Your online reputation is crucial for successfully conducting your business strategy and gaining more sales, which consequently leads to more profit. However there are some factors that you need to consider in order to make sure your online reputation can bring you progress and business prosperity.
  1. Stick To Your Idea

Business is plain and impossible to start without a motivational starter in form of your own idea. When starting a business, first you need to decide what sort of reputation you would want to follow you, so you need to come up with unique idea and develop it further in order to make it revive and start a successful business. To gain a flawless online reputation, avoid being a copycat try to be as original as possible.
  1. Make a great business plan

You should even consider hiring a professional to help you create great business plan which needs to be almost impossible to fail. If you, however can create your plan yourself, or your budget is tight, you have to study all risk factors, do a market demand research, get involved with your targeted audience and take a close look at your competition. By taking all of those factors in consideration, you will be able to create the online reputation you want.
  1. Hire professional SEO manager

Well optimized posts, blogs and website content are more than welcome in providing you with notable internet reputation and online presence. In order to put yourself out there and get the results you are hoping for, the best move would be to hire a professional SEO manager, who will help you raise your traffic and get better rates on Google and other search engines.
  1. Make multiple social network accounts

Social networks get millions of visitors on daily basis, so what platform is better for you to keep up with your targeted audience and gain an enviable reputation than Facebook, Twitter, Google+, LinkedIn and other social networks. It is also very important to be active on all of your profiles, which is often hard, so you can use help from several great Social Media apps or hire a professional to manage your accounts and help you build your reputation and assure your business growth. 
  1. Build great website

Website serves the purpose of showcasing what your business is all about, so your website presentation should be flawless. That is why you should definitely hire a professional web designer and developer to make you a great web spot and get it fully optimized to increase your trafficking and assure the good sake of your online business reputation.
  1. Get involved in managing your reputation

It is always the best that you keep all strings in your hands and don’t let anything occurs by case and accidentally. You should always manipulate all factors that makes your reputation as it is and change everything you dislike or think can jeopardize your business. Get involved with your customers, be active and proactive and keep up with every post and comment that has to do with your business, so you could respond to it and preserve your reputation. The basic key is to get involved and don’t let anything to the faith.
  1. Get a Keywords Research

The way you are ranked on search engines, such as Google, vastly depend on the keywords which are used in making your web content, blog posts, tweets and shares. You should consider hiring a professional researcher to conduct market analytics in order to find the keywords which will increase you trafficking and help you establish your reputation.
It is very important that you put yourself out there and advertise your brand as crucial factor of successful business, so you could announce that your business is alive and working on delivering the top products and services. But, what can you do to get your brand seen and heard? Here are some directions on how to successfully imply your brand existence.
  1. Get involved on Twitter, Facebook, LinkedIn and Google +

Presence and unbreakable presence on social networks is crucial for your business, but can also be of great help in establishing your brand, so you just need to make few accounts and manage it effectively on daily basis, share your opinion, post and tweet. You can also hire a professional social media manager to manage your social network accounts for you.
  1. Post a video on your web site and on You Tube

You can always make a video where you can describe what your company is all about, which has shown to be very effective in establishing business brands and gaining more personal approach with your clients and potential customers. Since You tube is also a type of a social network with vast number of visitors, it would be great that you also post your video there and establish your brand name.
  1. Promote your brand

There are great ways of promoting your business and reserving your brand name, so you can print business cards, make flyers and other marketing material. It is also very effective that you promote your business brands across blogs, comments and by posting links to other friendly websites.
  1. Make marketing newsletters and emails

Newsletters and marketing emails are another great way of getting your brand seen and heard, for besides looking very professional it also help you advertise your business and engage your targeted audience.
  1. Make presentations

Presentations can really help you depict your business goals and stress out your company’s achievements, as well as aid you in establishing your brand and explaining wide public what your business is all about.

 

  1. Blogging

Blogging is a great way of getting your voice heard and at the same time presenting your brand in the best light, increasing your trafficking and advertising for free. Blogging can take your brand long way ahead if done regularly, so if you don’t have enough time to blog on daily basis, you should consider hiring a professional blogger.
  1. Partnerships and sharing ideas

Meeting new people from your industry and beyond its borders is very important, so you can establish your brand by starting a partnership with a company you have appreciation for, expand your targeted audience and show your capabilities and skills, that way helping your brand in becoming more popular. Always be ready to share your ideas, transforming them to great business opportunities and ventures.
  1. Make your brand name comprehensive and catchy

In order to make a perfect brand name you need to predetermine what are your business characteristics, list important things regarding your services, establish your company identity and decide what your company is all about. When taken all these factors into consideration, you can create your brand and make it sound catchy, but professional at the same time. You should also consider follow these directions when naming your blog and choosing your website host name.
Social media Networks count millions of visits per day, which makes it a great way to transform your business to more accessible service provider, but social network platforms can also assure your company’s brand identity, so it is very important to be actively involved with your targeted audience and potential customers. There are some places on the network which could effectively help you to claim your brand and reach out to your clients.
  1. Google Maps

Google maps are a great way to claim your brand and show your availability in form of address, country, phone number and email, so your clients can find you easily. Google maps can also help you increase your online visibility, consequently raising your Google rates.
  1. Google +

Google + is actually more than just a common social network, on which you can also share, post, advertize, announce novelties regarding your business achievements, and of course get +1’d. +1 ratings are considered as very favorable at Google, so the more pluses you are getting on your account, the more visible you get on Google search engine. Google + is maybe one of the best ways of starting your online business profiles, claiming your brand and interacting with your potential clients.
  1. Facebook

Facebook is maybe the best social network for getting socially involved as an individual, but that makes it also a great for business owners looking for potential clientele. There are some great apps on Facebook, such as Facebook Places, where you can easily state the place of your business and claim your brand in the way that everyone can see it.
  1. Foursquare

You might already have an account on Foursquare on your name, without even knowing it, so information entered by user can often be misleading and inaccurate. The best way of claiming your brand and preventing this scenario is to make an account on Foursquare, yourself.
  1. Yelp

Yelp is one of the most popular social review websites, where anyone can make reviews on any company’s products and services. If your brand is not registered on Yelp yet, you should probably go ahead and claim it, encouraging your clients to post reviews on your services.
  1. LinkedIn

LinkedIn is great place for presenting your business online, and of course great way of claiming your brand. You can make an account under your company’s name, announce goals and achievements, and share your ideas. You can also hire different LinkedIn account users or get in touch with other companies and start partnerships.
  1. Manta

Manta is very similar to Yelp, but if you have Yelp account and established brand, that doesn’t mean you shouldn’t make a profile on Manta, just the opposite. Apparently, the more your brand is talked about, the more you get popular with increased traffic along the way.
  1. Urban Spoon and Dine.com

If you are a restaurant owner or you are running a hotel with restaurant and bar, then Urban Spoon and Dine.com could really help you claim your brands and get your reviews, which might as well lead to more successful business. You just need to make a profile on one or both sites and you are ready.
  1. Blogs

Blogging is a great way of increasing your traffic and raising your rates. Be sure you are actively updating your blog so you could claim your brand and establish good reputation.
  1. Make your own Website

You can hire a professional web developer and designer to make your site for you, so you could claim your brand and showcase your business in any way you want. By choosing the right keywords for your web content and optimizing your site, traffic will be increased and you will be able to get more favorable ranks at search engines, as well as establishing your company’s brand.
Every company is focusing on choosing their brand name, but when you look at great companies’ logos, campaigns and advertisement, you can’t seem to stop thinking about how perfectly well established their brand name is. The thing we often miss on is remembering that even those big corporations had humble beginnings and had to work hard to come to the point of great success. If you are on the business market for a while now and all factors are going in your favor but your business is still at the same point where it was at the beginning, than you would probably want to change your strategy and start branding online.

What Am I Doing Wrong?

Small businesses, online shops and service firms are all doing branding online by blogging, optimizing, being socially involved, etc. But, those companies also have to work on establishing good reputation of the man standing behind that business. This is often very important because successful small companies are shown to have more personal approach in relationships with their customers, gaining their trust and making long lasting company-client relationships. If CEO standing behind a certain company is not reliable or if he is even involved in some obscure business, his company will inevitably fail. Announcing news as CEO, sharing ideas with your clients and by responding to their comments, feedbacks and questions about your services and products, you will certainly establish great reputation and gain new faithful customers.

Why CEO branding online is important?

Being a company CEO is very important role to have since most people are actually observing a company through the deeds and business moves of its leader. If you are struggling to get your company noticed and your good reputation established, then you should consider hiring a professional PR manager to help you with your reputation and commercial advertising. It is all about good marketing strategy and getting socially involved on number of social networks, blogging and owning a website. You can always get your accounts managed by social media specialist, which ought to give you great rates at search engines and increase your trafficking, leading to increased popularity of your services and products and your personal online brand established.

How to build your company’s brand

Online branding should probably start with making your personal website which ought to be designed to showcase your business goals and stress out your services, products and recent achievements. After your site is created and fully functional, next natural step would be creating and managing multiple social network accounts and starting your company’s blog. Besides providing valuable info regarding your company, you will also be able to directly interact with your customers, raise your ratings at search engines, get increased trafficking towards your website or online shop. You will, of course, be able to establish your online branding and enjoy all business amenities which great reputation can give you. If you think you won’t be able to manage all of your social accounts and blogs actively, you should consider hiring a professional, who will besides successfully managing your accounts also take your online brand to another level.
The most important thing when running a personal business is to own and claim your brand. This is very important, especially online, for by making your brand consistent you are in fact making possible for people to easily find you. You must have noticed that if you were looking for, let us take Nike for example, you will certainly find them easily and in just one search. That is mainly because their brand is claimed. You can also claim your business as your basic right and watch your business develop, as your company’s name is becoming more of a brand, rather than just a name.

Why Claim Your Brand?

It is crucial to establish your company’s brand name, so you can build up a good reputation on it and make your business more popular. Name you choose for your company should definitely sound good, and would certainly have to depict your business and professionalism. Studies have shown that people like to stick to one brand they choose in some area of expertise, and as they are motivated with need of certain service or product, their choice is often based on whether or not they find company’s brand appealing. You can hire a professional PR to help you work out your business strategy and do a research on the market your business ought to reach to. Besides from choosing your brand name, you should also take care that your company’s logo is in accordance with your actual brand, so the your next move should be hiring a web designer to make your logo appealing and loveable. Customers also choose a certain brand based on company’s logo, so the better your logo looks, the more chances you have in establishing increased popularity and claiming your brand.

How to Claim Your Brand?

You should definitely make sure that your brand is unique and avoid being a copycat. Why would anyone choose your brand over the original you have copied? By copying brand which is reserved by rights, you could also face a law suit, so instead you should come up with appealing and unique brand name and logo and get your own rights reserved to protect your brand. After you have your brand name created and your company’s logo designed, you should start your own website, blog and join social networks by making profile on Google+, Facebook, LinkedIn, Twitter and other social platforms. Being socially involved with your clients and targeted audience is proven to be a great way of claiming your brand and interacting with your potential clientele. It is crucial that you respond to your customers’ questions, feedbacks and comments, as well as to actively update your blog, social network tweets and posts, and manage your site. If your budget allows you to, it is highly recommended that you hire a professional to help you claim your brand, increase your traffic and improve your ranks on search engines, so your brand could become easier to find.
Google Keyword Tool is a great everyday engine for every entrepreneur dealing with Google AdWords. Google Keyword Tool is actually analyzing relevancy of search keywords, brands and categories, which makes it very helpful for every online business. Recently, Google Keyword Tool has experienced some changes, having been transformed by combining Keyword Tool with Traffic Estimator, into creating new tool – Google Keyword Planner. Is Google Keyword Planner a better solution, and if so, why?

Google Keyword Tool Vs. Google Keyword Planner

In Keyword tool you could only select one country, while in new version, i.e. Google Keyword planner, you don’t have to limit your choice to just one country, instead you have multiple countries choice available. However, Keyword Planner has got a language filter, completely excluding foreign terms, unlike its previous version, which might kick out search terms of companies named in their native language, so online market would have to adjust. Also, in Google Keyword Planner, end devices are dropped, while in Tool we had end devices possible. Another change you might notice regarding match-types, where search query is not possible for wide word group, but is limited to only one possible for exact match-type in search volume. Also the number of search volume keywords has been increased from 200 to 1000 keywords, but in Keyword Planner you can only insert 50 keywords of your choice, instead of 200 in its previous version. Some of the advantages you will notice in Google Keyword Planner is that you can now also add a region, besides from adding multiple countries, while this feature was unavailable in Keywords Tool where you could add only one country with no regions allowed. Another plus which you can get with Google Planner is getting your keywords research a lot easier with new keywords limit of 1.000, and new interface seems to be more manageable and slicker. On the other hand, Google Keyword Planner has some disadvantages regarding filter options where you can only place your search terms by exact instead of using phrases and broad searches. Also, if you choose your keywords search language to be French, English words will be automatically excluded.

Google Keyword Planner review

Google Keyword Planner is new bold combination of Traffic Estimator and Keyword Tool, allowing you to wrap and combine keywords, although it doesn’t actually allows you usage of multiple languages in your search terms, Google Keyword planner is getting the most out of every search by merging two types of research tools. You can also use feature that makes possible choosing more than just one country for your search terms, going in details where you can even choose a specific region. You can use up to 1.000 keywords for your search terms, which could increase the efficiency of keywords research, so this option is far better than the one used in its previous research. Interface design is now improved having managing Google Keyword Planner a lot easier. However, the highlight disadvantage of Google Keyword Planner reflects in broad keyword researches which are no longer available. Instead of using phrases and broad keyword suggestions and searches for increased trafficking, now you need to use the exact matches, which importantly decreases positive effects of your traffic keywords researching. Although this may seem as a small flaw, Google could have probably avoid to miss on negatively changing this important feature.
When starting any business, you need to establish your brand in order to even start advertising, especially if you are planning to take your business online, which is the case in almost every business scenario. Among hundreds of companies offering the same or similar services to yours, you need to stand out from the crown and get your online brand up and running.

How to start?

Start is the crucial point of any branding, for it can determine the rest of the steps virally. You first need to decide what your branding is going to be about. Analyze your company’s important factors and decide what makes it the best in the branch, then come up with your personal branding. Your brand should be unique and original, depicting your company’s character.

Getting online

The first thing to do when taking your business online is to make your own website where you can showcase your products and services the way you want to. You company’s logo is another way to establish your brand and move forward to another level. It is the best that you hire a professional web designer and developer to create your personal website for you, along with getting your logo designed. It is also very important that your site is well-organized, for apparently, Google loves nicely categorized pages.

Optimizing – Applying good SEO techniques

Search engine optimization has the most effects when it’s done by professionals. If you are planning to get your brand up and running you can’t miss on hiring a professional SEO manager to optimize your pages for you. SEO includes optimizations with inbound links, proper usage of well researched keywords in your web content, relevance and importance of your written content, optimization of images on your site, tags, links, etc. SEO specialist will surely walk you through processes that need to be done, so your site can get the best rates possible.

Getting socially involved – Social Networking

Social networking puts a certain company’s brand in very favorable status at, both, clients and search engines. Besides, social networks are platforms with massive traffic, having millions of people interacting and sharing posts and opinion. You can make your business profile on Facebook, LinkedIn, Twitter, Google Places, Google+ and other social networks, and get someone to manage them for you if you feel that you don’t have enough time. Hiring a social media specialist is very important, because you need to be actively updating your tweets, posts and share your company’s news. By getting your company’s name up there, you will surely get your brand remembered, and up and running.

Work actively on your brand’s visibility

Even if you go through all crucial steps towards getting your brand up and running, it is impossible to succeed without consistent activity and maximal involvement. In order to establish your brand and reputation, you need to be active on social networks, follow up with new SEO trends and get your site updated, staying faithful to your brand and company’s name. By following these principals, your efforts will certainly pay off soon and you will be able to enjoy the fruits of your labor.
When it comes to small business companies, reputation is crucial, especially good reputation of CEO of certain business. Whether you are selling products on online shop, or leading a service provider company, you have to be reliable in order to get faithful customers who trust you. Companies with great reputation and massive records of satisfied customers will surely get more sales and earn higher demand for their services.

Integrity

As a salesman or service provider, you always need to stand behind your services and products. You need to make sure that you are providing your customers with high-quality items and services, as claimed in products and service description. If you are not delivering what you claim you can, soon enough your reputation will become bad for your business, and you will fail in keeping your customers satisfied, thus losing your clients. Make sure all your descriptions are realistic and accurate, so you can earn integrity at your clients and get great online reputation.

Online Reputation

Good word spreads fast, and bad even faster. This statement is applicable for any business, but words spread even faster in online world where information is shared every day, without exception, changing online community form hour to hour. Your reputation is being built even if you are offline, so it is very hard to keep everything under control. The thing you could do is to take care that your services are impeccable depicting descriptions on your site’s offers. Make sure you are only selling what you can deliver in order to avoid getting negative feedbacks and being categorized as a fraud, which is massive business killer.

Be Active

Whether there are questions that you need to answer or any doubts your customers might be having with your products and services, you need to be active in meeting them on the half way by interacting with them. Good feedbacks and great customers support could launch you right to the top, providing great reputation to you and your business. If you reply to your customers questions, respond to their feedbacks and become actively involved in helping them solve any troubleshoots, your reputation will develop greatly. Even if some customers are leaving negative feedbacks, try to find out the reason and help the out to resolve issues and you might get that negative feedback replaced with positive.

Tame the Rumors

It could easily happen that your competitors are envious of your success and good reputation, so they can play unfair and jeopardize your good reputation by rumoring. There is no way you could have control over everything that is occurring on World Wide Web, but you can certainly keep track of your competitors blogging and find out if there is any negative campaign running against you by checking suspicious posts and comments. Of course, you can control displayed posts on your blog and site, but you should also follow up with social networks to see if there are any misleading information about your company around online world.
If you are starting a blog, there are many CMS platforms on which you can make a free account and run your blog, but if you want to experience all the advantages of easy blog managing and simple blogging, you should try out the WordPress platform.
WordPress is active and actual for many years now, but due to a perfect, easily manageable combination of simplicity and complexity you will get to experience when blogging.

Why Choose WordPress

Even if you don’t have any experience as a blogger, or working on any CMS platform, it is guaranteed that you will easily find your way around WordPress options and features, along with unique experience of simple blog posting, which is of the greatest interest to you as a blogger.
Making content is extremely easy, so you can get used to adjective “easy” when talking and listening about WordPress. When you make your account, you can choose a WordPress package that suits you the most, picking one form Basic, Premium and Business. Since you are a blogger, premium would suit you just fine – it’s free, but you will have the chance to take advantage of many great features and options.
Although your web address will contain .wordpress.com in it, you will be still able to run your blog successfully. In case you want that “WordPress” phrase out of your web address name, and switch to .com only, you can always change your Basic package with Premium, at very affordable annual rate.
Posting blogs is very easy, for you will be able to easily manage your posts, pages, categories, comments, tags, media, etc. All options available are right on your dashboard, so you will have no troubles managing your blog posts and using other great options.

Choose Your Template

Before you start posting, you would definitely want to set up the way your blog looks like. You can do that easily and completely without having to pay for great looking web page design, for you can choose any of the 200 WordPress templates available right on your dashboard. You just need to choose the option Appearance>>>Templates, and try out few for free to see which template suits you the best. You will be having great looking blog at 0 charge, so you can continue further and start posting.

WordPress Blog Posts

This is maybe the easiest part of all WordPress aspects. You just need to go on and click on the option Posts, which is placed in your Dashboard, and choose the command you want. You can add new posts, schedule posts, publish immediately, add tags, categories, upload media files, such as videos and photos.
Even though using WordPress is easy and it will certainly help you get more positive traffic towards your blog, the most important part is up to you. Make you blog post content rich, relevant, interesting, engaging and original. Search engines loves activity and uniqueness, so start writing and update your blog on daily basis, easily with WordPress.
It’s no wonder that more and more users are making their mind for WordPress when starting a blog or a business site. WordPress has some amazing features which will help you create the site you want and manage it easily.
Whatever your web content is about, you will be able to get the most of it by using advanced and easily manageable features, which are all accessible right on your Dashboard. The only thing you need to do is to create an account and choose the WordPress package that suits you the best, choosing from Basic, Premium and Business profile.

Simple to use

WordPress is extremely easy to use and manage, as you can just in few clicks operate your entire site and publish your content, setup templates, widgets, upload media, view stats and watch your business grows along with your site.

Flexible

No matter what your site or blog is about, with WordPress you can make any content functional and easily operate it. You can start a photoblog, personal blog, business site, magazine and news websites, network websites and even online community websites. All WordPress features can help you easily create any type of site or blog you want.

Publish and Post

You can easily create any page or a blog post, where you can add categories, tags, upload media and even schedule your posts to be published any time you want. If you know how to create a regular word file, you will definitely be able to post and create new pages and posts.

Comments

Comments are a great way of having an insight on which content is the most popular on your site and whether is accepted or not. All visitors can start a forum discussion, and you get to decide which comments are allowed and which should be trashed or marked as spam.

Search Engine Optimization

WordPress platform is categorized as safe to use by Google spam control, so you can be sure your traffic can be boosted and visits easily increased while using WordPress for your site or blog. WordPress has taken care of most aspects, and for more sophisticated and advanced optimization, you can use available variety of SEO plugins. 

Multi Language option

Options could be on English, but if you prefer to have your blog or site managed in some other language, WordPress is available in more than 70 languages, so you can easily chose another language if you want.

Complete data ownership

Choosing WordPress to be your web spot means you are choosing a complete ownership over your data, content and site. No one will be able to access your data, dashboard or content, unless you allow it.

Great Templates

There are over 200 different templates with various designs, from which you can choose the one that suits your site or blog. Every template is fully functional and made to look great on any device and computer.
WordPress also offers possibilities to change and add the things you think are missing, you can join community and share your knowledge and opinion about WordPress, use plugins, widgets and more.