It is very important that you put yourself out there and advertise your brand as crucial factor of successful business, so you could announce that your business is alive and working on delivering the top products and services. But, what can you do to get your brand seen and heard? Here are some directions on how to successfully imply your brand existence.
  1. Get involved on Twitter, Facebook, LinkedIn and Google +

Presence and unbreakable presence on social networks is crucial for your business, but can also be of great help in establishing your brand, so you just need to make few accounts and manage it effectively on daily basis, share your opinion, post and tweet. You can also hire a professional social media manager to manage your social network accounts for you.
  1. Post a video on your web site and on You Tube

You can always make a video where you can describe what your company is all about, which has shown to be very effective in establishing business brands and gaining more personal approach with your clients and potential customers. Since You tube is also a type of a social network with vast number of visitors, it would be great that you also post your video there and establish your brand name.
  1. Promote your brand

There are great ways of promoting your business and reserving your brand name, so you can print business cards, make flyers and other marketing material. It is also very effective that you promote your business brands across blogs, comments and by posting links to other friendly websites.
  1. Make marketing newsletters and emails

Newsletters and marketing emails are another great way of getting your brand seen and heard, for besides looking very professional it also help you advertise your business and engage your targeted audience.
  1. Make presentations

Presentations can really help you depict your business goals and stress out your company’s achievements, as well as aid you in establishing your brand and explaining wide public what your business is all about.


  1. Blogging

Blogging is a great way of getting your voice heard and at the same time presenting your brand in the best light, increasing your trafficking and advertising for free. Blogging can take your brand long way ahead if done regularly, so if you don’t have enough time to blog on daily basis, you should consider hiring a professional blogger.
  1. Partnerships and sharing ideas

Meeting new people from your industry and beyond its borders is very important, so you can establish your brand by starting a partnership with a company you have appreciation for, expand your targeted audience and show your capabilities and skills, that way helping your brand in becoming more popular. Always be ready to share your ideas, transforming them to great business opportunities and ventures.
  1. Make your brand name comprehensive and catchy

In order to make a perfect brand name you need to predetermine what are your business characteristics, list important things regarding your services, establish your company identity and decide what your company is all about. When taken all these factors into consideration, you can create your brand and make it sound catchy, but professional at the same time. You should also consider follow these directions when naming your blog and choosing your website host name.
Today, we’ll discuss 7 tips for optimizing your YouTube videos.
YouTube isn’t just a website to upload a video anymore. With millions of daily visitors, YouTube is currently the world’s 3rd most popular video sharing website.
In addition to video sharing, YouTube has a powerful search engine, a vast online community, and acts as a powerful marketing tool for many website owners to promote their business.
YouTube offers business owners to drive traffic back to their site. Well-optimized as well as video those offers informative slides attract many viewers.
Do you know that most people prefer to watch videos instead of reading text? Creating video is almost free. But it definitely is a great to know how to use YouTube videos to improve its performance.

7 tips on optimizing YouTube videos



Here are 7 tips on optimizing YouTube videos:

1. Presentable Videos

Utilize all the marketing materials, including your logo, quality images, video shots, and flash presentations, to create high quality videos on YouTube.


2. Keep it Short

It’s been found that the most popular videos on YouTube don’t exceed 3-4 minutes. Therefore, keep the length of your videos between 2 to 5 minutes. Making it more than 5 minutes will make people lose interests.


3. Optimize Video

Make sure to include all keyword phrases that are relevant to your video post. Before publishing video, make sure to select proper category, tags, and description that include the main keywords you want to target for.


4. Video Resolution

In order to make it easy and clear to read the content on the video, its best to upload videos on high resolution.


5. Optimize your YouTube Account

Before you can upload videos on YouTube, you’ll have to create an account. Choose a brand name as the username, and insert relevant keyword phrase that are relevant to your niche. Moreover, it’s best to frequently update your YouTube profile, optimize texts, insert links, select matching colors and themes, etc.


6. Insert Call to Action

YouTube allows you to insert links to other videos on the mini clip itself. This ways, you’ll increase the views of other video on your YouTube account.
Likewise at the end of each video, type a URL to your website so that if people find value in your videos and want to learn more about what you have to offer, they’ll quickly be able to visit your site.


7. Include Social Icons

In addition to call to action to other videos, you can also include social icons like Facebook like button, or Twitter buttons to drive people back to your social accounts.


*Bonus tip: Include URL on the Description

Include a URL to your website before the description text. This way, visitors will still be able to quickly click on your link even when the “more info” option is collapsed.
Over to you – do you think optimizing YouTube video has helped you drive more visitors to your site? If yes, how did you optimize your YouTube video? Please share your thoughts, comments, and ideas on the comment section below!