Small business owners usually have “insufficient” time or “limited” budget to invest on SEO that can actually skyrocket the success of their website.
Without SEO, your website will be just like any other flyers or business card you will hand out to people, which will through personal contacts and word of mouth. This will take an enormous time on your part to build a substantial number of views to really make a good online income.
However, an “optimized” website will help bring you plenty of traffic to your site!
That means a properly optimized website will you reach out to your “targeted” audience who are searching for similar products and services you’re offering, right at the time they’re looking for it.
And your website will be promoting itself 24/7, even while you’re sleeping! Awesome, isn’t it?
SEO is definitely here to save your day!
Do SEO right, and you’ll get FREE traffic (lead) on a daily basis. Yes, SEO is one of the most “cost-effective” marketing strategies that will get you lead on a daily basis without burning your pocket.
Not to mention, a business website “optimized” for SEO gives you an unparallel chance to compete with the bigger guns out there.
Do it yourself vs. Hire SEO Agency?
If you can afford to hire a “professional” SEO consultant, by all means do it to optimize your website correctly to see high ROI on your online marketing efforts.
Related article: Pros and Cons of Having an In-house SEO Department
If you cannot afford hiring a professional to perform your SEO, then sit in the drive seat and do it yourself. If you’re spending time doing SEO yourself, better do it properly to get the maximum benefits in terms of getting more traffic and exploding your search engine ranking.
Here are few reasons why SEO will help save your business:
1. More than 250 million people search businesses through the Internet (search engines) –
SEO is definitely the most “cost-effective” way to market your business website and reach out “laser targeted” audience in the least amount of time possible.
Just optimize your website properly by taking care of both on-page and off-page SEO and watch the explosion of FREE website traffic to your site.
According to a recent study, more than 250 million people in UK use Google, Yahoo, and Bing to search for business as it’s the most convenient and cost effective way to learn more about the brand and its products and services.
That means, business websites is no more only a yellow page listing or a business card. These days, people use their website to make profits online. And you should too.
Related article: 5 Hot Tips to Brand Yourself Online
2. More than 88% of people find you from search engine’s 1st page results –
People usually find the most “relevant” websites through the first page of major search engines such as Google, Yahoo, and Bing as they’re optimized to be there in the first place.
These websites will likely contain the MOST relevant information that people are searching for.
So if your site (page) is ranking in the first page of these search engines for certain keyword terms that people search in high volume, be prepared to thousands of views, click-through-rate, and conversion on your website.
It’s been found that more than 88% people find you through the Google’s 1st page. Proper SEO strategies will help you get to the 1st page that most people crave for.
3. SEO helps drive “laser targeted” traffic directly to your site –
SEO includes a vital step known as “Keyword research” that will help actually target your website content – blog posts, product and services pages – directly to people who are looking for.
Keyword research will help you find the “top keywords phrase” that your targeted audience frequently uses to find products and services you are offering.
Once you have the “profitable list of keywords” at your disposal, all you have to do is try to rank for those keyword terms by doing proper “on-page” and “off-page” SEO techniques.
4. SEO helps build a positive online presence –
If you’re website is on the 1st page of a search result page but when people click through it, they do not find “relevant” information on it, they’ll be skeptical about buying product and services from you.
On the other hand, if you have a strong online presence – positive reviews on third-party websites, strong social media presence, blogs, press releases, and YouTube channels among others – people will have no problem trusting your brand and purchasing what you have to offer.
Related article: Top 10 Contributing Google Ranking Factors
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