“KEYWORD research” If you want your site, blog, or other social media posts found online, you need an effective search engine optimization (SEO) strategy. The first step in any SEO campaign begins with the keyword research.
In SEO and SEM world, profitable keywords are marketer’s best ally. When chosen wisely, these keywords you select can determine the success or failure of your online SEO campaign. To succeed, you need to gather a variety of different keywords, from generic to long-tail keywords, from branded and competitive to non-branded terms.
There are several excellent keyword research tools to help you build an extensive list of profitable keyword and the best part is that they are absolutely FREE! Sweet!
Note: Once you have created your list of keywords, just don’t start to write copies around those terms because what you think are profitable keywords may not be the same terms people are using to search.
Check your list of keywords with these online keyword tools to reach your target audience more effectively.
Here are our top 5 FREE keywords search tools:
1. Google Keyword Tool (now known as Keyword Planner) –
Although the Google Adwords tool was specifically meant as an invaluable tool for pay-per-click ads, you can still use it to research keywords to help your site rank better organically.
Just type a keyword or an URL of your site or your competitor’s, and Google will instantly display 100 relevant keyword phrases to choose from. You can export these keywords as an Excel (.CSV) format.
Alternately, if the results contains irrelevant keyword phrases, you can choose select the “more like this” option to find highly relevant keywords.
2. WordTracker’s Keyword Suggestion Tool –
Not like Google Keyword Planner tool, this keyword suggestion tool will give you only 10 keywords for FREE. Although WordTracker’s keyword tool is an excellent resource to find long tail keywords, nonetheless, you still have to pay to use their service.
At first, you can register for their 7 day trial and get 100 results for each search. After 7 days, the keyword research service will cost you $69 a month and will give you up to 2,000 keyword ideas for each search. Awesome, isn’t it?
3. KeywordDiscovery.com –
Like WordTracker tool, you will have to sign up at Keyword Discovery for a FREE trial account. The FREE version lets you perform at least 50 searches every day, but each time, you will only get only 10 results. The result will include trend, however, you cannot check domains.
Once you click the “analyze” button, the Keyword Discovery tool will display the percentage of searches that actually generated a click on search results. In order to get a full access to their keyword database, you will have to subscribe their basic plan for only $69.95 a month.
With this membership, you can perform at least 1,500 searches every day, and get up to 1,000 results, including 3 domain search results.
4. Microsoft Ad Intelligence Tool (Excel Add-on) –
You need a Bing Ads advertising account to use this tool. This is a PPC keyword research tool and an excellent add-on for Bing users.
Once you’ve installed Microsoft Ad Intelligence Tool, you can access the tool as a new tab in your Excel workbook. You can perform keyword research just by entering the website URL or a list of keywords.
The tool gives an estimate on traffic based on your keywords to help you determine the cost of advertise on Bing/Yahoo. In addition, the keyword research tool also provides you with interesting geographical as well as demographic information too.
5. SEOBook.com –
Unlike KeywordDiscovery and WordTracker, you can use SEOBook.com for FREE and indefinitely. The keyword result comes from WordTracker database as well as from Google, Bing, Yahoo, Google Trends, Keyword Discovery and WordStream.
Just like with other keyword tools above, you will receive more functionality when you register for their paid membership and is the most expensive – costs you $300/month.
In addition to the keyword research tool, you can gain access to over 100 training modules that cover keyword research, site optimization, pay per click marketing, member only training videos, and so on. However, there’s no contract you have to bind to, and you can always cancel it anytime.
Over to you! Which is your favorite keyword tool? Let us know by commenting below!
In any web marketing, Google Analytics acts as a powerful traffic reporting system that provides you helpful insight on how your visitors find your website and how they behave once they get inside. In this guide, we’ll show you how to setup Google Analytics tool on your website in a easy-to-follow steps.
Google Analytics Step by Step Basic Setup Guide
1. Create a New Gmail Account
Like other Google products, web metrics like Google Analytics starts from Gmail.com. Even though you already have a current Gmail account, it is still wise to setup a separate account while setting up Google Analytics. With a separate Gmail account, you will keep both your personal as well as business things separate and avoid them having mixed up too.
2. Sign in to GA
Once you’ve setup a new Gmail account, sign in and type “Google Analytics” on Google search. A link appears on the first page, probably on the first position. Click the link to enter Google Analytics.
You simply click the “Sign up” button and once it is done, you will be directed to a page where you will fill information about your website and region.
3. Create a Google Analytics account
It’s always helpful to give a domain name for analytics account. This way, it will be extremely easier to navigate around when you have more than one GA accounts. Once you’re done, simply click “Continue” and you’re done.
4. Personal and Regional Information
Once you’ve given the name for GA, your next step would be to fill up your personal as well as regional information in the next page. Once you’ve filled up this information, simply click on “Continue” button.
The page is the license agreement page. Read the license agreement and click the box “Yes, I agree to the terms and conditions” to create a new account.
5. Tracking Website
After you have created your account, you will be taken to the next page – i.e. the “Tracking Instruction” page. Through the advance tab, you can specify what you want to track: is your site hosted on a single domain, or do you have a site with multiple sub-domains or on multiple top-level domains, or your site is just aimed at mobile users.
Adwords settings can be edited later and isn’t important to for Analytics to function properly. Leave it for now.
If your website is dynamic, then you can tick the ‘I want to track dynamic content,’ especially if your website if written in PHP.
<HTML>
<HEAD>
<TITLE>Page Title</TITLE>
</HEAD>
<BODY>
Page content
>>>Paste your Google Analytics code HERE<<<
</BODY>
</HTML>
Once you use this code in your site, you can save the setting and close it by clicking on “Save and Finish” button.
Google Analytics account is now set up. Remember that you need to paste the tracking code on every web page you want to track. If you are using a template, you can simply paste the code inside the <HEAD> tags, which is more manageable as you only require pasting it once.
After 24 hours, the first data about your website will start to appear on the Google Analytics dashboard. Within a month, you will have gathered sufficient information to know a lot about your visitors and their behavior on your website.
A proper and wise selection of SEO toolkit is necessary for diagnosing any technical issues and proper optimization of your website. Selecting a proper toolkit can sometimes is very confusing tasking due to the presence of various SEO toolkits in the market.
Here we will provide you with a list of SEO toolkit that you can use to optimize your website and for developing and optimizing your newbie website. The toolkit on the list consists of both free and paid toolkits, you can choose what u think will suit your needs best.
Tracking your Backlinks or Backlinks from Other Sites:
Screaming Frog (paid and free)
– You can easily download and install this toolkit on your computer. This toolkit is available in both free and paid version. This toolkit makes issues that need attention easily visible so you can fix them in time. A great feature about this toolkit is that it will allow you to export URL’s, page titles and other things to an excel spreadsheet so that you get a clearer and better view about your site.
Majestic SEO (paid and free)
– This toolkit will provide you with set of link tools that will allow you to track and analyze any domain.
The features of this toolkit:
Site explorer – This feature will allow you to go deep down and explore any URL
Keyword checker – This feature allows you to search for a keyword or phrases and track of how many times it appears on search engines, apart from providing you with information on search volumes based on primary organic data.
Backlink history – This feature will allow any SEO professional to find information and the number of backlink present in a domain, sub domain and URL.
Although Majestic SEO’s toolset have some free features, it will be much better if you opted for the paid version of this toolkit, as you will get more additional features.
Google Webmasters Tools
– One of another free tools from Google, this is a highly recommended tool as this will show you how your site looks on Google and will make you aware if your site is infected with malware and of different issues on the site like 404.
IIS SEO Toolkit
– This is a highly recommended SEO toolkit and it is free. This tool will help you analyze every SEO aspects of your site like the URL’s, contents and structure. IIS SEO toolkit will clearly show you the issues on your site that may affect your SEO standings like a broken link on a page or if a title of a page is too long. The main feature of this toolkit is that it will mark errors or the aspects of the site that need attention with a red X so that it will be easily noticed and corrected. Another reason to get this toolkit is that it is a Microsoft tool and can analyze up to 1 million pages at one time.
Finding Targeted Keywords:
Google free Adwords tool(free)
– A great free tool from Google, it allows a user to find keyword ideas which will be best for their site and also phrases that can help direct traffic to your site. It can help you determine which keywords will be helpful for traffic increment.
KGen (free)
– This tool is a Firefox extension. The tool allows you to see the data of various strong keywords used in different sites. The Firefox extension plugin retrieves data from sites about the words which are used heavily on the content of various sites and allows you to make a correct selection relying on the data.
Keyword discovery (paid)
– if you are willing to pay some amount for your keyword search process then this site is one of the most popular keyword finding tools available. This tool will supply you with more than 1800 keyword and phrases to use for your site. Another feature of this tool is that it lets you search for specific keywords results and phrases for different countries.
SEMrush
– This tool helps you with the keywords that drives traffics to your site and provides you with information on your competitor’s rankings, keyword searches and traffic data.
Web Analytics:
Google Analytic (free)
– A free SEO tool from Google, this allows you to track on your website on a day-to-day or month-to-month basis so you can understand how your site is faring on the web. It will give you detailed information on where your visitors are coming from to visit your site. It is a great tool to keep a track on your website and to compare the results of the tracking to see where and how much your site has progressed.
Traffic Travis (free)
– A desktop application which offers a suite of free SEO tools. The analytic tool of this application will allow you to identify important information about your sites rankings, number of backlinks and various optimizations for important pages.
Live Tracking Tool:
Live tracking tool
– is how you as a user grasp the knowledge and information you see on other sites like the content, page setups and keywords, and links. You can use your user experience to gather information from other sites to make your site better and SEO friendly.
Be sure to choose the right tools for your SEO and always be updated about any new tools coming out in the market. Some tools tend lose their effectiveness with time and in the technological world because nothing stays same for a long time. Keep yourself well informed and always be on the lookout for new tools that surface up on the market that might be the right one for you. If you have knowledge about some great SEO tools or are using one then do let us know about them so we can add them on this list to make it even more informative.
Call Us today! 
