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SEO Company – How to Propel Your Online Efforts with Specialized Knowledge

If you are operating an online business, but struggling to rank for keyword phrases related with your niche, then you may probably look for a SEO company to propel your online efforts with their “specialized knowledge.”
Why should you hire an SEO company to take your business to the next level?
Because, after a certain stage, and most likely with your limited amount of knowledge on SEO and limited resources, it become very difficult to keep up with the SEO updates, rank for your major keyword, particularly if it’s highly competitive.
Yes, using the specialized SEO knowledge of a professional company is best way to gain MORE visibility for any business, especially if they have all the right tools, techniques, experience, and proven results so that you stay one more step above your competition, gain all the traffic you’ve craving for, and then, literally profits from MASSIVE online sales.

 

Here’s how you can propel your online efforts with specialized knowledge:

 

Keep Your Content Up-to-Date –

 

1. Keep Your Content Up-to-Date –

Does your site contain the same old, outdated, or worse, irrelevant content on it? If it does, you will probably irritate your potential clients.
Don’t do this as your visitors spend plenty of time to come up with search terms to find exactly what they need. They want to land on sites that provide relevant and up-to-date information for their search terms.
Here’s how you can propel your online efforts – start creating relevant, unique, and helpful articles, with engaging pictures, and other documents. Keep them updated, frequently.
Remember the golden rule to online success – always keep it real and fresh.

 

2. Use Proper:Relevant Keywords on Your Site -

 

2. Use Proper/Relevant Keywords on Your Site –

People will find your site faster and easier when you use proper (relevant) keywords on your site and its content. This is because search engines often want to redirect customers to the most relevant site for their search terms.
So when you use highly relevant and popular keywords that best describe your business, then MORE targeted people will start visiting your site and purchase what you have to sell.
Plus, they will less likely visit your competitor’s site too.

Happy group of finger smileys with social network icon

3. Establish Social Networks –

Do you want to gain higher search engine rankings for your site, quickly? Why not use social media networks and become active to engage, inform, and attract your customers?
Create a Facebook, Google+, Twitter, LinkedIn, and other bunch of popular social media accounts for FREE and start interacting and building genuine relationship with our potential customers by adding value to them.
If they like what you have to say, they’ll not only purchase from you, but they’ll help make it go viral by sharing it to their friends, families, or someone they know who may benefit from it.
Not to mention, you’ll also likely see surge in rankings you’ve been imagining before.

4. Post Videos to Engage Your Visitors on Your Site –

4. Post Videos to Engage Your Visitors on Your Site –

Most people who visit your site are in a hurry, and they want helpful information quickly. As a result, they only spend few minutes and leave after they’ve found the information they need.
But if you want to keep you visitors longer on your site, there’s a better way to do so – upload relevant and helpful videos. Videos offer an effective and easy way to learn MORE about your services and products.
Not only people will understand what you offer, but they will also start to trust you more, and hopefully do a business with you, soon.

 

Get a HELP of a Professional SEO Company –

 

5. Get a HELP of a Professional SEO Company –

If you are newbie on the Internet, or simply don’t have the right tools, resources, and expertise to develop and maintain an engaging site, then you can hire a professional SEO company who have specialize knowledge to make your site relevant, popular, and highly profitable.
Hiring a professional SEO company is the best way to benefit your business and take it to the level you’ve always imagined.

 

To Sum it ALL …

Setting up a strong online presence and maintaining it requires that you are well-versed in the latest SEO methods and practices so that your business is always a step ahead of your competitors.
However, if you do not have the tools, time, and resources to follow effective SEO strategies, then you can hire a professional SEO consultant who can handle all these technical stuffs for you.

Contact us to get ethical, latest, and effective SEO services.

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How to Choose Yourself a SEO Specialist?

Hiring a professional SEO consultant may be your first step towards promoting your site/blog, but the wrong choice could be disastrous to you – pouring tons of money, hiring the wrong consultant, not ranking in search engines, and so on.
You get the picture?
So make sure you are aware of the advantages of hiring an SEO specialist as well as all the risks involved and potential damage a bad SEO consultant can do to your business and your site.

1. Don’t believe their “Hype”

1. Don’t believe their “Hype”

If an SEO consultant or a company guarantees “#1 ranking in Google” in a very short span of time, within a week, inquire about their SEO tactics. If they hesitate, just move and find another one.
Fast ranking is possible, however, it takes time.
In fact, it takes a lot of time, probably 3 to 6 months at minimum to rank for a competitive market/ keywords.
So do me a favor – ensure that your potential SEO consultant is not going to get you there by using Google Adwords paid service!
Well, there’s nothing wrong using Google Adwords paid service to bring more traffic to your site, but if your potential SEO consultant tells you that you are not going to rank well in search engines without pouring money in “Google paid service,” its time your move on.
Remember, paid service (ads) is not search results!
It is acceptable to supplement traffic to your site using Google ads in order to rank, but just ensure what you are paying for. Nobody can predict high SERPs rankings, but many SEO firms do make unrealistic guarantees.
Watch out when they make wild promises to submit your business site/blog to 1000s of directories, or any other “apple in the sky” schemes that are impossible to achieve.
Heard about the old saying, “If it sounds too good to be true, then it probably isn’t true?”

Inquire About the SEO Consultant and Accept No Secrets

2. Inquire About the SEO Consultant and Accept No Secrets

Sit down and talk with your potential SEO consultant and figure out what you will be getting and also how they will plan to achieve those results.
Just remember – you are putting your business reputation on line when you submit your site to a SEO consultant. How your site will rank and get in the 1st page of Google could either make or break your business.
For instance, if the potential SEO consultant are using “black hat SEO” tactics or by violating Google’s rules, it is YOUR site/blog that will get penalized or even banned from SERPs.
Of course, most SEO consultants won’t tell you all the details about their SEO tactics as it would be tiring and time consuming.
Sometimes, the best search engine marketers also don’t know everything about the SEO methods they will use until they actually get “into” the project. If search engine optimization was that simple, you could have done that all by yourself wouldn’t you?
In fact, SEO is not only a time consuming process, but also a very complex and evolving process.
So, if a SEO consultant sighs away from giving you at least an overview of their optimization process and claim that it’s their “well-kept secret,” then they are someone you don’t want to trust your business with.

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview-

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview:

  1. Ask them to show past success stories – i.e. examples of their work
  2. How do they figure out what keywords phrase to target for your business?
  3. Do they comply with Google’s Webmaster Guidelines?
  4. Do they have marketing experiences besides search engine optimization service and backlink building?
  5. Do they offer any other type of marketing services?
  6. What kind of result you will likely expect from them and the timeframe to achieve it? How will they measure the site’s success?
  7. How do they get backlinks? Do they use paid link schemes in low-quality sites that won’t do anything useful in search engine rankings?
  8. Localization is very important! Do they have experience in local marketing – in your country, city, or region?
  9. What different SEO strategies they use and what do they consider the most important?
See, finding a trustworthy SEO consultant can be really difficult, but it doesn’t mean that you don’t take time to make an informed decision.
Take plenty of time and select SEO Company wisely as it can not only save you lot of time and effort on your part, but also give you the results and awesome ROI your business desperately needs in order to excel online.
Remember – if your SEO specialist doesn’t know proper SEO, you’ll only attract more potential hazards and downfall than promoting your site online successfully.
Of course, you may want to choose us as your SEO consultant. We perform SEO (on-page and off-page) very well, and we do it right. Here is why.
Contact us and feel free to ask us anything you have in your mind to know about our professional SEO consultancy service.
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7 Ways You Can Reach Out to B2B Customers

The main objective of B2B marketing is to get MORE clients. No one can doubt on this fact, but how to perform B2B marketing in order to get clients is the question!
In this guide, we’ll cover some of the cost-effective yet high-impact important steps you can follow to attract MORE clients. You perform B2B marketing in a way that won’t make you shrink away, gamble your hard earned money on long term campaigns, or endure cold calling rejections.
But most importantly, these 7 ways you can reach out to B2B customer will forge a relationship with your prospect a respectful, genuine, and spam-free way.
You want to make your prospects to feel fortunate to have found you, rather than, willing to do anything to avoid you. So, in this guide, we will uncover few golden rules you can employ to treat people in a friendly and professional manner just like you would want others do to you.

Find 10 Companies:Contact Persons You Want to Do Business With

 

1. Find 10 Companies/Contact Persons You Want to Do Business With

– You want to find an ideal prospect. You want to know what industry they are in. How large should they be in order to fit and afford your business products and services?
Similarly, don’t go and hunt for 1000 of different prospectus. If 10 is good, then stick to that number as you cannot give your undivided attention to all those 1000 customers.
Starting with small lets you work smarter, complete the process faster, and make a great impact.

Inquire About the SEO Consultant and Accept No Secrets Get active ONLINE as a person, NOT as a salesman

2. Get active ONLINE as a person, NOT as a salesman

– Setup up a Google Alerts to receive daily summary of news, reports, and other information from the list of 10 companies and right into your inbox.
Through Google Alert, you can quickly scan to see if there is any relevant news you can respond to. If there are, grab a note card, jot down a quick and relevant message, drop your business card, and send it off.
Likewise, visit their website to know if they participate in social networks. People often participate in Social Media to engage with like-minded people, get attention, and promote their message and brand.
So, follow them on Twitter, or “Like” their Facebook page. Are they in Google+? Well, give “+1” on appropriate updates. Do they have a blog? Find out what topics they write about, leave a thoughtful comment – but refrain from leaving any hints of sales.

Use LinkedIn to Find Common Contacts

3. Use LinkedIn to Find Common Contacts

– If you’re in LinkedIn, use its search tool to find more connections. On the right side, scroll down to see a sandbox of connections. At the top, you will see any connections you may have in common.
This is a precious piece of information because you can now ask the person who is in common to make an introduction.
When it comes to introduction, a face-to-face introduction is always the best method; however, an email introduction is “okay” too. After you get a face-to-face or email introduction, it’s probably a good time to ask the person to connect with you on LinkedIn.

Don’t Spam People, Instead Court them

4. Don’t Spam People, Instead Court them

– After you’ve made a connection to contacts on your list, court them, and not spam them! Remember, there are several stages the prospect needs to go in order to become an ideal client.
If you are tempted to skip a stage, you may get customers who doesn’t value you or your products and your services and is less than happy to buy. If you try to prematurely skip steps, like trying to sell before building value, you may also risk damaging the relationship you have built with them earlier.
Worse still, if someone in common had made the introduction on your behalf, they won’t be eager to make another introduction for you once they hear you went for hard sell with their colleague or friend.

Show Genuine interest!

5. Show Genuine interest!

Find ways to Strengthen the Relationship

6. Find ways to Strengthen the Relationship

– As you begin to learn more about your ideal prospect, you will also likely find out who their ideal prospect is. Is there someone you know you could refer to them who requires their products and services?
Have you come across white papers, articles, or blog posts, that you think would be of interest to them? Likewise, if they have something commendable, and if you have a connection with a reporter, you may want to look to make for an introduction.
Have you read an interesting business book? Why not send them 10 copies of it to each of your client in the top 10 list? Include a note mentioning what you think is interesting about the book and what they might find interesting.
For example, I use stickers with my business information on the front. I stick them on the books I give out. So, after months, they will still remember who sent them.

 

7. Add Another 5 Companies on Your List, Every month

– At the end of each month, make sure you add another 5 companies to your list. Don’t be tempted to add 100 of new connections as you know you won’t be able to put your energy and attention to all of them. If this happens, you will likely lose more connections.
Start with small number of connection with them. Provide your best and complete services to them before including another client. This way, you will provide a formidable service to your clients.

 

Recap of 7 Ways You Can Reach out to B2B Customers:

Unlike direct marketing strategies, where most companies send their connection request to the mass with no differentiation or personalization, these 7 relationship-building ways will make you stand out. You will have a prospect that will be more eager to do business with you. If they aren’t ready to do business with you, at least they’ll be very likely to refer you to someone who is.

 

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What has Human Behavior got to do with Search Engine Optimization?

Do you know the MOST overlooked factor in SEO?
Well, it’s user behavior!
Go and approach any SEO consultants and they will offer you incredible services like:
But they overlook one  very basic point – the user behavior!
SEO will no doubt get you at the TOP of the search engine result pages (SERPs), however, user behavior will help you be there. But often times, most SEO consultant will offer you a very bad piece of advice, i.e. set up a blog/site and then perform SEO second.
This is a wrong mentality!

 

In fact, you need to understand there are 3 steps to SEO,
On-page SEO

1.    On-page SEO

– Is creating content (pages and blog posts) that would be easy for search engines like Google, Yahoo!, Bing to read and understand what your pages are about, index it, and display it to people (potential customers) for relevant search terms.

Off-page SEO

2.    Off-page SEO

– Refers to link building to other RELEVANT sites (forums, blogs, article directories) in order to build backlinks (link back to your site) so that people can visit your site other than search engine page.
Here are some great ways to build yourself quality backlinks.

User behavior

3.    User behavior

– How internet users interact to your site (blog commenting, forum thread posting) will tell search engines whether your site rankings is correct.

 

What Search Engine Robots CAN’T see?

When search engine robots crawls through your website, they can READ the content, however, they can’t gain an emotional response to it.
Consider this example “How to get more free traffic to your site.”
Search engine robots can quickly tell this site is about SEO and also understand that there’s a lot of “How to” guides out there.
But how does it know it’s better than other websites?
The main job of search engine is to offer best search result pages (SERPs) for any keyword phrase, but it must be for humans, not for robots.

 

How search engine robots get emotional

So far, a robot can find this site and understand its’ context but to assess if it is a good site it needs some help from humans and internet users.

 

Search engine can only measure:

1.    Click through rate (CTR) – The percentage of internet users who click on the site link displayed on search result page.
2.    Bounce Rate – After click through, what percentage of visitors pressed the BACK button and how quickly they pressed the button?
Google has few more advantage!
Internet marketers serious about SEO have Google Analytics installed on their site which can tell a whole lot more like:
1.    After the click through, where do visitors go?
2.    How much time they spend on your site/ on each page
So, you see, the search engine robot calculates where a site/page should rank for a particular keyword phrase.
Then they utilize the “user behavior” to determine if that first calculation was good or bad. And then, they decide whether your site should move up or move down in the search results page.
Simple, eh?

 

SEO UPs and DOWNs

That generally means that it’s okay to use both content and code in order to gain better rankings, but only to see them drop back again.
Unless you are getting a help of an SEO consultant that knows and understand “user-behavior” is equally important as your page URLs, titles, headers, and other SEO factors.
So, user-behavior must be a key part of any SEO campaign.
While boosting your CTR depends upon the code, however, reducing your site’s/ page’s bounce rate or increasing the average time your visitors spend on your site is a whole different ball game.

 

Good Design + Great Content + Coding + Links = Positive User Behavior

Most companies try to keep web design and content (SEO) separate, however, we DON’T.
Why?
How your site looks, how easy it is to navigate, and the way it encourages visitors to explore other content … all affects the bounce rate as well as average time spent on site.
That means good web design is a vital part of SEO, just like coding, content, and links are.

 

So, how come sites that are UGLY still rank HIGHER than other?

With SEO, everything is about competition. For example, website A with poor design but great content can rank higher provided that there isn’t a site with a great design as well as great content and SEOed in order to compete.
But it also means that Website A can topple anytime from the higher rankings as soon as another site with great content and design comes along.
Just ask online store owners!

 

All Round SEO Services

So, if you would like to discuss about overall SEO services, please contact us for a FREE 1 hour SEO consultation.
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SEO Service: To Spend or Not to Spend that is the Question!

If you are running an online business website, at some point or other, you probably have come across this question: “how much should I spend on SEO?” or “how much do I spend on SEO?”
Well it’s a tough question, but I’ll try to answer it anyway!

 

What is your major goal of your site?

The question “Should I spend for SEO or not?” begs for another question and that is “What is your major goal of your site?”

So, if you are running a real online business where you are thinking of supplementing your current income, or even, transform it into a “real source of income,” then I think you need to be open on “investing in search engine optimization (SEO).” Period!

SEO often turns out to be the foundation of online marketing and continues to be one of the major sources of regular traffic.
Not only will you need to invest money, but sometimes you will also need to invest considerable amount of time too and there’s a reason for that.
There’s a wide spread misconception across the Internet about starting online business! —
There’s a lot of build a site and see traffic mentality going on among website owners. In other words, most people think if you just set up a site/blog and leave it just like that, viola … you have money making machine overnight.
While it’s true that doing business online is cheaper and easier and even quicker than doing business offline (you don’t have to set up a physical stores and face other issues while running a brick and mortar business), but by no means it is a sure thing.
That means you still have to put effort to make it a success!
No, don’t get me wrong. I am NOT saying starting an online business isn’t worthy, or profitable, or you shouldn’t. I am just pointing out that if you want to grow your business and make it profitable, you need to treat it seriously too.
With that said, yes, you will have to spend both your time as well as your hard earned money into generating traffic. Because without traffic, you don’t have money, right?

 

So now you know whether you should spend CASH for SEO or not, another question pops up, i.e. “how much should you spend on SEO?”

Well, you will need to spend some numbers in order to:
  1. Figure out how many visitors it takes in order to make a sale.
  2. Plus, you may want to know how much a sale is worth to you and then fine-tune your SEO budget accordingly.
If you are using PPC as part of your SEO campaign (most website owners waste TONS of money on PPC that fails to convert) then spend wisely, otherwise, it can suck you dry!
For organic traffic, though, you may find SEO services costing you everything from $19.99 for “mass submission service” (avoid them as you’ll likely lose your $19.99) to thousands of dollars each month worst, you get your website penalised by the search engines like Google.
Likewise, most small- and medium-sized enterprises (SEMs) usually spend around $300 – $800 per month. Sometimes, the numbers may also go a little bit higher, probably $500 to $1500 per month.
So if you’re spending somewhere between that range, then you should expect to get a quality SEO services from SEO consultants.

 

Often do I get surprised to hear people getting irritated or even hesitant to spend for quality SEO services.

Business owners don’t hesitate to pay for their doctor bills, or a mechanic bill, or even hire an expensive web designer, but when it comes to marketing their business seriously, they resent to pay for SEO.
If you have both the SEO know-how and ample amount of time, then by all means, please don’t pay any SEO consultant for their search engine optimization services.
Instead, we encourage for you to do it yourself (DIY).
However, if you cannot dedicate few hours a day or don’t have knowledge of proper and current SEO tactics, it is highly encourage that you should budget spending for SEO services.
Remember, driving traffic to your online business site is the key factor to make it become profitable and certainly not an area where you want to go cheap.

 

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Where are Your Website Visitors coming from?

So you have been successful at driving traffic to your site but haven’t paid any attention as to where your visitors may have come from?
In search marketing sphere, we need to be aware of where our visitors had been in order to figure out what they are trying to accomplish on our site.
Our website traffic is arriving from 2 different sources: search results and display ads.
Let’s simplify so that you understand why traffic from these two sources might be doing on your site and how you need to tweak little things in your site, like your posts (landing page) for example, in order to address their needs.
You see, search engine traffic wants something instantly, such as solution to their problem, more information about a product, and basically everything else.
On the other hand, traffic generated through the display ad is made up from those curious ones whom you have managed to distract from whatever they were searching for on the referring site.
As each visitor is from different sources, your landing page also needs to be slightly different too. That means the 2 universes MUST also land on 2 different posts, or 2 different landing pages.

The Search Universe

The Search Universe

Traffic coming from the search universe essentially wants to find answers about a product or a service.
With this clue, you can design a landing page that offers answers to their pressing questions by imagining what their questions may be!
Just consider, what would they ask if they were to call your business?
For example, if someone was searching for the keyword phrase, “domain names registration services,” wouldn’t that translate into “Hey, I would like to give me your quick quotation for domain name packages?”
Once you’ve framed your visitors’ intention, it would be easier for you to imagine how your landing page would be like, wouldn’t it?
On the other hand, you DO NOT want to create a “Welcome to our Domain Name Business Site!” page that talks about when you started your business, how many people work at your firm.
No, you do not want that to happen!
They simply want a catalog home page (using professional pictures) that clearly highlights each category of services.

The Display Universe

The Display Universe

Although display visitors are slightly difficult to figure out, nonetheless, they still do leave some clues that can help you to help them.
Just pay attention to ads they click, or the site where they might have seen those ads.
Additionally, if you use display ads among certain niche, or topics, or keywords, you can quickly understand who your traffic are and what do they want in general.
For instance, people who just left your domain name registration site last week may be tempted by a coupon offer for the item they had almost purchased.
Once you have a clear idea as to where your visitors are coming from and what their intentions are, you can devise a landing page accordingly.
For example, an audience of photographer whose search term and browsing behavior clearly shows them to be an enthusiastic about “DSLR camera supplies,” you can then focus your energy on crafting out a page that helps them how to make their next shots amazing.
On the other hand, visitors coming from an ad display network who have just read an article about “Ways of placing Buddha statues,” would likely appreciate a page that offers them specific information about those particular techniques.

 

Additional Clues

Additionally, you can also look for other clues to find out where they may have just been and their mindset of their visitors, like Geography (country, state, region, or city they searched through), as well as the time of the day, and even, day of the week.
While city dwellers may just be hobbyists, tourists in a foreign land may be running a “DSLR Studios.”
Similarly, while weekend or even evening visitors may just be hobbyists, visitors who come to your site during work day may be professional photographers.
Just remember, while there might be several different ports of entry to a country, however, there will only be one from a particular place.
Likewise, while they may be hundreds of different ways for your visitors to find your site, nonetheless, each of them arrived from one specific place.
Not to mention, they all arrived with a passport stamp that tells where exactly they had been.

 

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Press Releases Do Not Help Rankings or Does it?

Several Mondays ago, Matt Cutts from Google wrote in Google forums that link coming back from press releases do not help in search engine rankings!
On the other hand, SEO Consult blog performed a test explaining how press release backlinks can actually help in ranking your site higher in Google. Ironically, the test was conducted on Matt blog where SEO Consult published press release with a link (anchor) text “sreppleasers” on PR.com pointing back to Matt’s blog.
Shortly after, Google indexed the press release and Matt’s blog started to rank for the text link in that press release!

 

What Did Matt’s Comment Mean About Press Release Rankings?

So, what Matt meant in his comment in Google forum when he said, “I don’t think press release links can benefit your website’s rankings” Did he mean it won’t be useful for high competitive keywords? Or was he pointing to particular PR sites? We aren’t sure, though!
Meanwhile, there has been LOT of discussions on whether putting backlinks on press release can actually help in search engine rankings for specific phrases. Although Matt Cutts thinks that having backlinks in press releases don’t really benefit search engine rankings, the above example proves it otherwise.

 

Press Release – Does it really help in Improving Site’s Ranking?

Just like article directories, a press release is a tool that helps you improve your brand awareness. If you’re launching a site, you can write an informative press release about it and post on high ranking press release sites like PR.com or PRWeb to let the world know about your product/service(s).
However, submitting a press release along with an anchor text to a “spammy” PR sites for the sole purpose of gaining higher ranking is NEVER recommended. If you think you’ll gain better rankings through low quality PR sites, it will likely go down the drain just as article submission sites did when thousands of SEMs tried to manipulate SEO rankings by placing spammy backlinks in their articles.
So, we highly suggest that you stick to what works and what Google recommends. That means creating press releases containing useful links that provide in-depth information on the topic to publishers. In other words, attract traffic naturally by writing down high quality and useful content.

 

Press Releases – Effective Tips to Improve Search Engine Rankings

Well, if you are really serious about BOOSTING your site’s ranking through PR sites, then here are 5 effective tips you can follow:
1. Select relevant keywords – In your SEO campaign, you always need to be aware of list of keywords that you will aim to build rankings of your site. So, choose few keywords from your master list that has high relevance to the press release content.
2. Use proper keywords in Press Release – After you’ve chosen few relevant keywords to the content of your press releases, insert them naturally into the title as well as the body.
Don’t try to stuff the keywords as they will disrupt the flow of the article and irritate readers. Distribution services will abruptly reject those press releases that appear spammy.
Plus, make sure that you have an anchor text with your main keyword in it so that visitors are taken to a more relevant page on your website.
3. Pay for legitimate distribution service – Although you may find large number of FREE press release distribution sites/services out there, nonetheless, they come with limitations – links are not allowed in the press release when used as free and you have very little control over its distribution.
Instead, use a paid distribution service as they offer you the best opportunity to have your PR get picked up and indexed on several other related sites.
4. Post as a web page or a blog – To make press release more valuable, write a copy of it in a slightly different manner and post it on your site/blog. Not only it will improve your website content, but it will also retain for long allowing visitors to find more information whenever they require.
5. Use social media for promotion – Once you’ve published the press release, use social media to promote it and ask others to share it by putting up like and share buttons wherever appropriate.
If your readers find your press release attractive and interesting, they’ll more likely share them, and as a result, you’ll receive more social connections and build you online presence better.
In summary, we think press releases are not only useful to inform your audience about important news about your site but also BOOST the search engine rankings to attract more readers to your site.

 

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Google Analytics Step by Step Basic Setup Guide

In any web marketing, Google Analytics acts as a powerful traffic reporting system that provides you helpful insight on how your visitors find your website and how they behave once they get inside. In this guide, we’ll show you how to setup Google Analytics tool on your website in a easy-to-follow steps.

 

Google Analytics Step by Step Basic Setup Guide

 

1. Create a New Gmail Account

Like other Google products, web metrics like Google Analytics starts from Gmail.com. Even though you already have a current Gmail account, it is still wise to setup a separate account while setting up Google Analytics. With a separate Gmail account, you will keep both your personal as well as business things separate and avoid them having mixed up too.

 

2. Sign in to GA

Once you’ve setup a new Gmail account, sign in and type “Google Analytics” on Google search. A link appears on the first page, probably on the first position. Click the link to enter Google Analytics.
You simply click the “Sign up” button and once it is done, you will be directed to a page where you will fill information about your website and region.

 

3. Create a Google Analytics account

It’s always helpful to give a domain name for analytics account. This way, it will be extremely easier to navigate around when you have more than one GA accounts. Once you’re done, simply click “Continue” and you’re done.

 

4. Personal and Regional Information

Once you’ve given the name for GA, your next step would be to fill up your personal as well as regional information in the next page. Once you’ve filled up this information, simply click on “Continue” button.
The page is the license agreement page. Read the license agreement and click the box “Yes, I agree to the terms and conditions” to create a new account.

 

5. Tracking Website

After you have created your account, you will be taken to the next page – i.e. the “Tracking Instruction” page. Through the advance tab, you can specify what you want to track: is your site hosted on a single domain, or do you have a site with multiple sub-domains or on multiple top-level domains, or your site is just aimed at mobile users.
Adwords settings can be edited later and isn’t important to for Analytics to function properly. Leave it for now.
If your website is dynamic, then you can tick the ‘I want to track dynamic content,’ especially if your website if written in PHP.
<HTML>
<HEAD>
<TITLE>Page Title</TITLE>
</HEAD>
<BODY>
Page content
>>>Paste your Google Analytics code HERE<<<
</BODY>
</HTML>
Once you use this code in your site, you can save the setting and close it by clicking on “Save and Finish” button.
Google Analytics account is now set up. Remember that you need to paste the tracking code on every web page you want to track. If you are using a template, you can simply paste the code inside the <HEAD> tags, which is more manageable as you only require pasting it once.
After 24 hours, the first data about your website will start to appear on the Google Analytics dashboard. Within a month, you will have gathered sufficient information to know a lot about your visitors and their behavior on your website.

 

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7 SEO Tips for Businesses

SEO is an important feature for any business to consider when creating their digital identity but it plays an even more crucial role for smaller businesses that are just starting out. SEO can play a major role in how local companies can get an advantage over their rivals on the web and guarantee success in their target market. But how can a small company use SEO to their advantage?

 

1)     Use your location as an advantage

The most reliable source business will come from the area from where you are based. It’s why using your location as a tool when implementing SEO techniques can provide a major help. It can be used as a way to create certain keywords (e.g. Melbourne writing firm) or submitted to localized listings on either Google or Yahoo. This will mean that online browsers in the area will come across your business first with special preference going to those who may live nearby as well as in other parts of the country. In addition to that, location tools such as Google Maps list give preferences to companies who can prove that they operate in a particular area. By placing just simple things such as an address in the contact us section of a page, Google can pick this up and list it on all of Google’s location tools and help solidify your business’ presence in your hometown.

 

2)     Create a website that is user friendly

One of the biggest draws to any popular website is that it’s easy to use. Rather than using fancy SEO tools to help make a site memorable, it’s the basics that keep traffic levels high on a website.  This means that the each page needs to be crisp and clean with all the content and links easy to find within a second or two. This way, browsers can see what the page is about and what products you may sell. Having the page well linked too will also benefit users who may want to make queries and purchases boosting the overall appeal of the company. Of course, it’s also a good idea to utilise more modern SEO content ideas such as videos and infographics which can impress new browsers but these ideas need to keep within the style and topics associated with the company so it doesn’t alienate the regular browsers of the site. If you do not have a website, read more about our website development for clients.

 

3)     Select several keywords

There is always an emphasis on keywords in SEO and this couldn’t be more important for a small business. These keywords will identify the main sector that the business deals in so two or three that will cover all aspect of the business. Before any terms are chosen to represent a company online, they need to be well researched to decide which the best phrase to use is. There are thousands o similar terms that could relate to one subject and naturally, some will be a lot more competitive than others and also put a website into potentially different categories  Having 2 or 3 terms will also give your firm greater chances of ranking high on search engines and maximising all opportunities of generating business online.  One of these terms should be a long tail keyword which will allow your business to use 1 or 2 details about your firm to be ranked on Google e.g computer manufacturers in Cambridge. This will increase the chances of landing a page 1 ranking on a search engine by eliminating substantial competition and still keep high levels of traffic reaching your site.

 

4)     Use Social Media

There isn’t a better way to expose a company to a wide audience than through social media. Sites such as Facebook and Twitter are great places to promote a company through just one or two terms especially by tagging them in posts and tweets. By tweaking your profile page on these sites towards these key features, you can use SEO to boost your customer base significantly and take the next step into establishing the firm within the local area. Alongside that, social media sites often let plug-ins be linked directly into a site that has regularly published content online such as blogs and videos which is not only a quick way to directly create a link to social networks but also allows for browsers to promote content to their friends and increasing the amount of traffic to that site. If your business still needs to generate some more traffic to a site, then some social media sites such as Pinterest and LinkedIn are good ways to create incoming links to your site with other related sites and blogs in your area.

 

5)     Get your own blog up and running

One of the biggest but simplest ways for a small business to boost their online presence is by setting up their own blog. This means you only need to have basic articles on a chosen topic published every week to help keep visitors coming back to the site on a regular basis. By having regular content published on the site, it can maintain high traffic levels and help solidify a good ranking on an SERP. As blogs get more and more content on the site, it will also ensure a better reputation for your business in a particular subject or niche. This will help the site become a hub for anyone interested in that subject and help boost the number of links coming into your site.

 

6)     Plan with the SEO firm

Creating a relationship with an SEO is a great way for small businesses to really get to grips with their own content. Communicating with a reputable SEO designer will allow for you to recognise how they can adapt your website thank to using different practices and techniques. By doing this, it will be easy to know what is being done at each separate stage and then give you the chance to see the business grow online and become a  major online presence within the local community. But it’s important to be clear about what you want to get from the SEO firm and that they are able to match every single one of you needs. This will not only avoid any delays in getting the site ranked on a search engine but also help your business grow at a pace that suits you and your company.

 

7)       Look at Google

Google is the biggest search engine on the Internet and it is a dream platform for small business to carry out all of their SEO needs. One of the best platforms to use is Google+ which can let you sign a business up and directly link content from your site to Google’s own social network allowing for more viewers to see your site. On top of that, software such as Google Authorship can place all of your business’ content directly onto Google Plus boosting the online credibility and reputation of the company. With all your content now visible on Google, a smart SEO tactic is to get friends and trusted customers to give positive reviews for your business on Google. This way, your site is going to be given a higher value by the search engine and ranked within the first couple of pages on Google.

 

Summary

There are always going to be many different ways for companies to grow online and increase their digital presence. SEO can be adopted in many ways and not just focused on search engine rankings.  Both social media sites and the mobile markets are developing sectors where there is a huge audience for businesses to be exposed to.  By taking advantage of hashtags and more optimized webpages, it can be the perfect place for smaller businesses to get a leg up over bigger rivals and make their name known on all digital platforms.
By using SEO techniques wisely, small businesses will be able to establish their own presence online and gain exposure that will boost their online traffic and help generate business both through the web and physical sales.

 

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