Keyword tools are very popular resource among entrepreneurs, blog owners, affiliate marketers, search engine marketers (SEMs), and search engine optimizers (SEOs). But many high ranking forum threads, including Warrior Forums, are questioning if they are really trustworthy!
SEMs and SEOs use keyword tools such as Google Keyword Tool now known as Google Keyword Planner frequently as it provides them the estimated search volumes of certain keywords related to a niche.
Similarly, they also know how use those Google’s keyword suggestions and apply them in their SEO campaigns. They rely on their experience as well as the campaign history to learn this trade.
But the million dollar question still remains – do you trust Keyword tools or doubt them? Well, keep on reading to find out!
“Trust” is such a hyped word – a lot of things attached with it. A recent poll conducted on question “Do you trust Google’s Keyword tool” revealed a shocking result: majority of users, about 76% to be exact, said they didn’t trust Google keyword tool completely, while the remaining users said they DO!
This report may not surprise many people; at least NOT me.
Do I TRUST Google keyword?
If you had to ask me “Do I TRUST Google keyword?” my answer would be NO. Well, let me explain my story first. I am a Google fan and please don’t hate me for not trusting Google. I just mean that we must not completely rely on keyword tools.
Consider the same question, closely this time, and you will find it rather misleading. I mean, TRUST? In what sense we should trust keyword tools? In getting you the most searched keyword terms? Or providing you with accurate statistics? The meaning of the word “TRUST” has many things attached to it.
So, please don’t just hate me when I say NO.
Let’s read what Google’s own description on Keyword tools first.
“Keyword tool let you build a master list of profitable keywords for your ad campaigns and let you evaluate several statistics such as search volume and keyword competition.”
Basically, I use Google keyword tool to find variations of keywords that are different from the ones that I have already. In addition, it’s also the most credible source of FREE information available for anyone to learn about the popularity of a particular keyword. In this aspect, I think, keyword tools are invaluable asset.
That’s why, I personally don’t like to say “I TRUST keyword tool, however I consider it as USEFUL (as I don’t have a better word to describe my thoughts on them now).
Would you trust a keyword tool statistic wise?
Consider another question: Would you trust a keyword tool statistic wise? In my case, I would NOT. If you are a SEM expert or a beginner, relying blindly on statistic data these keyword tools offers will take you nowhere … honestly.
To become a successful SEM, you need to depend upon your campaign management skills and your grasp on the marketing trends. Only after your own personal findings, does stats come!
Nonetheless, keyword tools are still a vital component in SEM regime. Although we cannot rely on them entirely, nonetheless, here are some popular and FREE keyword tools in the internet for YOU!
Google Keyword Tool/ Planner –
Awesome tool for keyword ideas expansion
Google Suggest –
Not really a tool it is, but still pretty handy when it comes to learn about the keyword popularity of your search terms. If Google keyword tool gives you tons of variations, but you’d only like to stick to the popular ones, simply use Google Suggest. It’s that simple!
Keyword tracker tool –
Lets you perform long-tail keyword research! You can research keywords for FREE during their 7 day trial period, after which, you will have to pay for their services.
Search-based Keyword Tool –
Gives you keywords that are relevant to your niche, blog, or site. Awesome, isn’t it
While there are still other several popular and free keyword tools, remember that when it comes to SEO success, it all boils down to your grasp on your campaign structure as well as trend spotting. Just don’t depend on keyword
In SEO and SEM world, profitable keywords are marketer’s best ally. When chosen wisely, these keywords you select can determine the success or failure of your online SEO campaign. To succeed, you need to gather a variety of different keywords, from generic to long-tail keywords, from branded and competitive to non-branded terms.
There are several excellent keyword research tools to help you build an extensive list of profitable keyword and the best part is that they are absolutely FREE! Sweet!
Note: Once you have created your list of keywords, just don’t start to write copies around those terms because what you think are profitable keywords may not be the same terms people are using to search.
Check your list of keywords with these online keyword tools to reach your target audience more effectively.
Here are our top 5 FREE keywords search tools:
1. Google Keyword Tool (now known as Keyword Planner) –
Although the Google Adwords tool was specifically meant as an invaluable tool for pay-per-click ads, you can still use it to research keywords to help your site rank better organically.
Just type a keyword or an URL of your site or your competitor’s, and Google will instantly display 100 relevant keyword phrases to choose from. You can export these keywords as an Excel (.CSV) format.
Alternately, if the results contains irrelevant keyword phrases, you can choose select the “more like this” option to find highly relevant keywords.
2. WordTracker’s Keyword Suggestion Tool –
Not like Google Keyword Planner tool, this keyword suggestion tool will give you only 10 keywords for FREE. Although WordTracker’s keyword tool is an excellent resource to find long tail keywords, nonetheless, you still have to pay to use their service.
At first, you can register for their 7 day trial and get 100 results for each search. After 7 days, the keyword research service will cost you $69 a month and will give you up to 2,000 keyword ideas for each search. Awesome, isn’t it?
3. KeywordDiscovery.com –
Like WordTracker tool, you will have to sign up at Keyword Discovery for a FREE trial account. The FREE version lets you perform at least 50 searches every day, but each time, you will only get only 10 results. The result will include trend, however, you cannot check domains.
Once you click the “analyze” button, the Keyword Discovery tool will display the percentage of searches that actually generated a click on search results. In order to get a full access to their keyword database, you will have to subscribe their basic plan for only $69.95 a month.
With this membership, you can perform at least 1,500 searches every day, and get up to 1,000 results, including 3 domain search results.
4. Microsoft Ad Intelligence Tool (Excel Add-on) –
You need a Bing Ads advertising account to use this tool. This is a PPC keyword research tool and an excellent add-on for Bing users.
Once you’ve installed Microsoft Ad Intelligence Tool, you can access the tool as a new tab in your Excel workbook. You can perform keyword research just by entering the website URL or a list of keywords.
The tool gives an estimate on traffic based on your keywords to help you determine the cost of advertise on Bing/Yahoo. In addition, the keyword research tool also provides you with interesting geographical as well as demographic information too.
5. SEOBook.com –
Unlike KeywordDiscovery and WordTracker, you can use SEOBook.com for FREE and indefinitely. The keyword result comes from WordTracker database as well as from Google, Bing, Yahoo, Google Trends, Keyword Discovery and WordStream.
Just like with other keyword tools above, you will receive more functionality when you register for their paid membership and is the most expensive – costs you $300/month.
In addition to the keyword research tool, you can gain access to over 100 training modules that cover keyword research, site optimization, pay per click marketing, member only training videos, and so on. However, there’s no contract you have to bind to, and you can always cancel it anytime.
Over to you! Which is your favorite keyword tool? Let us know by commenting below!