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Internet has become the ultimate cost-effective and convenient tool to build a strong brand and market your business. Whether you are looking to establish new relationships, or looking for new clients, or seeking new job opportunities, the Internet is the “place to be” if you want to get quick results.
When it comes to branding yourself on the Internet, the first thing you need to do is create a strong foundation on which you can build something.
In this article, we’ll discuss top 5 ways you can brand yourself so that you can be more presentable with your targeted audience and become impressive in their eyes so that they’ll trust and feel comfortable doing business with you.
5 Hot Tips to Brand Yourself Online:
1. Create Your Own Personal Website
As important as it is to insert social media profiles like Facebook, LinkedIn, and Google+ into your personal brand, ensure that you also have a personal website. No, it doesn’t have to be flashy or expensive website. In fact, having 5 to 7 simple pages on WordPress, Blogspot, or Webs.com is sufficient to make your personal brand stronger, and hopefully than your competitors.
Just ensure that you use a powerful and original headers with logo and slogan (tagline) that will help your brand stand out from the crowd.
Once you’re set up your own site, make sure you incorporate social media tools to drive and attract traffic from your social connection and into your site in hope that people get interested in what you’re doing and plan to achieve.
2. Set up Blog
Once you’ve created a website, the next thing you can do is set up a blog on your site or on its own separate domain. Again, you do NOT have to create in-depth blog posts every couple of hours or every day. Just a weekly post that includes simple text and few multimedia (images, audios, and videos) will do.
Use this blog post as a way to drive traffic to your main website where you offer product, services, and offers to those who might be interested in what you have to offer.
3. Get Social
Now that you have your website and blog ready, it’s time to get social. While it’ not necessary to use every new social media that comes on, it’s still worth using popular social media platforms like Facebook, Twitter, Google+ and LinkedIn.
There are free plugins available on WordPress.com to help you with this, even if you do NOT have any programming experience. Set it up once and you’re done. It’s that simple!
Make sure you post positive, interesting, and humorous status on these social media profiles. Remember, the whole world is watching you out there. A negative or outrageous status can either help or ruin your personal brand for a long time.
Before hitting the publish button, make sure you double check everything before sending out your thoughts out into the world.
4. Network, network, and Network
Networking is very beneficial to establish yourself as a strong brand. Not only you’ll get to know each other through networking, but you’ll also help grow your business through the “word of mouth” marketing. Your networks are the best people for your business. They’ll help you stay in the business when nothing seems to be happening.
Anyone could be in your network, though.
They could be your friends, families, co-workers, or a random stranger. If they are aware of what you do and offer, they’ll help refer your business to those people who are seeking it, absolutely free.
So make sure you try to actively engage them with a personal message by picking up a phone and giving a call just to say “how was their day?” and “have their recent purchase helped solved their problems?” So do NOT hesitate to respond back your visitor’s messages, comments, and social media status, regularly.
5. Spread Your Message, Everywhere!
Branding is more psychological than simply a marketing strategy – you’ll have capture people’s mind. The more you do it, the more exposure you’ll give your brand in front your users (social connections, readers, and customers), and longer it will stick to their head.
Use your website, logo, and blog post in many different places as possible.
For example, include your website URLs on your email signatures. Talk about your business on relevant forums and include URLs in the resource box (free marketing). Write guest blog posts on other relevant blogs and include an URL and name as the byline. Buy an ad banners and advertise on Google Adwords via PPC campaign.