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Google Analytics Step by Step Basic Setup Guide

In any web marketing, Google Analytics acts as a powerful traffic reporting system that provides you helpful insight on how your visitors find your website and how they behave once they get inside. In this guide, we’ll show you how to setup Google Analytics tool on your website in a easy-to-follow steps.

 

Google Analytics Step by Step Basic Setup Guide

 

1. Create a New Gmail Account

Like other Google products, web metrics like Google Analytics starts from Gmail.com. Even though you already have a current Gmail account, it is still wise to setup a separate account while setting up Google Analytics. With a separate Gmail account, you will keep both your personal as well as business things separate and avoid them having mixed up too.

 

2. Sign in to GA

Once you’ve setup a new Gmail account, sign in and type “Google Analytics” on Google search. A link appears on the first page, probably on the first position. Click the link to enter Google Analytics.
You simply click the “Sign up” button and once it is done, you will be directed to a page where you will fill information about your website and region.

 

3. Create a Google Analytics account

It’s always helpful to give a domain name for analytics account. This way, it will be extremely easier to navigate around when you have more than one GA accounts. Once you’re done, simply click “Continue” and you’re done.

 

4. Personal and Regional Information

Once you’ve given the name for GA, your next step would be to fill up your personal as well as regional information in the next page. Once you’ve filled up this information, simply click on “Continue” button.
The page is the license agreement page. Read the license agreement and click the box “Yes, I agree to the terms and conditions” to create a new account.

 

5. Tracking Website

After you have created your account, you will be taken to the next page – i.e. the “Tracking Instruction” page. Through the advance tab, you can specify what you want to track: is your site hosted on a single domain, or do you have a site with multiple sub-domains or on multiple top-level domains, or your site is just aimed at mobile users.
Adwords settings can be edited later and isn’t important to for Analytics to function properly. Leave it for now.
If your website is dynamic, then you can tick the ‘I want to track dynamic content,’ especially if your website if written in PHP.
<HTML>
<HEAD>
<TITLE>Page Title</TITLE>
</HEAD>
<BODY>
Page content
>>>Paste your Google Analytics code HERE<<<
</BODY>
</HTML>
Once you use this code in your site, you can save the setting and close it by clicking on “Save and Finish” button.
Google Analytics account is now set up. Remember that you need to paste the tracking code on every web page you want to track. If you are using a template, you can simply paste the code inside the <HEAD> tags, which is more manageable as you only require pasting it once.
After 24 hours, the first data about your website will start to appear on the Google Analytics dashboard. Within a month, you will have gathered sufficient information to know a lot about your visitors and their behavior on your website.

 

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