1. Stay ahead of your competition

Monitoring your competitors is equally important for your online reputation as any other aspect, for by tracking the factors of strategy your competition is conducting, you will be able to stay always one step ahead. Monitoring competition is also very crucial in order to avoid “badmouthing” and negative marketing campaign your competitors might get involved with. Soon enough your business will grow with your marketing strategy running smoothly and your priorities set to monitoring your online reputation, leading to inevitable prosperity and improvement.
Your online reputation is crucial for successfully conducting your business strategy and gaining more sales, which consequently leads to more profit. However there are some factors that you need to consider in order to make sure your online reputation can bring you progress and business prosperity.
  1. Stick To Your Idea

Business is plain and impossible to start without a motivational starter in form of your own idea. When starting a business, first you need to decide what sort of reputation you would want to follow you, so you need to come up with unique idea and develop it further in order to make it revive and start a successful business. To gain a flawless online reputation, avoid being a copycat try to be as original as possible.
  1. Make a great business plan

You should even consider hiring a professional to help you create great business plan which needs to be almost impossible to fail. If you, however can create your plan yourself, or your budget is tight, you have to study all risk factors, do a market demand research, get involved with your targeted audience and take a close look at your competition. By taking all of those factors in consideration, you will be able to create the online reputation you want.
  1. Hire professional SEO manager

Well optimized posts, blogs and website content are more than welcome in providing you with notable internet reputation and online presence. In order to put yourself out there and get the results you are hoping for, the best move would be to hire a professional SEO manager, who will help you raise your traffic and get better rates on Google and other search engines.
  1. Make multiple social network accounts

Social networks get millions of visitors on daily basis, so what platform is better for you to keep up with your targeted audience and gain an enviable reputation than Facebook, Twitter, Google+, LinkedIn and other social networks. It is also very important to be active on all of your profiles, which is often hard, so you can use help from several great Social Media apps or hire a professional to manage your accounts and help you build your reputation and assure your business growth. 
  1. Build great website

Website serves the purpose of showcasing what your business is all about, so your website presentation should be flawless. That is why you should definitely hire a professional web designer and developer to make you a great web spot and get it fully optimized to increase your trafficking and assure the good sake of your online business reputation.
  1. Get involved in managing your reputation

It is always the best that you keep all strings in your hands and don’t let anything occurs by case and accidentally. You should always manipulate all factors that makes your reputation as it is and change everything you dislike or think can jeopardize your business. Get involved with your customers, be active and proactive and keep up with every post and comment that has to do with your business, so you could respond to it and preserve your reputation. The basic key is to get involved and don’t let anything to the faith.
  1. Get a Keywords Research

The way you are ranked on search engines, such as Google, vastly depend on the keywords which are used in making your web content, blog posts, tweets and shares. You should consider hiring a professional researcher to conduct market analytics in order to find the keywords which will increase you trafficking and help you establish your reputation.
Social media Networks count millions of visits per day, which makes it a great way to transform your business to more accessible service provider, but social network platforms can also assure your company’s brand identity, so it is very important to be actively involved with your targeted audience and potential customers. There are some places on the network which could effectively help you to claim your brand and reach out to your clients.
  1. Google Maps

Google maps are a great way to claim your brand and show your availability in form of address, country, phone number and email, so your clients can find you easily. Google maps can also help you increase your online visibility, consequently raising your Google rates.
  1. Google +

Google + is actually more than just a common social network, on which you can also share, post, advertize, announce novelties regarding your business achievements, and of course get +1’d. +1 ratings are considered as very favorable at Google, so the more pluses you are getting on your account, the more visible you get on Google search engine. Google + is maybe one of the best ways of starting your online business profiles, claiming your brand and interacting with your potential clients.
  1. Facebook

Facebook is maybe the best social network for getting socially involved as an individual, but that makes it also a great for business owners looking for potential clientele. There are some great apps on Facebook, such as Facebook Places, where you can easily state the place of your business and claim your brand in the way that everyone can see it.
  1. Foursquare

You might already have an account on Foursquare on your name, without even knowing it, so information entered by user can often be misleading and inaccurate. The best way of claiming your brand and preventing this scenario is to make an account on Foursquare, yourself.
  1. Yelp

Yelp is one of the most popular social review websites, where anyone can make reviews on any company’s products and services. If your brand is not registered on Yelp yet, you should probably go ahead and claim it, encouraging your clients to post reviews on your services.
  1. LinkedIn

LinkedIn is great place for presenting your business online, and of course great way of claiming your brand. You can make an account under your company’s name, announce goals and achievements, and share your ideas. You can also hire different LinkedIn account users or get in touch with other companies and start partnerships.
  1. Manta

Manta is very similar to Yelp, but if you have Yelp account and established brand, that doesn’t mean you shouldn’t make a profile on Manta, just the opposite. Apparently, the more your brand is talked about, the more you get popular with increased traffic along the way.
  1. Urban Spoon and Dine.com

If you are a restaurant owner or you are running a hotel with restaurant and bar, then Urban Spoon and Dine.com could really help you claim your brands and get your reviews, which might as well lead to more successful business. You just need to make a profile on one or both sites and you are ready.
  1. Blogs

Blogging is a great way of increasing your traffic and raising your rates. Be sure you are actively updating your blog so you could claim your brand and establish good reputation.
  1. Make your own Website

You can hire a professional web developer and designer to make your site for you, so you could claim your brand and showcase your business in any way you want. By choosing the right keywords for your web content and optimizing your site, traffic will be increased and you will be able to get more favorable ranks at search engines, as well as establishing your company’s brand.
The most important thing when running a personal business is to own and claim your brand. This is very important, especially online, for by making your brand consistent you are in fact making possible for people to easily find you. You must have noticed that if you were looking for, let us take Nike for example, you will certainly find them easily and in just one search. That is mainly because their brand is claimed. You can also claim your business as your basic right and watch your business develop, as your company’s name is becoming more of a brand, rather than just a name.

Why Claim Your Brand?

It is crucial to establish your company’s brand name, so you can build up a good reputation on it and make your business more popular. Name you choose for your company should definitely sound good, and would certainly have to depict your business and professionalism. Studies have shown that people like to stick to one brand they choose in some area of expertise, and as they are motivated with need of certain service or product, their choice is often based on whether or not they find company’s brand appealing. You can hire a professional PR to help you work out your business strategy and do a research on the market your business ought to reach to. Besides from choosing your brand name, you should also take care that your company’s logo is in accordance with your actual brand, so the your next move should be hiring a web designer to make your logo appealing and loveable. Customers also choose a certain brand based on company’s logo, so the better your logo looks, the more chances you have in establishing increased popularity and claiming your brand.

How to Claim Your Brand?

You should definitely make sure that your brand is unique and avoid being a copycat. Why would anyone choose your brand over the original you have copied? By copying brand which is reserved by rights, you could also face a law suit, so instead you should come up with appealing and unique brand name and logo and get your own rights reserved to protect your brand. After you have your brand name created and your company’s logo designed, you should start your own website, blog and join social networks by making profile on Google+, Facebook, LinkedIn, Twitter and other social platforms. Being socially involved with your clients and targeted audience is proven to be a great way of claiming your brand and interacting with your potential clientele. It is crucial that you respond to your customers’ questions, feedbacks and comments, as well as to actively update your blog, social network tweets and posts, and manage your site. If your budget allows you to, it is highly recommended that you hire a professional to help you claim your brand, increase your traffic and improve your ranks on search engines, so your brand could become easier to find.
So you have set up your e-commerce online store with product pictures, specifications, features, and pricings, but you haven’t seen the number of people visiting on it go up?
It’s time that you look deep and analyze why you aren’t reaching out to the “right” kind of people.
Most of the time, people are usually leave their product page that contains specifications, pricings, features in bullet points, and technical jargon product description that doesn’t help both search engines and your visitors know what you’re selling.
Othertimes, the content simply aren’t specific enough to target buyers in the market because you may not be using proper keywords phrase that people often use to search for products like yours.


Here are 5 handy tips to reach out to the “right” audience for your e-commerce website:


“Content-Rich” Product Descriptions -

1. Write “Content-Rich” Product Descriptions –

Writing “content-rich” product descriptions means including as much information about a product or services in an easy to read manner.
Before writing product description, it’s better to think about all the possible keyword terms your “targeted” audience use to search for it. Once you have the list of keywords, you next job is to create a thorough description that includes those keywords.
Make sure to include those keywords in a natural way. “Unnatural” keyword stuffing will only lead to Google punishing your site.
Make sure to use easy to read, jargon-free, and informative content that includes your major keywords.

Create “Relevant” Blog Posts related to Your Products

2. Create “Relevant” Blog Posts related to Your Products –

Once you’ve creating “content-rich” product reviews, do not be tempted to leave it just like it or promote using social media sites or article submission articles.
Remember Google loves information rich resources that help their users find what they’re looking for? “But what’s wrong with the “content-rich” product descriptions we created earlier?” I hear you scream!
I can understand but unless your website is a well-established site like Amazon, you cannot get high rankings for your product descriptions. In other words, you cannot just rank for product descriptions.
In Google’s eye, you have to establish yourself as someone who’s passionate about their niche: someone who likes to share ideas tips, and more free information to people who are searching for.
So go ahead and just do that. Create a blog section and publish posts that are relevant to products on your online stores. If you’re running out of ideas, you could share the benefits, pros, cons, or write honest reviews, and so on.
Include links to your product pages to allow people to navigate to your store when they’re ready to buy products from you.


3. Spread your content on relevant sites –

Now that you have a great product description and blog posts, your online store is ready for traditional marketing techniques.
You can be creative here and use your imagination to share your content in number of ways, including writing guest post for others, submitting useful tips on content sharing sites like Dropbox, or submitting them on articles directories and your social profiles.
Personally, I share my content on social profiles like Facebook, Twitter, LinkedIn, and Google+. Make sure to join “highly relevant” groups there to reach out to the “right” target audience, really fast.


4. Include backlinks to your blogs posts –

During publishing your blogs or product description pages on external sites as mentioned above, make sure to include a backlink in the signature, or author box.
Include keywords or title of the landing page on the “name” field, the actual landing page on the URL field, and offer a thoughtful comment on the blog or forums you’re dropping your content.
This way, your articles, comments, or threads are more likely to be accepted.


5. Do not forget to use Social Profiles –

In order to rank higher in search engine results, your website has to be well-established and active on third-party websites, your social profiles, and other external websites.
Do not settle if you’ve managed to reach the “right” audience after performing the above four steps.
You can still go one step further to “truly” establish yourself as an industry expert. Once you’ve managed to create a strong online presence, you do NOT have to invest anymore. People on your networks will help promote your business automatically.
So do us a favor – post a brief product information and blog content on your social media profiles. In addition, bookmark your content on popular social bookmarking sites.
When Google finds that your backlinks are coming from variety of sources, not just from search engine results, automatically they’ll love your online store and increase your rankings.


We would like to hear from you. Tell us any handy tips to reach out to the right audience for your e-commerce website (comment below).


If you are just starting out your online business, even if you have a strong offline business, you’ll soon get lost into the sea of the Internet – there are thousands of people competing to be on the first page of Google because there is where the competition is.
But ranking on the first page of Google isn’t an easy walk in the park. You need to set yourself as an industry expert in your niche so that people will trust you, visit your site often, order what you have to offer, which ultimately contributes into setting up a strong online brand.
So you see, you simply cannot overlook the online reputation of your business, but here are few tips.


Reputation Management for Small Business Owners:


1. Optimize Everything


1. Optimize Everything

Your potential customers won’t go beyond the first page to find the information, products, and services your offer.
So, if you’re NOT in the first page for brand keywords, no one will find you on the Internet. As a result, few people will know who you are and what you represent.
In order to build a strong online reputation, you have to rank on the first for at least some of the major niche-related keywords.
To rank for keywords, learn the basics of SEO or hire a professional SEO consultant to look after your site.
Follow these 3 simple steps to optimize and promote your site.
  • Do a keyword research to know which keywords people use to search what you’re offering
  • Optimize your site and content based on those keywords
  • Get backlinks from wide variety of sources to generate free traffic to your site (backlinks)


2. Be Active Online


2. Be Active Online

Next you’ll have to take charge of your online business as online reputation doesn’t come out of a thin air. You have to be active online, but it doesn’t mean spending hours on the Internet either.
Simply post a fresh content once or twice a week, offer customer support on your social profiles, and you’re done!
Over time, you’ll have more useful content than your competitors. As a result, you’ll stand out in the eyes of your potential customers.
Once you start to get a decent number of traffic, Google and other search engines will see this as a positive sign (you have something valuable at your site), and hence, they’ll display your website content over others.
Bingo! You have a strong online reputation than your competitors. All your hard work pays at the end, though.
So start a blog, share your ideas, thoughts, product offers on social media sites like Facebook, Google+, LinkedIn etc. Make sure to keep things fresh, fun and balanced!

Providing Genuine Services


3. Focus on Providing Genuine Services

People may say anything about your business as you don’t have control over it. But you have total control over one thing – i.e. the quality of your services and products.
So, focus on offering products and services that will help solve people’s problems and enhance their life. When you have more happy customers, their positive reviews and feedbacks will help create a strong online reputation for your business.


4. Encourage others to Post Positive Reviews


4. Encourage others to Post Positive Reviews

Ask each of your happy customers to write honest reviews about you (if you want to become an expert), your business and its products. Most entrepreneurs sigh away from asking their customers thinking they’re too busy, but in fact, your customers will be more than happy to share their positive experience using your products and services if it truly helped them solve their problems.


5. Know How:When to Respond


5. Know How/When to Respond

If you find some negative comments about your business for valid reasons, contact them personally and apologize. Issue a refund for their losses, and follow back with emails as how their problems are taken care of.
However, if the negative reviews are totally “invalid,” do not get angry at them, even if it was a fake post written by your competitor. Instead, contact them personally, and send an email regarding how you could take positive steps to ensure better customer service.


Wondering which are the profitable and proven niche to invest your time, money, and energy to make MORE money online?
Well, you see, the most profitable niches are usually the ones that most people are looking to solve their pressing issues they’re facing (consider “weight loss” niche for example). Other niches are based on their passion, hobbies, and interests (e.g. video games).
In addition, if you think about all the areas of life that you’d like to have success in – money, health, career, finance, investment, business, etc – you’ll probably have plenty of niches to target for.
So here to our top golden 5 niches you can build your business around to generate HIGH return on investment, very quickly and cost-effectively too.


Top 5 Niches Online


1. Health and Fitness


1. Health and Fitness

Everyone seems to suffer from weight gain, also known as round belly, or cellulites, making them look aged even though they’re quite young and attractive.
In the health and wellness niche, most people are looking for quick and safe ways to feel better, reduce the aging process through proper exercise and healthy eating habits. Almost 80% of the people suffer from health related issues, and the number continues to grow.
So, here are some of the most popular health related niches you can focus on to create a high profitable site, starting today!
  • Stress, Anxiety, Depression Reduction
  • Losing Weight and Dieting
  • Aging Prevention, etc


2. Love and Relationships


2. Love and Relationships

After health comes another important aspect of living a fulfilling life – i.e. love and relationships.
Today, most people live a hectic life because of their career that finding time for love life seems almost impossible. Every single men and women wants to be in a healthy and loving relationships with their partner, or at least keep it alive and kicking, but they usually do NOT know where to start from.
Most people go online for quick and easy access of information. People are constantly looking for “how to” tips on dating, marriage, parenting, family, and building a strong and intimate relationship with their partners.
If you have an interest in this section, you can start a very profitable dating websites, either promoting your own products or services (which will take time), or promote other’s products and digital ebooks as an affiliate.
  • Dating
  • Parenting, Family, and Marriage
  • Conflict resolution etc


3. Making Money


3. Making Money

Making money will be the next BIGGEST and PROFITABLE niche in our list as it’s NOT only growing fast, but we think the trend will continue to go on for years to come.
After heath and relationships, most people have a pressing issue to earn enough money so that they can quit their 9-5 job and pursue a career/business venture they’re interested in. Most people think the make money online is getting saturated, but that is far from the truth!
In fact, every day, more than 50 thousand people using the Internet search for “how to make money online,” or “working from home.” So we highly recommend you focus you efforts on creating a site around these sub-niches under making money, and you’ll see results, very fast!
  • Working from Home
  • Make Money Online
  • Real Estate
  • Investment Opportunities, etc


4. Hobbies


4. Hobbies

After health, love, and money, what else will people search for? If you put on your thinking cap, you’ll realize that every individual have a burning desire to lead a fulfilling, quality, and happy life. That is why most people spend so much time to find a new interest or hobbies so that their life doesn’t become “stale” often.
So, if you’re interested in any sports, games, or have a knack for singing, playing, and dancing (see some suggestions below), there will definitely a market for that.
Just consider these top hobbies related niche to quickly make some good cash from home!
  • Guitar and other instruments
  • Mountain biking
  • Dogs
  • Scrapbooking, and so on


5. Personal Development


5. Personal Development

Personal development is a HUGE market with lot of potential, but you’ll need to narrow it down to sub-niches to create your very own space within that market and generate more online revenues.
There’s plenty of opportunity for you to profit from, and if you pick something that you’re interested in and put 100% of your effort, we’ll guarantee you’ll generate HIGH ROI for your business, very fast.
Try these personal development sub-niches:
  • Meditation/Yoga/Spirituality
  • Confidence/Self-Esteem/Life Coaching
  • Career Development
  • Leadership development, etc


Top 5 Online Niche – To Wrap it All!

All of these top 5 niches are broad and very competitive. So make sure you narrow them down to become target more specific customers, which usually has less competition.
Focus on low competitive keywords first and try to rank for it to get fast results. After setting up a site, make sure you use social media sites like Facebook and Twitter to drive traffic!


So you have managed to grab the attention of your readers through search engine result pages (SERPs), and you’ve made them click through the title and made them visit your site. The visitor on your site is a lead who can be funnel into the sales channel to convert them into a long-term buyer.
This is one of the ultimate purposes of having a business website, especially to increase conversion rate and generate more sales revenue. If this wasn’t one of your purposes, you’ll be certainly out of business sooner than you’d realize.
A new visitor lands on your web page. They visits different sections (pages) of your site, even read few blog posts, and after few minutes on your site, leaves the site, without leaving anything behind for you – i.e. their name, address, or email address, or their phone number.
As a result, you have NO way to reach this visitor whom you could have a turn into a loyal customer, if you knew how to do it.
Listen, every visitors to your site (lead) is a prospective client for you business, and you must be ready to collect their information before they leave you forever.
If you do NOT know how to collect leads on your site, I’ll show you few simple methods to collect your prospective client’s information – i.e. their email address, phone numbers, address, and so on.


5 ways you can collect leads on your website:


1. Use Newsletter Signups (AWeber:MailChimp)


1. Use Newsletter Signups (AWeber/MailChimp)

Newsletters Signup forms or boxes are useful tool to effortlessly and quickly grab your lead contact information. They have two fields, name and email address, to grab the information you need to follow up with your prospective customer.
AWeber and MailChimp are the best list building tools available on the Internet today. You can easily setup the “newsletter form” using their pre-set templates and changing few settings, and voila, you have a simple, yet powerful newsletter signup form on your site.
Just keep the signup form simple (only two fields as I’ve stated above) and include a “privacy” note at the bottom, like “We respect your privacy. We won’t spam you. Promise!”

2. Use a Good Web Form



2. Use a Good Web Form

Besides newsletters, you can also grab your lead’s contact information through a web form on a particular page such as “request a quote” page, or “contact us” page, in general.
Unlike newsletter signup forms, contact us/ request a quote forms has few more additional fields such as “subject,” “phone number,” “website URL,” among few, but they must always be optional to make it hassle-free to contact you.
Do not scare your visitors away by including “fax,” “address,” and other unnecessary items. Keep it simple!


3. Offer Freebies on landing pages


3. Offer Freebies on landing pages

Here’s another simple little trick you can use to collect leads on your website – at the end of the page, offer free products (ebooks, audios, seminars, videos, etc) relevant to the content on that page.
For example, if your visitor lands on a “how to generate more traffic” page on your blog post, include a relevant FREE ebook on “30 Killer Ways to Increase More Site Traffic for FREE,” at the end so that they can download it in exchange of their name and email address.
Not only this method gives additional information regarding the topic that’s in the book, but it also gives your readers a reason to leave their contact information (name and emails address) on your site – i.e. exchange something for something else.
Offering freebies on your site is a very powerful method to effortlessly stay in touch with your prospective client!


4. Create Informative and Entertaining Video on YouTube


4. Create Informative and Entertaining Video on YouTube

Create a video about you and your business – using a camcorder or a mobile phone – and upload it on YouTube. If this video goes viral, you may want to put it back to your website too. You’ll surely love this strategy, especially when the “link juice” starts flowing to your site.
Promote your YouTube videos using Facebook PPC ad campaigns. Facebook users like entertaining and informative videos, and if you can deliver this, don’t be surprised to find buyers from free traffic.


5. Include STRONG call to action in your content


5. Include STRONG call to action in your content

There are several simple, yet effective ways to get free leads on your site, including email signatures, forums author box, or simple “call to action” at the end of your articles, pages, or blog posts. Most visitors really do NOT know what to do after reading your content.
Placing a “strong” call to action will definitely compel them to take some action. Remember the golden rule of engagement? You’ll need to offer information as well as strong call to action to keep things balanced. People do NOT always visit your site for tips only. They also want to see what you have to offer them and how they can quickly access it.


We would like to hear from you. Tell us what strategies you use to GENERATE more sales leads on your site? Comment below.