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3 Lessons You Can Learn From Other Brands Online
How do you get your brand talking on the Internet? What are the key ingredients that make people keep coming back to your website and convert?
Let’s look at 3 lessons you can learn from other popular brands online.
#1. Create valuable content for people.
You probably know that Google and other search engines are constantly looking to serve the best web pages for their users (your potential customers).
Before Google displays your site higher in their SERPs, they need to figure out two things: how valuable your content is and whether your site visitors are actually using it.
Having a bunch of unrelated content – images, videos, and text – will decrease your SEO success. However, with relevant and engaging content, your SEO success will increase explode dramatically.
Look at your product descriptions again. Do they carry the theme of your company and create a useful resource for your customers? Do they paint a picture for your customers?
Product descriptions should give your customers helpful advice they need to make online purchase easier, faster, and wiser.
#2: Your Website Should Look Great!
Very obvious but most business owners overlook. A good web design will always have a positive impact on your customer. Your website will be visually trying to say something about your company to your customers.
You can use the power of design to influence your customers. By taking control of the design, you can make them feel, act, and think in a certain way.
Consider these four design aspects to influence your people:
a) Typography (fonts): Choose fonts that match with your company’s personality.
b) Color: Create the ‘right’ ambience for your website with the right combination of colors. You can also direct your customer’s attention towards certain sections (important sections) of your landing pages.
c) Consistency of design: Establish the sense of familiarity by creating a consistent design on the entire website, not just a single page. Consistency in design will re-inforce your brand to your customers.
d) Product Imagery: Captivating product imagery will not only tell your customer what it is like and how it will help them, but also tells a unique story that ultimately humanize shopping experience for your customers.
#3. Become social.
Look how other people in your industry are sharing content across the web. Are they using Facebook, Twitter, Google+, Instagram, Pinterest to share content? If they are, then you should be doing too.
A Facebook status post could easily be shared on Pinterest and Google+, especially if you’ve created a content that can easily be shared.
Look at blog posts on Stitch Fix. You’ll notice that they’ve used a mix of both content and imagery. Their blog images are self-contained – i.e. it contains all the main points discussed on the blog content.
So whenever someone pins this image into their Pinterest profile, they still won’t lose the major points of the post.
Your website will never be ‘perfect’ but there will always be room for improvement. Keep these 3 lessons in mind so that you separate yourself from all other average websites out there.
CTR is the rate at which your PPC (Pay-Per-Click) ads are clicked. This rate is the number of people who view your ad impressions and those who actually click through it (“Impressions” refers to the number of times the ad is being viewed).
If your ad impressions gets low number of clicks, your ads will have a low click-rate through.
As an advertiser, your ultimate goal must be increasing your CTR so that you get the maximum benefits – bring more people on your landing pages and gives you great results that justifies all the money you’re spending for these marketing campaigns.
Why Click-Through Rates is Important for Your Business?
Click-Through rate is crucial to any marketing campaigns as it directly helps to gain high Quality score. Search marketing platforms such as Google AdWords offer discounts on pricing for ads that are highly relevance to the search phrases. So, if your ad copy is relevant and satisfies Google searchers, your ad will get a higher Quality score.
a) High CTR rates leads to high Quality scores.
b) This high quality ad score will allow you to maintain or improve ad position in relatively lower costs.
c) Achieving high CTR also means that you’ll be driving a lot of traffic to your offering.
What Makes A ‘Good’ CTR?
“It depends!”
Visit Yahoo Answers and ask, “What constitute a good click-through rate” and you’ll find the best response to be, “It depends.”
Yes, your CTR will not be the same for all your ad campaigns. The campaign will change and vary from one keyword to another. Likewise, the click-though rate will also change from one keyword to another.
Everything that goes into making your ad display on Google and other search engines plays a huge part into achieving the click-through rate. Your ad copy, the keywords used in it, the relevance of the copy, and its rankings – all play an important role to get a ‘good’ click-through rate for your ads.
Although you want to get a ‘high’ click-through rate, honestly speaking, there’s no magic bullet for this. And certainly, you do not want to achieve a high CTR that could actually be bad for your business.
When High CTR Can Become Bad For Business?
If you are using irrelvant keywords or keywords that are competitive in your ad copy, then a high CTR is going to be bad for your business.
These ad copies does not help generate leads, sales, and branding gains because they do not ‘target’ relevant audience.
Irrelevant ad copy will only spend your money without bringing customers to your business. When you are actually paying for every ad click, why not make it relevant and try to target people who are really interested in?
Sometimes keywords are priced way too high and if you’ll be generating high CTR through it, it may not profit you even if they convert.
So, what you do not want is a high click-through rates for all ad copy, but high CTRs on keywords that are ‘affordable.’
Keywords that will make you profit.
First of all, you want to target the ‘right’ keywords for your ad copy. Create a brief and relevant ad copy. Then, finally, achieve a good click rate through by getting as many people to click through those ads.
What a PPC Advisor Should Offer You?
A professional PPC solution Advisor should offer you with:
a) List of targeted keywords you can bid on.
b) Cheaper and cost-effective click alternatives that will save you money.
c) Tools and marketing tactics that will tightly integrate your AdWord keywords with the ad copy and the landing pages.
d) Segment keywords into categories to bring targeted visitors on your site.
Are your CTR optimized?
If you are not sure where your CTRs need to be, then contact us to get a FREE report that will analyze your current AdWords click-through rates.
Click through rate analysis can never get this easier!
SEO is very important because every industry needs it and helps build their brand. Once you’ve understood the basics of SEO, you may want to utilize few SEO tools to make the learning curve even easier.
But there are hundreds, if not thousands, SEO tools available on the Internet (some paid and others free). Using each one of them can overwhelm a newbie SEO optimizer, not mentioning you will also have a difficult time find the ‘right’ ones.
So if you have been asking yourself: “What are the best SEO tools out there for beginners? How can I start to SEO like a pro?” we have written this article that address this issue and help you SEO like a pro.
If you find SEO tad bit difficult at first, remember that you are not ‘alone!’ There are plenty of great tools you can learn to use starting today and get familiar with the SEO practice.
You may either take a SEO class (practicing 30-60 minutes a day or week) or learn on your own if you’re like DIY like myself.
No matter which course your take, for you to SEO like a pro, you need to handle all the basics first. That means you need be familiar with SEO terms like “domain authority,” or “PageRank,” “Backlinks” to a page, among many others that will speed up your learning curve.
* PageRank ranks every single page on your website while * Domain Authority” ranks your entire domain.
If you are ready, let’s learn how to SEO like a pro:
a) Publish Good Content.
If there was only one SEO method to use in your on-page SEO campaign, then that would be to fill your website with good content. As long as you have a good content (useful, valuable, and interesting content) on your site, your website will still perform better without any well-thought-out SEO tactics and gimmicks.
It’s the only one thing that is constant no matter how many times a search engine algorithm changes. Good and relevant content is what drives more people to your site in the first place. All other elements such as website layout, graphics, fonts, colors comes secondary.
Good content makes your visitors happy and satisfied once they land one the web pages on your site. So, try to at least come up with original content or content that is not re-written or copies from somewhere else on the Internet.
Also include variety of content types such as infographics, videos, podcast, and articles.
Try to provide useful content to your visitors. Useful content adds value to your people. They are highly relevant to your niche/industry, well-written, and tries to answer almost all types of questions your visitors may have.
2. Optimize Page Titles, Descriptions, Headings, etc.
Do you know what search engine crawlers read when they scan through your web pages? They read your page titles, descriptions, and headlines as well as image text first.
These elements on a web page are very critical as they tell the search engines what the page is all about and how it can be relevant to a particular keyword search phrase.
With this knowledge, search engines will be able to figure out how to properly index your pages in the search engine result pages.
Here’s how you can optimize these page elements:
a) Page titles – Think of unique and descriptive keyword-rich titles for your page so that it is easier for search engines to figure out what your page is about. A good page title would be like, “SEO Like a Pro – Top 3 Things to Do.” Bad page titled is “SEO,” or page having no titles like “Untitled.”
b) Page descriptions – Create unique and descriptive keyword-rich page description. Summarize your page in brief as this section acts as an initial sales copy that plays a huge role in convincing people to click-through to your website and know more about what you do and offer.
For page descriptions, limit its lenght to 150 characters.
c) Page Formatting – Use proper formatting to make it easier for your readers to read content on your web pages. Use headings (H1) and sub-headings (H2, H3, and so on) to emphasize important sections within the page.
Moreover, highlight important points with italics, underlines, and bold faces.
Use easy-to-read fonts (use 12px font size).
Use small paragraph. Do not use more than 2-3 sentence in each paragraph for easier reading experience.
3. Optimize Images on Your Website
While it true that good content can stand on its own, but other web pages elements such as graphics can also make your page stand out and make them more interesting.
For example, original images may help convey the ‘right’ context of the page to the readers so that they know quickly what the topic is about.
* If you’re using someone else’s images, make sure to give a credit to your source.
Next, optimize the image size. Keep your image size smaller without compromising its quality. Use tools such as Photoshop (any version) to quickly optimize your images.
Use a descriptive filenames – Use keyword-rich filenames, as it will help search engines index your images better.
Well there you have it. We just discussed 3 ways you could start to SEO like a pro.
Tell us if they were helpful? Have you used any of these strategies to make your web pages more useful, interesting, and engaging to your audience before? Please share your thoughts and idea in the comment box below.
What are Backlinks?
Backlinks are more than just links.
In general, “Links” refers to outbound links from the page, while “Backlinks” refers to links coming back to your web page (inbound links).
Backlinks also creates a relationship among different pages on the web as it allows Internet users to navigate from one location on the web to the desired page on your site.
So, when you are asking, “What are backlinks,” you should also understand:
Why Backlinks Are Important?
Backlinks increases exposure to your ‘original’ landing page. If you have a good blog post on a topic that may be of value to the other person, and if they write something similar and link back to you, your original document gets more exposure.
Knowing page’s Backlinks allows you to assess where and how your website and its pages fits within cyberspace.
On the other hand, if nobody links back to your content, the only way you can get Backlinks to your original content is from sources within your control. For example, you could create additional pages that will link to the main landing page, internally. Or you could create new website and link pages back to your original page.
This is totally acceptable, but the really ‘engaging’ stuff on the web usually gets linked from outside sources, or sources outside your control.
Internet Marketing is all about getting quality backlinks from outside sources.
Unless you want your users to remember and type the full URL of a web page on the browser, the only way they can travel to your landing page is by clicking through the links.
Remember that backlinks to a page are more important to that page than the outbound links present on that page.
How do you find a page’s backlinks then?
Well, to be honest, it very difficult and sometimes even impossible to find backlinks on any given page!
Using search engines you may be able to find some pages that link to other page on the Internet, but not all of them.
And other methods are complex and time-consuming too as you would need to search every page on the Internet to see which page link back to the URL you are interested in. Clearly, that would cost you plenty of time and money (among thousands of dollars).
Fortunately, there are few SEO companies that have already done the legwork and GetYourSiteRanked.com is one of them. We have one of the largest link map. Most small businesses utilizes GetYourSiteRanked.com SEO services to understand their link map on the Internet.
Click here to request for a free backlink report.
Bounce Rate is a measure of the percentage of single-page visits to the total visits on your website.
Let’s say that you are looking at the organic traffic of your site. You find that Bing has a 65% Bounce Rate. It means that 65% of traffic (visitors) coming to your site are browsing only a single page on your website and leaving.
Your visitors may have closed the browser abruptly, or typed a different URL on the address bar on their browser, or simply clicked on one of your social media sites or external blog and sites.
Is High Bounce Rate Bad For Business?
High Bounce Rate may not always indicate that a visitor did not find the content relevant and interesting, or it did not satisfied their drive to click-through the referring link.
Your visitors may land on a web page or a blog posts on your website and find a very relevant and interesting content they were looking after. The blog posts may have all the answers they were seeking; yet still they may not be interested to read everything on the web page and leave after few minutes or few seconds.
On the other hand, a low bounce rate doesn’t mean your visitors are happily engaged with your content either.
You website may have low Bounce Rate, high Pageviews, but very low conversion rate. This usually happens when your visitors may have difficulty finding what they are looking for in your site, even after searching for them and leaving your site unfulfilled.
Bounce Rate Vs. Exit Rate
Bounce Rate refers to the % of single-page visits to overall page visits while Exit Rate, also known as % Exit, is the % of exits that occur on your site.
A visitor who lands on one of your web pages is considered for Bounce Rate as well for Exit Rate for your website. On the other hand, a visitor who lands on one of your web pages and continues to browse through other web pages or blog posts is considered only for your Exit Rate.
So How Do You Improve Your Bounce Rate?
#1: Add more pages on your website and link back to the main page. Create more relevant posts on similar topics to the original landing page. Once these pages are created, insert links throughout the content (not more than 2-3 URLs) that leads your visitors back to the main landing page you want them to see.
Also, you can include a small text right after the posts like a “if you liked this, you may want to check this out” kind of way.
#2: Include other pages that guide and inform your visitors. Remember, not all of your visitors want to buy product from you right away.
A lot of them may want to learn more about it first. So, instead of just having sales copy, you may also want to include some links such as product manual, how to use guides, product review pages, and customer testimonials.
These additional pages will keep the visitor longer on your site and hopefully push them through the sales funnel to increase conversions.
#3: Add links on your sidebar too. A website includes a fixed sidebar section which is displayed throughout the site. Your visitors may land on any web page on your website. They many not even know anything about you. You can have “About Me/Us,” “Services,” “Products,” “Blogs,” and “Contact Us,” links inside this sidebar block.
In addition, you can also link to a page called “Start from here” for new visitors. Or try including “Most Popular Sections,” or “Top Comments” – all of which will drive people deeper into your site.
#4: Keep improving your content. If you find that a particular page on your site has high Bounce Rate as well as low average time on site (people leaving quickly), then you might want to review your content as it may not be answering important questions that your visitors may be looking for.
Offer more useful information to your visitors. Try to answer more questions they may have around the main topics. This will at least convince your visitors to stay for few more minutes.
Include videos, sign up newsletter sections, and social media links to build trust.
If you were interested to lower your bounce rate on your website and thus make your visitors stay longer on your website, then [contact us] for a free bounce rate evaluation (no obligation) for free
Having a good-looking and beautiful website design is just a part of online success. Without a decent amount of website traffic on a consistent basis, your website will not perform better.
So no matter what you are running – a blog, an e-commerce website, or a corporate website – you can utilize Google Keyword Planner Tool to research keywords that will attract quality traffic to your website and increase online conversion.
You can use new Google Keyword Planner Tool to dig out list of profitable keywords that will most likely profit your PPC ad campaign as well as come up with blog idea topics that you may have never thought about before.
Before we give you a step-by-step guide on how to use Google Keyword Planner Tool, let us explain the difference between the old and the new keyword research tool.
Google Keyword Tool vs. New Google Keyword Planner Tool
1. Unlike old Google Keyword Tool, you access Google Keyword Planner tool through your Google adwords account. Although the interface is slightly different and focused for advertisers, you do not have to advertise to use it.
2. By default, the results on Google Keyword Tool were ‘broad match’ and if you wanted to change this, you could select either ‘phrase match’ or ‘exact match.’ In Google keyword planner, however, the results are shown as ‘exact matches’ for keywords you type during your search.
3. In the past, you could tell Google to display closely related search phrases to the keywords you type. In the new Google Keyword Planner tool, however, this is no longer an option. Rumor has it that they’re bringing this feature back in the new tool again.
Here is step-by-step guide on how to use Google free Keyword Tool:
First of all, sign in to your Google Adwords account. Once you’re logged in, click on the “Tools and Analysis” menu at the top and click on the “Keyword Planner” drop down menu.
You will be presented to 3 different options.
#1: Search for keyword and adgroup ideas – If you want to perform a normal keyword research, use this option. Just enter keywords and Google will display you a list of keywords based on that search term(s).
Here are sub-sections of this option.
a) Your product or service – You enter the keyword you want to research. If there are more than one keyword, separate keywords using comma.
b) Your landing page – If you’re performing keyword research, you leave this field blank. This is the field where you run advertisements and start to bring visitors to your landing page. Google will later look at this page and suggest you keywords that could be closely matching to your ad campaign.
c) Your product category – If you need to find a category that closely match your keyword(s), use this option. With this option, Google will be able to find more relevant keywords once it figures out which category they belong to.
#2: Enter or upload keywords to see how they perform – You can also type a list of keywords or upload a file with keyword list and get details of ads you could run using those keywords. You will get ad info such as cost-per-click, estimated clicks, etc.
You are also given two options – Get estimates and Get search volume. Estimates tells you how much will it cost to use those keywords in your ad campaign.
#3: Multiple keyword lists – Select this option to get a list of combination of keyword suggestion to use in your sales copy, blog articles, and PPC ads. You are allowed to enter keywords in two list – list 1 and list 2 – and Google will come up with combine these two keywords and come up with new set of keyword list that you can use and target in your ad campaign.
Do you use Google Keyword Planner Tool to find good keyword phrases for your business? Do you know how to find ‘profitable’ keyword list for your niche? We can help!
Let GetYourSiteRanked.com find the most popular keyword list for your business to get immediate ranking on Google, Yahoo, and Bing.
[Click here] to get a FREE Keyword Analysis service for your site.
What is Online Marketing?
We all know that Online Marketing is a set of marketing strategies and methods that helps businesses become more successful online. But besides the strategies and tactics, Online Marketing is also an exchange of value between you and your customers.
Lot of people who are new to Internet Marketing (IM) ask what do they share that are valuable to their customers?
Well, here are 4 things that you already have that are extremely valuable to your customers.
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You have the knowledge.
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You have the time.
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You have the experience.
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And finally, you have all the necessary skills required to get things done.
In this sense, Internet Marketing is an exchange of value or simply a transaction.
So if IM is a transaction, you may want to lean ‘what value does your customer offer to you?’
Whenever we think of a customer’s value we often think of money, don’t we? Yes, we do, but beyond money, your customers also offer other types of value to you.
For example, your customers will offer you value in ways such as:
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Giving you time and attention
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Giving you the trust
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Talking/referring about you to their friends
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Sharing your business ideas and their contacts with you.
So you see, in addition to money, all of these things will be valuable to you and your business.
But most people believe that they do not have anything of value to sell to their customers. They think they do not have a great product or service and all sorts of things that stifle their success.
Instead of trying to sell products, ask yourself – “what are all the valuable solutions I have to offer that will solve problems my customers have or might face in the future?”
Feeling stuck? Well, here are Online Marketing ideas that will give you more for what you offer:
#1: Offer solutions that help save money
People are always looking for a ‘good’ deal. Good deals are not only affordable, but they also offer optimal solutions to customer’s problems.
An ‘Affordable’ solution doesn’t mean ‘cheap’ solutions though.
If your product saves your customer’s problems, they won’t need to spend additional money to buy other products. Thus, they’ll save a lot of money instead of trying every other product from the market.
#2: Offer solutions that will save their time
People are becoming busier than ever before. Time is precious and once it is gone it cannot be replaced. Try to offer solutions that will save your customer’s time.
#3: Offer solutions that will better their lives
10 years ago, Apple only offered laptops and desktop computers. But today, they have a whole bunch of products (tablets, iPhones, iPods, iPads, Smartphones, etc) that are designed to improve their user’s experience by number of ways.
Laptops and desktop computers were heavy, cumbersome, and requires a lot more space and most users only wanted to surf the Internet, send email, and type small messages.
They isolated the weaknesses of Laptop and desktop computers, corrected it, and improved it and came up with alternate devices (mentioned above) that was easier to make and simpler to use.
Just like Apple, you can also take steps to offer products that will improve your customer experience.
#4: Offer solutions that will minimize their efforts.
People want to accomplish a lot with less amount of work. So what tools or shortcuts can you offer to your customers that will help increase the productivity, avoid mistakes, and at the same time achieve massive results with little amount of work?
Follow these online marketing strategies to offer simpler, better, and productive solutions that adds value to your customer’s life.
Sometimes things just don’t feel right. All of our life, we intend to work hard for our business, save loads of money, and then buy a house, go for a long vacation, and live happily ever after.
Isn’t this a complete formula for a well-lived life that most people plan and strive to reach? Sure it does seem great at first but as you walk down the life’s path, you will realize you were meant to do and be something MORE.
Life’s unpredictability and complicated nature can easily heighten our stress and anxiety levels. As a result, we become stuck and paralyzed by the chaos of events, life, and work all around us.
With nothing reasonable to guide us ahead, we become still.
We start to over-think about all the opportunities life presents before us as each path look even worse than the previous ones and thus inhibits us from action.
Spinning down this spiral of anxiety, we become stagnated in life and start to feel hopeless.
I was in the same situation as many of you probably have been. One day, I decided to take an unexpected trip that would change the course of my life. I tool an unpredictable path, where I only learned, adapted, and finally, grew to understand myself better a person.
Although it led me towards a life that wasn’t perfect of grand, but somehow it all made sense.
This breathed a fresh air into my soul. I started to make me feel alive again although the road was full of uncertainty around me.
Over the past few years, in my own journey trying to find out which path I should tread on, I eventually started to learn a lot about those factors that would ultimately help me discore what I was meant to do.
As a result, I left my 9-5 corporate job and transformed myself into a freelance writer, salsa dancer, and a gym instructor. Although I am not sure what new few years will unfold for me, I am at least open for new and better opportunities.
If you are hard at work, here are 3 things you can learn to find a new direction in life.
1#: Do something new. At least give it a try.
Stop thinking so much about a far off place or an event that is full of uncertainty. Instead immediately take action and start doing things. Not only you will feel better about yourself immediately, but you will also be working towards something that is really certain – i.e. your actions.
Although you may not have control over things that is outside yourself, but you always have control over your actions, words, and thoughts.
Always be asking, trying, moving, experimenting, engaging, and walking forward as these will keep you one step forward than were you were before. And you will never know where that one step will lead you.
2#: Stop Over-Analyzing and -Thinking
So much of life’s anxiety and stress stems from the fact that we spend so much time analysing and thinking. We asks all sorts of questions, countless nights, lying awake, and entertaining those thoughts and wrestling with our soul.
So much time is spent to figure out what it is that we want to be in life that we often get defeated even before we begin. All those over-analysis and thinking gets us nowhere but only waste our precious time.
The truth is that no matter how experienced and smart we may be, we cannot tell what the future holds for us. Life is moving fast and so interconnected that we cannot really predict where we will end up in five or 10 years from now.
There’s just no way to know and that is not a bad thing really! Why? Because we won’t be basing our choices based on some stupid forcast that will likely turn out wrong.
Instead, you will making choices based on what is really important to you. Not tomorrow but right here and right now.
When we start to accept the unpredictable nature of life and stop over-rationalizing and over-analyzing, we will start to live a more fulfilling life in the present moment. This will eventually help us open to all sorts of wonderful possibilities that life has to offer to us today.
3. Learn to Trust Your Gut.
While I was starting out, I thought that the more I read and knew, the more I would be able to make a better decision. But as I tried to dig more information, the hole got so deep that I got buried inside it.
Overwhelmed and confused with so much knowledge, not mentioning conflicting in nature, I just could not understand what or whom to believe.
And then I just let it go. I let go of all those knowledge and started trusting my gut feelings on things.
I started taking chances. I took baby steps walking ahead in the dark. Sometimes I would fall. But then I would get back up and took another direction. I did this over and over again. Of course the first few steps were the hardest but eventually I found my way as I learned to listen my own inner voice.
I am sure I was wrong often, but overtime, they only got better because I wasn’t just sitting there and wishing things. I was out there and doing things.
Reputation can either boost your business and raise your sales, or can just as equally leave you behind your competitors, so whether you are an individual salesman, entrepreneur or representing your company, you would definitely want to consider having your reputation monitored and taken care of. To find out what position your business holds in the world of online business, you can always use couple of solid monitoring applications, or even hire a marketing specialist to monitor your reputation and lead you to success with well-tailored analytics, if your budget allows you to.
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Good Online Reputation Can Make Your Real Life Business Flourish
If you get involved in your online business development, you will be able to get an accurate insight on whether your marketing strategy needs improvements, according to your site visitors’ feedbacks. The studies have shown that most people actually take feedbacks very seriously and usually take a friendly advice regarding products and services. So, the best way of making your business successful is to transform your strategy into more user-friendly approach to your clients and potential customers. If you try your best and get involved in online community via social networks and blogging, you will be able to follow up with real life opinions and comments and learn how to improve your business. The better the comments and feedbacks are, the more your business is growing.
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Reputation can Boost or Destroy your business
Internet offers many amenities when it comes to wide share of, both, valuable and trivial information, but overwhelmed accessibility to negative information can be a great downfall and devastation for business. Bad reputation is even easier to get than respectable one, for information spread quickly over the World Wide Web, and as your business arises it can also definitely fall. So, whether or not you are online, your reputation is being inevitably built. In order to prevent misleading info and bad online reputation, you should get involved on social networks and take care that your services and products are high-quality and professional.
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Understanding your customers’ needs
There is hardly a better way of making a perfect marketing strategy then by monitoring your targeted audience. The best way of knowing exactly what your customers need is to follow up with their comments and feedbacks, so you could focus on delivering services your customers require and make your business moves in accordance with market demand.
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Quick responses to comments can take you long way
By being involved with your customers and responding to their comments and promptly answering questions regarding your products and services, even the negative aspects and resolving technical troubleshooting, you will show your appreciation and earn your customers’ confidence. By monitoring your customers’ feedbacks, you will show that you are personally involved in your business and not just selling the services for plain profit.
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Stay ahead of your competition
Monitoring your competitors is equally important for your online reputation as any other aspect, for by tracking the factors of strategy your competition is conducting, you will be able to stay always one step ahead. Monitoring competition is also very crucial in order to avoid “badmouthing” and negative marketing campaign your competitors might get involved with. Soon enough your business will grow with your marketing strategy running smoothly and your priorities set to monitoring your online reputation, leading to inevitable prosperity and improvement.
