Keyword Tools – Trust them or Doubt them?

Keyword tools are very popular resource among entrepreneurs, blog owners, affiliate marketers, search engine marketers (SEMs), and search engine optimizers (SEOs). But many high ranking forum threads, including Warrior Forums, are questioning if they are really trustworthy!

SEMs and SEOs use keyword tools such as Google Keyword Tool now known as Google Keyword Planner frequently as it provides them the estimated search volumes of certain keywords related to a niche.

Similarly, they also know how use those Google’s keyword suggestions and apply them in their SEO campaigns. They rely on their experience as well as the campaign history to learn this trade.

But the million dollar question still remains – do you trust Keyword tools or doubt them? Well, keep on reading to find out!

“Trust” is such a hyped word – a lot of things attached with it. A recent poll conducted on question “Do you trust Google’s Keyword tool” revealed a shocking result: majority of users, about 76% to be exact, said they didn’t trust Google keyword tool completely, while the remaining users said they DO!

This report may not surprise many people; at least NOT me.

Do I TRUST Google keyword?

If you had to ask me “Do I TRUST Google keyword?” my answer would be NO. Well, let me explain my story first. I am a Google fan and please don’t hate me for not trusting Google. I just mean that we must not completely rely on keyword tools.

Consider the same question, closely this time, and you will find it rather misleading. I mean, TRUST? In what sense we should trust keyword tools? In getting you the most searched keyword terms? Or providing you with accurate statistics? The meaning of the word “TRUST” has many things attached to it.

So, please don’t just hate me when I say NO.

Let’s read what Google’s own description on Keyword tools first.

“Keyword tool let you build a master list of profitable keywords for your ad campaigns and let you evaluate several statistics such as search volume and keyword competition.”

Basically, I use Google keyword tool to find variations of keywords that are different from the ones that I have already. In addition, it’s also the most credible source of FREE information available for anyone to learn about the popularity of a particular keyword. In this aspect, I think, keyword tools are invaluable asset.

That’s why, I personally don’t like to say “I TRUST keyword tool, however I consider it as USEFUL (as I don’t have a better word to describe my thoughts on them now).

Would you trust a keyword tool statistic wise?

Consider another question: Would you trust a keyword tool statistic wise? In my case, I would NOT. If you are a SEM expert or a beginner, relying blindly on statistic data these keyword tools offers will take you nowhere … honestly.

To become a successful SEM, you need to depend upon your campaign management skills and your grasp on the marketing trends. Only after your own personal findings, does stats come!

Nonetheless, keyword tools are still a vital component in SEM regime. Although we cannot rely on them entirely, nonetheless, here are some popular and FREE keyword tools in the internet for YOU!

Google Keyword Tool/ Planner –

Awesome tool for keyword ideas expansion

Google Suggest –

Not really a tool it is, but still pretty handy when it comes to learn about the keyword popularity of your search terms. If Google keyword tool gives you tons of variations, but you’d only like to stick to the popular ones, simply use Google Suggest. It’s that simple!

Keyword tracker tool –

Lets you perform long-tail keyword research! You can research keywords for FREE during their 7 day trial period, after which, you will have to pay for their services.

Search-based Keyword Tool –

Gives you keywords that are relevant to your niche, blog, or site. Awesome, isn’t it

While there are still other several popular and free keyword tools, remember that when it comes to SEO success, it all boils down to your grasp on your campaign structure as well as trend spotting. Just don’t depend on keyword