Search Engine Optimization (SEO) Explained…
Search engine optimization (SEO) is important for people owning and running online business because it makes their website more accessible and easy to understand for both users and search engine robots. Even though search engines have become complex and sophisticated over time, nonetheless, they are still unable to find and understand the content of the page as humans do. SEO assists in telling search engine robots what the page is about and how they can be useful to its readers.
SEO is also much simpler than you think! Google gives more priority to sites that are relevant and authoritative and make it more visible. The relevance is measured by analyzing the content, words what you and your visitors read, while authority of the site is determine by the number and quality of other pages that links to the page on your site. Links, according to Google, are like votes.
So, how will you make your website more visible in search results? It’s simple: Write great content, build more quality links for SEO success. Google promotes authority pages in its rankings. As a website owner, or a publisher, it’s your responsibility to build authority pages. Basically, you write quality content and build quality links back to your site.
Quality content use important keywords – search terms people often use while searching for topic, product, or services – spread out in several sections of the page (URLs, titles, headings, sub-titles, first and last sentence, alt tags, and so on). This is also known as “on-page SEO”. Likewise, as a website owner, you also want to get links from well-established and high authority sites in your niche or industry.
So, more quality content you create – offering fresh, unique, and useful information that adds value for the readers – and more high authority links you bring back to it, more likely you will get votes from Google and successfully manage to push your pages on its first page.


Here’s a simple formula to get better search engine rankings:

  1. Write quality content – useful content that adds value and includes major keywords – making it easy for people to search for information, products, and services of your company
  2. Build high quality links back to these content demonstrating how important they are
  3. Keep repeating step 1 and 2, over and over and see search engine rankings rise
As we have established, Search Engine Optimization (SEO) is a basic task every website owner perform making sure their site and pages are quickly found in major search engines – Google, Yahoo, and Bing – for keyword phrase your visitors (potential buyers) are using to search for your products and services. But ask the same question: “What is SEO?” and most SEO companies will exaggerate and turn into a science that you will never understand and leave you dazed and confused. Even after couple of hours, you won’t know what SEO is.


Getting Links to your Site is Important, How Do You Get Them?

Getting links back to your pages are crucial, particularly getting at the top of search engine results. But don’t ever confuse quality with quantity. One of two dozen of quality links from relevant sources – similar blogs, forums, and business – to your page will have much more impact on SEO rankings than, let’s say, building 1000s of low-quality links to it. Google has become smarter these days and can identify sites with low-quality backlinks. If you don’t correct this on time, Google will not only punish you with low search engine rankings, but also completely block or stop your site because they consider you as “spammers”.
So, again, search engine optimization is a process to increase the site’s rankings by creating high quality content and building links back to it. You can either do SEO yourself, or hire a professional SEO company to do this for you. Whichever method you imply, make sure you’re getting value out of your investment – money, time, and efforts – by getting high-quality links from other sites.


In Summary

Here’s a summary for ‘What is SEO?’: Build a site, create quality content – unique, fresh, and useful – that people are searching for, and then share them with others – relevant blogs, forums, article directories, social networks – to see your website traffic explode!


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