Blogging have undoubtedly become one of the best marketing tools to help grow your small business into a strong brand.
The more you utilize this tool, the better results you’ll start to see for you business in terms of search engine rankings, increase in traffic, and establishing yourself as a “go to place.”
While there are several ways to promote your business – online advertising (paid) for example – blogging nonetheless acts one of the most cost-effective marketing tools that provide the best ROI and for FREE.
No wonder why most small, large, and web-based companies are utilizing blogging as a way to reach to their target audience, generate quick ROI (sales), and build a strong online presence.
Just consider blogging for the next 6 months and you’ll start to see how powerful it can be to act as a marketing tool for your business. So, let’s look at some of the blogging benefits to help grow your business.
Blog Your Way to the Top:
#1 Blogging keeps your static site fresh and alive
In early 1990s, thousands of website popped up overnight on the Internet as an alternate to business card – a better and faster way to build their authority and credence to their business. That’s how the concept of static website emerged.
As time went by, small static websites started to face difficult time optimizing their site because of the limited number of pages to attract and lure their visitors. On the other hand, things went pretty bad for people going the opposite direction – i.e. by posting excessive pages on site.
Adding fresh content on a weekly or even daily basis on topics that are industry specific is very healthy for your website.
#2 Blogs Are Excellent Marketing Tools For Your Business
Just Google for any topic and you’ll come across excellent examples of how powerful a blog can be for maintaining your online reputation and building great relationships with your customers. But the biggest question that most small business faces today is whether to insert the blog section on their existing website or create is as a separate entity?
Most small business owners have different opinions on this!
Some entrepreneurs think attaching a blog to the corporate site gives more control, while others find it spreading their content on wide variety of online directories to get link juice to their website which will in turn help attract more clients.
#3 Attract and Lure Customers to Your Site
Blog is probably the most cost-effective marketing tool available for small business to get their site to the next level. Your blog posts, whether if it’s on-site or off-site, will help drive your targeted visitors to your services, products, contact forms, and other forms of promotions.
In addition, a blog will not only help build your business, but it will also encourage your visitors to come back to your site to check out new content, latest developments, and current trends revolving around your brand.
When you become “the place to go” for those types of information, then you’ll become a reliable source for your customers.
#4 Establish Yourself as an Authority Figure
Another benefit of blogging is that it allows you to position you and your company as a “go to place” on topics relevant to your niche. But having too much content focused around your products and services can be counter-productive too. You need a balance approach!
You want to give relevant information frequently, but also encourage people to convert by asking them to submit their information through newsletter signups, or email you, or simply order your products. Blogs lets you do that and in several different ways.
For example, you can create a long blog post, offering in-depth analysis on a specific topic. On other posts, you can publish current events and trendy topics that will eventually position yourself as a place to go!
#5 A Great Place to Place All Information
If you’ve already set up a small business site, you probably have a limited amount of pages (5 to 10 pages) on it. Over time, you will want to promote new products, or rather new version of the existing ones, or offer other promotions to retain your visitors back to your site. Where do you place these new bits of information on your static site?
Well, blog acts as an ideal place to keep all these tiny time sensitive information. Blog posts are chronologically placed, with the recent post at the top and older ones at the bottom.
If you’ve realized, search engines often index your website for fresh content. Posting content on your blog will help it index on search engine and also allow your visitors to quickly know about recent updates and promotions when they look for you on the Internet.
Well, comment below if you think blogging is a great way to reach to the top. Share your ideas, tips, and insights below! Oh, please do NOT forget to sign up for our newsletter and receive a free eBook on “SEO Basics!”
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Most newbie entrepreneurs make an often repeated mistake of focusing their time, money, and efforts on driving visitors to their website, while failing to keep their online credibility clean.
For a moment, step in the shoes of your customers and think about what you would look for in a business whose product and services you will most likely order?
The bad news is that many people are cautious when making their purchase decisions and will do extensive research online on the company, brand or product before making their final decision.
However, you can choose to see this as an invaluable opportunity by understanding the psyche of human behavior, using this to build up your reputation online.
In order to stay in business by converting visitors into long-term paying customers, you’ll need to prove them that you are reliable, trustworthy, and most importantly, you deliver what you promise.
Here are 7 USEFUL ways to keep your online credibility clean:
#1: Check Search Engines for Negative Reviews
The first step to keep your online credibility clean is to actually do a quick search for all major keyword phrases to see what pops up on search engines result pages (SERPs). If there are any hint of negative reviews about you, or your business and its products and services, then you’ll need to take appropriate action to remove it immediately before search engine robots pick them up!
This strategy is quite simple: If you can remove negative reviews from the 1st and 2nd page of search engines, you’ll likely keep your online credibility clean as people often do NOT click beyond those pages.
#3: Ensure No Negative Comments are on Social Media/Forums
In addition to SERPs, make sure there aren’t any negative reviews or comments on social media sites and forums. Most people spend a LOT of time on social media sites like Facebook, Google+, and Twitter, and recently, it’s been found that people trust companies that have social profile as it’s very easy to get in touch if they run into any problems down the line.
That means people are always checking out your social profiles!
So keeping it clean from negative reviews and comments is extremely important as rumors can spread in a matter of seconds through these social media sites. Do yourself a favor – check comments, status, and content on your social profiles and remove negative information about you and company, immediately.
#3: Post Positive Content/Reviews about You and Your Company
Once you’ve removed negative reviews and comments from SERPs, it’s time to replace it with fresh, useful, and informative content. Your target audiences are always looking for those positive reviews/success stories of you and your company’s products and services from others to ensure if you are “trustworthy.”
Why not give what they are asking for?
Post past success stories, helpful blog posts, and solution to their pressing question on your site’s blog. For best result, include client testimonials, or even, ask a professional reviewer to write an honest review for your business.
#4: Make Your Business MORE Transparent
Negative reviews and rumors about you company travels in a blazing speed when there’s lack of transparency/information about you and your business. Most site fail to include the following pages on their site and NOT only lose a potential client as a result, but also encourage bad rumors to spread throughout the net.
Lack of contact information such as email address, phone number, location
No money back guarantee/ return policy page
If you do NOT have these pages, people will have reasons to be suspicious about you and your business. But it’s easy to set up these pages. Do it once and forget about it, and make your business authentic in the eyes of your potential clients!
#5: Become Active Online, Become a Blogger (If need be)
Becoming active online no way means spending hours online!
You could spend half an hour daily and do most of the things, daily. Post blogs regularly (3 to 5 times a week), respond to comments, email queries, and questions immediately to show that you’re alive and actually care about people’s concerns.
In addition, post useful, easy to grasp, and helpful contents that your visitors will love and you’ll have them keep coming back to your business, over and over again.
Start a blog, today!
#6: Make Your Site Simple Yet Responsive
You do NOT need to have a flashy and complex site with ads and banners all over the place to impress your clients. Just an easy to navigate place where your visitors can quickly and easily find the information they’re looking for will be sufficient!
Remember, if you offer a great user experience by making everything transparent and easy for your visitors, they’ll always have positive views about your business, and in return, help keep your online credibility clean.
Keep your home page fresh, make it easy to contact you, and if possible, link your site to social media sites like Google, Facebook, and Twitter.
And yes, do NOT forget to correct typos!
#7 Take a Legal Action against Rumors and False Negative Reviews
If you still find negative reviews displaying on SERPs after going through all these steps, make sure to contact the person directly and deal with the issue. If the claim is NOT genuine, ask them to remove all the content and links politely. But if they still do not listen to you, it’s time to get even and ask for a legal advice. You’ll need to be extremely cautious in this step as your online brand is already in dangerous territory.
Forcing people to remove the negative comments by threats (using legal action) would only back-fire you and your business. The best way is to respond positively to the reviewer by telling them how you’ll help solve their problem by taking appropriate action.
But you won’t be able to keep track of all negative reviews online. You’ll also need a healthy number of positive reviews for your business. Encourage your happy customers write more positive reviews about your business.