WordPress is extremely easy to use, so if you already signed up, chose your name and password, and decided on whether you need Basic, Premium or Business plan, you can continue with WordPress training until you are set and ready to take it on by yourself.
Here are the next steps to help you learn how to easily manage your WordPress site or blog. You are just few steps away from mastering this great CMS platform, for soon you will be able to run it without any problems.
Setting up your public profile
Your profile is very important, just as your blog or site is, because every time you post a comment or provide a feedback to your visitors, your profile name will be displayed. You are in fact, at the same time, joining the community, so in order to be a legitimate part of it, you can adjust and set up your public profile.
This won’t last longer than couple of minutes, since all information is optional, and you are not required to enter everything about yourself, just the things you think are important for your visitors to know. Information you enter will be visible at just one click, for every visitor.
You can choose your profile name to be your legal name, and type in your basic info, but you can also just use a nickname and write something about your business, expertise, etc.
Customize your profile
You can set up your profile by entering Users>>>My Profile, which are placed on your dashboard. You also use dashboard to fully operate your site, and use plug-ins, post blogs, choose templates, create pages, site map, etc. – everything regarding your site or blog.
Now, when you have your public profile set, you can join the community and let your visitors get to know you better.
Configuration of basics
This is where you supposed to set up your site’s name and tagline, which is actually one of the crucial parts, for that is how your site name will be displayed. You just need to go on Settings>>>General. If you don’t want any tagline, you can just erase the existing sample text.
Here, you can also set the time zone, date and time format. When you are all set and done, you can move on to site managing, and get your site visible to all of your potential readers.
Mastering Your Dashboard – The Home Page
Dashboard is the main place of all events and set ups of your site. You can read, arrange, delete and approve comments, post blog posts, make pages, do tags, meta tags, alt-tags, make new categories, upload media files, check out your stats and see who is linking to you. So, you basically have complete control over your blog or site. More importantly, remember to set the URL right and to also include the www Most of the time the www version of the website will not be created if it’s not set properly.
Manage your Dashboard
On the side of the screen there is a menu displayed which allows you to manage every aspect of your site, view WordPress.com news and find your way around your site. You are in complete control over your blog or site you are running, so get ready for the next steps, which will help you master your dashboard in no time!
This article will help you to get a clear idea about your dashboard. Dashboard is kind of like the outline of a WordPress site. So you should follow the tips given in this article to get a hang of it.
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WordPress is one of the most popular and more frequently used Content Management Systems worldwide, mostly because it is pretty simple to use it and manage it further, as your site or blog develops. It is very easy once you get started, but first you need to learn some basics, so you would be able to manage and maintain your blog or site.
Choose your password and username
Username you choose is not as important as you might think. Your site or blog won’t be named by your username, so you can use any word/words as your username. Below the username field, you will find a field for entering your password.
Get a strong password
Your password, however, is very important, so you could make sure that only you could manage and maintain your site. Password should be unique and tricky, containing characters and numbers, preferably switching from Capital to regular letters.
What to avoid when choosing your password
You should avoid making your name a password, for it may be obvious and easily cracked. You can for example make your password to be something like: “DoN’t1ToUcH2My3PaSs”. By using capitals, characters and numbers combined, chances that your password remains secret are fairly increased.
When signing up on WordPress, you can click on “show” button, to make sure you typed it correctly and avoid retyping.
Picking your Web address
When registering on WordPress, you can choose your address to be free, or you can as well purchase it. The differences are present, of course, considering the fact that when you choose your site to be free, which I available for every user, your web address would look like this: http://mywebsite.wordpress.com.
Paid WordPress hosting Web address
In case you choose to pay for your web address, your address would be: http://mywebsite.com, which most people prefer when starting a business. And in fact, if you are in fact running a business, it would be the best if you choose to pay for your domain, instead of getting a free web address. If you are running a private blog, both solutions can apply.
Web address opportunities
Besides .com extension, you can also add .net, .org or any other, but have in mind that prices vary from one to another domain name. When choosing your web address name, make sure that the name you have chosen is directly related to your company, describing your business in a relevant way.
Choosing the WordPress Plan
You can choose between Basic, Premium and Business plan which are different in options, features and vary in prices. Basic is, of course, free, so if you are still not sure which plan would suit you the best, you can always stick to a free solution until you decide what you want from your site.
A WordPress plan to meet your needs
Basic plan also has all basic WordPress features, just as Premium and Business plans, including great themes, friendly customer support and unlimited bandwidth, so you can create your own customized website or blog for free and stick to it using great number of amenities, and if you decide, you can always switch to Premium or Business plan at very affordable prices.
So in this article we have tried to give some of the fundamental knowledge of the WordPress so that you can easily start your own. Having a strong password and appropriate web address are just as important as any other WordPress basics. So let’s begin.
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The way your business is branded counts at your visitor and potential customers, so you need to find a way to make your site more visible and have your brand established. WordPress is helping individuals, companies and business owners since 2003. to establish their brand the best way possible and showcase their business in appropriate manner. WordPress has many qualities which contribute to easily established branding and recognizable company ownership, which makes owning WordPress a great business move.
WordPress Personality
WordPress has developed a great way of having your site personalized and easily customizable, so you could adjust your web pages to fit your business needs. You can at very affordable prices, or for free, pick any WordPress package between Basic, which is free, Professional or Business package, and start working on your business site.
Every aspect of WordPress is easily manageable and simple to set up, so anyone could easily do it. One of the crucial factors for establishing your brand is getting your site personalized, which you can easily do by managing your content, uploading media, manipulating tags and creating great site name and tagline, which should capture the visitors’ attention and keep them engaged and returning.
WordPress Original Design
WordPress offers you more than 200 differently designed templates from which you can simply choose the one that suits your vision, by simply going to the Dashboard Appearance option, choosing Templates. WordPress professional designer team has developed a great variety of templates with personalized design, so you can advertise your brand originally and at affordable prices.
No matter what your business is about, you will be able to adjust your brand appearance, color scheme, your company’s logo and tagline, all in jut few minutes and all by yourself. WordPress templates are made and designed to help you showcase your business the way you want it and made that process easier, by making all options and functions extremely simple and easily manageable. You can have your business site set and ready to go in minutes, all in original WordPress design and with wide choice of unique and completely functional templates.
WordPress Blog Posts
Blog posts are basically the best indicator of your activity, which will certainly help you establish your company’s brand mane with WordPress. WordPress blog post options are set up to help you with your site visibility and are set to help you boost trafficking towards your site. In order to get the most out of WordPress blog posts, you should be active and post every day for at least one time, i.e. one post.
Posts are extremely easy to edit, create, publish and trash the posts you don’t need or like, and you can even schedule the publishing and release the post on specific date and time. You can add tags, meta-tags, upload media and do alt-tags to uploaded images on your site. All of these options are meant to help you increase the number of visitors you are having on daily basis, going towards establishing your business brand with WordPress, all easy and simple.
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Having a hard time figuring out all the tricks of WordPress posting. Well you don’t need to look farther. Because I’m going to give you some quick and easy steps which you can remember and apply to get your WordPress posting up and running. Soon, you will experience an elusive “Ah-ha!” moment.
1. Schedule Blog Posts for the Future
It’s important to have a scheduled posting time like once a month, once a week or once a day. But that doesn’t mean you need to be in front of your computer when the post goes live. You can just schedule it. Here’s how.
In the WordPress backend, go to the Edit screen for the post you wish to schedule.
ü In the top-right of the page, look for a box titled “Publish,” where you’ll find an option that says “Publish immediately.”
ü Click the blue “Edit” text next to “Publish immediately” and select the month, date, year and time you want your post to be published. Remember to use military time (3:00 p.m. would be 15:00).
ü Click the gray “OK” button. The “Publish immediately” text should now change to “Schedule for,” with whatever date and time you have chosen.
ü If you’re ready to go, click the blue “Schedule” button (formerly “Publish”). Your post is set to go.
2. Change Your Page and Blog Post URLs
WordPress usually takes care of the trouble of creating URLs for your pages or posts. In some cases you need to adjust and here’s why:
Your page or post URL contains special characters like %, &, $, @, or *. These characters make it difficult for search engines to read and can be problematic for browsers, potentially preventing some of your pages from loading.
Your post or page title is really long and contains words not optimized for search.Search engines prefer shorter URLs, so it’s worth removing words that won’t help the posts or page’s ranking.
If you happen to face any of the situation listed above, here’s how to change it:
ü In the WordPress backend, go to the Edit screen for the post or page you wish to edit.
ü Just below the title, click the gray “Edit” button next to the permalink. If instead of “Edit,” you see a button that says “Change Permalinks,” Click that button and click the “Post name” radio button on the “Permalink Settings” page. Then click the blue “Save Changes” button. Go back to the post or page you wish to edit and you should see the “Edit” button.
ü When you click “Edit,” the URL will change to a text box, ready for you to alter. Remove special characters and any words that could hurt your search engine rankings. Make sure you also separate each word with a dash (-).
ü Click the gray “OK” button.
ü Click the blue “Publish” or “Update” button to save your changes.
3. WordPress Editor Tips
Even though you have managed to post a blog, chances are, you haven’t realized its full potential yet. Here’s some WordPress tool you to speed up your workflow and eliminate misspellings and website styling issues.
vSpellcheck in the WordPress Editor
vRemove Formatting from Copied Text
vShift + Return Creates a Line Break
vUse WordPress Keyboard Shortcuts
For a full list of WordPress “Hotkeys,” click the “Help” button with the question mark on the WordPress editor, then click the “Hotkeys” tab.
4. Easily Embed Videos, Tweets and Other Media
You can easily embed content from popular websites likeYouTube, Vimeo, Twitter, Hulu, Flickr and Viddler. Here’s how.
ü Put your cursor wherever you want to insert the media.
ü Go to the media’s source site and copy the URL for the media you’d like to insert.
ü Now go back to the WordPress editor and paste the URL into the main content area of the page.
ü If the URL you pasted appears in the main content area of the editor as a blue link, you need to unlink it. Click within the URL text, then click the broken link icon at the top of the main content area. The text should unlink.
ü Click the gray “Preview Changes” button on the top-right of the page to make sure the media has embedded correctly. You’ll see the YouTube video we embedded now displays within our content.
5. Change Blog Post Authors Simply
With WordPress, you can easily change authors for your posts. Here’s how:
ü Go to the Edit screen for the blog post that need an author change.
ü In the top-right of the page, click the “Screen Options” tab and a list of options will drop down.
ü Check the box that says “Author.” A new box on the page should display, titled “Author” and containing a drop-down box to choose the author of the post.
ü Click the blue “Publish” or “Update” button to save the post under the new author.
If you follow these basic steps at the beginning, you will soon find more advanced options to create your own style of posting.
Traffic is anything but common triviality, so it definitely shouldn’t be neglected when it comes to your online visibility and great number of visitors on daily basis. By increasing your traffic and managing to keep it consistent, you are assuring increased demand of your professional services and sales. If you decide to funnel your traffic, here are some great ideas how.
Work out your tactic
Whether you are paying for advertising on Google AdWords or doing a fair amount of SEO enhancements, you need to learn how to make a unique strategy that will provide you with increased and constant traffic flow of your targeted audience. Do not just stick to one technique and limit your strategy to one tactic, you should spread a good word about your business, so everyone would know how much you are personally involved. Work out your tactic well, and even hire a professional PR if you feel like you need one. Your PR will certainly help you along with SEO professional, who will optimize your site and blogs, so your traffic could increase.
Feel free to explore your options
Online world is constantly updating, so what it was popular today, tomorrow might not be, so as soon as you notice your trafficking is decreased, you should feel free to explore new options and try some new tactics until you succeed. You won’t know that something is effective until you try it out, thus you need to be actively involved with your online business development.
Blogging and Social Networks are always safe strategies
Whether you are working on optimizing your web content and linking, you should consider starting a business blog and joining couple of social networks. Social network will help you reach out to your targeted audience, thus increasing your traffic and raising awareness about your services and products. By starting your company’s blog you will show your activity to Google and other search engines, and enjoy favors you can get by blogging, primarily enjoying getting more customers and increased traffic. By being proactive while blogging, sharing and posting on social networks, you will certainly funnel your traffic.
Use different sources for your traffic
You should always spread the good word about your business on various sources, as well as using various sources of improving your SE rank, so you could funnel your traffic and get more visitors, which means increasing your sales and greater service demand. Instead of just blogging and owning a site, you should add good SEO to your entire web content, pay for Google AdWords and get involved with social networking. When put all together, increased traffic is inevitable.
Be active and proactive
Great traffic flow can’t be achieved if you just sit and do nothing. Basic principal is that you need to be active and proactive, nearly chasing for your traffic, but if you stay persistent and outlast in your intentions, you will be facing with long-term success and get your traffic funneled and steamed up, making profit and gaining new engaged clients.
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Branding helps bring forth some of your unique qualities/strength to the masses, and help you stand out from the crowd. Branding helps you define who you are – your unique ideas and vision that makes you the person you are – and why you are different from the mass.
But most entrepreneurs start their business just like any others. They just try to do as much as possible, quickly, and then, settle for less by imitating others. Branding doesn’t work like that. If you want to develop a sense of trust among your visitors, you’ll have to think in terms of brand – i.e. being you!
Here are our top 10 branding strategies for small businesses:
1. Research
Go to google and type in search terms that you think people will likely search for your products and services, and then visit sites that pops in the 1st page. Analyze each page for all the positives and note down their weaknesses too.
Your business goal is to grow. Your logo definitely has a “wow” effect that compels people to remember it. When they remember their logo, they’ll remember you, and your business.
Put it simply – your logo is the summary of your overall brand image. Although designing a unique logo isn’t a easy walk in the park, but it doesn’t have to be a great ordeal either.
Get a help of a professional graphic designer to design your logo.
3. Tagline
Tagline is a short, catchy, and sometimes a vague phrase that describes your business. It’s an essential part of the overall branding strategy.
Although many people use a saying, or maxims, or a proverb, they’re certainly doing it wrong. Tagline should convey a meaning of your business mission, in less than 10 words.
4. Voice
How would you like to present yourself to your customers? Do you want to appear formal? Informal? Entertaining?
5. Target audience
Think about the people whom you will sell your products and services. Think about their age, gender, race, and interests.
6. Simple does it
You could be tempted to sell yourself with flying colors, but if you notice most successful startup, they all used simple branding strategies to make it minimal.
7. Be unique
The market is already filled with buzzwords like “become an industry leader,” or “great company that delivers what it promises” types of brand promises. To reach out to your audience and grab their attention, you’ll need to be unique.
8. Deliver
Branding is like telling your clients that you’ll fulfill your services. That’s the sort of promise people like to hold on to, and keep on coming back for more as they trust you. Be careful as not to overpromise what you offer.
9. Follow a Branding standard
Create branding guidelines with templates for all marketing materials like logo, business cards, website design, content, and rules and regulations that will help you maintain a consistent look and feel to your business.
10. Be Consistent
Your business site, blog, social profiles, and any other marketing material should be consistent in its voice, colors, promises, and commitment. Failing to do so will only create a negative branding image for your business.
Do you think branding strategies help you grow your business?
What type of branding strategies have you used for your business, and did it work?
Please share your comments, below!
If you aren’t a business entity, but just an individual who went out today for a date with someone you met on the Internet, or went for a job interview, then you will probably be Googled very soon.
All About You
People want to know more about you – where you work, what type of person you are, your personality traits, and about your history – before they either decide to give you another date, or a job post that you’ve been craving for all those years.
And if something negative appears about you on the Internet, you may not be perceived the same as what you appear on the outside world. For example, one of your close friends could have posted abusive status on their Facebook profile and tagged you in their post, which could show up on the screen of your boss’s laptop.
Social Branding
With the rise of social media sites, and videos sharing sites, not mentioning article submission sites where people could post anything they want about your brand, it becomes really difficult for small business owners to keep track of all these online mentions and deal with it appropriately.
But keeping track of all these online mentions, comments, and negative reviews about you and your products should not be a cumbersome for you, especially when there are plenty of free online reputation management tools at your disposal to keep track of who is searching you and take proper action to put your best foot forward.
Recently, BrandYourself.com released a new feature in their site that allowed their visitors to know who visited their profile and from which location, a feature similar to LinkedIn and MyLife which allowed you to keep track of people searching your online profile, but not limited to a single location but from all around the web.
Free online reputation management tools will motivate its users to keep their profiles updated. The Internet is plagued with hundreds, if not thousands, of free sites than can help promote your brand without having to spend a single dime on marketing.
ORM sites such as LinkedIn, BrandYouself, MyLife, Ziggs, and Naymz keep track of hundreds of popular search engines, social media sites, and news and videos sharing sites in a single manageable platform so that you can easily know who is searching for you online.
All About You
In addition to knowing who’s searching you on the Internet, BrandYourself.com also has an easy to use dashboard that will help its users to optimize up to 3 different links. As you already know, Google keeps tab of inbound as well as outbound links to push your profiles higher in the search engine pages.
On BrandYourself.com, you’ll create a profile page where you can link all other online profiles you’ve set up previously on the Internet, including your website, blogs, social profiles, among others. With a $10 fee, you can optimize unlimited amount of links.
Once you’ve created a profile on any of these free online reputation management tools, you can then get instant notifications if anyone posts anything about you and your brand so that you can quickly deal with it using appropriate action and keep your date and potential employer give you another date or job opportunity you’ve been dying to get.
Did you find this article helpful?
Share how do you keep track of your online mentions and what free tools do you use.
Have they been useful for you? Please comment below!
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How will building a strong social profile help you and your business be found on Google?
These types of questions are asked by plenty, so we thought why not help you find the answer.
Did you know that a social profile gives your site a “nofollow” link?
Nofollow links do not give you the link juice, or help with SEO, when you post new status on Facebook wall, or when you tweet a new message on Twitter, pin a post on Pinterest, upload a video on YouTube, and so on.
So how will social media help in your SEO?
Well, social media can help in your SEO when you optimize social profile pages like “about us” with keywords you want to target. Crafting “SEO-ed” post and pages on social profiles will help it seem more relevant to people searching for it, and hence, rank you better in search engines. However, if you simply want to rank higher with backlinks from social media sites, you will not get much help there.
This is why you need to understand what Matt Cutts, the head of anti-spam department on Google, has to say.
“SEO isn’t everything for ranking higher in the search engines. For a while, forget about SEO, and instead focus on users,” advises Matt. “Focus on users who use their social profiles to search for information that you publish. Those people, who will recommend your content to others, and who in turn, will recommend to others,” shares Matt.
Instead of focusing only the SEO, you’ll have to put some efforts to generate helpful and useful tips, tricks, and honest reviews about product and services for people who will spread the message, and if they like it, they’ll share it with their social circles, connections, and friends.
So you see, if you can tap into this market, they’ll help your business grow as well as rank better in search engines. By driving them to your site, by making them “Like,” your content, or even “Share” them with their connections, they’re actually sending social signals to Google saying that this person/site is trustworthy, provides informative and useful content, and we trust what he/she has to say.
No wonder why major search engines such as Google, Yahoo, and Bing have started to give more priority to authority figures and brands.
What actions should you take in order to allow social media to help in your SEO?
Make your profiles relevant, informative, and interesting. (Use keywords naturally and avoid “keyword stuffing.”)
Do insert links back to your site/blog so that people can actually visit your site if they’re interested to learn more.
Use social blog to build deep and lasting relationships and drive them to your blog/site.
Make sure to add social share icons on your website page/post(s) so that people have an option to share, or like, them if they really appreciate you effort.
Focus your energy to become an industry-expert by creating informative as well as interesting content so that your readers have a reason to leave their social profile and visit your blog/site.
Enjoy what you’re doing and you’ll never have to work for the rest of your life. If you love what you do, you won’t mind working long hours on your business, do you?
Over to you! What are the ways social media help in your SEO? Please comment below.
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Although backlinks from social media sites won’t help you in terms of ranking higher in search engines, but it is surely one of the most affordable ways to expose your business to friends, family members, and their connections, and keep them updated with fresh and new information regarding your business.
Here are Top 10 Social Media Sites you need to know:
#1 Facebook
With more than a billion registered users, Facebook is undoubtedly the most popular social network, and your business should be on it. Period. Facebook allows you to connect with your friends, families, and everything else faster than any other social media sites out there.
If you have a business site/blog, then it would definitely pay to post company’s announcements, news, and events with your connections.
Twitter is another social media site that allows people to send small messages, in the form ‘tweets,’ which is the online version of SMS limited to 140 characters. Not to mention, it’s absolutely free.
Twitter is used by every small business, celebrities, and even the Preside of United States to reach out to people, spread their message, and get things done.
If you’re running an online business, you’ll have to sign up at Twitter to reach out to your target audience.
#3 LinkedIn
So you have setup up business blog and a site, and now everything looks professional, what’s next? Well, the best way is to create a profile on Linked in and show what you are made up of.
With an estimated 250 million members online, LinkedIn is a social networking site for professional people. List your skills, portfolio, and profile on LinkedIn, and make connections with people who are searching for you, and you’ll have customers calling you, within next few days. Gone are the days when you had to wait for weeks to hear from a prospective employer or a customer.
Google+, or also known as Google+, is a social networking site owned by Google. Just create a free account with Google, and you’ll have a whole bunch of free services at your fingertips.
You won’t attract people’s attention by posting only business-related content on your social networking sites, including Pinterest. Variety is the spice of life, and posting something personal or hobby-related topics is the way to get noticed.
Pinterest is such social networking site that lets you pin your content – images, videos, and posts – and share it online, so that people with common interests become your friends, join your circle, and form an online community.
Tumblr is another micro-blogging and social networking site that gets more than 125 million people as visitors and lets you share content – videos, images, quotes with others, and add and form groups with those who share similar interests.
Google loves links coming back from variety of sources. And if you have links on Tumblr, which is another popular social networking site, they’ll definitely rank your site better than those who do not.
Did you know that Facebook purchase Instagram for a billion dollar?
With an estimated 50 million monthly visitors, Instagram stands tall as the 7th most popular social media sites on the Internet. The social networking site lets you take pictures (now video), edit, and apply filter to people who follow you.
Before Facebook, most users, including writers, artists, photographer used MySpace to share their interest with others. Well, Facebook is said to be a simplified version of MySpace.
With that said, MySpace is still favorite among most people probably it isn’t as intrusive as Facebook is, and the fact that you can create your own custom pages, which Facebook doesn’t offer.
If you are a mom working from home, and would like to share your interests, hobbies, and passion with other moms and get advice and support from each other in topics like health, fashion, pregnancy, food, entertainment, among others, you need to be on CafeMom.
Do you have your business partners, or friends, or virtual assistant spread around the world, but you could not meet them face-to-face, or at the same time, online?
Meetup is a social networking site that lets members to create offline group meetings no matter where you are around the world, anytime and anywhere.
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With the advent of new technologies, tools, and techniques, we now have plenty of opportunities – social media promotion, pay-per-ad promotion, search engine optimization, blogging, and backlink generations, among others – to promote our businesses efficiently.
But most businesses are only focused on short-term benefits over the long-term promise of the digital marketing. As a result, most people make the same mistakes, over and over again.
Do not fall into the trap of short-term benefit.
Instead, think of ways to broaden your marketing strategies to reach out to the vast marketing universe. Here are the list of top 10 digital marketing blunders and how to solve them:
1. You think paid advertisement is digital marketing
Your clients may be in desperate need of blog update to on their website, but that doesn’t mean that’s what they really need.
As an Internet Marketing (IM), gather insights to see the big-picture.
Do they need to “focus” on creating content first to make their website better for SEO?
Should they promote a particular service over others to separate themselves from the crowd?
When this marketing objective is established, utilize online marketing strategies to help you promote you services and products. You could find out that developing an e-Book would be more help than creating a blog post, everyday.
2. You think “more friends” means “more conversion.”
If you’re not living under the rock, you already know that more traffic, followers, or friends for that matter, really don’t matter at all. As an Internet Marketer, our job is to form relationships and deepen it first.
In short, we need to focus on “conversion.”
But do you or your company spend time to measure these conversions? Is there a “standard” methodology?
You may use conversion monitoring tools such as Google Analytics, but you’ll still have to dig deeper, from pulling your potential customer through email clicks to finding out the most popular entry points on your website to integrate all other offline activities of your business.
3. You spread the same content everywhere.
Do you repeat your conversation with everyone you meet? I don’t think so. Instead, why not spend time developing “individual” audience personas that will help identify what exactly each client’s marketing goals are?
4. You do not (forget) inform your clients about their expanding digital marketing opportunities.
Marketing works at a furious pace and it’s easy to get entangled in minor tasks just to keep up with latest social media promotion list. But we’re analysts/counselors first and technicians later.
To become counselors, we’ll have to stay on top of our games – keep up to date with new marketing trends, tools, and techniques – that will affect our client’s base.
Do us a favor – do not withdraw educating yourself on topic that matters in digital marketing. If you do, you’ll only lose more clients down the road.
5. You outsource way too much, or nothing at all.
Well-established PR companies outsource most of their digital marketing works. I would become uncomfortable with this approach, especially if I wasn’t involved in the crucial stages of intelligence gathering, devising marketing strategies, and delegating them to my staffs.
But on the other hand, you also have to expand your services and stay relevant to your market. That means bringing outside professionals who may push you into devising a win-program such as new app for Smartphone users.
6. You use only handful of social media sites.
Maybe you’re happy with the results you’re getting from social media sites. You have an excellent online presence on Google+ and the conversion rate is awesome. We don’t think so.
You may get complacent on your marketing endeavors. But success in digital marketing requires active participation through variety of online outposts, distributing content rich information, and establishing a strong home base.
Although you do NOT need to have to be everywhere, you still do have to be more than just in place.
7. Your content is stuck in a time-wrap.
Most of my clients often suffer from this marketing challenge. If you’re stuck with the white paper, I am sad to say it is not going to help you anymore.
Show your clients how a compelling blog rant/raves, or YouTube meme videos, or Infographics may benefit their organizations. Learn what intrigues them and help them explore a wider marketing spectrum.
8. You don’t collaborate with others nicely.
We could all make money online only if understood our core strengths and use them together to collaborate better.
So, if you have a friend who’s an excellent in website design, or social media marketing, why not approach them and brainstorm to service a client together?
At the end, we bet you’ll only build, not lose, the budget.
9. You don’t embrace failures to “intrigue” your clients.
While I was just starting my career, our team always discussed ways to manage client’s expectations while doing everything to avoid failures. But why not embrace our failures too?
The best part of digital marketing is that it lets you experiment with little or no money. Inform your clients that they prepare for at least a failure every quarter. Failures will help better identify your client’s likes and dislikes, and we think that’s the ideal way to develop extraordinary marketing success.
10. You do not think about your mobile strategies
This is very crucial, but most online PR professionals are still not sure about this point. Follow these time-tested rules to analyze your mobile traffic.
If mobile traffic is only 1% of the total traffic to your website, you’ll have to re-think your mobile strategy
If it’s more than 10%, you need to turn on your mobile strategy
It its greater than 25%, your mobile strategy will make your business
So are you feeling confident that you’ll avoid these top 10 digital marketing blunders in upcoming days?
Share it in the comments, below.
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