Having a good-looking and beautiful website design is just a part of online success. Without a decent amount of website traffic on a consistent basis, your website will not perform better.

So no matter what you are running – a blog, an e-commerce website, or a corporate website – you can utilize Google Keyword Planner Tool to research keywords that will attract quality traffic to your website and increase online conversion.

You can use new Google Keyword Planner Tool to dig out list of profitable keywords that will most likely profit your PPC ad campaign as well as come up with blog idea topics that you may have never thought about before.

Before we give you a step-by-step guide on how to use Google Keyword Planner Tool, let us explain the difference between the old and the new keyword research tool.

Google Keyword Tool vs. New Google Keyword Planner Tool

1. Unlike old Google Keyword Tool, you access Google Keyword Planner tool through your Google adwords account. Although the interface is slightly different and focused for advertisers, you do not have to advertise to use it.
2. By default, the results on Google Keyword Tool were ‘broad match’ and if you wanted to change this, you could select either ‘phrase match’ or ‘exact match.’ In Google keyword planner, however, the results are shown as ‘exact matches’ for keywords you type during your search.
3. In the past, you could tell Google to display closely related search phrases to the keywords you type. In the new Google Keyword Planner tool, however, this is no longer an option. Rumor has it that they’re bringing this feature back in the new tool again.

Here is step-by-step guide on how to use Google free Keyword Tool:

First of all, sign in to your Google Adwords account. Once you’re logged in, click on the “Tools and Analysis” menu at the top and click on the “Keyword Planner” drop down menu.
You will be presented to 3 different options.
#1: Search for keyword and adgroup ideas – If you want to perform a normal keyword research, use this option. Just enter keywords and Google will display you a list of keywords based on that search term(s).
Here are sub-sections of this option.
a)   Your product or service – You enter the keyword you want to research. If there are more than one keyword, separate keywords using comma.
b)   Your landing page – If you’re performing keyword research, you leave this field blank. This is the field where you run advertisements and start to bring visitors to your landing page. Google will later look at this page and suggest you keywords that could be closely matching to your ad campaign.
c)   Your product category – If you need to find a category that closely match your keyword(s), use this option. With this option, Google will be able to find more relevant keywords once it figures out which category they belong to.
#2: Enter or upload keywords to see how they perform – You can also type a list of keywords or upload a file with keyword list and get details of ads you could run using those keywords. You will get ad info such as cost-per-click, estimated clicks, etc.
You are also given two options – Get estimates and Get search volume. Estimates tells you how much will it cost to use those keywords in your ad campaign.
#3: Multiple keyword lists – Select this option to get a list of combination of keyword suggestion to use in your sales copy, blog articles, and PPC ads. You are allowed to enter keywords in two list – list 1 and list 2 – and Google will come up with combine these two keywords and come up with new set of keyword list that you can use and target in your ad campaign.
Do you use Google Keyword Planner Tool to find good keyword phrases for your business? Do you know how to find ‘profitable’ keyword list for your niche? We can help!
Let GetYourSiteRanked.com find the most popular keyword list for your business to get immediate ranking on Google, Yahoo, and Bing.
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Google Keyword Tool is a great everyday engine for every entrepreneur dealing with Google AdWords. Google Keyword Tool is actually analyzing relevancy of search keywords, brands and categories, which makes it very helpful for every online business. Recently, Google Keyword Tool has experienced some changes, having been transformed by combining Keyword Tool with Traffic Estimator, into creating new tool – Google Keyword Planner. Is Google Keyword Planner a better solution, and if so, why?

Google Keyword Tool Vs. Google Keyword Planner

In Keyword tool you could only select one country, while in new version, i.e. Google Keyword planner, you don’t have to limit your choice to just one country, instead you have multiple countries choice available. However, Keyword Planner has got a language filter, completely excluding foreign terms, unlike its previous version, which might kick out search terms of companies named in their native language, so online market would have to adjust. Also, in Google Keyword Planner, end devices are dropped, while in Tool we had end devices possible. Another change you might notice regarding match-types, where search query is not possible for wide word group, but is limited to only one possible for exact match-type in search volume. Also the number of search volume keywords has been increased from 200 to 1000 keywords, but in Keyword Planner you can only insert 50 keywords of your choice, instead of 200 in its previous version. Some of the advantages you will notice in Google Keyword Planner is that you can now also add a region, besides from adding multiple countries, while this feature was unavailable in Keywords Tool where you could add only one country with no regions allowed. Another plus which you can get with Google Planner is getting your keywords research a lot easier with new keywords limit of 1.000, and new interface seems to be more manageable and slicker. On the other hand, Google Keyword Planner has some disadvantages regarding filter options where you can only place your search terms by exact instead of using phrases and broad searches. Also, if you choose your keywords search language to be French, English words will be automatically excluded.

Google Keyword Planner review

Google Keyword Planner is new bold combination of Traffic Estimator and Keyword Tool, allowing you to wrap and combine keywords, although it doesn’t actually allows you usage of multiple languages in your search terms, Google Keyword planner is getting the most out of every search by merging two types of research tools. You can also use feature that makes possible choosing more than just one country for your search terms, going in details where you can even choose a specific region. You can use up to 1.000 keywords for your search terms, which could increase the efficiency of keywords research, so this option is far better than the one used in its previous research. Interface design is now improved having managing Google Keyword Planner a lot easier. However, the highlight disadvantage of Google Keyword Planner reflects in broad keyword researches which are no longer available. Instead of using phrases and broad keyword suggestions and searches for increased trafficking, now you need to use the exact matches, which importantly decreases positive effects of your traffic keywords researching. Although this may seem as a small flaw, Google could have probably avoid to miss on negatively changing this important feature.
Since early 2011, there have been several major changes for search engines to follow new direction.
In this new movement, Google has been the leader to integrate metrics that focuses on human browsing experience as well as the content analysis.
With the Google’s recent Panda and Penguin updates (along with other ranking factors such as EMD, page layout update), the message is clear for SEOs: Google’s goal is to give priority to sites for higher search rankings according to how well human evaluate them.
Google asked help from content reviewers in order to recognize patterns and factors those real human readers/visitors consider when they want to assess a website.
As a result, the job of ranking sites higher in search engines for specific queries have become pretty much complex than ever before.
In other words, sites now have a clear direction from search engines to follow their guidelines that are considered to be the standards for SEO practices, like:
  1. Proper use of tags and link structure
  2. Focus on creating content including keyword phrases that will rank your site better
  3. But also, maintain a balance to produce content for people too, and not just for the search engines.

So, here are few new steps to incorporate new SEO strategy, while still keeping with the Google’s direction:

Figure out what’s working and what’s not!

1. Figure out what’s working and what’s not!

First, create a list of every little SEO strategies you have been utilizing so far that aren’t going the way you had imagined, and a list other things that are working for your site, and other things that you’re unsure about.
Just make sure you include every little aspect of your SEO strategy in this list.
This list will point you to the right direction in the future as to what you need to perform, what changes you must include, and what other things you need to completely avoid.
Just don’t leave any stones unturned!

Talk with your SEO consultant

2. Talk with your SEO consultant

If you have employed an SEO consultant to look after your SEO campaigns, give them a call and get their insights as they may have new ideas so that you learn about new SEO trends, practices, and strategies.
This way, you know you’re following the Google’s new direction.

Do Research and Discuss with SEO consultant for Alternatives

3. Do Research and Discuss with SEO consultant for Alternatives

Once you have known what SEO strategies is working and which ones are useless, or outdated, you will be in a position to begin amending additional SEO tactics to make your SEO efforts really successful.
In order to focus on something new or incorporate new SEO strategy, it always pays to talk with an SEO consultant.
There are several different reasons why your current SEO efforts require a new direction, and doing it yourself could be an overwhelming thing for you.
Every site is different and hence every SEO strategy must be “customized!”
Hence, find an expert SEO consultant who deals with several different types of circumstances and assist in creating something specific for you.

Putting Your New found SEO Strategy in Action

4. Putting Your New found SEO Strategy in Action

Once you’ve figured out your problem areas and got input from SEO consultant regarding new focus and strategy you must follow, it’s time you …
  1. Place those plans into action in order to get where you want to be
  2. Secondly, DON’T plunge into implementing SEO plans without consulting an expert. Minor changes are okay, but when you’re trying to perform a major redirect, it’s high time you find help from an SEO expert.
  3. Thirdly, ensure that you know how to measure the performance of your new strategy. Use Google Analytics, for example, to keep track of how your site is performing over all. Don’t limit yourself to Google Analytics, though.
In fact, find other tools to implement more specific SEO strategies like “link building” and “social media success” so that you’re always following Google’s guidelines as well as leaving nothing unturned in your new SEO campaign.


New Focus! New Strategy! Keeping in Google’s Direction

Even major SEO changes don’t immediately work.
Just be patient and wait for several months before you see some solid results.
However, if you find once again that you’re not in better position (search rankings don’t change at all), then it’s probably time for new focus, new SEO strategy, and change your direction once again.
In other words, this might indicate you to change your SEO Company or hiring a new SEO consultant who can HELP!
Remember that most SEO campaigns frequently utilize new SEO strategy while still following Google Webmaster guidelines as well as Matt Cutts video suggestions.
However, as we already know, Google have all the power to change what they want and when they want.
With that said, as Google change, your SEO strategies must also change. Simply put it, it’s okay to feel that you frequently have to find a new focus, a new SEO strategy, while keeping in Google’s direction.


Google keeps updating their algorithm every now and then to ensure that webmasters are using the right SEO techniques to gain the rankings. If you got hit by Google Panda and Penguin, then you need to find what the “illness” is. When you know what Panda and Penguin targets when you violate their terms, you are in a better position to recover from penalties with great precision, effectively, and efficient.
Panda targets website and pages that have low-quality content, or “thin content.” But most importantly, they attack sites/users that publish the same low quality content on content farms “stuffed” with keywords and links but offer nothing in value for the reader.
On the other hand Google Penguin attacks sites that violate Google’s quality guidelines. Penguin would get a site in trouble that uses black hat SEO techniques, like keyword stuffing, or webspam, and cloaking. Other less suspicious tactics like inserting irrelevant links (link farming) going outside the page of the content would also force Penguin to block a site.


Hit by Google Panda?


If you were hit by the Google Panda, here are a couple of things you can do to recover from the slap.


Substitute thin content

Revisit your site and check for duplicated content on pages, particularly those pages that contain your main keywords and make it content rich. Read the whole content again as if you were a visitor to your site. The content must be easy to read, useful, fresh, and informative.
Warning: Don’t be tempted to use “spun” articles on your website. Instead, use only “original” and “fresh” content. You may save few bucks now but later run the risk of getting penalized, wasting more time, effort, and money.
Once you have identified thin content on your website, you can use Google’s Analytical tool to get more specific information of pages that usually get very few visitors each day. But the number may vary depending upon your website. For example, if your main pages usually have 100 visits a day, then you might want to consider the number below 20 a risk factor.
Likewise, use the ‘Disavow’ tool from the Google Webmaster tool to find unnatural links in a page and duplicate content and remove them. If you can’t do this yourself, hire a professional SEO expert.
Once you have identified these pages, immediately replace the existing content with a high quality – unique, fresh, and informative – content because many poorly written pages often get fewer visits.


Use Ads Sparingly

If your site does not contain any ads, then you are not likely to get hit by Panda. On the other hand, if your site has numerous ads, then you need to consider using them in an intelligent manner. Remember that the only reason a visitor wants to be on your website is to get useful information that solves their problems and not to get overwhelmed by looking ads promotions.


Add Quality Content and Avoid Shortcuts

As mentioned earlier, the only reason people come to your website is because of the content there and that’s what Google wants to happen. Nevertheless, you will find low quality sites ranking high with low quality information which leaves Google users disappointed. Since Google don’t want to tarnish their name, they introduced Panda. Shortcuts will only lead you to slap by Google. But if you are not sure if your content is high quality, or the links are broken, or basically contain blank pages, or if you don’t know how to do perform these tasks, then you may want to consult a trusted SEO expert to check your website and do a clean up. In this regard, the expert would be able to identify empty pages and broken links efficiently & effectively.


Hit By Penguin?


 Well, if you are hit by penguin, then there a couple of things that you will need to do in order to see yourself back at the top in rankings. Penguin has resurfaced again. Click here to read more about it.


Check and Clean Up your Backlinks

The first thing you need to do is remove any links that come from low quality sites. If you were buying links, then do away with them as sooner or later your site has a high chance of getting caught by Penguin.
 If you should buy links to get high rankings for your website and pages then make sure you know what you are buying. Ask your SEO expert to send you the list of websites your site will be linked to. These sites must be relevant to yours in terms of topic, and most importantly, have a high page ranking.


Don’t Over-Optimize!

Make sure that your website isn’t over-optimized with anchor text as links. While building links, try to use variety of keywords as anchor text for both internal and external links. Ensure the anchor text in the links fit naturally with the sentence and the context. If you don’t know how to do this, you may want to ask SEO personnel to your web pages. Web pages, after all, are meant for human readers.


Clean up both Internal and External Links

Make sure that all your links are working and there aren’t any broken links, and it doesn’t return a 404 error message after clicking. Although Google doesn’t penalize on this, nonetheless, it contributes to poor user experience and sooner or later will impact your website’s search engine performance.


Go Social

One way to increase your chances of evading penguin slap is by using the social networks especially Google +. Google always favors their own site and it’s good to work with them for your benefit. Google views links from social websites as natural and therefore will assume that people are happy with your website content. If your content is shared in social networks, then you are not at risk of being hit by Penguin. When you go social, you at least look more legitimate in the eyes of Google and not a fake enterprise or individual.


Summary of How to Recover from Panda & Penguin

In order to recover your website and pages from Panda and Penguin, you need to ensure providing good user experience, which includes publishing high quality content that are fresh, unique, and informative.
Likewise, avoid taking any shortcuts by publishing “duplicate” and “spammy” content that doesn’t add value to its readers and are only used for promotion. Never use black hat SEO technique to build links and influence the search engine rankings of your website. If Google suspects these activities, they’ll completely ban your site.
Instead, add quality content that adds value to its readers. Make the links inside each page natural and link them outside other sites that are relevant to your topics.




If you are new to SEO, then you may have little knowledge on Panda and Penguin which have been the talk for the last couple of years. Penguin and Panda are algorithms used by Google to analyze websites in order to choose which one ranks above the rest in the search engine results page commonly known as SERP. Before Panda and Penguin, Google used other algorithms which only relied on Keywords.


Why Panda and Penguin?


In the past couple of years before the introduction of Panda and penguin, many webmasters had various techniques that they used to rank on the top at the SERP. If you are new to SEO, you should note that the average ‘searcher’ on Google rarely goes past the second result page and therefore, if your website isn’t close to the first page, you may never get visitors to your website. Some of these techniques were genuine while others were totally unacceptable. One of the common techniques was the use of keyword stuffing. Since Google used to check on the page that had the most number of keywords typed on the search box, sometimes ‘Searchers’ got disappointed by what they got on the page. Google realized this and had to introduce a way in which they would ensure the common ‘searcher’ would find the ideal website with the information he or she is looking for.


What are the Effects of Google Penguin and Panda?


The reason as to why Penguin was introduced was to ensure that spammy links into low quality websites were eliminated. Have you ever clicked on a photo online and it automatically takes you to another page which isn’t relevant to what you were looking for? This is the kind that penguin was looking forward to working on. Panda also works on ensuring that website owners provide quality and unique content on their websites. Some webmasters used to duplicate content from other websites and just tweak them which would lead to too much content that is similar. So if your website had low quality content or duplicated content, panda would slap you immediately if not dropping on the SERP ranking. The main aim of these two animals is to ensure that webmasters get organic traffic to their websites and also offer quality content to their visitors.


What if Hit by Penguin or Panda? How do you Recover?


If you are hit by panda or penguin, you only need to do a thorough check on your website. Some of the things that you need to look out for are:
– Quality of your content (Read here for ideas on web content)
– Quality of your backlinks (Here is how to create quality backlinks)
– Ads
– Social networks
If you find out that your website has poor quality content, remove the pages and replace them with others or polish the already existing content. If you find out that you have links originating from poor websites, please take them down and look for genuine links from social media. You should also check your website to see whether you have blank pages or broken inbound links and so on.




Over the years, many website have been hit by Google’s Penguin and Panda updates. Google uses these two updates to analyze sites in order to determine which site ranks on top of another on search engine result pages, known commonly as SERP.
Before Panda and Penguin emerged, many webmasters and blog/site owners would use “unacceptable” SEO tactics, like keyword stuffing, black hat SEO techniques, and link farming just to influence the rankings of their website.
These site didn’t add any real value to its readers. As a result, more searchers, including people like you and me, found sites containing junk content and spammy results. More people started to get bad experience using Google search engine.
Google noticed this trend and soon decided to take proper measure to ensure that visitors got the most relevant, useful and ideal content for their search terms.
Although the process of SEO has become a little bit difficult than the old days, nonetheless, Penguin and Panda updates are good measures to offer quality content for visitors.
Just consider – you are a searcher too. If you found site that add nothing in value, wouldn’t you be angry having waste your time?


For black hatters, it was a dark day when the big G launched its newest algorithm update designed to fight any kind of spam. Launched on the 22nd of May 2013, it’s here to make sure that spam is out of the way and only unique content and genuine links are considered when ranking websites. The new penguin 2.0 version 4 is designed with up to date technologies that are better than what the previous version was using.  These technologies are meant to ensure that any backlinks in a website are natural in order for Google to have only the best in their rankings. Here are some of the things that will change in the error of post penguin 2.0.


What next?

The new algorithm uses a couple of factors to rank your site. The new penguin 2.0 is able to determine whether visitors that come to your site enjoy what you have to offer or leave with nothing. The algorithm is capable of detecting the number of times your website is bookmarked, how many times a visitor comes back for more and the number of times it’s shared on social networks. This Google algorithm update even knows when you use natural and bought backlinks.


The main updates hat will affect your site

 Spammy links will be a thing of the past with penguin 2.0 version 4. Page ranks will also not rely on advertising. In the case of link spamming, you better not go there as you will be slapped. Matt Cutts says that the algorithm has a sophisticated way of analyzing links and therefore they will have accurate information before taking down any sites. Here are some of the things that Penguin 2.0 is discouraging.
  • Paid backlinks
  • Backlinks from dangerous sites
  • Article marketing
  • Comment spamming
  • Poorly written guest blog posts


How do you avoid a slap from Google?


What Google is looking for are people who are using white hat methods to acquire traffic to their sites. You will need to remove all kinds of links that point to your website that you think might be unnatural. The nest thing you will need to do is offer genuinely written content for a real human audience. In order to achieve this, you will need to engage your customers in social networks as weld as in your website. Furthermore, you need to create fresh content for your website on a regular basis.


How do I recover from the Google algorithm?

In case you get hit by Google, the first and foremost things to do are analyze your link profile for spammy or low quality links. In order to achieve this, it’s good to use the Disavow tool offered by Google. This is one of the best tools and it will assist you to clean up the bad links. Make sure to get yourself involved in social media and get real traffic from there. The main idea here is to make sure that the content in your website is valuable to your clients or site visitors.


Here are all the versions of Panda & Penguin updates with their rolled out dates.

If you found your site’s ranking drop during any of these times, it’s likely that your site was flagged either by Panda, Penguin or both.


Panda updates till date:

1. Panda 1.0, aka the “Farmer Update” on February 24th 2011
2. Panda 2.0 on April 11th 2011. Impacts all English speaking sites
3. Panda 2.1 on May 9th 2011
4. Panda 2.2 on June 18th 2011 or so
5. Panda 2.3 on around July 22nd 2011
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 25th 2013


Penguin updates till date:

1. First Penguin Update on April 24th 2012
2. Penguin 1.1 on May 25th 2012
3. Penguin #3 on October 9th 2012
4. Penguin #4 (aka Penguin 2.0) on May 22nd, 2013


Google has done it again! It introduced Penguin 2.0, which only means that some SEO experts need to change their strategies. After announcing its release, head of Google’s search spam Matt Cutts assured hardworking internet marketers that the new release would be able to deal with spam in a better way because it uses an improved technology. Now, you may be one of the people who have been hit by the penguin 2.0 and don’t know where to begin. Well, here are some of the top things that you need to do in order for you to recover from as penguin 2.0 related slap by Google.
Google now employ human moderators rather than just search bots to scan and review websites that contains “thin content,” and uses black hat SEO techniques – link farming and cloaking – to unethically influence search engine rankings.
So, now “user experience” is the key!


Follow these simple steps to recover from Penguin 2.0:


Clean up your link profile

Regardless of the number of updates that Google introduces, you need to make sure that your link profile is clean. Since you may have been using different SEO skills for the last couple of years before the penguin updates, it’s likely that you may have a couple of ‘unnatural’ links in your website which is what Google is fighting. If you were using paid links and the like, it’s good to trash them before Google catches up with you. You can do this by using a couple of tools such as Google webmaster tools, open site explorer, and linkbuilder among others. These tools help you in analyzing all backlinks in your entire website. Use disavow tool, provided by Google to help webmasters, to identify and remove spammy links that infest your website and pages.


Manual Penalty and Submitting a reconsideration request from Google


If your website has received a manual penalty notice from Google, then you need to fix your site so that it complies with Google’s quality guidelines.
Look for unnatural links or artificial links those points to your site, via Google webmaster tool, that may be influencing the search engine rankings, make changes to your site.
Once you have made the changes, submit your site for reconsideration request from Google. If you find any unnatural links on your site that you cannot remove or control, submit those details in your reconsideration request, too.


What should you look out for?

Some of the main links that you should look out for are paid links. Links originating from irrelevant blogs or websites, links from directories, links from sites that have been de- indexed and sponsored posts among others that you may feel can’t be found by real human beings.
Some directories are good, though. For example, directories that are well established and have high PR and are relevant to your topic are best source to get backlinks to your site. Just be wary of link farms that seem like article directories. Link farm consist of links with “do-follow” tags. Most business or blog owners desperate for high search engine rankings turn to buy links from these link farms. However, getting a “do-follow” link back from irrelevant source just to influence search engine ranking is considered to unethical and Google penalize your site for this.
Make sure that all these links are removed and have a disavow document. After cleaning up the mess, you will need to come up with better link building strategies that should be in a position to adhere to future Google updates. There are many link building strategies available and all you have to do is look out for the most suitable. First of all, try to get as much relevant information as you can from reliable resources. There are webmasters who know good linkbuilding strategies and have published books on the topic. Make sure to read these kinds of books before settling for one link building method.


Use Social Media

Another thing that you will need to do in order for you to recover from penguin 2.0 is to become active on social media. It’s believed that in the near future links originating from social media will be more valuable than normal links. It’s probably something Goggle are working on considering their very own Google +. Depending on your business, you can use one or more of the major social networks. Make sure you engage your audience in these social media platforms. Finally, ensure that you provide high quality content on your website. Although keyword optimization is important for targeting audience, it is still important to write unique content meant for human and not just only for search engine bots. Put your effort in providing genuine content that adds value to people. With the above mentioned tips, you will be able to get back on your feet and even escape future slaps from Google.


Summary of how do you recover from Penguin 2.0

If your site has been the victim of the recent Penguin update, these are several steps that you can take to recover from it:
  1. Clean up your link profile removing ‘unnatural’ links using tools like Disavow tool
  2. If your site has received manual penalty from Google, clean up your site and submit a reconsideration request from Google
  3. Use social media to recover from Penguin attack as they are often considered more valuable than, let’s say, normal links
  4. While keyword optimization is important, make sure to write high quality content that adds value to readers.
  5. Last but most importantly, stay genuine!


The rolling out of Google Penguin 2.0…

Finally, the most improved algorithms- Google Penguin 2.0 is live. After its launch on the 22nd May of 2013, Matt Cutts promised a whole new experience with the new innovation. When it comes to page ranking by Google, webmasters who have always relied on black hat methods, might be having a long day as they won’t be able to do a great deal with black hat methods anymore. The update is more powerful than it’s predecessor. It’s known to have the best technology that will ensure proper scanning of backlinks in order to keep off spam links.


What is it all about?

As you all know Google keeps updating their stems in order to ensure that webmasters gain page rank is a genuine way. Unlike the keyword usage thing they used long ago, Google will use new techniques to rank websites on their search results. Google is using penguin 2.0 to approach a more thorough scanning of backlinks and the methods used for page ranking. Google is working on ensuring that only the sites that give their customers what they promised get the places in their SERP. In simple terms, your customer should get the content they came to check out in your site. Therefore, if you were giving tips on how to cut belly fat, the content there should give real and viable methods to cut belly fat.


What are the consequences of Penguin 2.0?

There are some major websites that have been slapped by Google for using bad SEO strategies. Generally here are some of the things that will happen as a result of Penguin 2.0.
Adult content backlinks are useless
After a thorough scrutiny of your website links, Google will slap you when it finds any links originating from an adult site. Porn links are going to be treated as spam and this may affect your rankings.
Hackers will be exposed
After Google updates their hack site, it will be easier for them to identify hack sites. With the help of the webmaster tools, it will be easier for Google to report any hackers.
The death of guest blogging
Since Google realized that most guest posts seem legit but are full of links, it will be useless after penguin 2.0 to write a post in order for you to get the backlink. Whenever possible, it’s good to use an original bio for each of your websites or blogs.
Multiple language websites
The website that use more than one language will be affected by the changes that come with Google penguin 2.0.
Cliff hanging will be a thing of the past
For hardworking people who have nice websites; they don’t have anything to worry about. Nevertheless, for those who are using bad SEO techniques, they will suffer with penguin 2.0 as it doesn’t allow any site to stay in the middle-not bad not good.
Sites which command respect in their respective niches will enjoy more in terms of rankings in the said niche. Therefore, if you are one of the owners of certain niche websites, make sure you work hard and smart enough enough to top in your niche.