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Not a Business Entity? You are still being Googled.

If you aren’t a business entity, but just an individual who went out today for a date with someone you met on the Internet, or went for a job interview, then you will probably be Googled very soon.

all about you

All About You

People want to know more about you – where you work, what type of person you are, your personality traits, and about your history – before they either decide to give you another date, or a job post that you’ve been craving for all those years.
And if something negative appears about you on the Internet, you may not be perceived the same as what you appear on the outside world. For example, one of your close friends could have posted abusive status on their Facebook profile and tagged you in their post, which could show up on the screen of your boss’s laptop.

social branding

Social Branding

With the rise of social media sites, and videos sharing sites, not mentioning article submission sites where people could post anything they want about your brand, it becomes really difficult for small business owners to keep track of all these online mentions and deal with it appropriately.
But keeping track of all these online mentions, comments, and negative reviews about you and your products should not be a cumbersome for you, especially when there are plenty of free online reputation management tools at your disposal to keep track of who is searching you and take proper action to put your best foot forward.
Recently, BrandYourself.com released a new feature in their site that allowed their visitors to know who visited their profile and from which location, a feature similar to LinkedIn and MyLife which allowed you to keep track of people searching your online profile, but not limited to a single location but from all around the web.
Free online reputation management tools will motivate its users to keep their profiles updated. The Internet is plagued with hundreds, if not thousands, of free sites than can help promote your brand without having to spend a single dime on marketing.
ORM sites such as LinkedIn, BrandYouself, MyLife, Ziggs, and Naymz keep track of hundreds of popular search engines, social media sites, and news and videos sharing sites in a single manageable platform so that you can easily know who is searching for you online.

 

All About You

In addition to knowing who’s searching you on the Internet, BrandYourself.com also has an easy to use dashboard that will help its users to optimize up to 3 different links. As you already know, Google keeps tab of inbound as well as outbound links to push your profiles higher in the search engine pages.
On BrandYourself.com, you’ll create  a profile page where you can link all other online profiles you’ve set up previously on the Internet, including your website, blogs, social profiles, among others. With a $10 fee, you can optimize unlimited amount of links.
Once you’ve created a profile on any of these free online reputation management tools, you can then get instant notifications if anyone posts anything about you and your brand so that you can quickly deal with it using appropriate action and keep your date and potential employer give you another date or job opportunity you’ve been dying to get.

 

Did you find this article helpful?
Share how do you keep track of your online mentions and what free tools do you use.
Have they been useful for you? Please comment below!

 

 

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Top 10 Digital Marketing Blunders

With the advent of new technologies, tools, and techniques, we now have plenty of opportunities – social media promotion, pay-per-ad promotion, search engine optimization, blogging, and backlink generations, among others – to promote our businesses efficiently.
But most businesses are only focused on short-term benefits over the long-term promise of the digital marketing. As a result, most people make the same mistakes, over and over again.
Do not fall into the trap of short-term benefit.
Instead, think of ways to broaden your marketing strategies to reach out to the vast marketing universe. Here are the list of top 10 digital marketing blunders and how to solve them:

Digital-Marketing-Mistakes

1. You think paid advertisement is digital marketing

Your clients may be in desperate need of blog update to on their website, but that doesn’t mean that’s what they really need.
As an Internet Marketing (IM), gather insights to see the big-picture.
Do they need to “focus” on creating content first to make their website better for SEO?
Should they promote a particular service over others to separate themselves from the crowd?
When this marketing objective is established, utilize online marketing strategies to help you promote you services and products. You could find out that developing an e-Book would be more help than creating a blog post, everyday.

 

2. You think “more friends” means “more conversion.”

If you’re not living under the rock, you already know that more traffic, followers, or friends for that matter, really don’t matter at all. As an Internet Marketer, our job is to form relationships and deepen it first.
In short, we need to focus on “conversion.”
But do you or your company spend time to measure these conversions? Is there a “standard” methodology?
You may use conversion monitoring tools such as Google Analytics, but you’ll still have to dig deeper, from pulling your potential customer through email clicks to finding out the most popular entry points on your website to integrate all other offline activities of your business.

 

3. You spread the same content everywhere.

Do you repeat your conversation with everyone you meet? I don’t think so. Instead, why not spend time developing “individual” audience personas that will help identify what exactly each client’s marketing goals are?

 

4. You do not (forget) inform your clients about their expanding digital marketing opportunities.

Marketing works at a furious pace and it’s easy to get entangled in minor tasks just to keep up with latest social media promotion list. But we’re analysts/counselors first and technicians later.
To become counselors, we’ll have to stay on top of our games – keep up to date with new marketing trends, tools, and techniques – that will affect our client’s base.
Do us a favor – do not withdraw educating yourself on topic that matters in digital marketing. If you do, you’ll only lose more clients down the road.

 

5. You outsource way too much, or nothing at all.

Well-established PR companies outsource most of their digital marketing works. I would become uncomfortable with this approach, especially if I wasn’t involved in the crucial stages of intelligence gathering, devising marketing strategies, and delegating them to my staffs.
But on the other hand, you also have to expand your services and stay relevant to your market. That means bringing outside professionals who may push you into devising a win-program such as new app for Smartphone users.

 

6. You use only handful of social media sites.

Maybe you’re happy with the results you’re getting from social media sites. You have an excellent online presence on Google+ and the conversion rate is awesome. We don’t think so.
You may get complacent on your marketing endeavors. But success in digital marketing requires active participation through variety of online outposts, distributing content rich information, and establishing a strong home base.
Although you do NOT need to have to be everywhere, you still do have to be more than just in place.

 

7. Your content is stuck in a time-wrap.

Most of my clients often suffer from this marketing challenge. If you’re stuck with the white paper, I am sad to say it is not going to help you anymore.
Show your clients how a compelling blog rant/raves, or YouTube meme videos, or Infographics may benefit their organizations. Learn what intrigues them and help them explore a wider marketing spectrum.

 

8. You don’t collaborate with others nicely.

We could all make money online only if understood our core strengths and use them together to collaborate better.
So, if you have a friend who’s an excellent in website design, or social media marketing, why not approach them and brainstorm to service a client together?
At the end, we bet you’ll only build, not lose, the budget.

 

9. You don’t embrace failures to “intrigue” your clients.

While I was just starting my career, our team always discussed ways to manage client’s expectations while doing everything to avoid failures. But why not embrace our failures too?
The best part of digital marketing is that it lets you experiment with little or no money. Inform your clients that they prepare for at least a failure every quarter. Failures will help better identify your client’s likes and dislikes, and we think that’s the ideal way to develop extraordinary marketing success.

 

10. You do not think about your mobile strategies

This is very crucial, but most online PR professionals are still not sure about this point. Follow these time-tested rules to analyze your mobile traffic.
  1. If mobile traffic is only 1% of the total traffic to your website, you’ll have to re-think your mobile strategy
  2. If it’s more than 10%, you need to turn on your mobile strategy
  3. It its greater than 25%, your mobile strategy will make your business

So are you feeling confident that you’ll avoid these top 10 digital marketing blunders in upcoming days?
Share it in the comments, below.

 

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How You Can Brand Your Business Better Online

What simple steps you could take to brand your business better online, without breaking your bank?
Branding your business the “right” way has several benefits for entrepreneurs running their online business.
Proper online branding efforts helps visitors immediately know what the company is about, what they offer, and why they are different from the heap of other competitors.
In addition, proper branding also helps entrepreneurs become clear about what they represent. This way, they can focus their efforts on their “core competencies” rather than being “everything for everyone.”
Today, proper branding also helps online entrepreneurs to rank higher in search engine result pages because search engine such as Google loves businesses that are well-established, genuine, and who are for the long-run.
Related article: Reputation Management for Small Business Owners

 

With that said, let’s look at few simple yet potent steps to help you build a strong brand to skyrocket your online business success:

 

How You Can Brand Your Business Better Online?

 

brandname

 

1. Brand Name –

Brand name states what you do and who you are. However, brand name isn’t just picking up your personal name to identify your business. No one will know about your business through your name. For instance, having business name such as “JamesSmith.com” won’t tell your people what you have to offer.
So instead of using your personal name as your brand, you can use niche-related keywords as your business name.
For example, if you’re in a web design and development field, choosing a brand name such as “WebTech,” or “WebDev,” or even more specific phrase such as “ASPDotNetDevCenter” would perform better to help establish your brand better than rather pick up your name such as “JohnSmith.com.”
So identify what keywords people use to search businesses like you and select a short name that is easy to remember yet powerful to leave a lasting impression on people’s imagination.

 

brand-design

 

2. Design –

The next thing you could do to build a strong online brand would be to build a visually attractive website. Your website has to be welcoming. Just think how people will feel once they land on your website.
  • Is the page loaded with too many ads, or does it even load quickly?
  • Is the color scheme doesn’t match the tone and theme of the industry you’re in?
  • Is the theme customized and stands out from the rest or it’s just like blog or site people usually visit?
  • Is it responsive?
Invest little money on purchasing a professional and relevant theme that reflects the type of industry you’re in. A professional and responsive theme cost less than $15 so don’t worry about burning your pocket.
Similarly, change the content to suit your needs playing around with widgets, plugins, and website settings to make it user-friendly. Do not worry that your website doesn’t come out as professional as you’re thinking. It will take some time to fine tune and tweak things around until you have a site that looks exactly the way you want it to.

 

Logo, Symbols, and Colors –

 

3. Logo, Symbols, and Colors –

The world’s biggest brands have always been using a “single” image that reflects their core vision, ambitions, and activities. Just look at the logo of Coca-cola, Apple, Microsoft, and Manchester United. When it comes to soft drinks, without even thinking about it, people often think about Coca-cola. Similarly, when it comes to high-end gadgets, people invariably think about Apple – iPad, iPhone, iPod, and other gadgets.
Your business is no different!
We’re sure you have a vision and mission for your business. Now, if you could only find a highly relevant logo, symbols, or colors that represent those values, you’ll be in better position to build a strong online brand for sure. Once you’re finalized a color, symbol, and logo for your business, it’s time you place them on your website, social profiles, create business cards and banners out of it so that everything looks consistent.
Related article: Consistent rules

 

Slogan or Tagline –

 

4. Slogan or Tagline –

Slogan and tagline are keyword phrases that help tell something about your brand. It could be very specific, just like the slogan that Nokia uses – “Connecting people” or it could be vague like “Just Do it” like Nike uses.
It doesn’t matter that your logo text and slogan or tagline be the same.
In fact, a study showed that the more contrast there is between your logo text and the slogan, the easier it gets for people to remember your brand.
Sometimes, your slogan could also be slightly long which could appear as a mission statement. But if you’ve communicated what your logo is about in your tagline, people will easily identify you online. Later, you can always strip those long keyword phrases down to two or three word phrase just like the most famous brands have been doing for over decades.

 

Content –

 

5. Content –

Your content has to reflect what your brand is about. That means sticking your content topics that revolves around the main theme of your business. Sometimes people want to get adventurous and write on topics that may sound like similar content to your niche, but in fact, they’re no helpful for people whom you’re targeting in the first place.
This usually happens when you’re out of topics to write in your niche.
I have been spreading my content around several niches, but as my blog is only about Internet Marketing, writing content on programming and web design may have gotten more views on my Facebook pages, but they weren’t popular like the ones I’ve written for Internet Marketing niche.
If you’re running out of topic, I would suggest you go over your content again and look for keywords that could give you a relevant content on your niche. In addition, do not forget to read comment from people as it’s one of the best ways to generate highly relevant content in your niche.

 

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7 Ways to Keep your Online Credibility Clean

Most newbie entrepreneurs make an often repeated mistake of focusing their time, money, and efforts on driving visitors to their website, while failing to keep their online credibility clean.
For a moment, step in the shoes of your customers and think about what you would look for in a business whose product and services you will most likely order?
The bad news is that many people are cautious when making their purchase decisions and will do extensive research online on the company, brand or product before making their final decision.
However, you can choose to see this as an invaluable opportunity by understanding the psyche of human behavior, using this to build up your reputation online.
In order to stay in business by converting visitors into long-term paying customers, you’ll need to prove them that you are reliable, trustworthy, and most importantly, you deliver what you promise.

 

Here are 7 USEFUL ways to keep your online credibility clean:

 

Check Search Engines for Negative Reviews

 

#1: Check Search Engines for Negative Reviews

The first step to keep your online credibility clean is to actually do a quick search for all major keyword phrases to see what pops up on search engines result pages (SERPs). If there are any hint of negative reviews about you, or your business and its products and services, then you’ll need to take appropriate action to remove it immediately before search engine robots pick them up!
This strategy is quite simple: If you can remove negative reviews from the 1st and 2nd page of search engines, you’ll likely keep your online credibility clean as people often do NOT click beyond those pages.

 

Ensure No Negative Comments are on Social Media:Forums

 

#3: Ensure No Negative Comments are on Social Media/Forums

In addition to SERPs, make sure there aren’t any negative reviews or comments on social media sites and forums. Most people spend a LOT of time on social media sites like Facebook, Google+, and Twitter, and recently, it’s been found that people trust companies that have social profile as it’s very easy to get in touch if they run into any problems down the line.
That means people are always checking out your social profiles!
So keeping it clean from negative reviews and comments is extremely important as rumors can spread in a matter of seconds through these social media sites. Do yourself a favor – check comments, status, and content on your social profiles and remove negative information about you and company, immediately.

 

Post Positive Content:Reviews about You and Your Company

 

#3: Post Positive Content/Reviews about You and Your Company

Once you’ve removed negative reviews and comments from SERPs, it’s time to replace it with fresh, useful, and informative content. Your target audiences are always looking for those positive reviews/success stories of you and your company’s products and services from others to ensure if you are “trustworthy.”
Why not give what they are asking for?
Post past success stories, helpful blog posts, and solution to their pressing question on your site’s blog. For best result, include client testimonials, or even, ask a professional reviewer to write an honest review for your business.

 

#4: Make Your Business MORE Transparent

Negative reviews and rumors about you company travels in a blazing speed when there’s lack of transparency/information about you and your business. Most site fail to include the following pages on their site and NOT only lose a potential client as a result, but also encourage bad rumors to spread throughout the net.
  1. Lack of contact information such as email address, phone number, location
  2. No money back guarantee/ return policy page
  3. No privacy policy and terms of use page
If you do NOT have these pages, people will have reasons to be suspicious about you and your business. But it’s easy to set up these pages. Do it once and forget about it, and make your business authentic in the eyes of your potential clients!

 

#5: Become Active Online, Become a Blogger (If need be)

If you want to stay in the business, you’ll need to be active, both offline and online. That means, you’ll have to promote your business, products, and services by providing informative content on your blog that highlights the benefits, features, pros and cons of your products and services so that people can actually make a wise decision before making a purchase from you.
Becoming active online no way means spending hours online!
You could spend half an hour daily and do most of the things, daily. Post blogs regularly (3 to 5 times a week), respond to comments, email queries, and questions immediately to show that you’re alive and actually care about people’s concerns.
In addition, post useful, easy to grasp, and helpful contents that your visitors will love and you’ll have them keep coming back to your business, over and over again.
Start a blog, today!

#6: Make Your Site Simple Yet Responsive

You do NOT need to have a flashy and complex site with ads and banners all over the place to impress your clients. Just an easy to navigate place where your visitors can quickly and easily find the information they’re looking for will be sufficient!
Remember, if you offer a great user experience by making everything transparent and easy for your visitors, they’ll always have positive views about your business, and in return, help keep your online credibility clean.
Keep your home page fresh, make it easy to contact you, and if possible, link your site to social media sites like Google, Facebook, and Twitter.
And yes, do NOT forget to correct typos!

 

Take a Legal Action against Rumors and False Negative Reviews

 

#7 Take a Legal Action against Rumors and False Negative Reviews

If you still find negative reviews displaying on SERPs after going through all these steps, make sure to contact the person directly and deal with the issue. If the claim is NOT genuine, ask them to remove all the content and links politely. But if they still do not listen to you, it’s time to get even and ask for a legal advice. You’ll need to be extremely cautious in this step as your online brand is already in dangerous territory.
Forcing people to remove the negative comments by threats (using legal action) would only back-fire you and your business. The best way is to respond positively to the reviewer by telling them how you’ll help solve their problem by taking appropriate action.
But you won’t be able to keep track of all negative reviews online. You’ll also need a healthy number of positive reviews for your business. Encourage your happy customers write more positive reviews about your business.

 

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Top 10 Tools You Can Use to Monitor Your Reputation Online

An important aspect of building your online reputation is to keep track of what is already been said!
Here are few tools designed to assist you in keeping track of important happenings around your business so that you can handle small problems before they grow out of control, identify opportunities to get involved, and locate people whom you want to engage.

 

Tools you can use to keep track of your online reputation

Setting up alerts is the best way to keep track of every mention of your name, business, brand, domain, employees, on the internet. In other words, you want to receive alerts before any problems blow out of controls and enter the search engine result pages.
And there are plenty of tools that can assist you in monitoring your online reputation, but if you’re just a small business owner or an individual, here are the most complete as well as user-friendly tools we have found for you.

 

Top 10 Tools YOU Can Use to Monitor Your Reputation Online

 

Feed Reader –

 

1. Feed Reader –

It’ WISE to  set up a feed reader to assist you in viewing custom feeds that you will be monitoring for your specific set of keyword phrases. The reader can be something as simple as a gadget on your iGoogle page or a feed service like Google reader.

 

Google Alerts –

 

2. Google Alerts –

Next, set up a free account with Google Alerts to keep track of your web results, blogs, video, news, and groups. Either use a feed or subscribe via email.

 

Yahoo Alerts –

3. Yahoo Alerts –

Sign up for Yahoo Alerts (free) to keep track of stocks, news by keyword, local news and feeds, and must more. You can get notifications either via email or through Yahoo Messenger, or through mobile.

 

 

Twitter Search –

4. Twitter Search –

This tool makes it extremely simple to search Twitter for any particular keyword phrase. Plus, the advanced search options lets you search by dates, location, links, sentiment, and by person, and more.

 

Technorati –

 

5. Technorati –

You can also search Technorati to find if someone mentions anything related with your business, blog, or any other specific keywords across wide variety of blogs. Simply subscribe to their search results feed and get instant notification of new mentions.

 

BackType –

 

6. BackType –

It is probably one of the best comment solutions available on the internet because with it, you can find comments that mention a keyword, claim your comments on blogs, and view conversations through a post or article and subscribe to them.

 

Social Mention –

 

7. Social Mention –

Like Google Alerts, Social Mention is very powerful and the results are particularly customized for social media. As Google Alerts often seems to be buggy, Social Mention, on the other hand, can immediately catch conversations pertaining to a particular keyword.
Simply subscribe to their feed, and get email notifications or you may download the report on the Excel file too.

BoardReader –

8. BoardReader –

With this tool, you can easily track conversations across various message boards and forums. You can even filter out results by a particular domain, or by date, or even by relevance.

 

Q&A

 

9. Q&A Tracking –

If anyone is talking about you, or asking questions about your company, or a particular keyword, you can easily sign up at Q&A sites like Yahoo Answers and then keep track of those conversations.
Plus, perform an advanced search for any particular keyword in your niche and don’t forget to subscribe to the RSS feed that is at the bottom of the page so that you can keep track of future mentions.

 

Trackur –

 

10. Trackur –

Finally, Trackur grabs all those keywords mentions from wide variety of sources, not only from Google Alerts. The biggest usually comes from the ability to tag, share, save, and subscribe to particular feeds.
It only cost less than $20 a month and an ultimate online reputation monitoring tool for small businesses.

 

 

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Damaged Online Reputation? All is not lost!

“Gossip” spreads everywhere and so quickly that it is impossible to keep track of what people are saying about you and your brand.
An irritated former employee may want to get revenge by talking negative things about your business, or your ex-girlfriend who’s bitter over the break-up, one day decides to smear your reputation.
But don’t freak out as here’s good news!
You can fix your damaged online reputation, although it’ll be a tough, but doable.

 

Follow these 5 simple steps to recover your damaged online reputation:

 

Perform an online routine search

1. Perform an online routine search –

Remember the old saying, “First impression is the last impression?” People often visit your site/blog or Google your brand to know more about you, and you don’t want them to see any negative comments, reviews, and posts about you, would you?
Well, of course, you would not!
That is why, it’s crucial to perform a routine check of your name, brand name, all product names, and anything related with your brand.
Visit each page; follow up with any comments or reviews; remove negative comments; respond them by shedding positive light on them. Remember to promote yourself as caring, respectful, and professional people.

 

Start Business Blogging

2. Start Business Blogging –

It’s unwise to always leave outside bloggers and media to cover your business events, product reviews, press releases, and brand ideas for you.
You will not have 100% control over what they say about your brand. Their reviews and comments could be either making or breaking your business.
Why not start a business blog yourself?
It could be an ideal place where you can add positive information about your business more often, update content easily, and bury past negative comments quickly before Google search engine robot index them, and recover back from damaged online reputation.

Setup profiles at social media sites

 

3. Setup profiles at social media sites –

Set up new profiles on Facebook, Google+, Twitter, LinkedIn, and other popular social networking sites.
Join groups and start posting helpful content related with your niche/industry to set yourself as an industry “expert.” In addition, address any questions, concerns, and comments about your products and services.
Social networking sites are an ideal place to engage and interact with your targeted audience, and build up a strong online presence.

 

Post MORE positive content

4. Post MORE positive content –

To help bury your damaged online reputation, you need to add MORE positive things about your business and fast. Online reputation management is all about managing how other people look at your business.
And the best way to do that is to add positive, helpful, and unique content about your business using variety of media channels such as press release sites, guest post on other blogs, article directories, YouTube, etc.
Make sure your content is highly relevant and genuine to your target audience.

 

Encourage customer reviews

 

5. Encourage customer reviews

If you have a GREAT product or service (we’re sure you do), then why don’t you encourage more customer reviews?
Most of your customers will be more than happy to leave a positive review about your brand. For those who won’t, you can address them personally to think otherwise.
Depending on your niche, try to list your business on Foursquare, Yelp, Zagat, and more recent services like Raved. Focus on building a business you’ll be proud of, and your reputation will likely grow.

 

Damaged online reputation: Develop the business you envision!

Developing a STRONG and LASTING online reputation of your business may take some time, and you need to constantly nurture it from the ground up so that it doesn’t crash down easily.
If your online reputation is damaged and think that your situation is unpromising, do not give up. Instead, contact companies like GetYourSiteRank.com.
Even if it’s a worst case scenario, they can HELP!
CONTACT US to help you recover from damaged online reputation, NOW!

 

 

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Brand Yourself. Be a Force to be Reckoned With!

Personal brand is similar to your “reputation” and indicates how others perceive you – i.e. they want to know who are you, what you offer, whether you are trustworthy, an expert, or a genius?
If you’ve been active on your business for a while, then you probably have already developed some sort of personal brand for yourself, without even realizing it, especially when people already know your name, what you offer, and stand for.
But if your personal brand is WEAK or UNORGANIZED, you need to take proper steps to truly stand out from the crowd.
You will need to make it STRONGER, UNIQUE, and MEMORABLE in people’s mind.

 

Brand Yourself

Just think about Coca cola, Apple, Dell, Microsoft, and Facebook for example. They have a formidable brand, don’t they?
Don’t get overwhelmed. I am not asking you to compete with these guys, but if you consider your personal brand is not very popular, this guide will give you tools and key components of a SUCCESSFUL and STRONG brand.

 

5 Simple Ways to Build a STRONG & FORMIDABLE Brand:

 

Consider Brand as an Investment

 

1. Consider Brand as an Investment

Your personal brand will help to add value to each new project you create. It has the potential to last longer than your own lifespan. It’s that important!
To sustain your business for a longer period, and hopefully grow exponentially, whether you are in an art business, or selling homes, or selling products via online store, a good personal brand is always an invaluable investment.
If people feel connected, or can relate with what you’re saying, then undoubtedly, they’ll follow your brand automatically, from one project to another. If your audience supports you, you’ll less likely struggle launching new projects as you do NOT have to start from scratch – your personal brand takes care of it all.

 

Set up a Blog:Site that is all about YOU

 

2. Set up a Blog/Site that is all about YOU

We don’t care if it’s your first priority, or a second priority. Setting up a blog/site will give you a wonderful opportunity to develop a STRONGER relationship with your clients. Follow these content tips:
  1. Include a mini-bio at the end of each post.
  2. Create an “About” page and make it unique and personal and talk about your ideal brand.
  3. People may forget most things about you, but they remember personal stories about you.
In addition, STOP being business-oriented for a minute, and FOCUS on telling interesting stories about yourself, and your future visions so that people can quickly relate with you.

 

Be ubiquitous WITHOUT trying hard

 

3. Be ubiquitous WITHOUT trying hard

To make your online presence felt everywhere, participate in social media, online forums, guest blogging, and other sources WITHOUT going overboard.
If people will hear your name enough, they will definitely want to know MORE about you (it may not happen the first time, or on the second time, or even the third, but they will eventually click that button).

 

No Matter What, Keep Your Brand Fresh

 

4. No Matter What, Keep Your Brand Fresh

If people sense you are repetitive or going stale as you promote the same business idea that was once a phenomenon, then its high-time you add something new to keep things interesting and fresh.
Keep adding new layers to what you do and represent.
You cannot always ride on the same idea, forever.

 

Keep Yourself Updated Frequently, and Continue to Learn

 

5. Keep Yourself Updated Frequently, and Continue to Learn

Keep yourself updated on your expertise and knowledge of your industry, especially in the online world. The Internet changes drastically day to day, new tools, methodologies always pop up.
So what if you were an “expert” a few years ago? If you have stopped challenging and educating yourself, you’re NOT expert anymore!
Keep on learning and updating

Bonus Tip- Interact, Talk, and Respond

6. Bonus Tip: Interact, Talk, and Respond

Do you respond back to people’s concerns, questions, and comments by replying through comments/emails, or re-tweeting their tweets, or you simply skip this step?
Well, if you don’t, you seriously need to change that strategy immediately and get people talking with you. Get them to comment, share, like, post positive things about you by adding value to their life.
If you can’t reply to everyone who sends you emails, make sure to mention this on your contact pages, or write a post that solves the answer to the generic questions people ask commonly.
Heck, you can even set up a FAQ section on your site.
Remember, if you make it clear in your posts and emails that you can’t respond to every queries and comments, people will understand and they will less likely be disappointed with you.
In this guide, we discussed how to build a personal brand in 5 simple ways.
Go on, what are your thoughts and comments about this? How do you make a STRONG brand image for your business, especially if it’s your online business? And has it worked for YOU?
Please, COMMENT BELOW …