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SEO is very important because every industry needs it and helps build their brand. Once you’ve understood the basics of SEO, you may want to utilize few SEO tools to make the learning curve even easier.
But there are hundreds, if not thousands, SEO tools available on the Internet (some paid and others free). Using each one of them can overwhelm a newbie SEO optimizer, not mentioning you will also have a difficult time find the ‘right’ ones.
So if you have been asking yourself: “What are the best SEO tools out there for beginners? How can I start to SEO like a pro?” we have written this article that address this issue and help you SEO like a pro.
If you find SEO tad bit difficult at first, remember that you are not ‘alone!’ There are plenty of great tools you can learn to use starting today and get familiar with the SEO practice.
You may either take a SEO class (practicing 30-60 minutes a day or week) or learn on your own if you’re like DIY like myself.
No matter which course your take, for you to SEO like a pro, you need to handle all the basics first. That means you need be familiar with SEO terms like “domain authority,” or “PageRank,” “Backlinks” to a page, among many others that will speed up your learning curve.
* PageRank ranks every single page on your website while * Domain Authority” ranks your entire domain.
If you are ready, let’s learn how to SEO like a pro:
a) Publish Good Content.
If there was only one SEO method to use in your on-page SEO campaign, then that would be to fill your website with good content. As long as you have a good content (useful, valuable, and interesting content) on your site, your website will still perform better without any well-thought-out SEO tactics and gimmicks.
It’s the only one thing that is constant no matter how many times a search engine algorithm changes. Good and relevant content is what drives more people to your site in the first place. All other elements such as website layout, graphics, fonts, colors comes secondary.
Good content makes your visitors happy and satisfied once they land one the web pages on your site. So, try to at least come up with original content or content that is not re-written or copies from somewhere else on the Internet.
Also include variety of content types such as infographics, videos, podcast, and articles.
Try to provide useful content to your visitors. Useful content adds value to your people. They are highly relevant to your niche/industry, well-written, and tries to answer almost all types of questions your visitors may have.
2. Optimize Page Titles, Descriptions, Headings, etc.
Do you know what search engine crawlers read when they scan through your web pages? They read your page titles, descriptions, and headlines as well as image text first.
These elements on a web page are very critical as they tell the search engines what the page is all about and how it can be relevant to a particular keyword search phrase.
With this knowledge, search engines will be able to figure out how to properly index your pages in the search engine result pages.
Here’s how you can optimize these page elements:
a) Page titles – Think of unique and descriptive keyword-rich titles for your page so that it is easier for search engines to figure out what your page is about. A good page title would be like, “SEO Like a Pro – Top 3 Things to Do.” Bad page titled is “SEO,” or page having no titles like “Untitled.”
b) Page descriptions – Create unique and descriptive keyword-rich page description. Summarize your page in brief as this section acts as an initial sales copy that plays a huge role in convincing people to click-through to your website and know more about what you do and offer.
For page descriptions, limit its lenght to 150 characters.
c) Page Formatting – Use proper formatting to make it easier for your readers to read content on your web pages. Use headings (H1) and sub-headings (H2, H3, and so on) to emphasize important sections within the page.
Moreover, highlight important points with italics, underlines, and bold faces.
Use easy-to-read fonts (use 12px font size).
Use small paragraph. Do not use more than 2-3 sentence in each paragraph for easier reading experience.
3. Optimize Images on Your Website
While it true that good content can stand on its own, but other web pages elements such as graphics can also make your page stand out and make them more interesting.
For example, original images may help convey the ‘right’ context of the page to the readers so that they know quickly what the topic is about.
* If you’re using someone else’s images, make sure to give a credit to your source.
Next, optimize the image size. Keep your image size smaller without compromising its quality. Use tools such as Photoshop (any version) to quickly optimize your images.
Use a descriptive filenames – Use keyword-rich filenames, as it will help search engines index your images better.
Well there you have it. We just discussed 3 ways you could start to SEO like a pro.
Tell us if they were helpful? Have you used any of these strategies to make your web pages more useful, interesting, and engaging to your audience before? Please share your thoughts and idea in the comment box below.
Search engine optimization (SEO) is the art of getting in the top 10 positions of search engine result pages (SERPs) and bringing more organic (free) traffic to your website.
But does it contain a LOT of work?
If you’re just starting a small online business, SEO may seem like another language you’ll have to learn to skyrocket the success of your online business.
But do you have time and resource for that?
Do you really want to learn the tricks and trade of the SEO business?
Will it cost you more to learn SEO, or is it more beneficial to hire a full-time dedicated SEO expert?
Oh, yes, I hear you ask, “SEO is for corporate giants, like Nike, who have plenty of money to invest. How can SEO help me and my small business?”
Yes, over the past few years, I have been hearing these types of questions from my clients, all the time. And I want to let you know that I can feel your pain.
Whenever the word “SEO” pops up, people get all excited when they hear how “technical” and “time consuming” it can be, and how it evolves with time. They think that people who are ranking on the #1 page of Google are “corporate giants” who have plenty of cash in their pocket to hire professional SEO consultant for their SEO campaigns and small business have no place in search engine pages.
Totally wrong! – SEO can work for small businesses like yours, too, and let me explain this to you with few examples in this article. But let me repeat this once again, “YES, SEO can work for both medium as well as small business!”
How can I be so certain that SEO works for small businesses?
Because we’ve seen it manifest for tens of thousands of small businesses, if not millions. I am talking about “one-man-run” small businesses here.
Our clients are mostly in small business niche.
For example, Amanda is a part-time university teacher and a blogger. Recently, she hired us for her SEO strategy, and this is what she had to say.
“Just want to thank you guys. I hired GetYourSiteRank to look after my SEO strategies – optimize my website, content, and generate monthly report to keep track of my progress – and wow, after consistent 48 days of simple SEO tasks, my web pages are ranking in the 1st page of Google for most niche-related keywords. I know I still have to do a lot of SEO to double my figure, but with only little effort a week, I am more than happy to see my online business making profits for me. Most customers are calling me to learn about our college program. Thanks to their helpful SEO tips and strategies, I am starting to see results.”
Remember, she has not even touched anything deeper than the usual SEO tips.
But if you want “real” numbers/proof that this whole SEO thing will work for your business, then here it is.
SEO highlights your business
We’re in a fairly competitive market – Internet Marketing! The only other competitive market is the X-rated industry, or the weight loss industry, but still way too competitive.
But, let me share a secret with you – no matter which industry you’re in – there is a ROOM for you in the search engine result pages (SERPs) and you can generate huge ROI for you small business.
Are you ready to see the figure?
Over the past 12 months, one of our website organic traffic has increased by almost 845%! Last year, in the same timeframe, the site saw around 1,500 visits, but today, we’ve got over 17,000 web visits just from organic search.
One year of SEO work
The above screenshot is the organic traffic information grabbed from our Google Analytics account. The “targeted” and “hungry” traffic we saw on our website was mind-boggling. Look at our conversion rate for January for the year 2012 and 2013. It increased with more than 300% from the conversion ratio for the same period last year.
How Much Should You Spend on SEO?
We do not spend a lot of time doing SEO for our website. Really, we do not. Maybe 1 hour a week at the most. And no, we really do not ask for anyone’s help from the outside.
It’s just that you have to spend few hours finding the proper market, doing some keyword research, and optimizing your website and content around it initially, and post content on a regular basis. That’s all there is to SEO to highlight your small business and get “targeted” customers calling you.
Yes, SEO can work for any kind of small business, and even for tiny small businesses. All they have to “stop” doing what others are doing, do things that really “work,” and use sound SEO tips and methodologies into your existing marketing efforts.
If you want to see whether you can rank in the 1st page of Google for certain keyword phrases, click here to get a FREE SEO analysis.
But let me ask you guys – Do you really think SEO can work for your small business? Let’s discuss it in the comment below.
Oh, by the way, if you liked this post, please help share the message with your friend, colleagues, and even your boss, by using a “share button” at the side. Please visit again to read more helpful tips on SEO and Internet Marketing.
You can get those “targeted” and “hungry” buyers land on your website for certain key terms related to your industry. But are you prepared for it?
Click here to get a FREE SEO consultation for your small business!
Hundreds of thousands of small businesses launch every month, but only handful of them, less than 10%, of them become successful online!
If you want to be among the top 10, you’ll have to follow some simple yet powerful techniques to turn your online business into a successful venture. Here are our top 5 simple rules for running a successful online business:
Related article: 10 Ways to Sky Rocket Your Online Viewership
5 Powerful Rules to Run a Successful Online Business!
1. Keep your website simple and organized.
Most entrepreneurs want to become successful really fast, and they “over-design” their website to appeal cool and stand out from the crowd. Sites with heavy use of flash animations, background music, and tons of graphics only loads it, and not offer great user-experience.
Instead on loading you site with ads and links, why not focus on being well-organized so that your visitors can quickly find what they’re looking for. Is the text on your website is easy to read? Using dark text on a light background is the way to enhance user-experience on your site.
Related article: How to SEO Your Way to Online Success in Your Industry
2. Engage your visitors(s).
Actively making your visitors participate on your website is the easiest and best way to build “trust,” “loyalty,” and eventually more “sales.” Set up a “blog” on your website and open it for comments and promote it by sending newsletters, and ask for their feedback. If you’re a big company, add a discussion forum to allow your visitors to create their own topics and share their ideas.
3. Use social profile to share your content.
Set up profiles on major social platforms like Twitter, Facebook, Google+, Pinterest to share, converse, and inform people. Also, include social widgets like Facebook like, or Pinterest badge, on the sidebar on your website so that your visitors can “keep up” with you on their social profiles as well.
4. Do not over-optimize your site.
The hottest topic on Online marketing these days is search engine optimization (SEO). There’s a reason for that – SEO helps optimize your website and pages to rank higher in search engine pages like Google, Yahoo, and Bing so that you get organic (free) traffic to increase online conversion.
However, many online businesses go way too far!
They “stuff” keywords in their pages, blogs, or notifications. As a result, they not only get dropped from search engine rankings, but also get banned from search engine result display pages too because it’s totally against Google’s guidelines.
Over-optimizing also makes their content less readable and likeable.
5. Keep your visitors coming back on your site.
Almost half of the online businesses thrive because of repeat visitors on their site. There are several ways to give reasons for your visitors to keep coming back to your site. For instance, you can mention that you’ll be posting another post in the series in the coming week (just make sure to post topics that they really want to know more about.) Or, you could send a newsletter informing your loyal customer that you’ll be offering a discount offer on a certain day of the month. Lastly, adding regular helpful tips, tricks, and techniques via blog is a sure-fire way to get repeat visitors to your site.
Related article: Consistency is Key – 10 Consistencies to be Kept
Do you need SEO services for your small business to rank in the 1st page of Google?
Contact us for a FREE SEO consultation.
Small business owners usually have “insufficient” time or “limited” budget to invest on SEO that can actually skyrocket the success of their website.
Without SEO, your website will be just like any other flyers or business card you will hand out to people, which will through personal contacts and word of mouth. This will take an enormous time on your part to build a substantial number of views to really make a good online income.
However, an “optimized” website will help bring you plenty of traffic to your site!
That means a properly optimized website will you reach out to your “targeted” audience who are searching for similar products and services you’re offering, right at the time they’re looking for it.
And your website will be promoting itself 24/7, even while you’re sleeping! Awesome, isn’t it?
SEO is definitely here to save your day!
Do SEO right, and you’ll get FREE traffic (lead) on a daily basis. Yes, SEO is one of the most “cost-effective” marketing strategies that will get you lead on a daily basis without burning your pocket.
Not to mention, a business website “optimized” for SEO gives you an unparallel chance to compete with the bigger guns out there.
Do it yourself vs. Hire SEO Agency?
If you can afford to hire a “professional” SEO consultant, by all means do it to optimize your website correctly to see high ROI on your online marketing efforts.
Related article: Pros and Cons of Having an In-house SEO Department
If you cannot afford hiring a professional to perform your SEO, then sit in the drive seat and do it yourself. If you’re spending time doing SEO yourself, better do it properly to get the maximum benefits in terms of getting more traffic and exploding your search engine ranking.
Here are few reasons why SEO will help save your business:
1. More than 250 million people search businesses through the Internet (search engines) –
SEO is definitely the most “cost-effective” way to market your business website and reach out “laser targeted” audience in the least amount of time possible.
Just optimize your website properly by taking care of both on-page and off-page SEO and watch the explosion of FREE website traffic to your site.
According to a recent study, more than 250 million people in UK use Google, Yahoo, and Bing to search for business as it’s the most convenient and cost effective way to learn more about the brand and its products and services.
That means, business websites is no more only a yellow page listing or a business card. These days, people use their website to make profits online. And you should too.
Related article: 5 Hot Tips to Brand Yourself Online
2. More than 88% of people find you from search engine’s 1st page results –
People usually find the most “relevant” websites through the first page of major search engines such as Google, Yahoo, and Bing as they’re optimized to be there in the first place.
These websites will likely contain the MOST relevant information that people are searching for.
So if your site (page) is ranking in the first page of these search engines for certain keyword terms that people search in high volume, be prepared to thousands of views, click-through-rate, and conversion on your website.
It’s been found that more than 88% people find you through the Google’s 1st page. Proper SEO strategies will help you get to the 1st page that most people crave for.
3. SEO helps drive “laser targeted” traffic directly to your site –
SEO includes a vital step known as “Keyword research” that will help actually target your website content – blog posts, product and services pages – directly to people who are looking for.
Keyword research will help you find the “top keywords phrase” that your targeted audience frequently uses to find products and services you are offering.
Once you have the “profitable list of keywords” at your disposal, all you have to do is try to rank for those keyword terms by doing proper “on-page” and “off-page” SEO techniques.
4. SEO helps build a positive online presence –
If you’re website is on the 1st page of a search result page but when people click through it, they do not find “relevant” information on it, they’ll be skeptical about buying product and services from you.
On the other hand, if you have a strong online presence – positive reviews on third-party websites, strong social media presence, blogs, press releases, and YouTube channels among others – people will have no problem trusting your brand and purchasing what you have to offer.
Related article: Top 10 Contributing Google Ranking Factors
So you need to get organized for your backlink campaign, within few days?
During backlink campaigns, you’ll be leaving behind plenty of backlinks on various websites including blogs, sites, forums, article directories, etc. Do not forget that you’ll be changing the “landing” pages and using different anchor texts, not to mention that you’ll be using social sites too.
Once you’ve a list of top 100 “dofollow” websites for backlink generation, the next crucial step you can take is to get prepared – i.e. stay organized. But what steps could you take to organize your backlinks?
If you want to keep track of all the information about your backlinks – where you’re linking to, what types of links are you using, how many links you’re building, and what keywords are used as an anchor text, etc – then you’ll have follow 5 simple steps to stay organized and get the most out of your backlinking campaign.
Related article: How to become an awesome back-linker
Each of backlinks you’ll generate has the full potential to promote your website, and thus, it needs a special care.
5 Steps to Take to Organize Your Backlinks
1. Use Excel to Store Your Link Profile
Use program such as Excel or Notepad to sort them out. This NOT only saves you time while searching for them later during changing your links, but also turns your link requests into a powerful link building strategies.
You want include few information in your Excel sheet such as:
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Destination URL (blog/sites you’re leaving your comments, links, etc)
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Keywords used in the URL
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Landing page those backlinks points back to your sites
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Site type – the type of the site you’re linking to (blogs, forums, article directories, high PR sites, etc)
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Remarks – a space to include important points to help you know what you actually did in the particular link building strategy
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Webmaster contacts
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SEO-factors like PR, domain age, and no. of backlinks, etc
Related article: Top 10 Contributing Google Ranking Factors
2. Check your backlinks for any issues that could affect their SEO value
Check to see if your backlinks are properly placed into the linking site. Also make sure that all your anchor text have the “desired” keywords in it. In addition, make sure the linking pages allow JavaScript, “dofollow” attributes (Click here to find the list of 100 dofollow websites for backlink generation), frames, and redirects, etc.
Once you have all these information in your Excel file sheet, you’ll be in a better position to make wise decisions on creating a winning backlinking link building campaign for sure.
3. Contact Website managers to fix any issues
When you need to change few things like anchor text or the landing page of your backlinks, make sure to contact the webmaster of the linking website. Open the Excel sheet you created earlier, and jot down the email and name of the person who looks after the website. Send a message notifying your intention.
Related article: Blog Your Way to the Top
4. Keep adding new list of HIGH PR (authority) sites
No matter which niche you’re in, always keep searching for High PR website/blog(s) to add into your backlink list. Use Firefox Mozilla browser to check the SEO value of the site you’ll be linking to – i.e. the Google PR, no. of inbound links, domain age, niche relevance, etc – to ensure that you’ll target the most relevant and authoritative sites to generate backlinks from.
5. Keep track by generating report of your link profile
Over time, your link profile will grow as you use new and effective methods into your backlink building strategies. In addition to new strategies, you’ll also be adding new list of High PR sites to get the most out of your SEO link building strategies too.
So, generating a clear monthly report helps you analyze how effective your link building strategies was. If you’re not monitoring your backlinking strategies, you’re not progressing.
Related article: How to be an Awesome Backlinker
Over to you!
What steps do you take to organize your backlinks? Please comment below.
If you’re a small business, hiring a SEO agency will not be a viable answer to your SEO needs. Having an in-house SEO department will be sufficient.
However, if you’re running a large corporation that needs SEO service, having an in-house SEO department will be somewhat limiting for the growth of your business as your SEO requirements may be greater than what your internal department can handle.
Things can go pretty nasty especially when the in-house SEO department do not have the “right” SEO tools and know-how to solve the pressing issues.
In this case you’ll have to seek the help from a third-party SEO provider/agency.
SEO agency may be costly for small business, but for large corporations, their services might be bliss in terms of costs, time, and productivity. They can get things done rather quickly and smoothly, saving you plenty of time and money, which an in-house SEO department may lack.
So, let’s discuss the pros and cons of having an In-house SEO department and know when to utilize each other’s services depending upon different situation you will face.
Pros and Cons of Having an In-House SEO Department
Pros of having an In-house SEO department:
1. A Fully “Dedicated” and “Focused” SEO Team for Your Business
SEO agencies have several projects at their plate on any given time. Even if they’re working for your SEO projects, they’ll still be working along with other clients. That means your projects may not always be their number 1 priority. As a result, your projects suffer due to lack of commitment.
On the other hand, having an in-house SEO means your SEO staffs will be spending their entire time focusing solely on your projects only. Your SEO requirements will be their priority.
As a result, you’ll likely get higher ROI and within deadlines too!
2. Foster Better Communication/ Higher Productivity between Departments
Having an in-house SEO department is an added bonus for your business. Instead of mixing marketing with SEO, keeping a separate small department in your business (depending upon your company size) will help foster group cohesion and communication among members of different group.
Throughout the day, your SEO staff may be working together with the marketing, or creative, and even web design experts. As a result, any bottlenecks in terms of communication will dissolve, issues will begin to subside, and productivity will increase.
Well, those are the two benefits of having an in-house SEO department at your company. Now let’s see some disadvantages you may face.
Cons of having an In-house SEO department:
1. Costly in Terms of Resources – Time, Money, and Tools
Having an in-house SEO department may mean additional cost for your business, especially if you’re in a budget.
A separate department means purchasing new furniture (desk and chairs), computers, find additional office space, and software and tools, all of could add up to serious money. You’ll also have to offer employee benefits such as allowance, offer vacations, insurance, and other perks that comes with hiring an employee.
On the other hand, you can have all you SEO needs fulfilled by simply hiring a professional SEO agency/consultant and pay for their services, without having to hire anyone!
2. In-House SEO May Not Be For You
If you’re looking to grow your business, SEO is crucial to quickly set yourself as an industry expert, build a strong brand, and increase web traffic to online sales. However, if you’re just starting out your business as a small business, you’ll want to be careful while setting up a different SEO department.
As discussed above, not it can be costly for your business, but SEO department may actually hinder your success too, especially when you do NOT have experienced and well-trained SEO staffs. You’re never sure until you get results.
In addition, hiring SEO staffs doesn’t guarantee that you’ll get higher ranking. You’ll also need an effective copy (content) that needs to be produced on a regular basis. Or there must be a solid link building strategies that needs to be care of.
Other times, you’ll also have to use pay-per-click (PPC) campaigns to grow your business to the next level. All these marketing tasks cannot be handled by the SEO department only.
You’ll have to get a help from a professional SEO consultant who are qualified and result-oriented to offer SEO and Internet Marketing services too.
Build a STRONG online presence and increase search engine rankings by submitting your website on these top 5 online directories, starting today!
Online directories, unlike search engines where sites are listed according to relevance and search engine rankings, list websites in alphabetical order. This means your potential customers can quickly and easily find you from your name and business category.
In addition to basic information, some online directories (see the list of top directories below) also let you add a description of your business, thereby giving you a leverage to attract MORE potential customers.
If you want to BOOST your website ranking on search engines, you need to submit your blog in these top 5 online directories, from today!
Top 5 Online Directories Your Website Should be In
#1 DMOZ (the Open Directory Project) –
The Open Directory Product (ODP), also widely known as DMOZ, is a non-commercial, multi-lingual, and open web directory that is owned by AOL but run by a group of volunteers editors.
ODP list website based on topics and organizes similar topics into categories, which is again indexed into smaller categories.
As of October 2013, the Alexa ranking of ODP was 840, which means only one thing – most of your buyers are using this free online directory to search and buy products and services you have to offer.
So what’s the best ways to increase your website traffic?
Well, it’s the pressing issue of every bloggers and site owner to get MORE traffic to their site because it is the only way generate more sales revenues.
But most people worry when they do NOT see any rise in web traffic. There could be several reasons for that – lack of fresh content, backlinking methods, search engine rankings, among other things.
With that said, let me share you 7 simple yet highly effective tips to BOOST your website traffic for FREE. The best thing about these methods is that you do NOT have to be a “techy,” or even be an industry expert.
There are other options, i.e. paid methods like paid per click methods (PPC), to INCREASE website traffic, but it isn’t organic (FREE), and you’ll probably NOT have budget to spend money on this, especially if you’re just starting out.
Instead, use these 7 FREE killer ways to increase your website traffic, starting today.
7 Killer Ways to Increase Your Web Traffic:
1. “Content” Is Still the “King”
Does your site contain only few static pages, like the “about us,” “services,” “products,” “testimonials,” and “contact us” pages? But you see, people want to know about your products and services as they probably aren’t ready to buy it yet. They just want to know more about what you do, what you offer, and how they’ll solve their problems.
So, simply putting up a product page with a sales pitch isn’t sufficient. You’ll have to promote it, and the best way to do that is post useful and factual content regarding those product and services to your targeted audience not only on your website, but in several different places like forums, blogs, and guest posts relevant to your niche.
The more presence you have on the Internet, the more search engine will trust your site and then rank your site higher than others.
Start posting helpful and interesting content using your blog posts, regularly.
2. Search Engine Optimization (SEO)
Before posting anything on your site, it’s also vital that you optimize your site as it is content for search engines.
Put it this way – if you can rank on the first page on Google search result page for all the major keywords related to your industry, you will get flood of traffic to your site as most site traffic usually comes from the 1st page on Google, especially from the first, second, and third position.
There are two types of SEO – on-page SEO (site and content optimization) and off-page SEO (backlinking).
If you’re a DIY, you may want to learn the basics of SEO to optimize the content and site on your own, but if you’re pressed for time and effort, then consider hiring a professional SEO consultant to optimize your site.
4. Social Media
Do you know that more than 1 billion users are active on Facebook, and almost 300 million of people using Google+ to connect with others? Twitter has become a popular tool to get real-time feedback from viewers for popular TV media. Yes, social media sites are very powerful tool to BOOST traffic to your site, and it’s never slowing down.
There are hundreds of social media sites, but you do NOT have to create an account with every one of them.
If you have social media accounts on Facebook, Google+, Twitter, LinkedIn, and now Pinterest, that would be sufficient to flood your site with FREE traffic to your site, really fast.
5. Become Active on Blogs and Forums
In addition to social media sites, most people often visit forums and blogs to learn more about your product and services to see if they’re really making a wise decision in investing in what you have to offer. They are looking for reviews from other authority figure to know if you’re the real deal.
So, if you’re active on forums and blogs relevant to your industry, you might already be an authority figure there. When potential customers see positive reviews, comments, mentions of your products (especially when you’re active on it yourself) it becomes very easy for them to trust you.
This trust alone is enough to bring more traffic to your site. Do not forget to include a link back on the signature box when posting a response to a forum thread or blog comments.
6. Create Viral Content
Viral content has a unique property that makes it a powerful tool to increase website traffic to your site. It tends to distribute on its own as readers reading through it can quickly make a deep connection with the content, whether it’s positive or negative.
No wonder why most successful bloggers create viral content, over and over again.
They know how to arouse the emotion of their readers by crafting content that attacks the angle is a different way. That is what makes a content go viral, and it’s a definite way to increase your website traffic.
7. Encourage Guest Posts on Your Site
Another way to dramatically increase the web site traffic is to ask others (bloggers in your niche) to write a guest post on your site. After they’ve written a guest post for you, they’ll likely share that content on their own blog or social media profiles which will in turn help boost traffic to your site.
We would like to hear from you. Tell us some killer ways to increase your website traffic!
Blogging have undoubtedly become one of the best marketing tools to help grow your small business into a strong brand.
The more you utilize this tool, the better results you’ll start to see for you business in terms of search engine rankings, increase in traffic, and establishing yourself as a “go to place.”
While there are several ways to promote your business – online advertising (paid) for example – blogging nonetheless acts one of the most cost-effective marketing tools that provide the best ROI and for FREE.
No wonder why most small, large, and web-based companies are utilizing blogging as a way to reach to their target audience, generate quick ROI (sales), and build a strong online presence.
Just consider blogging for the next 6 months and you’ll start to see how powerful it can be to act as a marketing tool for your business. So, let’s look at some of the blogging benefits to help grow your business.
Blog Your Way to the Top:
#1 Blogging keeps your static site fresh and alive
In early 1990s, thousands of website popped up overnight on the Internet as an alternate to business card – a better and faster way to build their authority and credence to their business. That’s how the concept of static website emerged.
As time went by, small static websites started to face difficult time optimizing their site because of the limited number of pages to attract and lure their visitors. On the other hand, things went pretty bad for people going the opposite direction – i.e. by posting excessive pages on site.
Adding fresh content on a weekly or even daily basis on topics that are industry specific is very healthy for your website.
#2 Blogs Are Excellent Marketing Tools For Your Business
Just Google for any topic and you’ll come across excellent examples of how powerful a blog can be for maintaining your online reputation and building great relationships with your customers. But the biggest question that most small business faces today is whether to insert the blog section on their existing website or create is as a separate entity?
Most small business owners have different opinions on this!
Some entrepreneurs think attaching a blog to the corporate site gives more control, while others find it spreading their content on wide variety of online directories to get link juice to their website which will in turn help attract more clients.
#3 Attract and Lure Customers to Your Site
Blog is probably the most cost-effective marketing tool available for small business to get their site to the next level. Your blog posts, whether if it’s on-site or off-site, will help drive your targeted visitors to your services, products, contact forms, and other forms of promotions.
In addition, a blog will not only help build your business, but it will also encourage your visitors to come back to your site to check out new content, latest developments, and current trends revolving around your brand.
When you become “the place to go” for those types of information, then you’ll become a reliable source for your customers.
#4 Establish Yourself as an Authority Figure
Another benefit of blogging is that it allows you to position you and your company as a “go to place” on topics relevant to your niche. But having too much content focused around your products and services can be counter-productive too. You need a balance approach!
You want to give relevant information frequently, but also encourage people to convert by asking them to submit their information through newsletter signups, or email you, or simply order your products. Blogs lets you do that and in several different ways.
For example, you can create a long blog post, offering in-depth analysis on a specific topic. On other posts, you can publish current events and trendy topics that will eventually position yourself as a place to go!
#5 A Great Place to Place All Information
If you’ve already set up a small business site, you probably have a limited amount of pages (5 to 10 pages) on it. Over time, you will want to promote new products, or rather new version of the existing ones, or offer other promotions to retain your visitors back to your site. Where do you place these new bits of information on your static site?
Well, blog acts as an ideal place to keep all these tiny time sensitive information. Blog posts are chronologically placed, with the recent post at the top and older ones at the bottom.
If you’ve realized, search engines often index your website for fresh content. Posting content on your blog will help it index on search engine and also allow your visitors to quickly know about recent updates and promotions when they look for you on the Internet.
Well, comment below if you think blogging is a great way to reach to the top. Share your ideas, tips, and insights below! Oh, please do NOT forget to sign up for our newsletter and receive a free eBook on “SEO Basics!”
