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3 Lessons You Can Learn From Other Brands Online
How do you get your brand talking on the Internet? What are the key ingredients that make people keep coming back to your website and convert?
Let’s look at 3 lessons you can learn from other popular brands online.
#1. Create valuable content for people.
You probably know that Google and other search engines are constantly looking to serve the best web pages for their users (your potential customers).
Before Google displays your site higher in their SERPs, they need to figure out two things: how valuable your content is and whether your site visitors are actually using it.
Having a bunch of unrelated content – images, videos, and text – will decrease your SEO success. However, with relevant and engaging content, your SEO success will increase explode dramatically.
Look at your product descriptions again. Do they carry the theme of your company and create a useful resource for your customers? Do they paint a picture for your customers?
Product descriptions should give your customers helpful advice they need to make online purchase easier, faster, and wiser.
#2: Your Website Should Look Great!
Very obvious but most business owners overlook. A good web design will always have a positive impact on your customer. Your website will be visually trying to say something about your company to your customers.
You can use the power of design to influence your customers. By taking control of the design, you can make them feel, act, and think in a certain way.
Consider these four design aspects to influence your people:
a) Typography (fonts): Choose fonts that match with your company’s personality.
b) Color: Create the ‘right’ ambience for your website with the right combination of colors. You can also direct your customer’s attention towards certain sections (important sections) of your landing pages.
c) Consistency of design: Establish the sense of familiarity by creating a consistent design on the entire website, not just a single page. Consistency in design will re-inforce your brand to your customers.
d) Product Imagery: Captivating product imagery will not only tell your customer what it is like and how it will help them, but also tells a unique story that ultimately humanize shopping experience for your customers.
#3. Become social.
Look how other people in your industry are sharing content across the web. Are they using Facebook, Twitter, Google+, Instagram, Pinterest to share content? If they are, then you should be doing too.
A Facebook status post could easily be shared on Pinterest and Google+, especially if you’ve created a content that can easily be shared.
Look at blog posts on Stitch Fix. You’ll notice that they’ve used a mix of both content and imagery. Their blog images are self-contained – i.e. it contains all the main points discussed on the blog content.
So whenever someone pins this image into their Pinterest profile, they still won’t lose the major points of the post.
Your website will never be ‘perfect’ but there will always be room for improvement. Keep these 3 lessons in mind so that you separate yourself from all other average websites out there.
CTR is the rate at which your PPC (Pay-Per-Click) ads are clicked. This rate is the number of people who view your ad impressions and those who actually click through it (“Impressions” refers to the number of times the ad is being viewed).
If your ad impressions gets low number of clicks, your ads will have a low click-rate through.
As an advertiser, your ultimate goal must be increasing your CTR so that you get the maximum benefits – bring more people on your landing pages and gives you great results that justifies all the money you’re spending for these marketing campaigns.
Why Click-Through Rates is Important for Your Business?
Click-Through rate is crucial to any marketing campaigns as it directly helps to gain high Quality score. Search marketing platforms such as Google AdWords offer discounts on pricing for ads that are highly relevance to the search phrases. So, if your ad copy is relevant and satisfies Google searchers, your ad will get a higher Quality score.
a) High CTR rates leads to high Quality scores.
b) This high quality ad score will allow you to maintain or improve ad position in relatively lower costs.
c) Achieving high CTR also means that you’ll be driving a lot of traffic to your offering.
What Makes A ‘Good’ CTR?
“It depends!”
Visit Yahoo Answers and ask, “What constitute a good click-through rate” and you’ll find the best response to be, “It depends.”
Yes, your CTR will not be the same for all your ad campaigns. The campaign will change and vary from one keyword to another. Likewise, the click-though rate will also change from one keyword to another.
Everything that goes into making your ad display on Google and other search engines plays a huge part into achieving the click-through rate. Your ad copy, the keywords used in it, the relevance of the copy, and its rankings – all play an important role to get a ‘good’ click-through rate for your ads.
Although you want to get a ‘high’ click-through rate, honestly speaking, there’s no magic bullet for this. And certainly, you do not want to achieve a high CTR that could actually be bad for your business.
When High CTR Can Become Bad For Business?
If you are using irrelvant keywords or keywords that are competitive in your ad copy, then a high CTR is going to be bad for your business.
These ad copies does not help generate leads, sales, and branding gains because they do not ‘target’ relevant audience.
Irrelevant ad copy will only spend your money without bringing customers to your business. When you are actually paying for every ad click, why not make it relevant and try to target people who are really interested in?
Sometimes keywords are priced way too high and if you’ll be generating high CTR through it, it may not profit you even if they convert.
So, what you do not want is a high click-through rates for all ad copy, but high CTRs on keywords that are ‘affordable.’
Keywords that will make you profit.
First of all, you want to target the ‘right’ keywords for your ad copy. Create a brief and relevant ad copy. Then, finally, achieve a good click rate through by getting as many people to click through those ads.
What a PPC Advisor Should Offer You?
A professional PPC solution Advisor should offer you with:
a) List of targeted keywords you can bid on.
b) Cheaper and cost-effective click alternatives that will save you money.
c) Tools and marketing tactics that will tightly integrate your AdWord keywords with the ad copy and the landing pages.
d) Segment keywords into categories to bring targeted visitors on your site.
Are your CTR optimized?
If you are not sure where your CTRs need to be, then contact us to get a FREE report that will analyze your current AdWords click-through rates.
Click through rate analysis can never get this easier!
What is Online Marketing?
We all know that Online Marketing is a set of marketing strategies and methods that helps businesses become more successful online. But besides the strategies and tactics, Online Marketing is also an exchange of value between you and your customers.
Lot of people who are new to Internet Marketing (IM) ask what do they share that are valuable to their customers?
Well, here are 4 things that you already have that are extremely valuable to your customers.
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You have the knowledge.
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You have the time.
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You have the experience.
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And finally, you have all the necessary skills required to get things done.
In this sense, Internet Marketing is an exchange of value or simply a transaction.
So if IM is a transaction, you may want to lean ‘what value does your customer offer to you?’
Whenever we think of a customer’s value we often think of money, don’t we? Yes, we do, but beyond money, your customers also offer other types of value to you.
For example, your customers will offer you value in ways such as:
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Giving you time and attention
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Giving you the trust
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Talking/referring about you to their friends
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Sharing your business ideas and their contacts with you.
So you see, in addition to money, all of these things will be valuable to you and your business.
But most people believe that they do not have anything of value to sell to their customers. They think they do not have a great product or service and all sorts of things that stifle their success.
Instead of trying to sell products, ask yourself – “what are all the valuable solutions I have to offer that will solve problems my customers have or might face in the future?”
Feeling stuck? Well, here are Online Marketing ideas that will give you more for what you offer:
#1: Offer solutions that help save money
People are always looking for a ‘good’ deal. Good deals are not only affordable, but they also offer optimal solutions to customer’s problems.
An ‘Affordable’ solution doesn’t mean ‘cheap’ solutions though.
If your product saves your customer’s problems, they won’t need to spend additional money to buy other products. Thus, they’ll save a lot of money instead of trying every other product from the market.
#2: Offer solutions that will save their time
People are becoming busier than ever before. Time is precious and once it is gone it cannot be replaced. Try to offer solutions that will save your customer’s time.
#3: Offer solutions that will better their lives
10 years ago, Apple only offered laptops and desktop computers. But today, they have a whole bunch of products (tablets, iPhones, iPods, iPads, Smartphones, etc) that are designed to improve their user’s experience by number of ways.
Laptops and desktop computers were heavy, cumbersome, and requires a lot more space and most users only wanted to surf the Internet, send email, and type small messages.
They isolated the weaknesses of Laptop and desktop computers, corrected it, and improved it and came up with alternate devices (mentioned above) that was easier to make and simpler to use.
Just like Apple, you can also take steps to offer products that will improve your customer experience.
#4: Offer solutions that will minimize their efforts.
People want to accomplish a lot with less amount of work. So what tools or shortcuts can you offer to your customers that will help increase the productivity, avoid mistakes, and at the same time achieve massive results with little amount of work?
Follow these online marketing strategies to offer simpler, better, and productive solutions that adds value to your customer’s life.
Reputation can either boost your business and raise your sales, or can just as equally leave you behind your competitors, so whether you are an individual salesman, entrepreneur or representing your company, you would definitely want to consider having your reputation monitored and taken care of. To find out what position your business holds in the world of online business, you can always use couple of solid monitoring applications, or even hire a marketing specialist to monitor your reputation and lead you to success with well-tailored analytics, if your budget allows you to.
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Good Online Reputation Can Make Your Real Life Business Flourish
If you get involved in your online business development, you will be able to get an accurate insight on whether your marketing strategy needs improvements, according to your site visitors’ feedbacks. The studies have shown that most people actually take feedbacks very seriously and usually take a friendly advice regarding products and services. So, the best way of making your business successful is to transform your strategy into more user-friendly approach to your clients and potential customers. If you try your best and get involved in online community via social networks and blogging, you will be able to follow up with real life opinions and comments and learn how to improve your business. The better the comments and feedbacks are, the more your business is growing.
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Reputation can Boost or Destroy your business
Internet offers many amenities when it comes to wide share of, both, valuable and trivial information, but overwhelmed accessibility to negative information can be a great downfall and devastation for business. Bad reputation is even easier to get than respectable one, for information spread quickly over the World Wide Web, and as your business arises it can also definitely fall. So, whether or not you are online, your reputation is being inevitably built. In order to prevent misleading info and bad online reputation, you should get involved on social networks and take care that your services and products are high-quality and professional.
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Understanding your customers’ needs
There is hardly a better way of making a perfect marketing strategy then by monitoring your targeted audience. The best way of knowing exactly what your customers need is to follow up with their comments and feedbacks, so you could focus on delivering services your customers require and make your business moves in accordance with market demand.
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Quick responses to comments can take you long way
By being involved with your customers and responding to their comments and promptly answering questions regarding your products and services, even the negative aspects and resolving technical troubleshooting, you will show your appreciation and earn your customers’ confidence. By monitoring your customers’ feedbacks, you will show that you are personally involved in your business and not just selling the services for plain profit.
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Stay ahead of your competition
Monitoring your competitors is equally important for your online reputation as any other aspect, for by tracking the factors of strategy your competition is conducting, you will be able to stay always one step ahead. Monitoring competition is also very crucial in order to avoid “badmouthing” and negative marketing campaign your competitors might get involved with. Soon enough your business will grow with your marketing strategy running smoothly and your priorities set to monitoring your online reputation, leading to inevitable prosperity and improvement.
Your online reputation is crucial for successfully conducting your business strategy and gaining more sales, which consequently leads to more profit. However there are some factors that you need to consider in order to make sure your online reputation can bring you progress and business prosperity.
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Stick To Your Idea
Business is plain and impossible to start without a motivational starter in form of your own idea. When starting a business, first you need to decide what sort of reputation you would want to follow you, so you need to come up with unique idea and develop it further in order to make it revive and start a successful business. To gain a flawless online reputation, avoid being a copycat try to be as original as possible.
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Make a great business plan
You should even consider hiring a professional to help you create great business plan which needs to be almost impossible to fail. If you, however can create your plan yourself, or your budget is tight, you have to study all risk factors, do a market demand research, get involved with your targeted audience and take a close look at your competition. By taking all of those factors in consideration, you will be able to create the online reputation you want.
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Hire professional SEO manager
Well optimized posts, blogs and website content are more than welcome in providing you with notable internet reputation and online presence. In order to put yourself out there and get the results you are hoping for, the best move would be to hire a professional SEO manager, who will help you raise your traffic and get better rates on Google and other search engines.
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Make multiple social network accounts
Social networks get millions of visitors on daily basis, so what platform is better for you to keep up with your targeted audience and gain an enviable reputation than Facebook, Twitter, Google+, LinkedIn and other social networks. It is also very important to be active on all of your profiles, which is often hard, so you can use help from several great Social Media apps or hire a professional to manage your accounts and help you build your reputation and assure your business growth.
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Build great website
Website serves the purpose of showcasing what your business is all about, so your website presentation should be flawless. That is why you should definitely hire a professional web designer and developer to make you a great web spot and get it fully optimized to increase your trafficking and assure the good sake of your online business reputation.
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Get involved in managing your reputation
It is always the best that you keep all strings in your hands and don’t let anything occurs by case and accidentally. You should always manipulate all factors that makes your reputation as it is and change everything you dislike or think can jeopardize your business. Get involved with your customers, be active and proactive and keep up with every post and comment that has to do with your business, so you could respond to it and preserve your reputation. The basic key is to get involved and don’t let anything to the faith.
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Get a Keywords Research
The way you are ranked on search engines, such as Google, vastly depend on the keywords which are used in making your web content, blog posts, tweets and shares. You should consider hiring a professional researcher to conduct market analytics in order to find the keywords which will increase you trafficking and help you establish your reputation.
Social media Networks count millions of visits per day, which makes it a great way to transform your business to more accessible service provider, but social network platforms can also assure your company’s brand identity, so it is very important to be actively involved with your targeted audience and potential customers. There are some places on the network which could effectively help you to claim your brand and reach out to your clients.
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Google Maps
Google maps are a great way to claim your brand and show your availability in form of address, country, phone number and email, so your clients can find you easily. Google maps can also help you increase your online visibility, consequently raising your Google rates.
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Google +
Google + is actually more than just a common social network, on which you can also share, post, advertize, announce novelties regarding your business achievements, and of course get +1’d. +1 ratings are considered as very favorable at Google, so the more pluses you are getting on your account, the more visible you get on Google search engine. Google + is maybe one of the best ways of starting your online business profiles, claiming your brand and interacting with your potential clients.
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Facebook
Facebook is maybe the best social network for getting socially involved as an individual, but that makes it also a great for business owners looking for potential clientele. There are some great apps on Facebook, such as Facebook Places, where you can easily state the place of your business and claim your brand in the way that everyone can see it.
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Foursquare
You might already have an account on Foursquare on your name, without even knowing it, so information entered by user can often be misleading and inaccurate. The best way of claiming your brand and preventing this scenario is to make an account on Foursquare, yourself.
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Yelp
Yelp is one of the most popular social review websites, where anyone can make reviews on any company’s products and services. If your brand is not registered on Yelp yet, you should probably go ahead and claim it, encouraging your clients to post reviews on your services.
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LinkedIn
LinkedIn is great place for presenting your business online, and of course great way of claiming your brand. You can make an account under your company’s name, announce goals and achievements, and share your ideas. You can also hire different LinkedIn account users or get in touch with other companies and start partnerships.
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Manta
Manta is very similar to Yelp, but if you have Yelp account and established brand, that doesn’t mean you shouldn’t make a profile on Manta, just the opposite. Apparently, the more your brand is talked about, the more you get popular with increased traffic along the way.
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Urban Spoon and Dine.com
If you are a restaurant owner or you are running a hotel with restaurant and bar, then Urban Spoon and Dine.com could really help you claim your brands and get your reviews, which might as well lead to more successful business. You just need to make a profile on one or both sites and you are ready.
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Blogs
Blogging is a great way of increasing your traffic and raising your rates. Be sure you are actively updating your blog so you could claim your brand and establish good reputation.
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Make your own Website
You can hire a professional web developer and designer to make your site for you, so you could claim your brand and showcase your business in any way you want. By choosing the right keywords for your web content and optimizing your site, traffic will be increased and you will be able to get more favorable ranks at search engines, as well as establishing your company’s brand.
Every company is focusing on choosing their brand name, but when you look at great companies’ logos, campaigns and advertisement, you can’t seem to stop thinking about how perfectly well established their brand name is. The thing we often miss on is remembering that even those big corporations had humble beginnings and had to work hard to come to the point of great success. If you are on the business market for a while now and all factors are going in your favor but your business is still at the same point where it was at the beginning, than you would probably want to change your strategy and start branding online.
What Am I Doing Wrong?
Small businesses, online shops and service firms are all doing branding online by blogging, optimizing, being socially involved, etc. But, those companies also have to work on establishing good reputation of the man standing behind that business. This is often very important because successful small companies are shown to have more personal approach in relationships with their customers, gaining their trust and making long lasting company-client relationships. If CEO standing behind a certain company is not reliable or if he is even involved in some obscure business, his company will inevitably fail. Announcing news as CEO, sharing ideas with your clients and by responding to their comments, feedbacks and questions about your services and products, you will certainly establish great reputation and gain new faithful customers.
Why CEO branding online is important?
Being a company CEO is very important role to have since most people are actually observing a company through the deeds and business moves of its leader. If you are struggling to get your company noticed and your good reputation established, then you should consider hiring a professional PR manager to help you with your reputation and commercial advertising. It is all about good marketing strategy and getting socially involved on number of social networks, blogging and owning a website. You can always get your accounts managed by social media specialist, which ought to give you great rates at search engines and increase your trafficking, leading to increased popularity of your services and products and your personal online brand established.
How to build your company’s brand
Online branding should probably start with making your personal website which ought to be designed to showcase your business goals and stress out your services, products and recent achievements. After your site is created and fully functional, next natural step would be creating and managing multiple social network accounts and starting your company’s blog. Besides providing valuable info regarding your company, you will also be able to directly interact with your customers, raise your ratings at search engines, get increased trafficking towards your website or online shop. You will, of course, be able to establish your online branding and enjoy all business amenities which great reputation can give you. If you think you won’t be able to manage all of your social accounts and blogs actively, you should consider hiring a professional, who will besides successfully managing your accounts also take your online brand to another level.
When starting any business, you need to establish your brand in order to even start advertising, especially if you are planning to take your business online, which is the case in almost every business scenario. Among hundreds of companies offering the same or similar services to yours, you need to stand out from the crown and get your online brand up and running.
How to start?
Start is the crucial point of any branding, for it can determine the rest of the steps virally. You first need to decide what your branding is going to be about. Analyze your company’s important factors and decide what makes it the best in the branch, then come up with your personal branding. Your brand should be unique and original, depicting your company’s character.
Getting online
The first thing to do when taking your business online is to make your own website where you can showcase your products and services the way you want to. You company’s logo is another way to establish your brand and move forward to another level. It is the best that you hire a professional web designer and developer to create your personal website for you, along with getting your logo designed. It is also very important that your site is well-organized, for apparently, Google loves nicely categorized pages.
Optimizing – Applying good SEO techniques
Search engine optimization has the most effects when it’s done by professionals. If you are planning to get your brand up and running you can’t miss on hiring a professional SEO manager to optimize your pages for you. SEO includes optimizations with inbound links, proper usage of well researched keywords in your web content, relevance and importance of your written content, optimization of images on your site, tags, links, etc. SEO specialist will surely walk you through processes that need to be done, so your site can get the best rates possible.
Getting socially involved – Social Networking
Social networking puts a certain company’s brand in very favorable status at, both, clients and search engines. Besides, social networks are platforms with massive traffic, having millions of people interacting and sharing posts and opinion. You can make your business profile on Facebook, LinkedIn, Twitter, Google Places, Google+ and other social networks, and get someone to manage them for you if you feel that you don’t have enough time. Hiring a social media specialist is very important, because you need to be actively updating your tweets, posts and share your company’s news. By getting your company’s name up there, you will surely get your brand remembered, and up and running.
Work actively on your brand’s visibility
Even if you go through all crucial steps towards getting your brand up and running, it is impossible to succeed without consistent activity and maximal involvement. In order to establish your brand and reputation, you need to be active on social networks, follow up with new SEO trends and get your site updated, staying faithful to your brand and company’s name. By following these principals, your efforts will certainly pay off soon and you will be able to enjoy the fruits of your labor.
When it comes to small business companies, reputation is crucial, especially good reputation of CEO of certain business. Whether you are selling products on online shop, or leading a service provider company, you have to be reliable in order to get faithful customers who trust you. Companies with great reputation and massive records of satisfied customers will surely get more sales and earn higher demand for their services.
Integrity
As a salesman or service provider, you always need to stand behind your services and products. You need to make sure that you are providing your customers with high-quality items and services, as claimed in products and service description. If you are not delivering what you claim you can, soon enough your reputation will become bad for your business, and you will fail in keeping your customers satisfied, thus losing your clients. Make sure all your descriptions are realistic and accurate, so you can earn integrity at your clients and get great online reputation.
Online Reputation
Good word spreads fast, and bad even faster. This statement is applicable for any business, but words spread even faster in online world where information is shared every day, without exception, changing online community form hour to hour. Your reputation is being built even if you are offline, so it is very hard to keep everything under control. The thing you could do is to take care that your services are impeccable depicting descriptions on your site’s offers. Make sure you are only selling what you can deliver in order to avoid getting negative feedbacks and being categorized as a fraud, which is massive business killer.
Be Active
Whether there are questions that you need to answer or any doubts your customers might be having with your products and services, you need to be active in meeting them on the half way by interacting with them. Good feedbacks and great customers support could launch you right to the top, providing great reputation to you and your business. If you reply to your customers questions, respond to their feedbacks and become actively involved in helping them solve any troubleshoots, your reputation will develop greatly. Even if some customers are leaving negative feedbacks, try to find out the reason and help the out to resolve issues and you might get that negative feedback replaced with positive.
Tame the Rumors
It could easily happen that your competitors are envious of your success and good reputation, so they can play unfair and jeopardize your good reputation by rumoring. There is no way you could have control over everything that is occurring on World Wide Web, but you can certainly keep track of your competitors blogging and find out if there is any negative campaign running against you by checking suspicious posts and comments. Of course, you can control displayed posts on your blog and site, but you should also follow up with social networks to see if there are any misleading information about your company around online world.
