A proper and wise selection of SEO toolkit is necessary for diagnosing any technical issues and proper optimization of your website. Selecting a proper toolkit can sometimes is very confusing tasking due to the presence of various SEO toolkits in the market.
Here we will provide you with a list of SEO toolkit that you can use to optimize your website and for developing and optimizing your newbie website. The toolkit on the list consists of both free and paid toolkits, you can choose what u think will suit your needs best.


Tracking your Backlinks or Backlinks from Other Sites:

  • Screaming Frog (paid and free)
    – You can easily download and install this toolkit on your computer. This toolkit is available in both free and paid version. This toolkit makes issues that need attention easily visible so you can fix them in time. A great feature about this toolkit is that it will allow you to export URL’s, page titles and other things to an excel spreadsheet so that you get a clearer and better view about your site.
  • Majestic SEO (paid and free)
    – This toolkit will provide you with set of link tools that will allow you to track and analyze any domain.
    The features of this toolkit:
    Site explorer – This feature will allow you to go deep down and explore any URL
    Keyword checker – This feature allows you to search for a keyword or phrases and track of how many times it appears on search engines, apart from providing you with information on search volumes based on primary organic data.
    Backlink history – This feature will allow any SEO professional to find information and the number of backlink present in a domain, sub domain and URL.
    Although Majestic SEO’s toolset have some free features, it will be much better if you opted for the paid version of this toolkit, as you will get more additional features.
  • Google Webmasters Tools
    – One of another free tools from Google, this is a highly recommended tool as this will show you how your site looks on Google and will make you aware if your site is infected with malware and of different issues on the site like 404.
  • IIS SEO Toolkit
    – This is a highly recommended SEO toolkit and it is free. This tool will help you analyze every SEO aspects of your site like the URL’s, contents and structure. IIS SEO toolkit will clearly show you the issues on your site that may affect your SEO standings like a broken link on a page or if a title of a page is too long. The main feature of this toolkit is that it will mark errors or the aspects of the site that need attention with a red X so that it will be easily noticed and corrected. Another reason to get this toolkit is that it is a Microsoft tool and can analyze up to 1 million pages at one time.

Finding Targeted Keywords:

  • Google free Adwords tool (free)
    – A great free tool from Google, it allows a user to find keyword ideas which will be best for their site and also phrases that can help direct traffic to your site. It can help you determine which keywords will be helpful for traffic increment.
  • KGen (free)
    This tool is a Firefox extension. The tool allows you to see the data of various strong keywords used in different sites. The Firefox extension plugin retrieves data from sites about the words which are used heavily on the content of various sites and allows you to make a correct selection relying on the data.
  • Keyword discovery (paid)
    if you are willing to pay some amount for your keyword search process then this site is one of the most popular keyword finding tools available. This tool will supply you with more than 1800 keyword and phrases to use for your site. Another feature of this tool is that it lets you search for specific keywords results and phrases for different countries.
  • SEMrush
    – This tool helps you with the keywords that drives traffics to your site and provides you with information on your competitor’s rankings, keyword searches and traffic data.

Web Analytics:

  • Google Analytic (free)
    – A free SEO tool from Google, this allows you to track on your website on a day-to-day or month-to-month basis so you can understand how your site is faring on the web. It will give you detailed information on where your visitors are coming from to visit your site. It is a great tool to keep a track on your website and to compare the results of the tracking to see where and how much your site has progressed.
  • Traffic Travis (free)
    A desktop application which offers a suite of free SEO tools. The analytic tool of this application will allow you to identify important information about your sites rankings, number of backlinks and various optimizations for important pages.

Live Tracking Tool:

  • Live tracking tool
    – is how you as a user grasp the knowledge and information you see on other sites like the content, page setups and keywords, and links. You can use your user experience to gather information from other sites to make your site better and SEO friendly.


Be sure to choose the right tools for your SEO and always be updated about any new tools coming out in the market. Some tools tend lose their effectiveness with time and in the technological world because nothing stays same for a long time. Keep yourself well informed and always be on the lookout for new tools that surface up on the market that might be the right one for you. If you have knowledge about some great SEO tools or are using one then do let us know about them so we can add them on this list to make it even more informative.


You are using web as a tool to promote and market your products and services and boost online sales by bringing free traffic. By increasing the number of visits to your site, you not only increase the visibility of your site, but also increase business sales. Every business – small or large – owner knows that a good and trusty advertising campaign is the key to amplify their business reputation online, build strong authority in their niche, and bring more traffic. This is where search engine optimization, or SEO, service provider comes in.


The Job of Search Engine Optimization Providers

SEO providers are companies who give a traffic and search engine ranking lift for your business site by performing internet marketing campaign for you. Their primary task is to raise your site’s rank in major search engines, like Google, Yahoo, and Bing, so that more visitors, and potential consumers, will be able to find you online when they type certain keyword phrase. Plus, a good SEO provider will also find and code proper keywords most suited for your business that your target audience type in the search engine to find services and products similar to yours. With these proper keywords, you will more likely find the right audience searching for them, and as a result, boost traffic, and hopefully increase online sales.
Likewise, SEO supplier also builds links (link building service) between your site and other relevant sites – blogs, forums, and article directories, among others – and improve the content published on it, too.


Does Cheap SEO Service Guarantee Quality Work?

But as the importance and demand of SEO is rising up, companies offering affordable/cheap SEO services are sprouting like mushroom and this can easily overwhelm inexperienced business owner to hire the “right” ones. As a result, most business owners fall for cheap SEO services thinking that they’ll save few dollars and get the rankings. But doing so usually backfires them because cheap SEO services doesn’t equals to guarantee of high search engine ranking. In fact, hiring a “cheap” SEO service provider can destroy your online reputation, in a matter of minutes.
No, we are not saying that discounted SEO doesn’t mean quality work. There are good companies, particularly from third world countries, that offer low-priced SEO services since their cost of living is relatively cheap. Nonetheless, the worthiness of cheap SEO is extremely slim. Finding a good and inexpensive SEO provider will be like finding a needle in a haystack the size of a Jupiter.


What’s the Issue of Cost-Effective SEO Provider?

Well, besides low quality of work, they will most likely give you SEO campaigns for every project is the same – the same “copy and paste” methods they use with every other client. This should not be the case, though.
Each Internet Marketing campaigns must be different and customized for each business needs. If they give you links considered to be spam by Google, a routine check tracks this down, you need to check and remove these low-quality links before they slaps your site – block and shut down your website.
Well, that could be devastating both for you and your online business because building up a new website is both laborious and time-consuming. Even though you hire a well-established SEO provider to correct the situation, they still won’t be able to correct the damage that’s already been done to your site.


Instead, Look for Trustworthy SEO Companies

Building a web campaign is both labors intensive and laborious. A SEO firm who performs cheap SEO has to focus their attention to small details to promote your website, building links with other sites. Doing this often takes a lot of time and effort. So if you go for inexpensive path, you will also get low quality SEO results. As a result, you will lose more potential clients who could have increased your business profits. If you are thinking about profits, then you need to choose smartly. So if you are in doubt whether you should buy cheap SEO services, then always look for trustworthy ones.


Last week, we released the result of a survey of Google News Ranking Factors with some of the top news sites in the business. You may have already heard about the Top 10 Positive Factors for high Google rankings, but we think it would even more useful for you to take a closer look at the Top 10 Negative Factors that hurt website rankings.
Recently, Google conducted a survey and found many local news publishers repeating a lot of SEO mistakes that eventually hurt their website rankings. So, here’s a list of top 10 negative factors that contribute to low rankings of your website:


1. Duplicate Content

The biggest negative factor for search engine rankings was duplicate content. Although there were many publishers creating duplicate content, Google survey confirmed that they also used other sources for creating scrapped, spunned, and plagiarized content.
Every day, Google is becoming smarter at finding out the original source of content many websites use. As a result, Google have degraded the search engine rankings of such websites that borrow their content from alternate sources.
So, next time you distribute the press release on your website, remember to separate the original news content from the press releases by creating two different sections for each and inserting “nofollow” tags in each links for the press releases.


2.  Writing Vague and Abstract Headlines

Abstract headlines don’t include targeted keywords in it. It may seem creative not to include keywords, but they aren’t still targeted. It’s okay to write titles like “Ho No!”, or “Do Be Do Be Do”, or any other vague titles you can think of, but in order to see raise in search engine rankings, you need to stick to what works. Learn how to do the keyword research and then include important keyword in your title.
Make sure the keyword also fit in naturally instead of appearing “stuffed”.


3.  Sites Not Using Google News Sitemap

Many news sites aren’t using Google News sitemap. I am surprised! Using Google News Sitemap has a dramatic impact on the crawling, indexing, and rankings of your site. And the best part is that it’s very easy to implement, too. So what are you waiting for? Use Google News sitemap and see a boost in your search engine rankings, now!


4. Publishing Low Quality Content

No excuse for bad writing anymore. Google News can manually and algorithmically figure out sites that publish low quality content – mis-spelt words, poor grammar and punctuation, and generally low quality content.


5.  Blocking Googlebot via Robots.txt

If you are blocking Googlebot, intentionally or unknowingly, then check your robots.txt file really fast. This is one of the old-school SEO blunder many news website repeat, over and over, calling their SEO consultant every night.
If free traffic has stalled, then one of the first things you must do is check your robots.txt file. Make sure you don’t include these two lines in the file: “User-agent: *” and “Disallow: /”
Let Googlebot find your site and improve search engine rankings.


6.  Poor Site Performance

If your site is producing a lot of 500 or 400 errors and loads slowly, eventually your site’s ranking will drop too. Google always want to send traffic to fast loading pages. To monitor your website’s performance, you can use variety of free tools, like Google Webmaster Tools (look “crawl stats” and “site performance” report) and Google’s Page Speed Tool.
One way you can improve your site’s performance is to use a script that will keep track of server logs whenever Googlebot receives 4xx or 5xx errors. Send this log to your SEO consultant notifying them of errors. Whoever responsible for that poor performance will be busy removing those errors if they don’t want more emails from you.


7. Poor Citation Rank

You won’t get up in Google’s ranking if you can’t get other websites to link to you. Citation Rank is a measure of how well your story, post, or blogs gets linked from other sources or referenced on other sites, specifically on other news sites.


8. Low PageRank Domain

Another reason why your site is suffering on Google ranking is that the overall SEO program isn’t competitive. That means you aren’t getting all the basics right.
So, make sure your website is accessible by major search engines like Google, Yahoo, and Bing. Write articles targeting profitable keywords. Get other sites link and reference your site, regularly.


9.  New Site

Just like new sites have harder time getting high rankings in search engine results, new sites with low or absolutely “zero” trust and history will have a difficult time to rank as well. Brand new sites, therefore, must demonstrate authority and trust by getting linked and referenced from other well-established and authoritative sites.
Get your site shared in popular social media networks like Facebook, Twitter, YouTube, and Google Plus. Get your content well-clicked relative to other news websites for a specific news story. Instead of covering a broad range of topic, focus on specific niche for proper rankings.


10. Using Syndicated Content Having the Same Titles as the Source

This may sound like the same things as duplicate content, but we still think that this case deserves a little more attention as more and more news organizations are relying on syndicated content, without even taking time to rewrite the whole content.
So it is better in the long run for you to produce your own content.


Google keeps updating their algorithm every now and then to ensure that webmasters are using the right SEO techniques to gain the rankings. If you got hit by Google Panda and Penguin, then you need to find what the “illness” is. When you know what Panda and Penguin targets when you violate their terms, you are in a better position to recover from penalties with great precision, effectively, and efficient.
Panda targets website and pages that have low-quality content, or “thin content.” But most importantly, they attack sites/users that publish the same low quality content on content farms “stuffed” with keywords and links but offer nothing in value for the reader.
On the other hand Google Penguin attacks sites that violate Google’s quality guidelines. Penguin would get a site in trouble that uses black hat SEO techniques, like keyword stuffing, or webspam, and cloaking. Other less suspicious tactics like inserting irrelevant links (link farming) going outside the page of the content would also force Penguin to block a site.


Hit by Google Panda?


If you were hit by the Google Panda, here are a couple of things you can do to recover from the slap.


Substitute thin content

Revisit your site and check for duplicated content on pages, particularly those pages that contain your main keywords and make it content rich. Read the whole content again as if you were a visitor to your site. The content must be easy to read, useful, fresh, and informative.
Warning: Don’t be tempted to use “spun” articles on your website. Instead, use only “original” and “fresh” content. You may save few bucks now but later run the risk of getting penalized, wasting more time, effort, and money.
Once you have identified thin content on your website, you can use Google’s Analytical tool to get more specific information of pages that usually get very few visitors each day. But the number may vary depending upon your website. For example, if your main pages usually have 100 visits a day, then you might want to consider the number below 20 a risk factor.
Likewise, use the ‘Disavow’ tool from the Google Webmaster tool to find unnatural links in a page and duplicate content and remove them. If you can’t do this yourself, hire a professional SEO expert.
Once you have identified these pages, immediately replace the existing content with a high quality – unique, fresh, and informative – content because many poorly written pages often get fewer visits.


Use Ads Sparingly

If your site does not contain any ads, then you are not likely to get hit by Panda. On the other hand, if your site has numerous ads, then you need to consider using them in an intelligent manner. Remember that the only reason a visitor wants to be on your website is to get useful information that solves their problems and not to get overwhelmed by looking ads promotions.


Add Quality Content and Avoid Shortcuts

As mentioned earlier, the only reason people come to your website is because of the content there and that’s what Google wants to happen. Nevertheless, you will find low quality sites ranking high with low quality information which leaves Google users disappointed. Since Google don’t want to tarnish their name, they introduced Panda. Shortcuts will only lead you to slap by Google. But if you are not sure if your content is high quality, or the links are broken, or basically contain blank pages, or if you don’t know how to do perform these tasks, then you may want to consult a trusted SEO expert to check your website and do a clean up. In this regard, the expert would be able to identify empty pages and broken links efficiently & effectively.


Hit By Penguin?


 Well, if you are hit by penguin, then there a couple of things that you will need to do in order to see yourself back at the top in rankings. Penguin has resurfaced again. Click here to read more about it.


Check and Clean Up your Backlinks

The first thing you need to do is remove any links that come from low quality sites. If you were buying links, then do away with them as sooner or later your site has a high chance of getting caught by Penguin.
 If you should buy links to get high rankings for your website and pages then make sure you know what you are buying. Ask your SEO expert to send you the list of websites your site will be linked to. These sites must be relevant to yours in terms of topic, and most importantly, have a high page ranking.


Don’t Over-Optimize!

Make sure that your website isn’t over-optimized with anchor text as links. While building links, try to use variety of keywords as anchor text for both internal and external links. Ensure the anchor text in the links fit naturally with the sentence and the context. If you don’t know how to do this, you may want to ask SEO personnel to your web pages. Web pages, after all, are meant for human readers.


Clean up both Internal and External Links

Make sure that all your links are working and there aren’t any broken links, and it doesn’t return a 404 error message after clicking. Although Google doesn’t penalize on this, nonetheless, it contributes to poor user experience and sooner or later will impact your website’s search engine performance.


Go Social

One way to increase your chances of evading penguin slap is by using the social networks especially Google +. Google always favors their own site and it’s good to work with them for your benefit. Google views links from social websites as natural and therefore will assume that people are happy with your website content. If your content is shared in social networks, then you are not at risk of being hit by Penguin. When you go social, you at least look more legitimate in the eyes of Google and not a fake enterprise or individual.


Summary of How to Recover from Panda & Penguin

In order to recover your website and pages from Panda and Penguin, you need to ensure providing good user experience, which includes publishing high quality content that are fresh, unique, and informative.
Likewise, avoid taking any shortcuts by publishing “duplicate” and “spammy” content that doesn’t add value to its readers and are only used for promotion. Never use black hat SEO technique to build links and influence the search engine rankings of your website. If Google suspects these activities, they’ll completely ban your site.
Instead, add quality content that adds value to its readers. Make the links inside each page natural and link them outside other sites that are relevant to your topics.




If you are new to SEO, then you may have little knowledge on Panda and Penguin which have been the talk for the last couple of years. Penguin and Panda are algorithms used by Google to analyze websites in order to choose which one ranks above the rest in the search engine results page commonly known as SERP. Before Panda and Penguin, Google used other algorithms which only relied on Keywords.


Why Panda and Penguin?


In the past couple of years before the introduction of Panda and penguin, many webmasters had various techniques that they used to rank on the top at the SERP. If you are new to SEO, you should note that the average ‘searcher’ on Google rarely goes past the second result page and therefore, if your website isn’t close to the first page, you may never get visitors to your website. Some of these techniques were genuine while others were totally unacceptable. One of the common techniques was the use of keyword stuffing. Since Google used to check on the page that had the most number of keywords typed on the search box, sometimes ‘Searchers’ got disappointed by what they got on the page. Google realized this and had to introduce a way in which they would ensure the common ‘searcher’ would find the ideal website with the information he or she is looking for.


What are the Effects of Google Penguin and Panda?


The reason as to why Penguin was introduced was to ensure that spammy links into low quality websites were eliminated. Have you ever clicked on a photo online and it automatically takes you to another page which isn’t relevant to what you were looking for? This is the kind that penguin was looking forward to working on. Panda also works on ensuring that website owners provide quality and unique content on their websites. Some webmasters used to duplicate content from other websites and just tweak them which would lead to too much content that is similar. So if your website had low quality content or duplicated content, panda would slap you immediately if not dropping on the SERP ranking. The main aim of these two animals is to ensure that webmasters get organic traffic to their websites and also offer quality content to their visitors.


What if Hit by Penguin or Panda? How do you Recover?


If you are hit by panda or penguin, you only need to do a thorough check on your website. Some of the things that you need to look out for are:
– Quality of your content (Read here for ideas on web content)
– Quality of your backlinks (Here is how to create quality backlinks)
– Ads
– Social networks
If you find out that your website has poor quality content, remove the pages and replace them with others or polish the already existing content. If you find out that you have links originating from poor websites, please take them down and look for genuine links from social media. You should also check your website to see whether you have blank pages or broken inbound links and so on.




Over the years, many website have been hit by Google’s Penguin and Panda updates. Google uses these two updates to analyze sites in order to determine which site ranks on top of another on search engine result pages, known commonly as SERP.
Before Panda and Penguin emerged, many webmasters and blog/site owners would use “unacceptable” SEO tactics, like keyword stuffing, black hat SEO techniques, and link farming just to influence the rankings of their website.
These site didn’t add any real value to its readers. As a result, more searchers, including people like you and me, found sites containing junk content and spammy results. More people started to get bad experience using Google search engine.
Google noticed this trend and soon decided to take proper measure to ensure that visitors got the most relevant, useful and ideal content for their search terms.
Although the process of SEO has become a little bit difficult than the old days, nonetheless, Penguin and Panda updates are good measures to offer quality content for visitors.
Just consider – you are a searcher too. If you found site that add nothing in value, wouldn’t you be angry having waste your time?


For black hatters, it was a dark day when the big G launched its newest algorithm update designed to fight any kind of spam. Launched on the 22nd of May 2013, it’s here to make sure that spam is out of the way and only unique content and genuine links are considered when ranking websites. The new penguin 2.0 version 4 is designed with up to date technologies that are better than what the previous version was using.  These technologies are meant to ensure that any backlinks in a website are natural in order for Google to have only the best in their rankings. Here are some of the things that will change in the error of post penguin 2.0.


What next?

The new algorithm uses a couple of factors to rank your site. The new penguin 2.0 is able to determine whether visitors that come to your site enjoy what you have to offer or leave with nothing. The algorithm is capable of detecting the number of times your website is bookmarked, how many times a visitor comes back for more and the number of times it’s shared on social networks. This Google algorithm update even knows when you use natural and bought backlinks.


The main updates hat will affect your site

 Spammy links will be a thing of the past with penguin 2.0 version 4. Page ranks will also not rely on advertising. In the case of link spamming, you better not go there as you will be slapped. Matt Cutts says that the algorithm has a sophisticated way of analyzing links and therefore they will have accurate information before taking down any sites. Here are some of the things that Penguin 2.0 is discouraging.
  • Paid backlinks
  • Backlinks from dangerous sites
  • Article marketing
  • Comment spamming
  • Poorly written guest blog posts


How do you avoid a slap from Google?


What Google is looking for are people who are using white hat methods to acquire traffic to their sites. You will need to remove all kinds of links that point to your website that you think might be unnatural. The nest thing you will need to do is offer genuinely written content for a real human audience. In order to achieve this, you will need to engage your customers in social networks as weld as in your website. Furthermore, you need to create fresh content for your website on a regular basis.


How do I recover from the Google algorithm?

In case you get hit by Google, the first and foremost things to do are analyze your link profile for spammy or low quality links. In order to achieve this, it’s good to use the Disavow tool offered by Google. This is one of the best tools and it will assist you to clean up the bad links. Make sure to get yourself involved in social media and get real traffic from there. The main idea here is to make sure that the content in your website is valuable to your clients or site visitors.


Here are all the versions of Panda & Penguin updates with their rolled out dates.

If you found your site’s ranking drop during any of these times, it’s likely that your site was flagged either by Panda, Penguin or both.


Panda updates till date:

1. Panda 1.0, aka the “Farmer Update” on February 24th 2011
2. Panda 2.0 on April 11th 2011. Impacts all English speaking sites
3. Panda 2.1 on May 9th 2011
4. Panda 2.2 on June 18th 2011 or so
5. Panda 2.3 on around July 22nd 2011
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 25th 2013


Penguin updates till date:

1. First Penguin Update on April 24th 2012
2. Penguin 1.1 on May 25th 2012
3. Penguin #3 on October 9th 2012
4. Penguin #4 (aka Penguin 2.0) on May 22nd, 2013


Google has done it again! It introduced Penguin 2.0, which only means that some SEO experts need to change their strategies. After announcing its release, head of Google’s search spam Matt Cutts assured hardworking internet marketers that the new release would be able to deal with spam in a better way because it uses an improved technology. Now, you may be one of the people who have been hit by the penguin 2.0 and don’t know where to begin. Well, here are some of the top things that you need to do in order for you to recover from as penguin 2.0 related slap by Google.
Google now employ human moderators rather than just search bots to scan and review websites that contains “thin content,” and uses black hat SEO techniques – link farming and cloaking – to unethically influence search engine rankings.
So, now “user experience” is the key!


Follow these simple steps to recover from Penguin 2.0:


Clean up your link profile

Regardless of the number of updates that Google introduces, you need to make sure that your link profile is clean. Since you may have been using different SEO skills for the last couple of years before the penguin updates, it’s likely that you may have a couple of ‘unnatural’ links in your website which is what Google is fighting. If you were using paid links and the like, it’s good to trash them before Google catches up with you. You can do this by using a couple of tools such as Google webmaster tools, open site explorer, and linkbuilder among others. These tools help you in analyzing all backlinks in your entire website. Use disavow tool, provided by Google to help webmasters, to identify and remove spammy links that infest your website and pages.


Manual Penalty and Submitting a reconsideration request from Google


If your website has received a manual penalty notice from Google, then you need to fix your site so that it complies with Google’s quality guidelines.
Look for unnatural links or artificial links those points to your site, via Google webmaster tool, that may be influencing the search engine rankings, make changes to your site.
Once you have made the changes, submit your site for reconsideration request from Google. If you find any unnatural links on your site that you cannot remove or control, submit those details in your reconsideration request, too.


What should you look out for?

Some of the main links that you should look out for are paid links. Links originating from irrelevant blogs or websites, links from directories, links from sites that have been de- indexed and sponsored posts among others that you may feel can’t be found by real human beings.
Some directories are good, though. For example, directories that are well established and have high PR and are relevant to your topic are best source to get backlinks to your site. Just be wary of link farms that seem like article directories. Link farm consist of links with “do-follow” tags. Most business or blog owners desperate for high search engine rankings turn to buy links from these link farms. However, getting a “do-follow” link back from irrelevant source just to influence search engine ranking is considered to unethical and Google penalize your site for this.
Make sure that all these links are removed and have a disavow document. After cleaning up the mess, you will need to come up with better link building strategies that should be in a position to adhere to future Google updates. There are many link building strategies available and all you have to do is look out for the most suitable. First of all, try to get as much relevant information as you can from reliable resources. There are webmasters who know good linkbuilding strategies and have published books on the topic. Make sure to read these kinds of books before settling for one link building method.


Use Social Media

Another thing that you will need to do in order for you to recover from penguin 2.0 is to become active on social media. It’s believed that in the near future links originating from social media will be more valuable than normal links. It’s probably something Goggle are working on considering their very own Google +. Depending on your business, you can use one or more of the major social networks. Make sure you engage your audience in these social media platforms. Finally, ensure that you provide high quality content on your website. Although keyword optimization is important for targeting audience, it is still important to write unique content meant for human and not just only for search engine bots. Put your effort in providing genuine content that adds value to people. With the above mentioned tips, you will be able to get back on your feet and even escape future slaps from Google.


Summary of how do you recover from Penguin 2.0

If your site has been the victim of the recent Penguin update, these are several steps that you can take to recover from it:
  1. Clean up your link profile removing ‘unnatural’ links using tools like Disavow tool
  2. If your site has received manual penalty from Google, clean up your site and submit a reconsideration request from Google
  3. Use social media to recover from Penguin attack as they are often considered more valuable than, let’s say, normal links
  4. While keyword optimization is important, make sure to write high quality content that adds value to readers.
  5. Last but most importantly, stay genuine!


The rolling out of Google Penguin 2.0…

Finally, the most improved algorithms- Google Penguin 2.0 is live. After its launch on the 22nd May of 2013, Matt Cutts promised a whole new experience with the new innovation. When it comes to page ranking by Google, webmasters who have always relied on black hat methods, might be having a long day as they won’t be able to do a great deal with black hat methods anymore. The update is more powerful than it’s predecessor. It’s known to have the best technology that will ensure proper scanning of backlinks in order to keep off spam links.


What is it all about?

As you all know Google keeps updating their stems in order to ensure that webmasters gain page rank is a genuine way. Unlike the keyword usage thing they used long ago, Google will use new techniques to rank websites on their search results. Google is using penguin 2.0 to approach a more thorough scanning of backlinks and the methods used for page ranking. Google is working on ensuring that only the sites that give their customers what they promised get the places in their SERP. In simple terms, your customer should get the content they came to check out in your site. Therefore, if you were giving tips on how to cut belly fat, the content there should give real and viable methods to cut belly fat.


What are the consequences of Penguin 2.0?

There are some major websites that have been slapped by Google for using bad SEO strategies. Generally here are some of the things that will happen as a result of Penguin 2.0.
Adult content backlinks are useless
After a thorough scrutiny of your website links, Google will slap you when it finds any links originating from an adult site. Porn links are going to be treated as spam and this may affect your rankings.
Hackers will be exposed
After Google updates their hack site, it will be easier for them to identify hack sites. With the help of the webmaster tools, it will be easier for Google to report any hackers.
The death of guest blogging
Since Google realized that most guest posts seem legit but are full of links, it will be useless after penguin 2.0 to write a post in order for you to get the backlink. Whenever possible, it’s good to use an original bio for each of your websites or blogs.
Multiple language websites
The website that use more than one language will be affected by the changes that come with Google penguin 2.0.
Cliff hanging will be a thing of the past
For hardworking people who have nice websites; they don’t have anything to worry about. Nevertheless, for those who are using bad SEO techniques, they will suffer with penguin 2.0 as it doesn’t allow any site to stay in the middle-not bad not good.
Sites which command respect in their respective niches will enjoy more in terms of rankings in the said niche. Therefore, if you are one of the owners of certain niche websites, make sure you work hard and smart enough enough to top in your niche.



How do you improve your website in Google’s eyes?
If you are wondering, here is how through establishing strong quality backlinks.


How to Build Yourself High Quality Links?

When boosting your site’s SEO presence, one of the most critical techniques to master is creating and generating high quality links to your site. Links drive traffic to the site and they also provide a network for which your blog can associate itself with topics that are linked to the web content. Search engines love sites that have lots of strong links so including them onto your site is certainly a worthwhile tactic.  So what can you do to ensure that your website is loaded with high quality backlinks?


1. Use your blog to attract links

More often than not, sites that contain regular content are often well linked and well ranked on search engines. Starting a blog on your site can be a great way to generate and attract links towards your sites. By publishing regular content on your site, it will be able to allow you to link to other related sources throughout the web associated with your chosen topic area. Normally, these links should be aimed towards high ranking sites which readers are likely to visit after reading your own posts. As your audience grows, it will help increase the number of links that are associated to your blog and regularly attract high traffic levels to your site. This will make the blog section attract links easily and help make the rest of your site more visible to traffic and search engines.


2. Looks for links that come from sites that attract high traffic

One of the main points of creating links is to boost the number of online traffic your site receives. It’s why it’s important to research the sites where links are going to be made to see whether it would be beneficial for the site. After all, links to sites that only gets one or two visitors a day is counter-productive. It’s up to you to find sites that are ideally listed no later than on page 4 of Google for a key phrase to guarantee that the link will help drive the site forward and find more visitors once the connection has been made. Ideally, you should also direct your link searches to authority sites that are related to your topic as it will help strengthen the quality of each individual link and attract browsers who are likely to come back to the site time and time again. If you believe that the link itself is god and that the other site is a good source, you can even go one step further and ask for a link going to your page to help turn your site into one of the leading online authorities for that particular subject.


3. Find guest slots on blogs and directories

By far the easiest way to spread knowledge and create to your own blog is by guest posting on other sites that follow the same niche as yours. The internet has an unlimited audience and by placing your content on another site, it will automatically expose your blog to a whole new breadth of people. They may not be aware of the blog that you belong to but by having guest posts on different sites, it means that indirect links can be created to your blog just by people sharing a guest post with friends or family. Meanwhile, directories are a great place to gain links quickly as they are dedicated places in which users can find links to sites that meet specific criteria. If directories are well ranked themselves, then you can gain a lot of traffic to your page by getting a link on the site. It’s often best to target well-ranked local directories as they are often aimed towards a specific audience and can guarantee constant traffic to your page if you can find the right site.


4. Be wary about paying for links

Some SEO competitors will suggest that you should pay to receive links as it can be a quick way to get your site quickly noticed by search engines. Whilst paying for links can be a useful trick for a site that has only just been launched, you need to check and be vigilant about where the links are connected to. More often than not, bulk links that are bought are to sites that are not well ranked and completely irrelevant to the content that is on your site. It is best that you check the links that are included on a possible pay package and then check with the guidelines of particular search engines to see if paid links are allowed otherwise your site may be penalised for having possible black hat SEO techniques on the page.


5. Always check that your links are working

It’s might initially seem like a good sign that your pages are well linked to other content but you always need to keep an eye out to make sure that the links are still working. If the links have stopped working, users on your site will find out the link is dead and will look elsewhere or information hurting your ranking on the SERP. If a link is dead, you need to fix is immediate to limit any potential damage. By repairing the dead links, it will also ensure that the back links associated between your site and the linked site which will keep the traffic flowing through the site at the normal rate. However, search engines will need to be notified through tools such as Google Webmaster so that the rankings remain unaffected by the fixes.



By deploying these tactics, you will soon be able to build a strong network of links that can help raise the profile of a site without having to resort to anything that is too complex or advanced. Furthermore, it gives you a solid foundation to work from and then use other SEO techniques to help land a good ranking on Google or Yahoo.


You are ready with your plans for your SEO campaign and have little or no idea where to start. Well here, we are providing you with basic SEO tips and trick for beginners to make your website more visible to others on a search engine.
•           SEO basics
•           Improving your website’s structure
•           Contents Optimization


Your Beginners Guide: For Starters

The first and basic step is to find accurate and proper keywords for your site content. Accurate and good keywords help your site to become more visible and identifiable in searches. Be very specific and accurate while choosing your keywords. Instead of choosing a simple generic keywords, choose keywords or phrases that are more focused and targeted towards your content and your business goals. If you have an online book shop, instead of choosing books try to select more targeted words like bestsellers for sale, you should be specific and unique. Your keywords must be very user friendly and have a large following among users. You can as a starter get some help on choosing your keywords from Google Adword keyword searching tool.
After you have finished choosing and making a list of your keywords to start with your SEO plan, now you have to create an accurate and unique title for your website, which will accurately explain search engines about your website and its contents. Your title will appear on search engines when someone searches your website in such search engines or makes a search with similar requirements.
The description Meta tag is another tool that you must make use of on your SEO. A description Meta tag of a page provides a summary of the page to the search engines. The importances of description Meta tags are that the search engines might use these as snippets for your websites pages. Words for snippets are bold when they appear on the search engine results giving information to the user whether the content of the website pages are what he/she might be looking for making it easier for them to choose the right webpage.
On a search engine your Meta tags will appear like a summary about your site. Your page title will also appear alongside.
For example:

Fashion accessory – Wikipedia, the free encyclopedia                                            > Webpage Title Tag (60 characters)
en.wikipedia.org/wiki/Fashion_accessory‎                                                                 > Webpage URL
A fashion accessory is an item which is used to contribute, in a secondary             > Meta tag descriptions (160 characters)
manner, to the wearer’s outfit. The term came into use in the 19th century.


Best practices to follow for SEO basics are:
•           Choose accurate and proper keywords
•           Accurately describe content of pages
•           Create an accurate and unique title tag
•           Summarize your pages content accurately
•           Use unique description Meta tags



Improving your Websites Structure

The use of simple and easy to understand URL’s will easily convey the content information to the users. Lengthy URL’s can be very confusing and unfriendly to a user so it’s better to stick with simple and short URL’s. Keep your URL simple and non confusing with use of too much jumbled alphabets and letters.
For example:
https://www.abcd.com/topic (Simple URL)
https://www.abcd.com/topic/7/456372/ins (Complex URL)
Having a simple URL free of too many letters and alphabets gives your site better chances of increased traffic.


Making your website easier to navigate for the visitors makes it easier for them to find what they are looking for in your website. It also helps search engines to understand the content of your site and direct visitors to your site. Make a well organized and structured navigation menu on your site. Always create a sitemap on your site with displaying your sites structure and listing of the contents of your site. A visitor can always go to this page to easily find what they are looking for. Search engines too visit these pages to understand your site better to divert traffic to your site when looked up by users.
It is useful to have internal links on your site. It will help users to understand your content and your site better by linking them to contents and pages not found or present on navigation menu. Another make sure that your contact information is clear, accurate and easily accessible by the user. Always keep an internal link to your contact information page on the bottom of every page so that it is easily noticed and accessible to users. The worst case scenario would be that a user interested in your services or products does not find any or clear contact information.


Best practices to follow for improving your website structure:
•           Use simple and easy to understand URL
•           Have a well organized and structured navigation menu.
•           Use of internal links
•           Create a page for your contact information.
•           Creating a natural flowing hierarchy
•           Make use of texts for navigation
•           Always put an HTML site map on your site



Contents Optimization

The content of your site must be qualitative and full of information. The information and content of your site is a number one factor for increasing traffic to your site. A user will direct traffic to your site when and if s/he finds the content satisfying and full of information through personal recommendations, blogs or through social media. After you have decided on your content for your site ask someone to proofread it to see if the content is reader friendly and full of information. You can ask your family members, friends or colleagues for help in this matter. Make sure that you get two or three people to read the content as user preferences may vary. Having a fresh, updated and information packed content is almost half of your SEO campaign.
Always keep your content keyword rich to make it easier for the search engines to direct users to your site. It is also very important to know the differences between users to make keyword selecting for your content. A skillful and avid user will use different keyword in his searches than a new and inexperienced user. So, anticipating these differences between users and creating a mixed keyword rich content is a positive tool for your site.
Limit the use of images on your content as links. Images though prove useful and give your content a better look and understandability but use of too much images just makes a clutter on your site and sometimes confuses the user.
The use of anchor texts on your sites content is also a better idea. Anchor texts are texts that have a link attached to it and will direct a user to another page of the site or sometimes to another page to make the content easier to understand. Keep the use of anchor texts to the required minimum, overuse of anchor texts will make your site over optimized and get you penalized by Google for overuse.


Best practices for optimizing the content of your website:
•           Content must be easy to read and not confusing
•           Proofread the content with the help of another individual
•           Always be organized about the content of your site
•           Always have fresh contents
•           Create content targeted for users easy understanding
•           For anchor texts, use descriptive texts
•           Make it easier for the user to spot anchor texts
•           Keep the use of anchor texts to required minimum
•           Use minimal images as links
•           When using images as links supply texts along with it