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Some Internet Marketing Mistakes to Avoid

The term online marketing now encompasses a variety of practices including search engine optimization, online blogging, social media marketing, general link building, and much more.

This can be overwhelming for businesses that have just stepped into the world of internet marketing and previously only focused on conventional marketing and advertising strategies.

So in this blog, we’ve attempted to point out a few mistakes that businesses make in internet marketing:

Complacency

This may sound very general, but it is quite important. Many businesses grow complacent and expect high rewards after they have launched a website or a blog. Nowadays, it’s no longer about being on the internet to get noticed, it’s about establishing your presence by attracting users to your website.

How do you do that? By getting a higher ranking for your website or blog on Google, as most people use Google to search for potentially helpful services or a business they need to locate. So it’s important to monitor your keywords, and the quality of your content. Google has introduced a much more advanced algorithm for site ranking, and now websites with better, more readable content are preferred over others. The grammar and spellings should be correct, and the content should have proper text formatting along with headings and sub-headings.

Ignoring Accessibility

Many firms only focus on the quality of their websites, and create complex and attractive pages which take time to load. If your website takes time to load, the user is likely to just close the tab and open another link. Therefore, it’s important to keep your web pages attractive and accessible.

Ignoring Feedback

Many firms don’t follow the feedback of their clients or potential clients on their blogs or websites. Not only does that send a negative image of the company, it also stops your marketing strategy from evolving and becoming more efficient. Feedback and comments can be a valuable source to gather information about the strengths and flaws of your content or services. You can use it to effectively create a better strategy.

Off-site Link Building

This is something that many businesses ignore. They spend a lot of money on creating a good quality website, and then start expecting a lot of traffic. That’s not how it works, in fact; inbound links are perhaps the most effective way for a small business to break their bubble. In-bound links from other high quality websites not only increase your rating on Google, they also ensure referral traffic and exposure to different opportunities.

If all of this seems too overwhelming to you, you can hire other companies that offer SEO link building services to increase the traffic and rating of your website or blog. GetYourSiteRank.com is one such company which offers remarkable services which include; a website maintenance service, link building, social media marketing, lead generation and much more. You can visit their website or call them at +65 6100 4977.

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100 Compiled High PR Sites for Your Back Links

Still struggling to get backlinks from high authority sites to skyrocket search engine rankings of your business website?
Getting “dofollow” backlinks from variety of High PR sites such as blogs, forums, and articles directories is the way to become an awesome back-linker for sure.  Check out our articles on How to be an Awesome Backlinker to learn what strategies are necessary for an effective SEO campaign.
Once you realize all the necessary steps for backlink generation, it’s time you focus on getting “link juice” from variety of sources (as I mentioned above). But most people make the mistake of getting the backlinks from any sources.
As a result, they get backlinks that usually do nothing for SEO in terms of rankings. They usually target blogs that only allow “nofollow” backlinks from the site. But “nofollow” links aren’t useful for getting better search engine rankings, though.
You need to get backlinks from High PR (well-established and high authority) sites that we’ll list here in this article and also get plenty of “dofollow” backlinks to your site, which will eventually help rank your website higher in search engines.
Isn’t that what you’re looking for? Well, if you are, then do NOT waste time commenting and leaving links just for the sake of it.
Instead, be smart and use the following High PR websites to generate “dofollow” links, starting today! 100 Compiled High PR Sites for Your Back Links

 

I. List of PR 7 Websites/Blogs

 

II. List of PR 6 Websites/Blogs The following list of sites includes both “dofollow and “nofollow” backlinks

Related article: How to be an Awesome Backlinker

 

III. List of PR 5 Websites/Blogs

Relate article: 10 Ways to Sky Rocket Your Online Viewership

 

IV. List of PR 5 Websites/Blogs

Related article: 5 Hot Tips to Brand Yourself Online

 

IV. List of PR 3 Websites/Blogs

Related article: Pros and Cons of Having an In-house SEO Department

 

100 Compiled High PR Sites for Your Back Links – Final Thoughts

As you saw, this list of blogs and websites are “dofollow”. In addition to getting more visibility in the search engines, “dofollow links” helps your site perform better in search engine rankings because of the “link juice” it gets from other highly reputed sites/blog (as we’ve compiled in the list above).
As a result, Google and other major search engines will rank your website better for the same keywords over other sites/blog so that you’ll enjoy more traffic than your competitors. Awesome, isn’t it?
Tips: While you’re leaving comments behind to generate a FREE “dofollow” backlink to your website, try to leave your comments on blog posts that have the least amount of “comments” on it.
Also remember that these high PR website do NOT allow useless comments liks, “Awesome Post, thanks for sharing!” or “Wow, I really liked it” etc as they think its been dropped by “automated” software just to influence your rankings. They will see this as “spam” and will place your website in their black-list.
Make sure to read the whole blog and leave a “thoughtful” comment.
Over to you! Would you like to share some HIGH PR websites/blogs in the comment below? Please, go on!

 

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5 Steps to Take to Organize Your Backlinks

So you need to get organized for your backlink campaign, within few days?
During backlink campaigns, you’ll be leaving behind plenty of backlinks on various websites including blogs, sites, forums, article directories, etc. Do not forget that you’ll be changing the “landing” pages and using different anchor texts, not to mention that you’ll be using social sites too.
Once you’ve a list of top 100 “dofollow” websites for backlink generation, the next crucial step you can take is to get prepared – i.e. stay organized. But what steps could you take to organize your backlinks?
If you want to keep track of all the information about your backlinks – where you’re linking to, what types of links are you using, how many links you’re building, and what keywords are used as an anchor text, etc – then you’ll have follow 5 simple steps to stay organized and get the most out of your backlinking campaign.
Related article: How to become an awesome back-linker
Each of backlinks you’ll generate has the full potential to promote your website, and thus, it needs a special care.

 

5 Steps to Take to Organize Your Backlinks

 

Use Excel to Store Your Link Profile

 

1. Use Excel to Store Your Link Profile

Use program such as Excel or Notepad to sort them out. This NOT only saves you time while searching for them later during changing your links, but also turns your link requests into a powerful link building strategies.
You want include few information in your Excel sheet such as:
  • Destination URL (blog/sites you’re leaving your comments, links, etc)
  • Keywords used in the URL
  • Landing page those backlinks points back to your sites
  • Site type – the type of the site you’re linking to (blogs, forums, article directories,  high PR sites, etc)
  • Remarks – a space to include important points to help you know what you actually did in the particular link building strategy
  • Webmaster contacts
  • SEO-factors like PR, domain age, and no. of backlinks, etc
Related article: Top 10 Contributing Google Ranking Factors

 

2. Check your backlinks for any issues that could affect their SEO value

Check to see if your backlinks are properly placed into the linking site. Also make sure that all your anchor text have the “desired” keywords in it. In addition, make sure the linking pages allow JavaScript, “dofollow” attributes (Click here to find the list of 100 dofollow websites for backlink generation), frames, and redirects, etc.
Once you have all these information in your Excel file sheet, you’ll be in a better position to make wise decisions on creating a winning backlinking link building campaign for sure.

 

3. Contact Website managers to fix any issues

When you need to change few things like anchor text or the landing page of your backlinks, make sure to contact the webmaster of the linking website. Open the Excel sheet you created earlier, and jot down the email and name of the person who looks after the website. Send a message notifying your intention.
Related article: Blog Your Way to the Top

 

4. Keep adding new list of HIGH PR (authority) sites

No matter which niche you’re in, always keep searching for High PR website/blog(s) to add into your backlink list. Use Firefox Mozilla browser to check the SEO value of the site you’ll be linking to – i.e. the Google PR, no. of inbound links, domain age, niche relevance, etc – to ensure that you’ll target the most relevant and authoritative sites to generate backlinks from.

 

5. Keep track by generating report of your link profile

Over time, your link profile will grow as you use new and effective methods into your backlink building strategies. In addition to new strategies, you’ll also be adding new list of High PR sites to get the most out of your SEO link building strategies too.
So, generating a clear monthly report helps you analyze how effective your link building strategies was. If you’re not monitoring your backlinking strategies, you’re not progressing.
Related article: How to be an Awesome Backlinker

 

Over to you!
What steps do you take to organize your backlinks? Please comment below.

 

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Ways to Become an Awesome Back-linker

In order to build a strong online brand, you need to gain trust of search engines, including Google, Yahoo, and Bing. Search engines usually display high quality sites over other. As you already know there are more than 100 ranking factors that will determine where your site will be placed in the search results.
Google will definitely not rank your sites if your site only relies on the search results though. You’ll have to go beyond that to, spreading your content all over the Internet (we’ll discuss below in the main article below) to get traffic from variety of sources.
The best part of these traffic sources is that they’re absolutely free, safe, and fast. You just have to post high quality content on them, and place a link pointing back to your website (backlink), and get approved.
This way, your website will come across as transparent, ethical, and trustworthy in major search engines eyes, and hence they’ll reward you to higher rankings for keywords relevant to your website.

 

With that said, let’s look at 8 simple ways you can become an awesome backlinker:

 

1. Manual linking from High PR Websites/Directories –

Backlinks through HIGH page rank (PR), or well-established, websites can help your website (pages) gain a flood of organic (free) traffic and also increase the PR of your own site during the process.
Generating backlinks from HIGH PR websites (PR5 to PR6) usually takes time and effort on your part, but it’s worth every investment. Simply post helpful and informative content and insert a keyword in a topic and the URL of the page you want to link back to, and you’re done.
HIGH PR websites such as these (below) are considered as authoritative by major search engines such as Google, Yahoo, and Bing.
  • DMOZ
  • Jasmine Directory
  • Yahoo, etc

 

2. Press Releases –

Although press release (PR) and news announcements aren’t the best way to build backlinks for your website, nonetheless, if done correctly, it can generate very good results.
There are plenty of press release sites that publish your PR for free or at substantial amount. Write a “newsworthy” press release about a recent company activity and post them on the list below and watch the number of visitors soar.
In addition to increase in web traffic, a backlink from a reputed PR site will also help in your SEO campaigns.
  • Bignews.com
  • Transworldnews.com
  • Freepressrelease.com.au
  • Webnewswire.com

 

3. Include URLs in Your Forum Signatures –

Unlike blogs, popular forums in your niche allows a “dofollow” (follow) link in the signature box. “Dofollow” links have higher value in terms of ranking, while “nofollow” link doesn’t have any SEO value.
Make sure you register in at least 3 different popular forums in your niche and start posting or replying regularly. After you’ve reached 30 posts, most forums will let you insert your URL in the signature box.

 

4. Guest Blogging –

Google are doing everything possible to avoid “spammy” web results and offer more “quality” websites for their users and you are looking to generate high quality backlinks to your website.
That’s when guest blogging kicks in to help what Google needs and generate High PR backlinks for your website.
You can use Google/Twitter search facility to find awesome guest blogging opportunities.
Use your “niche keyword” along with supporting keywords such as “guest bloggers,” “guest blogging,” “write for us,” and “guest post by,” to find HIGH page rank (PR) blogs to share your content with.

 

5. Social Media –

Social media sites such as Facebook, Twitter, LinkedIn, and now Google+ have become “the place to get” high quality natural backlinks to your site because major search engines such as Google and Bing made it clear that they usually keep track of links shared on Facebook and Twitter. Awesome!
Just take these actions to create quality backlinks to you website:
  • Build a free social profile account on Facebook, Twitter, LinkedIn, and Google+ as there are plenty of people browsing these sites on a daily basis
  • Use free WP Plugin such as “NRelate’s Social Network Auto Poster (SNAP)” to tie your website to Facebook, Google+, and Twitter account so whenever you post a new article/blog on your website, the tool will automatically post a brief message on your social accounts.
Having a strong social media presence will benefit your site in terms of rankings and traffic.

 

6. Interview someone popular –

Interviewing someone who has a high “profile” in your niche will usually get a lot of attention for your blog/site. If you’re lucky, and actually did interview a famous person in your niche, be prepared to get massive amount of trackback links that wants to link to your post.

 

7. Create a resource section –

Do you have a free ebook that people are looking for and share it on the “Freebie” section on your website? Make sure you include important links on these free ebook so that your readers could click on it and visit back to your site?
Or create a post that includes a list of “popular” sites that offers great information about a topic and post it on your site. These are something your readers are looking for but do NOT have time to write it themselves.

 

8. Create great content and generate links –

Post useful, informative, and engaging content that compels people to share, like, and link to. Just look at blog posts on Steve Pavlina and CopyBlogger and you’ll understand the power of high quality content. Over the years, the amount of links you could get from awesome content has abated, but that doesn’t mean it has stopped.
If you’re good at your niche, you’ll know what people are looking for and can create plenty of posts that offer values, insights, and solutions.

 

Over to you. Tell us what makes you an awesome backlinker. Please comment below.

 

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How Does Dead Link Affect Your Ranking?

Over the past decade, webmasters and SEO consultants has been debating whether dead (broken) links can really affect a website’s performance.
There are many SEOers who would argue that broken links will worsen user’s experience, although it may not affect their website’s rankings.
However, as search engine continuously roll out new algorithm updates, this view has changed recently.
SEO consultants around the world now fully acknowledge how dead links can impact a website’s performance.
That is the reason why most SEO consultants are focusing their effort on adhering to Google’s standards in hope it would not affect a website performance in terms of rankings.
Having a site with higher bounce rate could be disastrous to its overall rankings.

Dead links or 404 Errors

What is broken link (Dead links or 404 Errors)?

A website URL that doesn’t exists or works is called a dead link, or broken link. When you type the URL in the browser, such link will bring you to a 404 error page.
But why does broken link occur on your site?

 

Broken links occur on your website for several reasons, including:

  1. The page is been removed permanently
  2. The URL is placed incorrectly, and hence, you end up in a 404 page
  3. The page address is changed, but the URL attached in the link isn’t
  4. Lack of proper navigation
While few dead links, or broken links, or even 404 errors may seem normal to search engines, nonetheless, leaving unnecessary dead links on your website may be seen as a low quality website.
Not to mention it won’t escape the scrutiny of search engine spiders!
As a result, both ranking as well as the indexing of your website gets affected.

 

Here are few ways how broken links affects your site’s performance in search engine results, including its rankings:

Google “disapproves” broken (dead) links

1. Google “disapproves” broken (dead) links

Google have been very deliberate in its intention, as specified in its webmaster’s guidelines, to check for dead or broken links and correct HTML in your site.
While it’s okay to have few broken links that displays 404 error, having excessive amount of unchecked dead links on your site will definitely reduce its search engine rankings.

Dead Links aren’t user-friendly

2. Dead Links aren’t user-friendly

SEO services can either make or break your site. Leave too many dead links on your site, and your site visitors find it distracting, or even irritating, and move on to the next site on the search result page.
Not only this will decrease the amount of free (organic) traffic your site gets, but search engines like Google will also interpret this as site having a high bounce rate.

Broken links badly affects your site’s conversion rate

3. Broken links badly affects your site’s conversion rate

Yes, dead links will affect your conversion rate as people become discouraged to continue on when they see a blank 404 error page that doesn’t seem to guide the visitors anywhere else.
With that said, you need to quickly customize your 404 page!
Insert links to major section of your site on your 404 error page so that your visitors still have an opportunity to visit other section of your website instead of looking at the blank and ugly 404 error page.

 

4. Broken or dead links blocks search engine spiders

Did you know that when search engine crawlers come across broken links, they’ll face a dead end? As a result, they won’t be able to crawl further and index your site properly.
So, don’t be surprised when your site or page doesn’t appear on search engine results page (SERPs).
Major search engines like Google, Yahoo, and Bing considers user experience as the BIGGEST reason for high search engine ranking. And, of course, link validity is one of the key factors to enhance user experience.
So, we can conclude that broken/ dead links do affect your website’s rankings negatively as it contributes to high bounce rate of a site, which search engines interprets as something wrong with it.
That is why, it’s important you make sure your site doesn’t have more than 2 to 3 dead links.

 

Take Action, Don’t Procrastinate!

Remove those dead links or create a customized 404 error page as it could be one of your saving graces in terms of website ranking.
Make sure you check your pages on your site, check links in it, and update it (if need be), plus update your sitemap every time you remove a page or change a URL link to avoid having broken/dead links on your site.

 

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Press Releases Do Not Help Rankings or Does it?

Several Mondays ago, Matt Cutts from Google wrote in Google forums that link coming back from press releases do not help in search engine rankings!
On the other hand, SEO Consult blog performed a test explaining how press release backlinks can actually help in ranking your site higher in Google. Ironically, the test was conducted on Matt blog where SEO Consult published press release with a link (anchor) text “sreppleasers” on PR.com pointing back to Matt’s blog.
Shortly after, Google indexed the press release and Matt’s blog started to rank for the text link in that press release!

 

What Did Matt’s Comment Mean About Press Release Rankings?

So, what Matt meant in his comment in Google forum when he said, “I don’t think press release links can benefit your website’s rankings” Did he mean it won’t be useful for high competitive keywords? Or was he pointing to particular PR sites? We aren’t sure, though!
Meanwhile, there has been LOT of discussions on whether putting backlinks on press release can actually help in search engine rankings for specific phrases. Although Matt Cutts thinks that having backlinks in press releases don’t really benefit search engine rankings, the above example proves it otherwise.

 

Press Release – Does it really help in Improving Site’s Ranking?

Just like article directories, a press release is a tool that helps you improve your brand awareness. If you’re launching a site, you can write an informative press release about it and post on high ranking press release sites like PR.com or PRWeb to let the world know about your product/service(s).
However, submitting a press release along with an anchor text to a “spammy” PR sites for the sole purpose of gaining higher ranking is NEVER recommended. If you think you’ll gain better rankings through low quality PR sites, it will likely go down the drain just as article submission sites did when thousands of SEMs tried to manipulate SEO rankings by placing spammy backlinks in their articles.
So, we highly suggest that you stick to what works and what Google recommends. That means creating press releases containing useful links that provide in-depth information on the topic to publishers. In other words, attract traffic naturally by writing down high quality and useful content.

 

Press Releases – Effective Tips to Improve Search Engine Rankings

Well, if you are really serious about BOOSTING your site’s ranking through PR sites, then here are 5 effective tips you can follow:
1. Select relevant keywords – In your SEO campaign, you always need to be aware of list of keywords that you will aim to build rankings of your site. So, choose few keywords from your master list that has high relevance to the press release content.
2. Use proper keywords in Press Release – After you’ve chosen few relevant keywords to the content of your press releases, insert them naturally into the title as well as the body.
Don’t try to stuff the keywords as they will disrupt the flow of the article and irritate readers. Distribution services will abruptly reject those press releases that appear spammy.
Plus, make sure that you have an anchor text with your main keyword in it so that visitors are taken to a more relevant page on your website.
3. Pay for legitimate distribution service – Although you may find large number of FREE press release distribution sites/services out there, nonetheless, they come with limitations – links are not allowed in the press release when used as free and you have very little control over its distribution.
Instead, use a paid distribution service as they offer you the best opportunity to have your PR get picked up and indexed on several other related sites.
4. Post as a web page or a blog – To make press release more valuable, write a copy of it in a slightly different manner and post it on your site/blog. Not only it will improve your website content, but it will also retain for long allowing visitors to find more information whenever they require.
5. Use social media for promotion – Once you’ve published the press release, use social media to promote it and ask others to share it by putting up like and share buttons wherever appropriate.
If your readers find your press release attractive and interesting, they’ll more likely share them, and as a result, you’ll receive more social connections and build you online presence better.
In summary, we think press releases are not only useful to inform your audience about important news about your site but also BOOST the search engine rankings to attract more readers to your site.

 

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5 Great Ways to Get Quality Backlinks – How to Build Legit Links

How do you improve your website in Google’s eyes?
If you are wondering, here is how through establishing strong quality backlinks.

 

How to Build Yourself High Quality Links?

When boosting your site’s SEO presence, one of the most critical techniques to master is creating and generating high quality links to your site. Links drive traffic to the site and they also provide a network for which your blog can associate itself with topics that are linked to the web content. Search engines love sites that have lots of strong links so including them onto your site is certainly a worthwhile tactic.  So what can you do to ensure that your website is loaded with high quality backlinks?

 

1. Use your blog to attract links

More often than not, sites that contain regular content are often well linked and well ranked on search engines. Starting a blog on your site can be a great way to generate and attract links towards your sites. By publishing regular content on your site, it will be able to allow you to link to other related sources throughout the web associated with your chosen topic area. Normally, these links should be aimed towards high ranking sites which readers are likely to visit after reading your own posts. As your audience grows, it will help increase the number of links that are associated to your blog and regularly attract high traffic levels to your site. This will make the blog section attract links easily and help make the rest of your site more visible to traffic and search engines.

 

2. Looks for links that come from sites that attract high traffic

One of the main points of creating links is to boost the number of online traffic your site receives. It’s why it’s important to research the sites where links are going to be made to see whether it would be beneficial for the site. After all, links to sites that only gets one or two visitors a day is counter-productive. It’s up to you to find sites that are ideally listed no later than on page 4 of Google for a key phrase to guarantee that the link will help drive the site forward and find more visitors once the connection has been made. Ideally, you should also direct your link searches to authority sites that are related to your topic as it will help strengthen the quality of each individual link and attract browsers who are likely to come back to the site time and time again. If you believe that the link itself is god and that the other site is a good source, you can even go one step further and ask for a link going to your page to help turn your site into one of the leading online authorities for that particular subject.

 

3. Find guest slots on blogs and directories

By far the easiest way to spread knowledge and create to your own blog is by guest posting on other sites that follow the same niche as yours. The internet has an unlimited audience and by placing your content on another site, it will automatically expose your blog to a whole new breadth of people. They may not be aware of the blog that you belong to but by having guest posts on different sites, it means that indirect links can be created to your blog just by people sharing a guest post with friends or family. Meanwhile, directories are a great place to gain links quickly as they are dedicated places in which users can find links to sites that meet specific criteria. If directories are well ranked themselves, then you can gain a lot of traffic to your page by getting a link on the site. It’s often best to target well-ranked local directories as they are often aimed towards a specific audience and can guarantee constant traffic to your page if you can find the right site.

 

4. Be wary about paying for links

Some SEO competitors will suggest that you should pay to receive links as it can be a quick way to get your site quickly noticed by search engines. Whilst paying for links can be a useful trick for a site that has only just been launched, you need to check and be vigilant about where the links are connected to. More often than not, bulk links that are bought are to sites that are not well ranked and completely irrelevant to the content that is on your site. It is best that you check the links that are included on a possible pay package and then check with the guidelines of particular search engines to see if paid links are allowed otherwise your site may be penalised for having possible black hat SEO techniques on the page.

 

5. Always check that your links are working

It’s might initially seem like a good sign that your pages are well linked to other content but you always need to keep an eye out to make sure that the links are still working. If the links have stopped working, users on your site will find out the link is dead and will look elsewhere or information hurting your ranking on the SERP. If a link is dead, you need to fix is immediate to limit any potential damage. By repairing the dead links, it will also ensure that the back links associated between your site and the linked site which will keep the traffic flowing through the site at the normal rate. However, search engines will need to be notified through tools such as Google Webmaster so that the rankings remain unaffected by the fixes.

 

Summary

By deploying these tactics, you will soon be able to build a strong network of links that can help raise the profile of a site without having to resort to anything that is too complex or advanced. Furthermore, it gives you a solid foundation to work from and then use other SEO techniques to help land a good ranking on Google or Yahoo.

 

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