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How Does Dead Link Affect Your Ranking?

Over the past decade, webmasters and SEO consultants has been debating whether dead (broken) links can really affect a website’s performance.
There are many SEOers who would argue that broken links will worsen user’s experience, although it may not affect their website’s rankings.
However, as search engine continuously roll out new algorithm updates, this view has changed recently.
SEO consultants around the world now fully acknowledge how dead links can impact a website’s performance.
That is the reason why most SEO consultants are focusing their effort on adhering to Google’s standards in hope it would not affect a website performance in terms of rankings.
Having a site with higher bounce rate could be disastrous to its overall rankings.

Dead links or 404 Errors

What is broken link (Dead links or 404 Errors)?

A website URL that doesn’t exists or works is called a dead link, or broken link. When you type the URL in the browser, such link will bring you to a 404 error page.
But why does broken link occur on your site?

 

Broken links occur on your website for several reasons, including:

  1. The page is been removed permanently
  2. The URL is placed incorrectly, and hence, you end up in a 404 page
  3. The page address is changed, but the URL attached in the link isn’t
  4. Lack of proper navigation
While few dead links, or broken links, or even 404 errors may seem normal to search engines, nonetheless, leaving unnecessary dead links on your website may be seen as a low quality website.
Not to mention it won’t escape the scrutiny of search engine spiders!
As a result, both ranking as well as the indexing of your website gets affected.

 

Here are few ways how broken links affects your site’s performance in search engine results, including its rankings:

Google “disapproves” broken (dead) links

1. Google “disapproves” broken (dead) links

Google have been very deliberate in its intention, as specified in its webmaster’s guidelines, to check for dead or broken links and correct HTML in your site.
While it’s okay to have few broken links that displays 404 error, having excessive amount of unchecked dead links on your site will definitely reduce its search engine rankings.

Dead Links aren’t user-friendly

2. Dead Links aren’t user-friendly

SEO services can either make or break your site. Leave too many dead links on your site, and your site visitors find it distracting, or even irritating, and move on to the next site on the search result page.
Not only this will decrease the amount of free (organic) traffic your site gets, but search engines like Google will also interpret this as site having a high bounce rate.

Broken links badly affects your site’s conversion rate

3. Broken links badly affects your site’s conversion rate

Yes, dead links will affect your conversion rate as people become discouraged to continue on when they see a blank 404 error page that doesn’t seem to guide the visitors anywhere else.
With that said, you need to quickly customize your 404 page!
Insert links to major section of your site on your 404 error page so that your visitors still have an opportunity to visit other section of your website instead of looking at the blank and ugly 404 error page.

 

4. Broken or dead links blocks search engine spiders

Did you know that when search engine crawlers come across broken links, they’ll face a dead end? As a result, they won’t be able to crawl further and index your site properly.
So, don’t be surprised when your site or page doesn’t appear on search engine results page (SERPs).
Major search engines like Google, Yahoo, and Bing considers user experience as the BIGGEST reason for high search engine ranking. And, of course, link validity is one of the key factors to enhance user experience.
So, we can conclude that broken/ dead links do affect your website’s rankings negatively as it contributes to high bounce rate of a site, which search engines interprets as something wrong with it.
That is why, it’s important you make sure your site doesn’t have more than 2 to 3 dead links.

 

Take Action, Don’t Procrastinate!

Remove those dead links or create a customized 404 error page as it could be one of your saving graces in terms of website ranking.
Make sure you check your pages on your site, check links in it, and update it (if need be), plus update your sitemap every time you remove a page or change a URL link to avoid having broken/dead links on your site.

 

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Content Strapped? 5 Types of Content You Could Create!

It’s been a quite a few while we have been spending working with clients on their content strategies. It’s been something I wanted to get them into investing their resource into, but some clients have been harder than others to convince!
I can understand why sometimes it’s tough to buy into, but I definitely believe having a compelling content strategy in place is very crucial for most of the sites we work with.

 

Top 2 Commons Problems Companies Struggle with Content Marketing

The top 2 common problems that most companies have with content marketing are:
  1. General lack of ideas of the type of content they can create
  2. Lack of resource to create compelling content – no time or in-house writers
There are more, but these are the most repeated ones I come across! But the rest of this article, I hope, will help solve all these problems. All the tips given in this article are given for specific reasons –
  • Most of these strategies can be used across multiple industries, regardless of it being “boring” or not
  • They don’t require tons of time to get it done
  • Plus, they will help you get MORE traffic, links, or both!

 

Getting Some Inspiration

Before I share with you 5 types of content you could create, I want to give you some tools and helpful pointers on how to get inspiration for your client’s content. At times, it could be difficult for you, especially when you are writing for a client who is in a “dry” industry!

Brainstorming with the client, internally -

1. Brainstorming with the client, internally –

Don’t avoid the opportunity to brainstorm with your client as it can have many advantages, one of which could be your client approving or vetoing your edgy ideas, right away.

Analysis of your non-competitors

2. Analysis of your non-competitors –

You need to look at what your competitors are doing, right? Great! It’s important to step outside your comfort zone and see what other “cool” stuffs people are doing. Don’t be surprised when you come across an idea that could have easily applied in your own niche or concept, and to your content.

Use Spezify –

3. Use Spezify –

If your brain is frozen, simply plug a keyword or two into Spezify and see what pops in a minute or two. This smart tool goes and finds tons of date – tweets, images, and blog posts – that are currently being talked about right now!

 

 

With that said, let’s get on with 5 types of content you could create:

Video Content

1. Video Content

At the moment, video marketing is getting BIGGER and BIGGER day after day. Websites using it that are really performing well, I think, will dominate their niche in the future as well.
There are 2 different ways you can utilize video content in order to help your site.
Video content as link building tool – Getting links from YouTube is something you want to do always. In addition, you can create your own videos and use them as link bait; however, it could be difficult at times. If you have resources, then go ahead and create your own video content.
Increase click-through from SERPs – As a test, you can try to list your video showing in your SERPs that will take your visitors directly to your site rather than somewhere else like YouTube or Vimeo. I can guarantee you that it works really well and I would recommend you using something like Wista to help you with this.

Infographics

2. Infographics

To be honest, I really don’t like them that much because most of them are terrible and you can’t even classify them as infographs at all! But personally speaking, I think they can be sometimes really easier ways to get links.
Yes, they do get you backlinks. So, if you have ample of time and resource, then do them well! Infographics can be really good way to getting back links. Here is where you can find infographic designers at affordable rates.

Interactive Content

3. Interactive Content

Interactive content is more exciting than static Infographics. Personally speaking, the companies who can find the gap between their product or service and interactive content will win the race.
Interactive content attracts people to your site because they are genuinely useful. But it doesn’t end it all there. You can also convert your visitor into regular customers with right use of integration and call to action.

Question and Answer Content

4. Question and Answer Content

If you don’t want to spend extra cash on content, Q&A type of content could be the answer for you. No matter what products or services you offer, you will get common questions asked about it.
The beauty of Q&A type content is that it has a tremendous potential to attract traffic as well as links, especially in the technical fields. Plus, it is apparent that Google is becoming the best place to get answers to all of your direct questions.
There’s a current trend among users searching for questions rather than a keyword search. So, if you can position your site where people can get direct answers for their questions, not only you will get long tail traffic, but you will also begin to establish yourself as an authority in your field.
Use tools such as WordTracker Question Tool in order to get ideas of what people are asking related with your niche. Plus, look at the Google Analytics tool and filter out keywords that include things like “how,” “what,” and “can,” etc.

User Generated Content

5. User Generated Content

You may probably have heard about customer reviews as user generated content, but what about other type of content – images and videos? Just look at Amazon. They have been doing this for a long time now, but recently, smaller retailers are doing this too.
You may have to add little incentive in order to get your customers to generate content for you, but if it means just 10% off voucher, many of them will do and you have another opportunity for sale.
To sum it all, producing great content isn’t easy! But you still need to make an effort to start on a path where you can get it right.

 

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Where are Your Website Visitors coming from?

So you have been successful at driving traffic to your site but haven’t paid any attention as to where your visitors may have come from?
In search marketing sphere, we need to be aware of where our visitors had been in order to figure out what they are trying to accomplish on our site.
Our website traffic is arriving from 2 different sources: search results and display ads.
Let’s simplify so that you understand why traffic from these two sources might be doing on your site and how you need to tweak little things in your site, like your posts (landing page) for example, in order to address their needs.
You see, search engine traffic wants something instantly, such as solution to their problem, more information about a product, and basically everything else.
On the other hand, traffic generated through the display ad is made up from those curious ones whom you have managed to distract from whatever they were searching for on the referring site.
As each visitor is from different sources, your landing page also needs to be slightly different too. That means the 2 universes MUST also land on 2 different posts, or 2 different landing pages.

The Search Universe

The Search Universe

Traffic coming from the search universe essentially wants to find answers about a product or a service.
With this clue, you can design a landing page that offers answers to their pressing questions by imagining what their questions may be!
Just consider, what would they ask if they were to call your business?
For example, if someone was searching for the keyword phrase, “domain names registration services,” wouldn’t that translate into “Hey, I would like to give me your quick quotation for domain name packages?”
Once you’ve framed your visitors’ intention, it would be easier for you to imagine how your landing page would be like, wouldn’t it?
On the other hand, you DO NOT want to create a “Welcome to our Domain Name Business Site!” page that talks about when you started your business, how many people work at your firm.
No, you do not want that to happen!
They simply want a catalog home page (using professional pictures) that clearly highlights each category of services.

The Display Universe

The Display Universe

Although display visitors are slightly difficult to figure out, nonetheless, they still do leave some clues that can help you to help them.
Just pay attention to ads they click, or the site where they might have seen those ads.
Additionally, if you use display ads among certain niche, or topics, or keywords, you can quickly understand who your traffic are and what do they want in general.
For instance, people who just left your domain name registration site last week may be tempted by a coupon offer for the item they had almost purchased.
Once you have a clear idea as to where your visitors are coming from and what their intentions are, you can devise a landing page accordingly.
For example, an audience of photographer whose search term and browsing behavior clearly shows them to be an enthusiastic about “DSLR camera supplies,” you can then focus your energy on crafting out a page that helps them how to make their next shots amazing.
On the other hand, visitors coming from an ad display network who have just read an article about “Ways of placing Buddha statues,” would likely appreciate a page that offers them specific information about those particular techniques.

 

Additional Clues

Additionally, you can also look for other clues to find out where they may have just been and their mindset of their visitors, like Geography (country, state, region, or city they searched through), as well as the time of the day, and even, day of the week.
While city dwellers may just be hobbyists, tourists in a foreign land may be running a “DSLR Studios.”
Similarly, while weekend or even evening visitors may just be hobbyists, visitors who come to your site during work day may be professional photographers.
Just remember, while there might be several different ports of entry to a country, however, there will only be one from a particular place.
Likewise, while they may be hundreds of different ways for your visitors to find your site, nonetheless, each of them arrived from one specific place.
Not to mention, they all arrived with a passport stamp that tells where exactly they had been.

 

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7 Expired SEO Strategies

If your website is running fine and has NEVER been attacked by Google’s updates, like Panda or Penguin updates, rest assured that your SEO techniques are sound and you DON’T need to worry.
However, there are several sites out there that have been severely affected by these algorithm just because they have been utilizing unethical SEO techniques that don’t comply with the guidelines set by Google.
That is because most SEO strategies that helped small businesses make GOOD profits before 2013 are outdated today.
Unfortunately, these outdated SEO methods are still in use, particularly by newbie in Internet Marketing (IM).
As these SEO tactics aren’t valid now, usage of such methods can lead to serious penalization from Google.

 

Just avoid these 7 expired SEO strategies:

Submission to Article Directories -

1. Submission to Article Directories –

For link building purposes, many website owners utilize article submission directories like Ezinearticles, Squidoo, and Articlebase, among others.
However, after Google released its first Panda update, the performances of all these high PR article directories were severely compromised.
That is why when you search for a keywords phrase on Google, you no longer see sites like Ezinearticles pop up in the search results.
Instead of using the same old (expired) SEO strategies, you should now focus your SEO efforts on building genuine relationships with several other bloggers who are in the same niche as you are in order to get HIGH quality backlinks.

Reciprocal Linking

2. Reciprocal Linking

For many years, exchanging links with other “random” sites was the usual way to gain extra backlinks in order to gain rankings in Google.
However, the usage of such tactic will tell the search engine that you are trying to influence rankings by earning irrelevant and cheap backlinks. Just put yourself in your visitor’s shoes before building backlinks.
After clicking a link, wouldn’t you get frustrated when you come across a site that is irrelevant to what you had read in the search result page?
That’s why you need to avoid linking to “random” sites from now on.
Instead, getting reciprocal links from HIGHLY relevant niche is the way to go in order to earn trust from Google, and ultimately, good rankings as a result.

Using “Thin” (Poor) Content

3. Using “Thin” (Poor) Content

Content is still “King” and one of the most important aspect of any successful website. High quality content that are easy to understand, fresh, and interesting can/ and only bring you TONS of FREE traffic!
But previously, many site owners, in their bid to rank quickly, used “spun,” “rehashed,” “plagiarized” content. In fact, they used software to generate duplicate content.
Not surprisingly, these spun content did very well as it contained all the targeted keywords!
However, after Panda and Penguin updates, sites using such old and unethical SEO strategies were manually tracked down and penalized, and sometimes, even dropped from Google’s search engine results.
So these days, if you aren’t using informative, fresh, and interesting, content, your site gets drop off from your current rankings.
And if Google finds you using plagiarized content to influence search engine rankings, they will penalize your site. Period!

Typography1

4. Keyword Stuffing

After building a list of profitable keywords to optimize and target their site and content, most website owners made another mistake of using the same set of keywords over and over again throughout their site.
That’s not acceptable anymore!
Previously, Google didn’t notice this SEO strategy, known simply as “keyword stuffing,” used by many site owners, however, this tactic can put your site into BIG trouble.
Why is “keyword stuffing” such a BIG deal?
Well … the content reads very artificial and seems as if it was created in order to influence search engine rankings, particularly by desperate SEOs who wanted to make some quick bucks out of cheap SEO efforts.
Now, Google strictly directs site owners to create content that read natural.
So your best bet would be to use keywords naturally in the content and whenever you feel it is repeating, just use other variation of it. Simple!

Use of Automation Tools

5. Use of Automation Tools

Few years ago, many so-called “SEO Gurus” used to utilize automated tools to influence the site’s performance on search engines and make HUGE profits.
These tools helped them generate hundreds of plagiarized or spun content within few minutes and promote them using social accounts without having to spend hours on it manually.
However, Google has always been spending HUGE resources and money on providing the best search results in order to offer the best user experience than ever before.
The use of these automated tools meant they could reduce the quality of their search results as content aren’t relevant, natural, and interesting anymore!
Plus, social media is all about building genuine relationship with your targeted audience and not spam them.

Google the “Only” Source of Traffic

6. Google the “Only” Source of Traffic

Most sites are focusing on getting organic traffic from only one source, i.e. the Google search engine result page (SERPs).
However, Google’s main purpose was NOT to serve as a traffic source. It was meant to serve its clients with highly relevant search results.
Over the years, many websites have been focusing solely on Google for traffic.
Now, Google has become smarter and only displays sites in the search results that utilizes diverse source of traffic, like social media, article directories, file sharing sites, and social bookmarking sites, etc.

Implementing Tactics without a Strategy

7. Implementing Tactics without a Strategy

This is an “age old” pattern that I see repeat over and over again, especially by beginners in Internet Marketing – they simply do not have a plan that WORKS!
In other words, they just set out into SEO, without having strategies to build their site rankings.
  1. That is why old SEO methods are still visible today
  2. Plus, that is why, most people fail at Internet Marketing in general
I cannot put emphasis on this point enough: make a plan for a strategy, and work it out! Test, test, test … all the time. Rinse, and repeat.
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New Focus! New Strategy! Keeping in Google’s Direction

Since early 2011, there have been several major changes for search engines to follow new direction.
In this new movement, Google has been the leader to integrate metrics that focuses on human browsing experience as well as the content analysis.
With the Google’s recent Panda and Penguin updates (along with other ranking factors such as EMD, page layout update), the message is clear for SEOs: Google’s goal is to give priority to sites for higher search rankings according to how well human evaluate them.
Google asked help from content reviewers in order to recognize patterns and factors those real human readers/visitors consider when they want to assess a website.
As a result, the job of ranking sites higher in search engines for specific queries have become pretty much complex than ever before.
In other words, sites now have a clear direction from search engines to follow their guidelines that are considered to be the standards for SEO practices, like:
  1. Proper use of tags and link structure
  2. Focus on creating content including keyword phrases that will rank your site better
  3. But also, maintain a balance to produce content for people too, and not just for the search engines.

So, here are few new steps to incorporate new SEO strategy, while still keeping with the Google’s direction:

Figure out what’s working and what’s not!

1. Figure out what’s working and what’s not!

First, create a list of every little SEO strategies you have been utilizing so far that aren’t going the way you had imagined, and a list other things that are working for your site, and other things that you’re unsure about.
Just make sure you include every little aspect of your SEO strategy in this list.
This list will point you to the right direction in the future as to what you need to perform, what changes you must include, and what other things you need to completely avoid.
Just don’t leave any stones unturned!

Talk with your SEO consultant

2. Talk with your SEO consultant

If you have employed an SEO consultant to look after your SEO campaigns, give them a call and get their insights as they may have new ideas so that you learn about new SEO trends, practices, and strategies.
This way, you know you’re following the Google’s new direction.

Do Research and Discuss with SEO consultant for Alternatives

3. Do Research and Discuss with SEO consultant for Alternatives

Once you have known what SEO strategies is working and which ones are useless, or outdated, you will be in a position to begin amending additional SEO tactics to make your SEO efforts really successful.
In order to focus on something new or incorporate new SEO strategy, it always pays to talk with an SEO consultant.
There are several different reasons why your current SEO efforts require a new direction, and doing it yourself could be an overwhelming thing for you.
Every site is different and hence every SEO strategy must be “customized!”
Hence, find an expert SEO consultant who deals with several different types of circumstances and assist in creating something specific for you.

Putting Your New found SEO Strategy in Action

4. Putting Your New found SEO Strategy in Action

Once you’ve figured out your problem areas and got input from SEO consultant regarding new focus and strategy you must follow, it’s time you …
  1. Place those plans into action in order to get where you want to be
  2. Secondly, DON’T plunge into implementing SEO plans without consulting an expert. Minor changes are okay, but when you’re trying to perform a major redirect, it’s high time you find help from an SEO expert.
  3. Thirdly, ensure that you know how to measure the performance of your new strategy. Use Google Analytics, for example, to keep track of how your site is performing over all. Don’t limit yourself to Google Analytics, though.
In fact, find other tools to implement more specific SEO strategies like “link building” and “social media success” so that you’re always following Google’s guidelines as well as leaving nothing unturned in your new SEO campaign.

 

New Focus! New Strategy! Keeping in Google’s Direction

Even major SEO changes don’t immediately work.
Just be patient and wait for several months before you see some solid results.
However, if you find once again that you’re not in better position (search rankings don’t change at all), then it’s probably time for new focus, new SEO strategy, and change your direction once again.
In other words, this might indicate you to change your SEO Company or hiring a new SEO consultant who can HELP!
Remember that most SEO campaigns frequently utilize new SEO strategy while still following Google Webmaster guidelines as well as Matt Cutts video suggestions.
However, as we already know, Google have all the power to change what they want and when they want.
With that said, as Google change, your SEO strategies must also change. Simply put it, it’s okay to feel that you frequently have to find a new focus, a new SEO strategy, while keeping in Google’s direction.

 

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Press Releases Do Not Help Rankings or Does it?

Several Mondays ago, Matt Cutts from Google wrote in Google forums that link coming back from press releases do not help in search engine rankings!
On the other hand, SEO Consult blog performed a test explaining how press release backlinks can actually help in ranking your site higher in Google. Ironically, the test was conducted on Matt blog where SEO Consult published press release with a link (anchor) text “sreppleasers” on PR.com pointing back to Matt’s blog.
Shortly after, Google indexed the press release and Matt’s blog started to rank for the text link in that press release!

 

What Did Matt’s Comment Mean About Press Release Rankings?

So, what Matt meant in his comment in Google forum when he said, “I don’t think press release links can benefit your website’s rankings” Did he mean it won’t be useful for high competitive keywords? Or was he pointing to particular PR sites? We aren’t sure, though!
Meanwhile, there has been LOT of discussions on whether putting backlinks on press release can actually help in search engine rankings for specific phrases. Although Matt Cutts thinks that having backlinks in press releases don’t really benefit search engine rankings, the above example proves it otherwise.

 

Press Release – Does it really help in Improving Site’s Ranking?

Just like article directories, a press release is a tool that helps you improve your brand awareness. If you’re launching a site, you can write an informative press release about it and post on high ranking press release sites like PR.com or PRWeb to let the world know about your product/service(s).
However, submitting a press release along with an anchor text to a “spammy” PR sites for the sole purpose of gaining higher ranking is NEVER recommended. If you think you’ll gain better rankings through low quality PR sites, it will likely go down the drain just as article submission sites did when thousands of SEMs tried to manipulate SEO rankings by placing spammy backlinks in their articles.
So, we highly suggest that you stick to what works and what Google recommends. That means creating press releases containing useful links that provide in-depth information on the topic to publishers. In other words, attract traffic naturally by writing down high quality and useful content.

 

Press Releases – Effective Tips to Improve Search Engine Rankings

Well, if you are really serious about BOOSTING your site’s ranking through PR sites, then here are 5 effective tips you can follow:
1. Select relevant keywords – In your SEO campaign, you always need to be aware of list of keywords that you will aim to build rankings of your site. So, choose few keywords from your master list that has high relevance to the press release content.
2. Use proper keywords in Press Release – After you’ve chosen few relevant keywords to the content of your press releases, insert them naturally into the title as well as the body.
Don’t try to stuff the keywords as they will disrupt the flow of the article and irritate readers. Distribution services will abruptly reject those press releases that appear spammy.
Plus, make sure that you have an anchor text with your main keyword in it so that visitors are taken to a more relevant page on your website.
3. Pay for legitimate distribution service – Although you may find large number of FREE press release distribution sites/services out there, nonetheless, they come with limitations – links are not allowed in the press release when used as free and you have very little control over its distribution.
Instead, use a paid distribution service as they offer you the best opportunity to have your PR get picked up and indexed on several other related sites.
4. Post as a web page or a blog – To make press release more valuable, write a copy of it in a slightly different manner and post it on your site/blog. Not only it will improve your website content, but it will also retain for long allowing visitors to find more information whenever they require.
5. Use social media for promotion Once you’ve published the press release, use social media to promote it and ask others to share it by putting up like and share buttons wherever appropriate.
If your readers find your press release attractive and interesting, they’ll more likely share them, and as a result, you’ll receive more social connections and build you online presence better.
In summary, we think press releases are not only useful to inform your audience about important news about your site but also BOOST the search engine rankings to attract more readers to your site.

 

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Keyword Tools – Trust them or Doubt them?

Keyword tools are very popular resource among entrepreneurs, blog owners, affiliate marketers, search engine marketers (SEMs), and search engine optimizers (SEOs). But many high ranking forum threads, including Warrior Forums, are questioning if they are really trustworthy!
SEMs and SEOs use keyword tools such as Google Keyword Tool now known as Google Keyword Planner frequently as it provides them the estimated search volumes of certain keywords related to a niche.
Similarly, they also know how use those Google’s keyword suggestions and apply them in their SEO campaigns. They rely on their experience as well as the campaign history to learn this trade.
But the million dollar question still remains – do you trust Keyword tools or doubt them? Well, keep on reading to find out!
“Trust” is such a hyped word – a lot of things attached with it. A recent poll conducted on question “Do you trust Google’s Keyword tool” revealed a shocking result: majority of users, about 76% to be exact, said they didn’t trust Google keyword tool completely, while the remaining users said they DO!
This report may not surprise many people; at least NOT me.

 

Do I TRUST Google keyword?

If you had to ask me “Do I TRUST Google keyword?” my answer would be NO. Well, let me explain my story first. I am a Google fan and please don’t hate me for not trusting Google. I just mean that we must not completely rely on keyword tools.
Consider the same question, closely this time, and you will find it rather misleading. I mean, TRUST? In what sense we should trust keyword tools? In getting you the most searched keyword terms? Or providing you with accurate statistics? The meaning of the word “TRUST” has many things attached to it.
So, please don’t just hate me when I say NO.
Let’s read what Google’s own description on Keyword tools first.
“Keyword tool let you build a master list of profitable keywords for your ad campaigns and let you evaluate several statistics such as search volume and keyword competition.”
Basically, I use Google keyword tool to find variations of keywords that are different from the ones that I have already. In addition, it’s also the most credible source of FREE information available for anyone to learn about the popularity of a particular keyword. In this aspect, I think, keyword tools are invaluable asset.
That’s why, I personally don’t like to say “I TRUST keyword tool, however I consider it as USEFUL (as I don’t have a better word to describe my thoughts on them now).

 

Would you trust a keyword tool statistic wise?

Consider another question: Would you trust a keyword tool statistic wise? In my case, I would NOT. If you are a SEM expert or a beginner, relying blindly on statistic data these keyword tools offers will take you nowhere … honestly.
To become a successful SEM, you need to depend upon your campaign management skills and your grasp on the marketing trends. Only after your own personal findings, does stats come!
Nonetheless, keyword tools are still a vital component in SEM regime. Although we cannot rely on them entirely, nonetheless, here are some popular and FREE keyword tools in the internet for YOU!

Google Keyword Tool/ Planner –

Awesome tool for keyword ideas expansion

Google Suggest –

Not really a tool it is, but still pretty handy when it comes to learn about the keyword popularity of your search terms. If Google keyword tool gives you tons of variations, but you’d only like to stick to the popular ones, simply use Google Suggest. It’s that simple!

Keyword tracker tool –

Lets you perform long-tail keyword research! You can research keywords for FREE during their 7 day trial period, after which, you will have to pay for their services.

Search-based Keyword Tool –

Gives you keywords that are relevant to your niche, blog, or site. Awesome, isn’t it

 

While there are still other several popular and free keyword tools, remember that when it comes to SEO success, it all boils down to your grasp on your campaign structure as well as trend spotting. Just don’t depend on keyword

 

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Top 5 Free Keywords Search Tools

“KEYWORD research” If you want your site, blog, or other social media posts found online, you need an effective search engine optimization (SEO) strategy. The first step in any SEO campaign begins with the keyword research.
In SEO and SEM world, profitable keywords are marketer’s best ally. When chosen wisely, these keywords you select can determine the success or failure of your online SEO campaign. To succeed, you need to gather a variety of different keywords, from generic to long-tail keywords, from branded and competitive to non-branded terms.
There are several excellent keyword research tools to help you build an extensive list of profitable keyword and the best part is that they are absolutely FREE! Sweet!
Note: Once you have created your list of keywords, just don’t start to write copies around those terms because what you think are profitable keywords may not be the same terms people are using to search.
Check your list of keywords with these online keyword tools to reach your target audience more effectively.

 

Here are our top 5 FREE keywords search tools:

1. Google Keyword Tool (now known as Keyword Planner) –

Although the Google Adwords tool was specifically meant as an invaluable tool for pay-per-click ads, you can still use it to research keywords to help your site rank better organically.
Just type a keyword or an URL of your site or your competitor’s, and Google will instantly display 100 relevant keyword phrases to choose from. You can export these keywords as an Excel (.CSV) format.
Alternately, if the results contains irrelevant keyword phrases, you can choose select the “more like this” option to find highly relevant keywords.

 

2. WordTracker’s Keyword Suggestion Tool –

Not like Google Keyword Planner tool, this keyword suggestion tool will give you only 10 keywords for FREE. Although WordTracker’s keyword tool is an excellent resource to find long tail keywords, nonetheless, you still have to pay to use their service.
At first, you can register for their 7 day trial and get 100 results for each search. After 7 days, the keyword research service will cost you $69 a month and will give you up to 2,000 keyword ideas for each search. Awesome, isn’t it?

 

3. KeywordDiscovery.com –

Like WordTracker tool, you will have to sign up at Keyword Discovery for a FREE trial account. The FREE version lets you perform at least 50 searches every day, but each time, you will only get only 10 results. The result will include trend, however, you cannot check domains.
Once you click the “analyze” button, the Keyword Discovery tool will display the percentage of searches that actually generated a click on search results. In order to get a full access to their keyword database, you will have to subscribe their basic plan for only $69.95 a month.
With this membership, you can perform at least 1,500 searches every day, and get up to 1,000 results, including 3 domain search results.

 

4. Microsoft Ad Intelligence Tool (Excel Add-on) –

You need a Bing Ads advertising account to use this tool. This is a PPC keyword research tool and an excellent add-on for Bing users.
Once you’ve installed Microsoft Ad Intelligence Tool, you can access the tool as a new tab in your Excel workbook. You can perform keyword research just by entering the website URL or a list of keywords.
The tool gives an estimate on traffic based on your keywords to help you determine the cost of advertise on Bing/Yahoo. In addition, the keyword research tool also provides you with interesting geographical as well as demographic information too.

 

5. SEOBook.com –

Unlike KeywordDiscovery and WordTracker, you can use SEOBook.com for FREE and indefinitely. The keyword result comes from WordTracker database as well as from Google, Bing, Yahoo, Google Trends, Keyword Discovery and WordStream.
Just like with other keyword tools above, you will receive more functionality when you register for their paid membership and is the most expensive – costs you $300/month.
In addition to the keyword research tool, you can gain access to over 100 training modules that cover keyword research, site optimization, pay per click marketing, member only training videos, and so on. However, there’s no contract you have to bind to, and you can always cancel it anytime.
Over to you! Which is your favorite keyword tool? Let us know by commenting below!

 

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Google Analytics Step by Step Basic Setup Guide

In any web marketing, Google Analytics acts as a powerful traffic reporting system that provides you helpful insight on how your visitors find your website and how they behave once they get inside. In this guide, we’ll show you how to setup Google Analytics tool on your website in a easy-to-follow steps.

 

Google Analytics Step by Step Basic Setup Guide

 

1. Create a New Gmail Account

Like other Google products, web metrics like Google Analytics starts from Gmail.com. Even though you already have a current Gmail account, it is still wise to setup a separate account while setting up Google Analytics. With a separate Gmail account, you will keep both your personal as well as business things separate and avoid them having mixed up too.

 

2. Sign in to GA

Once you’ve setup a new Gmail account, sign in and type “Google Analytics” on Google search. A link appears on the first page, probably on the first position. Click the link to enter Google Analytics.
You simply click the “Sign up” button and once it is done, you will be directed to a page where you will fill information about your website and region.

 

3. Create a Google Analytics account

It’s always helpful to give a domain name for analytics account. This way, it will be extremely easier to navigate around when you have more than one GA accounts. Once you’re done, simply click “Continue” and you’re done.

 

4. Personal and Regional Information

Once you’ve given the name for GA, your next step would be to fill up your personal as well as regional information in the next page. Once you’ve filled up this information, simply click on “Continue” button.
The page is the license agreement page. Read the license agreement and click the box “Yes, I agree to the terms and conditions” to create a new account.

 

5. Tracking Website

After you have created your account, you will be taken to the next page – i.e. the “Tracking Instruction” page. Through the advance tab, you can specify what you want to track: is your site hosted on a single domain, or do you have a site with multiple sub-domains or on multiple top-level domains, or your site is just aimed at mobile users.
Adwords settings can be edited later and isn’t important to for Analytics to function properly. Leave it for now.
If your website is dynamic, then you can tick the ‘I want to track dynamic content,’ especially if your website if written in PHP.
<HTML>
<HEAD>
<TITLE>Page Title</TITLE>
</HEAD>
<BODY>
Page content
>>>Paste your Google Analytics code HERE<<<
</BODY>
</HTML>
Once you use this code in your site, you can save the setting and close it by clicking on “Save and Finish” button.
Google Analytics account is now set up. Remember that you need to paste the tracking code on every web page you want to track. If you are using a template, you can simply paste the code inside the <HEAD> tags, which is more manageable as you only require pasting it once.
After 24 hours, the first data about your website will start to appear on the Google Analytics dashboard. Within a month, you will have gathered sufficient information to know a lot about your visitors and their behavior on your website.

 

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7 SEO Tips for Businesses

SEO is an important feature for any business to consider when creating their digital identity but it plays an even more crucial role for smaller businesses that are just starting out. SEO can play a major role in how local companies can get an advantage over their rivals on the web and guarantee success in their target market. But how can a small company use SEO to their advantage?

 

1)     Use your location as an advantage

The most reliable source business will come from the area from where you are based. It’s why using your location as a tool when implementing SEO techniques can provide a major help. It can be used as a way to create certain keywords (e.g. Melbourne writing firm) or submitted to localized listings on either Google or Yahoo. This will mean that online browsers in the area will come across your business first with special preference going to those who may live nearby as well as in other parts of the country. In addition to that, location tools such as Google Maps list give preferences to companies who can prove that they operate in a particular area. By placing just simple things such as an address in the contact us section of a page, Google can pick this up and list it on all of Google’s location tools and help solidify your business’ presence in your hometown.

 

2)     Create a website that is user friendly

One of the biggest draws to any popular website is that it’s easy to use. Rather than using fancy SEO tools to help make a site memorable, it’s the basics that keep traffic levels high on a website.  This means that the each page needs to be crisp and clean with all the content and links easy to find within a second or two. This way, browsers can see what the page is about and what products you may sell. Having the page well linked too will also benefit users who may want to make queries and purchases boosting the overall appeal of the company. Of course, it’s also a good idea to utilise more modern SEO content ideas such as videos and infographics which can impress new browsers but these ideas need to keep within the style and topics associated with the company so it doesn’t alienate the regular browsers of the site. If you do not have a website, read more about our website development for clients.

 

3)     Select several keywords

There is always an emphasis on keywords in SEO and this couldn’t be more important for a small business. These keywords will identify the main sector that the business deals in so two or three that will cover all aspect of the business. Before any terms are chosen to represent a company online, they need to be well researched to decide which the best phrase to use is. There are thousands o similar terms that could relate to one subject and naturally, some will be a lot more competitive than others and also put a website into potentially different categories  Having 2 or 3 terms will also give your firm greater chances of ranking high on search engines and maximising all opportunities of generating business online.  One of these terms should be a long tail keyword which will allow your business to use 1 or 2 details about your firm to be ranked on Google e.g computer manufacturers in Cambridge. This will increase the chances of landing a page 1 ranking on a search engine by eliminating substantial competition and still keep high levels of traffic reaching your site.

 

4)     Use Social Media

There isn’t a better way to expose a company to a wide audience than through social media. Sites such as Facebook and Twitter are great places to promote a company through just one or two terms especially by tagging them in posts and tweets. By tweaking your profile page on these sites towards these key features, you can use SEO to boost your customer base significantly and take the next step into establishing the firm within the local area. Alongside that, social media sites often let plug-ins be linked directly into a site that has regularly published content online such as blogs and videos which is not only a quick way to directly create a link to social networks but also allows for browsers to promote content to their friends and increasing the amount of traffic to that site. If your business still needs to generate some more traffic to a site, then some social media sites such as Pinterest and LinkedIn are good ways to create incoming links to your site with other related sites and blogs in your area.

 

5)     Get your own blog up and running

One of the biggest but simplest ways for a small business to boost their online presence is by setting up their own blog. This means you only need to have basic articles on a chosen topic published every week to help keep visitors coming back to the site on a regular basis. By having regular content published on the site, it can maintain high traffic levels and help solidify a good ranking on an SERP. As blogs get more and more content on the site, it will also ensure a better reputation for your business in a particular subject or niche. This will help the site become a hub for anyone interested in that subject and help boost the number of links coming into your site.

 

6)     Plan with the SEO firm

Creating a relationship with an SEO is a great way for small businesses to really get to grips with their own content. Communicating with a reputable SEO designer will allow for you to recognise how they can adapt your website thank to using different practices and techniques. By doing this, it will be easy to know what is being done at each separate stage and then give you the chance to see the business grow online and become a  major online presence within the local community. But it’s important to be clear about what you want to get from the SEO firm and that they are able to match every single one of you needs. This will not only avoid any delays in getting the site ranked on a search engine but also help your business grow at a pace that suits you and your company.

 

7)       Look at Google

Google is the biggest search engine on the Internet and it is a dream platform for small business to carry out all of their SEO needs. One of the best platforms to use is Google+ which can let you sign a business up and directly link content from your site to Google’s own social network allowing for more viewers to see your site. On top of that, software such as Google Authorship can place all of your business’ content directly onto Google Plus boosting the online credibility and reputation of the company. With all your content now visible on Google, a smart SEO tactic is to get friends and trusted customers to give positive reviews for your business on Google. This way, your site is going to be given a higher value by the search engine and ranked within the first couple of pages on Google.

 

Summary

There are always going to be many different ways for companies to grow online and increase their digital presence. SEO can be adopted in many ways and not just focused on search engine rankings.  Both social media sites and the mobile markets are developing sectors where there is a huge audience for businesses to be exposed to.  By taking advantage of hashtags and more optimized webpages, it can be the perfect place for smaller businesses to get a leg up over bigger rivals and make their name known on all digital platforms.
By using SEO techniques wisely, small businesses will be able to establish their own presence online and gain exposure that will boost their online traffic and help generate business both through the web and physical sales.