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Where are Your Website Visitors coming from?

So you have been successful at driving traffic to your site but haven’t paid any attention as to where your visitors may have come from?
In search marketing sphere, we need to be aware of where our visitors had been in order to figure out what they are trying to accomplish on our site.
Our website traffic is arriving from 2 different sources: search results and display ads.
Let’s simplify so that you understand why traffic from these two sources might be doing on your site and how you need to tweak little things in your site, like your posts (landing page) for example, in order to address their needs.
You see, search engine traffic wants something instantly, such as solution to their problem, more information about a product, and basically everything else.
On the other hand, traffic generated through the display ad is made up from those curious ones whom you have managed to distract from whatever they were searching for on the referring site.
As each visitor is from different sources, your landing page also needs to be slightly different too. That means the 2 universes MUST also land on 2 different posts, or 2 different landing pages.

The Search Universe

The Search Universe

Traffic coming from the search universe essentially wants to find answers about a product or a service.
With this clue, you can design a landing page that offers answers to their pressing questions by imagining what their questions may be!
Just consider, what would they ask if they were to call your business?
For example, if someone was searching for the keyword phrase, “domain names registration services,” wouldn’t that translate into “Hey, I would like to give me your quick quotation for domain name packages?”
Once you’ve framed your visitors’ intention, it would be easier for you to imagine how your landing page would be like, wouldn’t it?
On the other hand, you DO NOT want to create a “Welcome to our Domain Name Business Site!” page that talks about when you started your business, how many people work at your firm.
No, you do not want that to happen!
They simply want a catalog home page (using professional pictures) that clearly highlights each category of services.

The Display Universe

The Display Universe

Although display visitors are slightly difficult to figure out, nonetheless, they still do leave some clues that can help you to help them.
Just pay attention to ads they click, or the site where they might have seen those ads.
Additionally, if you use display ads among certain niche, or topics, or keywords, you can quickly understand who your traffic are and what do they want in general.
For instance, people who just left your domain name registration site last week may be tempted by a coupon offer for the item they had almost purchased.
Once you have a clear idea as to where your visitors are coming from and what their intentions are, you can devise a landing page accordingly.
For example, an audience of photographer whose search term and browsing behavior clearly shows them to be an enthusiastic about “DSLR camera supplies,” you can then focus your energy on crafting out a page that helps them how to make their next shots amazing.
On the other hand, visitors coming from an ad display network who have just read an article about “Ways of placing Buddha statues,” would likely appreciate a page that offers them specific information about those particular techniques.

 

Additional Clues

Additionally, you can also look for other clues to find out where they may have just been and their mindset of their visitors, like Geography (country, state, region, or city they searched through), as well as the time of the day, and even, day of the week.
While city dwellers may just be hobbyists, tourists in a foreign land may be running a “DSLR Studios.”
Similarly, while weekend or even evening visitors may just be hobbyists, visitors who come to your site during work day may be professional photographers.
Just remember, while there might be several different ports of entry to a country, however, there will only be one from a particular place.
Likewise, while they may be hundreds of different ways for your visitors to find your site, nonetheless, each of them arrived from one specific place.
Not to mention, they all arrived with a passport stamp that tells where exactly they had been.

 

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Press Releases Do Not Help Rankings or Does it?

Several Mondays ago, Matt Cutts from Google wrote in Google forums that link coming back from press releases do not help in search engine rankings!
On the other hand, SEO Consult blog performed a test explaining how press release backlinks can actually help in ranking your site higher in Google. Ironically, the test was conducted on Matt blog where SEO Consult published press release with a link (anchor) text “sreppleasers” on PR.com pointing back to Matt’s blog.
Shortly after, Google indexed the press release and Matt’s blog started to rank for the text link in that press release!

 

What Did Matt’s Comment Mean About Press Release Rankings?

So, what Matt meant in his comment in Google forum when he said, “I don’t think press release links can benefit your website’s rankings” Did he mean it won’t be useful for high competitive keywords? Or was he pointing to particular PR sites? We aren’t sure, though!
Meanwhile, there has been LOT of discussions on whether putting backlinks on press release can actually help in search engine rankings for specific phrases. Although Matt Cutts thinks that having backlinks in press releases don’t really benefit search engine rankings, the above example proves it otherwise.

 

Press Release – Does it really help in Improving Site’s Ranking?

Just like article directories, a press release is a tool that helps you improve your brand awareness. If you’re launching a site, you can write an informative press release about it and post on high ranking press release sites like PR.com or PRWeb to let the world know about your product/service(s).
However, submitting a press release along with an anchor text to a “spammy” PR sites for the sole purpose of gaining higher ranking is NEVER recommended. If you think you’ll gain better rankings through low quality PR sites, it will likely go down the drain just as article submission sites did when thousands of SEMs tried to manipulate SEO rankings by placing spammy backlinks in their articles.
So, we highly suggest that you stick to what works and what Google recommends. That means creating press releases containing useful links that provide in-depth information on the topic to publishers. In other words, attract traffic naturally by writing down high quality and useful content.

 

Press Releases – Effective Tips to Improve Search Engine Rankings

Well, if you are really serious about BOOSTING your site’s ranking through PR sites, then here are 5 effective tips you can follow:
1. Select relevant keywords – In your SEO campaign, you always need to be aware of list of keywords that you will aim to build rankings of your site. So, choose few keywords from your master list that has high relevance to the press release content.
2. Use proper keywords in Press Release – After you’ve chosen few relevant keywords to the content of your press releases, insert them naturally into the title as well as the body.
Don’t try to stuff the keywords as they will disrupt the flow of the article and irritate readers. Distribution services will abruptly reject those press releases that appear spammy.
Plus, make sure that you have an anchor text with your main keyword in it so that visitors are taken to a more relevant page on your website.
3. Pay for legitimate distribution service – Although you may find large number of FREE press release distribution sites/services out there, nonetheless, they come with limitations – links are not allowed in the press release when used as free and you have very little control over its distribution.
Instead, use a paid distribution service as they offer you the best opportunity to have your PR get picked up and indexed on several other related sites.
4. Post as a web page or a blog – To make press release more valuable, write a copy of it in a slightly different manner and post it on your site/blog. Not only it will improve your website content, but it will also retain for long allowing visitors to find more information whenever they require.
5. Use social media for promotion – Once you’ve published the press release, use social media to promote it and ask others to share it by putting up like and share buttons wherever appropriate.
If your readers find your press release attractive and interesting, they’ll more likely share them, and as a result, you’ll receive more social connections and build you online presence better.
In summary, we think press releases are not only useful to inform your audience about important news about your site but also BOOST the search engine rankings to attract more readers to your site.

 

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Keyword Tools – Trust them or Doubt them?

Keyword tools are very popular resource among entrepreneurs, blog owners, affiliate marketers, search engine marketers (SEMs), and search engine optimizers (SEOs). But many high ranking forum threads, including Warrior Forums, are questioning if they are really trustworthy!
SEMs and SEOs use keyword tools such as Google Keyword Tool now known as Google Keyword Planner frequently as it provides them the estimated search volumes of certain keywords related to a niche.
Similarly, they also know how use those Google’s keyword suggestions and apply them in their SEO campaigns. They rely on their experience as well as the campaign history to learn this trade.
But the million dollar question still remains – do you trust Keyword tools or doubt them? Well, keep on reading to find out!
“Trust” is such a hyped word – a lot of things attached with it. A recent poll conducted on question “Do you trust Google’s Keyword tool” revealed a shocking result: majority of users, about 76% to be exact, said they didn’t trust Google keyword tool completely, while the remaining users said they DO!
This report may not surprise many people; at least NOT me.

 

Do I TRUST Google keyword?

If you had to ask me “Do I TRUST Google keyword?” my answer would be NO. Well, let me explain my story first. I am a Google fan and please don’t hate me for not trusting Google. I just mean that we must not completely rely on keyword tools.
Consider the same question, closely this time, and you will find it rather misleading. I mean, TRUST? In what sense we should trust keyword tools? In getting you the most searched keyword terms? Or providing you with accurate statistics? The meaning of the word “TRUST” has many things attached to it.
So, please don’t just hate me when I say NO.
Let’s read what Google’s own description on Keyword tools first.
“Keyword tool let you build a master list of profitable keywords for your ad campaigns and let you evaluate several statistics such as search volume and keyword competition.”
Basically, I use Google keyword tool to find variations of keywords that are different from the ones that I have already. In addition, it’s also the most credible source of FREE information available for anyone to learn about the popularity of a particular keyword. In this aspect, I think, keyword tools are invaluable asset.
That’s why, I personally don’t like to say “I TRUST keyword tool, however I consider it as USEFUL (as I don’t have a better word to describe my thoughts on them now).

 

Would you trust a keyword tool statistic wise?

Consider another question: Would you trust a keyword tool statistic wise? In my case, I would NOT. If you are a SEM expert or a beginner, relying blindly on statistic data these keyword tools offers will take you nowhere … honestly.
To become a successful SEM, you need to depend upon your campaign management skills and your grasp on the marketing trends. Only after your own personal findings, does stats come!
Nonetheless, keyword tools are still a vital component in SEM regime. Although we cannot rely on them entirely, nonetheless, here are some popular and FREE keyword tools in the internet for YOU!

Google Keyword Tool/ Planner –

Awesome tool for keyword ideas expansion

Google Suggest –

Not really a tool it is, but still pretty handy when it comes to learn about the keyword popularity of your search terms. If Google keyword tool gives you tons of variations, but you’d only like to stick to the popular ones, simply use Google Suggest. It’s that simple!

Keyword tracker tool –

Lets you perform long-tail keyword research! You can research keywords for FREE during their 7 day trial period, after which, you will have to pay for their services.

Search-based Keyword Tool –

Gives you keywords that are relevant to your niche, blog, or site. Awesome, isn’t it

 

While there are still other several popular and free keyword tools, remember that when it comes to SEO success, it all boils down to your grasp on your campaign structure as well as trend spotting. Just don’t depend on keyword

 

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Cheap SEO Services – A Fraud?

You are using web as a tool to promote and market your products and services and boost online sales by bringing free traffic. By increasing the number of visits to your site, you not only increase the visibility of your site, but also increase business sales. Every business – small or large – owner knows that a good and trusty advertising campaign is the key to amplify their business reputation online, build strong authority in their niche, and bring more traffic. This is where search engine optimization, or SEO, service provider comes in.

 

The Job of Search Engine Optimization Providers

SEO providers are companies who give a traffic and search engine ranking lift for your business site by performing internet marketing campaign for you. Their primary task is to raise your site’s rank in major search engines, like Google, Yahoo, and Bing, so that more visitors, and potential consumers, will be able to find you online when they type certain keyword phrase. Plus, a good SEO provider will also find and code proper keywords most suited for your business that your target audience type in the search engine to find services and products similar to yours. With these proper keywords, you will more likely find the right audience searching for them, and as a result, boost traffic, and hopefully increase online sales.
Likewise, SEO supplier also builds links (link building service) between your site and other relevant sites – blogs, forums, and article directories, among others – and improve the content published on it, too.

 

Does Cheap SEO Service Guarantee Quality Work?

But as the importance and demand of SEO is rising up, companies offering affordable/cheap SEO services are sprouting like mushroom and this can easily overwhelm inexperienced business owner to hire the “right” ones. As a result, most business owners fall for cheap SEO services thinking that they’ll save few dollars and get the rankings. But doing so usually backfires them because cheap SEO services doesn’t equals to guarantee of high search engine ranking. In fact, hiring a “cheap” SEO service provider can destroy your online reputation, in a matter of minutes.
No, we are not saying that discounted SEO doesn’t mean quality work. There are good companies, particularly from third world countries, that offer low-priced SEO services since their cost of living is relatively cheap. Nonetheless, the worthiness of cheap SEO is extremely slim. Finding a good and inexpensive SEO provider will be like finding a needle in a haystack the size of a Jupiter.

 

What’s the Issue of Cost-Effective SEO Provider?

Well, besides low quality of work, they will most likely give you SEO campaigns for every project is the same – the same “copy and paste” methods they use with every other client. This should not be the case, though.
Each Internet Marketing campaigns must be different and customized for each business needs. If they give you links considered to be spam by Google, a routine check tracks this down, you need to check and remove these low-quality links before they slaps your site – block and shut down your website.
Well, that could be devastating both for you and your online business because building up a new website is both laborious and time-consuming. Even though you hire a well-established SEO provider to correct the situation, they still won’t be able to correct the damage that’s already been done to your site.

 

Instead, Look for Trustworthy SEO Companies

Building a web campaign is both labors intensive and laborious. A SEO firm who performs cheap SEO has to focus their attention to small details to promote your website, building links with other sites. Doing this often takes a lot of time and effort. So if you go for inexpensive path, you will also get low quality SEO results. As a result, you will lose more potential clients who could have increased your business profits. If you are thinking about profits, then you need to choose smartly. So if you are in doubt whether you should buy cheap SEO services, then always look for trustworthy ones.

 

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