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Turning Up the Heat. SEO like the PROs.

SEO is very important because every industry needs it and helps build their brand. Once you’ve understood the basics of SEO, you may want to utilize few SEO tools to make the learning curve even easier.
But there are hundreds, if not thousands, SEO tools available on the Internet (some paid and others free). Using each one of them can overwhelm a newbie SEO optimizer, not mentioning you will also have a difficult time find the ‘right’ ones.
So if you have been asking yourself: “What are the best SEO tools out there for beginners? How can I start to SEO like a pro?” we have written this article that address this issue and help you SEO like a pro.
If you find SEO tad bit difficult at first, remember that you are not ‘alone!’ There are plenty of great tools you can learn to use starting today and get familiar with the SEO practice.
You may either take a SEO class (practicing 30-60 minutes a day or week) or learn on your own if you’re like DIY like myself.
No matter which course your take, for you to SEO like a pro, you need to handle all the basics first. That means you need be familiar with SEO terms like “domain authority,” or “PageRank,” “Backlinks” to a page, among many others that will speed up your learning curve.
* PageRank ranks every single page on your website while * Domain Authority” ranks your entire domain.
If you are ready, let’s learn how to SEO like a pro:

a) Publish Good Content.

If there was only one SEO method to use in your on-page SEO campaign, then that would be to fill your website with good content. As long as you have a good content (useful, valuable, and interesting content) on your site, your website will still perform better without any well-thought-out SEO tactics and gimmicks.
It’s the only one thing that is constant no matter how many times a search engine algorithm changes. Good and relevant content is what drives more people to your site in the first place. All other elements such as website layout, graphics, fonts, colors comes secondary.
Good content makes your visitors happy and satisfied once they land one the web pages on your site. So, try to at least come up with original content or content that is not re-written or copies from somewhere else on the Internet.
Also include variety of content types such as infographics, videos, podcast, and articles.
Try to provide useful content to your visitors. Useful content adds value to your people. They are highly relevant to your niche/industry, well-written, and tries to answer almost all types of questions your visitors may have.

2. Optimize Page Titles, Descriptions, Headings, etc.

Do you know what search engine crawlers read when they scan through your web pages? They read your page titles, descriptions, and headlines as well as image text first.
These elements on a web page are very critical as they tell the search engines what the page is all about and how it can be relevant to a particular keyword search phrase.
With this knowledge, search engines will be able to figure out how to properly index your pages in the search engine result pages.
Here’s how you can optimize these page elements:
a) Page titles – Think of unique and descriptive keyword-rich titles for your page so that it is easier for search engines to figure out what your page is about. A good page title would be like, “SEO Like a Pro – Top 3 Things to Do.” Bad page titled is “SEO,” or page having no titles like “Untitled.”
b) Page descriptions – Create unique and descriptive keyword-rich page description. Summarize your page in brief as this section acts as an initial sales copy that plays a huge role in convincing people to click-through to your website and know more about what you do and offer.
For page descriptions, limit its lenght to 150 characters.
c) Page Formatting – Use proper formatting to make it easier for your readers to read content on your web pages. Use headings (H1) and sub-headings (H2, H3, and so on) to emphasize important sections within the page.
Moreover, highlight important points with italics, underlines, and bold faces.

Use easy-to-read fonts (use 12px font size).

Use small paragraph. Do not use more than 2-3 sentence in each paragraph for easier reading experience.

3. Optimize Images on Your Website

While it true that good content can stand on its own, but other web pages elements such as graphics can also make your page stand out and make them more interesting.
For example, original images may help convey the ‘right’ context of the page to the readers so that they know quickly what the topic is about.
* If you’re using someone else’s images, make sure to give a credit to your source.
Next, optimize the image size. Keep your image size smaller without compromising its quality. Use tools such as Photoshop (any version) to quickly optimize your images.
Use a descriptive filenames – Use keyword-rich filenames, as it will help search engines index your images better.
Well there you have it. We just discussed 3 ways you could start to SEO like a pro.
Tell us if they were helpful? Have you used any of these strategies to make your web pages more useful, interesting, and engaging to your audience before? Please share your thoughts and idea in the comment box below.
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5 Ways You Can Advance in Your Site Ranking

What are the 5 ways you can advance in your site rankings so that you’ll gain a competitive advantage over your competitors, drive away their customers, and rake in all the profits for yourself?
The most popular search engine on the planet is Google, Yahoo, and Bing. So, if you’re running an online business, it has to be found on the 1st page of these websites.

Ways you can Advance in your Site Ranking

 

Here are 5 Ways you can Advance in your Site Ranking:

 

1. Keyword Research

In order to lay a strong foundation for your site, you’ll have to choose the right keywords by performing keyword research.
Using free tools such as Google Keyword Planner, you’ll be able to find profitable keywords, usually long tail keywords, that most small business fail to target and gain those easy and quick rankings on search engines, without burning their pockets.

 

2. Original, Useful and Interesting Content

Why do you think people use search engines for? Well, if you’re not living under the rocks, they type keyword phrase to find the most relevant sites that will offer them give what they’re looking for.
So, if you have a relevant, useful, and interesting content that matches with the search terms people type, Google will automatically share them over others. Relevant content are written around the most popular topics, and they are displayed higher than other content that are poorly written, or stuffed with keywords to influence quick rankings.
Research well to write high quality article and keep on posting fresh article targeting “long tail keywords.”

 

3. Build High Quality Backlinks

After content, building quality links back to your site is the most crucial thing you must do in order to rank higher in search engines page results (SERPs). Google loves links coming back from various sources, and they see a “vote” of approval for your site. That means, the more link points back to your site, the more value search engines find in it, and as a result, display them over others with few quality backlinks.
Make sure to focus on building quality links. Post on forums, blogs, and article directories that are relevant to your niche, but avoid posting on link farm. Build your links slowly to avoid Google penalty.

 

4. Web Design

Is your website optimized for search engines using keywords that you want to rank for? Optimizing your site around major keywords is the way to rank higher in search engines. But most site owners, especially the beginners go way too far and include flashy animation and loads of images that will only hurt their sites ranking.
Check your site of broken links, remove them, and create a sitemap and submit to search engines.

 

5. Social Media

Social media is a hub where most of your potential clients are lurking around, searching for information that you publish on your site. Although posting Facebook updates, or tweeting on Twitter will not get the link juice you crave so much, but it definitely pays a huge role into driving people back to your site and keep them coming back by offering information they’re looking for.

 

 

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Success Online is Simple. Do What’s Right, the Right Way, At the Right Time

Everyone wants to be successful online these days because the Internet is the only place they feel they can be “boundless” as there are opportunities for just about any market/niche provided that you do things that “works” and avoid things that doesn’t help you reach to your customers and sell your products and services.
You not necessarily need to have a product-related website to become an online sensation. You can promote and sell other’s products as an “affiliate” and still make a healthy income through your website.
But most bloggers, website owners, and entrepreneurs usually make the same mistakes over and over again, and as a result, they usually fail. But success online is really simple. If you do things the “right” things, the “right way, and at the “right” time, you’ll start to generate 5-figure income from your website, within 6 months from now.
Related article: Consistency is Key – 10 Consistencies to be Kept

 

SEO-services

 

Do a keyword research for profitable keywords.

If you really want to be at the top 10 position of search engine result pages, you’ll have to go after profitable keywords that have high search volume, but low competition, so that you can quickly rank .
Keywords such as long-tail keywords and product name keywords are usually profitable as these keywords aren’t targeted by most companies, but people still search for them because of new trends and technology changes that often arise.
But that doesn’t mean you do not “target” on competitive keywords. Eventually, you’ll have to compete with more broad and generic keywords to drive more “targeted” customers.
Do a keyword research, using Google Keyword Planner tool, before you post anything on your website. You’ll have a list of keywords to build content around it and quickly reach out to your “target” audience, as a result, save plenty of time, energy, and money on your end.
Related article: Top 5 SEO Statistics for SMEs

 

Optimize your website.

Once you have a list of keywords in your hand, optimize your website around it. Using these keywords, describe your website in the home page (use “all-in-one-SEO” plugin to do this), create search-engine URLs, submit your site to major search engines, create XML sitemaps, submit your site to feed burners, etc. These small steps may not seem to make a huge difference, but it will ensure that your site is properly optimized for search engines to properly index more pages on your site.
Use keywords in your titles. Most people use titles (headlines and page titles) without inserting keywords in it, or titles that are not relevant to their niche, or simply plain and boring titles that you see everywhere. Instead, try to see which title generates more clicks on your website and use similar types. Visit your competitor’s website/blog to see how they’re pulling all the traffic with their titles, and use them on your pages too.
Related article: How Does SEO help in your Online Reputation?

 

Use keywords in your content.

Most people think that stuffing keywords in their content will game search engines into believing that the content is highly relevant, and thereby, rank their site higher in search engines. That’s far from the truth. Keyword stuffing will never get your website rank higher, especially after the recent Penguin and Panda updates has rolled out.
Using “keyword stuffing” method to influence rankings of a site is against the Google guidelines which will not only drop your website from search engine rankings, but also ban your website from displaying on it. As a result, not only you will lose your brand and online reputation, but also compromise your online credibility from the eyes of search engines.
Instead of keyword stuffing, use keywords “naturally” and in a balanced way. For best results, focus on including other variations of keywords in your articles, pages, or blog posts to target variety of users who use different keyword phrases to search for the same products and services on search engines.
Related article: SEO is here to Save Your Day

 

Create a balance between content vs. links.

Once people land on your website, you have to be responsible to guide them right from the start. Posting contents without any links to other relevant section is like leaving the visitors figure themselves out what to do next. They’ll feel confused and go somewhere else.
Instead, include important links inside your content to continuously guide your visitors on your website, thereby offering good use-experience and helping them find relevant information at ease.
But just don’t overdo it – inserting too many links on your pages will be considered “spam” by search engine crawlers. If they find you’re trying to trick search engines, they’ll abruptly drop you from the rankings and ban your site from displaying in the search engine result page (SERPs).
Interlinking content on your website increases the PR of each page, and affect the overall PR of your website, thereby, making your website more “trustworthy”, the only thing you need to become successful online.
Related article: SEO is here to Save Your Day

 

Bonus Tip: Include strong “call to action.”

People are using search engines to find products and services that will help improve their lifestyle. Most of them may not be “ready” to purchase it, but may be looking for more reasons as to why they should buy products from you.
With your content, you can give them enough reasons to show them why your products will help them make a difference in their life. With call to actions at the end of each post, you ask them to take action if they’re “ready.”
Subtle “call to action” will compel people to take actions – signup for newsletter, like you content, comment on it, share it with their friends, or simply order or download products from you.
Although a “call to action” isn’t a sure-fire way to get 100% conversion rate, but at least you will increase it by 50%. That’s how most of the online business makes money from, and you should too.
Include “call to actions” after the first paragraph (if your visitors already know about the product), or with the content, or at the end of the post where they’re ready to take the next step. In addition to text links, you may also include banners, buttons, flash, or any other form of clickable link.
Related article: Challenge the Norm – From Good to Great Online

 

Share your ideas – is success online simple? Comment below!

 

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Challenge the Norm – From Good to Great Online

Hundreds of thousands of small businesses launch every month, but only handful of them, less than 10%, of them become successful online!
If you want to be among the top 10, you’ll have to follow some simple yet powerful techniques to turn your online business into a successful venture. Here are our top 5 simple rules for running a successful online business:
Related article: 10 Ways to Sky Rocket Your Online Viewership

 

5 Powerful Rules to Run a Successful Online Business!

1. Keep your website simple and organized.

 

1. Keep your website simple and organized.

Most entrepreneurs want to become successful really fast, and they “over-design” their website to appeal cool and stand out from the crowd. Sites with heavy use of flash animations, background music, and tons of graphics only loads it, and not offer great user-experience.
Instead on loading you site with ads and links, why not focus on being well-organized so that your visitors can quickly find what they’re looking for. Is the text on your website is easy to read? Using dark text on a light background is the way to enhance user-experience on your site.
Related article: How to SEO Your Way to Online Success in Your Industry

Engage your visitors(s).

 

2. Engage your visitors(s).

Actively making your visitors participate on your website is the easiest and best way to build “trust,” “loyalty,” and eventually more “sales.” Set up a “blog” on your website and open it for comments and promote it by sending newsletters, and ask for their feedback. If you’re a big company, add a discussion forum to allow your visitors to create their own topics and share their ideas.

 

Use social profile to share your content.

 

3. Use social profile to share your content.

Set up profiles on major social platforms like Twitter, Facebook, Google+, Pinterest to share, converse, and inform people. Also, include social widgets like Facebook like, or Pinterest badge, on the sidebar on your website so that your visitors can “keep up” with you on their social profiles as well.

 

4. Do not over-optimize your site.

The hottest topic on Online marketing these days is search engine optimization (SEO). There’s a reason for that – SEO helps optimize your website and pages to rank higher in search engine pages like Google, Yahoo, and Bing so that you get organic (free) traffic to increase online conversion.
However, many online businesses go way too far!
They “stuff” keywords in their pages, blogs, or notifications. As a result, they not only get dropped from search engine rankings, but also get banned from search engine result display pages too because it’s totally against Google’s guidelines.
Over-optimizing also makes their content less readable and likeable.

 

5. Keep your visitors coming back on your site.

Almost half of the online businesses thrive because of repeat visitors on their site. There are several ways to give reasons for your visitors to keep coming back to your site. For instance, you can mention that you’ll be posting another post in the series in the coming week (just make sure to post topics that they really want to know more about.) Or, you could send a newsletter informing your loyal customer that you’ll be offering a discount offer on a certain day of the month. Lastly, adding regular helpful tips, tricks, and techniques via blog is a sure-fire way to get repeat visitors to your site.
Related article: Consistency is Key – 10 Consistencies to be Kept

 

Do you need SEO services for your small business to rank in the 1st page of Google?
Contact us for a FREE SEO consultation.

 

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Consistency is Key – 10 Consistencies to be Kept

A consistent action towards a specific goal will yield result. Constant deviation from it will only waste your time and effort. So, if you’re running in a circle and getting nowhere with your SEO efforts, here are my 10 top consistencies principles that anyone can follow to see sudden rise in rankings in search result pages (SERPs).

blog

1. Write “killer” titles for blog posts, once a day

In order to see your website getting high ROI from your SEO efforts, make sure to write “catchy” titles that hooks people right from the beginning. Writing interesting titles such as “Can’t keep up? 7 Ways to Get Rid of Fat” helps you pull more readers than titles like “7 Ways to lose fat.”
Previous title works better because they’re not only unique, but they also address their audience pressing issue with the simple question “Can’t keep up?” – i.e. people who have tried all sorts of weight loss programs/diets but never achieve their desired goals.
Make sure to include the main keyword in the title once as most people will likely click on the title that are relevant to their searches.
Related article: Blog Your Way to the Top

 

2. Post helpful and interesting content, 3 days a week

Google love websites that offer fresh and helpful content on a regular basis. So, if you’re not writing blogs daily, chances are that your competitors may do and take away customers away from you.
In order to keep the traffic flowing to your site, make sure to post blog posts that are helpful and interesting to read for your visitors.
Make each content not less than 500 word because with fewer words you cannot properly optimize your content for search engines.

 

3. Edit and proofread content before publishing

Visitors will have a great time reading your content that are well-written, and free from spelling and grammatical errors. On the other hand, no one can read a post that isn’t organized around a specific topic.
Remember that Internet users do have short span of attention. They require small chunks of information related with the search keyword they’ve typed on the keypad.
Proofreading your content before publishing will help you get rid of unnecessary topics, fuzzy logic, and bad grammars/spellings.
When you focus on enhancing user’s experience, Google will automatically reward you with higher ranking.

 

4. Share your content on social media regularly

Once you’ve written and published your content, share your content on your social accounts where your friends, family members, and potential customers.
You may have a great looking web design and an engaging content, but if you’re not willing to promote it, no one is going to find you on the Internet. Besides, Google loves a website that has a strong social signal.
For every article or blog you publish, make sure to share a brief post on Facebook, Twitter, and Google+.

 

5. Comment on at least 3 blogs

In addition to sharing your posts on social media, make sure to comment on top three, or high PR, blogs in your niche to generate free backlinks. If your comments are approved, you’ll have an opportunity to attract a portion of their traffic to your site.
It may sound a small thing, but if you comment on blogs on a regular basis, soon you’ll see rise in your website rankings in ways you never have imagined.

 

6. Comments on at least 3 forums

Just like commenting on a blog, posting/commenting on forum threads can increase your website rankings drastically. Forums are one of the “trustworthy” sites out there where tens of thousands of people browse through daily to find reviews, tips, tricks, and topics of their interests.
Posting on a regular basis on forum can not only help your website in terms of rankings and traffic, but you’ll also have an opportunity to stay current with the latest trends, techniques and what people are asking for.
So, find top 3 relevant forums in your niche and start commenting on threads for each post you publish on your website.

 

7. Do a “keyword research” for fresh set of keywords, once a month

Most businesses think that targeting a certain list of keywords is enough to reach at the top position of the search engines. But they overlook that fact that their customers use different keyword phrase to search for the same products and services.
So, do you have a set of new keywords to rank quickly on search engine results?
If the answer is no, then you’ll probably want to contact your SEO professional and ask them to find new set of keywords in your niche and advise you how to make the most out of those keywords.

 

8. Update website design (plugins, widgets, and themes), once a month

In order to get the most out of your SEO efforts, you’ll have to be at the top of your game. Not only this will set you as an industry expert, but you’ll also prevent your website from unwanted attacks and virus infections.
Yes, updating your website with the latest themes, plugins, and widgets will not only make your website more accessible, but also keep “unwanted” virus and malicious content at bay.
Plus, when your website is updated, it will work better with the latest technologies that arise constantly on the Internet.

 

9. Participate in a Guest Blogging Campaign

Guest blogging is all about trying to establish a “trust” with Google. Google loves websites that are active online and participate in wide variety of link building techniques, including Guest blogging.
So, if you want to see your website rise up the ladder of search engine pages, then you better connect with like-minded people (other bloggers) in your field and start sharing few posts with each others to leverage each other’s traffic and also to create a strong online presence.

 

10. Do an Interview with an Industry-expert, once a month

People are often in search of expert advice in their industry because they think these experts have the experience, the know-how, and something else that they lack.
So, if you can find an expert in your industry who you think can offer insightful information that people are constantly searching for, set an appointment for an interview.
Make sure to do your homework before the interview – reading their profiles, doing a background check, learning about their success and failures and how did they handled certain situations, and having all the important questions ready and organized just make the most out of the your interview.

 

Well that’s it! These are my top 10 consistencies I wanted to share.
Would you like to share yours? If yes, please comment below. Thanks.

 

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A Guide to Some of the More Baffling SEO terms

With SEO now playing such an important role in making a site standout online, it’s important to know what a designer is doing to boost your online ranking. Rather than spend hours researching every term you don’t understand, here’s a breakdown of all the information and terms that you need to know:

0-9

301:
A process which re-directs users to another web page. It’s a useful way to send users from an old site to a new page.

 

A

Adwords:
Adwords is a service developed by Google to help maximise advertising opportunities
Affiliate:
An affiliate site pays a host to place adverts and promotions for products on their site.
Algorithm:
A piece of coding which is used to determine the results of a search online
Alt text:
A way to describe images to search engines. Search engines can’t process images meaning that they use the alt text to determine the content within the picture.
Analytics:
A piece of software which compiles details how a website is accessed and used. The most popular software used by SEO firms to monitor how webpages are used is Google Analytics.
Anchor text:
The anchor text is the actual text in a web link. It shows the exact page that is being visited by users and gives an indication to search engines about what will be found on that particular part of a website.
Authority Site:
A site that has lots of links connecting to that page. Authority sites are often well ranked by search engines due to their high levels of traffic and connections to related content.

 

B

Backlink: A link from external sites that direct back to the main page where content and information is stored
Black hat: This group is used to describe SEO tactics that could stop a site being listed on search engines. Involves tactics such as spam emails, fraudulent content and links to malware/viruses
Blog:  A section or website which often posts content about a subject or topic. It can contain all forms of content such as articles, pictures and videos.

 

C

Canonical URL: The best webpage that relates to a topic that someone is looking for. There can sometimes be issues surrounding similar canons on sites that are spelt the same or have sub-pages
Clickthrough Rate (CTR): The CTR measures the number of people who click on an advertisement linked to a particular phrase or keyword. Clickthrough ads are often thought to gain more traffic than banner ads.
Cloaking: Cloaking occurs when websites present different data and information to various search engines. It is a technique that falls on the boundary between acceptable and unacceptable behaviour depending on the search engine. Also known as link cloaking.
CMS (Content Management System): A way to manage and post content on a blog or website. Some of the more popular CMS software includes WordPress, Joomla and Drupal.
Content: The actual body of a page. It is made up of text, pictures and images to give a website substance and appeal.
Conversion Form: An area on the site that lets someone gain information about who is visiting the site and why they are there.
Crawl:  A crawler travels to different websites through the links placed on each page and gathers data on a particular subject or topic.

 

D

Directory: A place online where sites can be listed by their industry or topic for interested browsers to find
Domain: The physical address of the website. Often needs to be purchased from a web host
Duplicate Content: A piece of content that is similar to something posted by another web site. Having duplicates can hurt a site’s ranking.

 

F

Feed: A service which provides contents to a user or company when it’s posted
FTP (File Transfer Protocol):  This is the way file transfer between computers are monitored.

 

G

Gateway: A part of a site that opens up users to the rest of a website. It can be either directly found on the web page or indirect through search engines or third party hosts.
Google Authorship: Google Authorship is a way for authors to directly link their published content on the web to their Google+ profile. It allows authors and publishers to network all their work into one place.

 

H

Headings: A larger piece of text that is used to sum up the main content on a page.
Hit: When an external piece of information visits a particular site. Lots of hit often means a popular website
HTML: The main language used to create a website. It puts everything into place to determine the shape, look and size of a page. It is the main way for search engines to identify and find a page in its listings.
HTTP (Hyper Text Transfer Protocol): HTTP is the way information is transferred from the website’s home location to an internet browser. It is the most common way for a web server to connect with a web browser.

 

I

IM (Internet Marketing): An industry where companies use the Internet to promote or advertise a product or business.
Impression: An impression is where someone will visit a webpage for the first time.
Inbound Link: An inbound link is a link made by an external site and is a good indicator of a strong website
Indexed pages: The pages which are stored by a search engine

 

K

Keyword: The phrase or search term entered into a search engine by a user
Keyword Density: The ration in which a key word or term is included in a text
Keyword Stuffing: A time where the key word appears too often in a text. Frowned upon by search engines.

 

L

Landing Page: The first page which users see when they are directed to a website
Lead Generation: Is the process in which interest is created in a product or business. When someone is considered to be a potential customer, they are tagged as a lead
Link: A way to travel from one related site to another. Having lots of links can strengthen the ranking and appeal of a site
Link building: The way to gather and create links for a site.
Link Juice: A tool to help search engines rank search engines. Often focuses on the amount of links found on a particular page
Long tail: Long tail keywords are key phrases which often contain more than 2 words. Long tail phrases often contain a lot of details e.g catering firms in Melbourne

 

M

Meta Description: A small summary placed on search engines which describe what is on that particular page.
Meta tags: Meta tags are short phrases which tell search engines what the main subject are on a web page. Often 2 or 3 are needed to ensure a good ranking.

 

N

Nofollow: When a link from one site to another is blocked. It can be a way to stop competition from getting an advantage from your site.
Noindex: A command which stops a site or page from being included on a search engine.

 

O

Offpage: This refers to SEO methods that aren’t directly related to the webpage itself. It includes techniques such as link building.
Onpage: This looks at SEO techniques that directly affect the status of the webpage. This includes inserting keywords and meta tags.
Open Source: Open source platforms are programmes which lets designers tweak coding and functions thoroughly to sit their particular need and purpose.
Organic Search: A way of producing results on a search engine through similar phrases or words that might be entered by a user.

 

P

Page Rank: The SEO ranking given to a webpage by search engines on a particular key word. The ranking ranges from 0 to 10 with 10 being the highest and 0 being the lowest.
Page Title: The name of the website that appears on the top of a browser. It needs to contain the main keyword of that site.
Page Views: The total number of times a page has been viewed by browsers
Panda: Panda is an algorithm used by Google to check the SEO qualities of a website and determine how they fit in with the policies used to determine rankings on Google
Penguin: Penguin is a programme used by Google looking to search for any black hat SEO techniques used by websites. It demotes their ranking on the search ranking if they violate any terms or conditions.
Plugins: Plug-ins are components and features of software which can be implemented into other programmes to monitor or enhance performance. Plug-ins are often used to help monitor the SEO features in web contents and articles.
PPC (Pay Per Click): A basic advertising method which allows for sites to generate income for whenever someone clicks on an advertisement created by an external source such as Google.

 

R

Redirect: A way of transferring someone from one page to another automatically
Robots: Robots are tools used by websites to measure and collect data from other websites on the Internet. May also be known as crawlers, bots or spiders
RSS Feed: A way for users to subscribe to content on a website and receive updates whenever something new is posted

 

S

Search engine: A site which lets users search for a particular term or subject on the Internet
SEM(Search Engine Marketing): SEM is the techniques and methods used by websites to promote pages to search engines and gain maximum online exposure for their brand or company
SEO (Search Engine Optimization): SEO is the process needed to make websites appeal to search engines and ensure they are ranked well to a specific term or phrase.
SERP (Search Engine Results Page): A results page showing all the relevant websites related to the user’s search term. Most pages display 10 results at a time
Sitemap: A place which lists all of the different pages belonging to one website
Slug: A slug is an abbreviated version of a URL web address designed to make it appeal to search engines. Slugs often incorporate just the main keywords and subject of a page
Social Media: A type of website where users talk with each other discussing their favourite topics. One of the best type of website to post links and appeal to a wide audience
Spam: Unwanted content that aggravates users or deemed unnecessary to that particular subject
Spider: A system which gathers information about different websites and computer programmes

 

T

Traffic: The actual visitors to a website:
Traffic Rank: A system which compares the busiest websites on the Internet.

 

U

URL (Uniform Resource Locator):  The entire web address that is found in the toolbar of the browser
Unique Visitors: These are the number of different browsers who visit a webpage at any one time. They are usually indicated by a different IP address.

 

W

Web 2.0: This is the new form of web pages which are designed to encourage more interaction with browsers visiting a webpage.
White Hat: The techniques used by SEO firms which are accepted by search engine to generate a ranking for a website
Widget: A program created by a website that can be downloaded onto a computer and give information about a subject or topic.
 
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Top 5 Online Directories Your Website Should be In

Build a STRONG online presence and increase search engine rankings by submitting your website on these top 5 online directories, starting today!
Online directories, unlike search engines where sites are listed according to relevance and search engine rankings, list websites in alphabetical order. This means your potential customers can quickly and easily find you from your name and business category.
In addition to basic information, some online directories (see the list of top directories below) also let you add a description of your business, thereby giving you a leverage to attract MORE potential customers.
If you want to BOOST your website ranking on search engines, you need to submit your blog in these top 5 online directories, from today!

 

Top 5 Online Directories Your Website Should be In

 

#1 DMOZ (the Open Directory Project) -

 

#1 DMOZ (the Open Directory Project) –

The Open Directory Product (ODP), also widely known as DMOZ, is a non-commercial, multi-lingual, and open web directory that is owned by AOL but run by a group of volunteers editors.
ODP list website based on topics and organizes similar topics into categories, which is again indexed into smaller categories.
As of October 2013, the Alexa ranking of ODP was 840, which means only one thing – most of your buyers are using this free online directory to search and buy products and services you have to offer.

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7 Killer Ways to Increase Your Web Traffic

So what’s the best ways to increase your website traffic?
Well, it’s the pressing issue of every bloggers and site owner to get MORE traffic to their site because it is the only way generate more sales revenues.
But most people worry when they do NOT see any rise in web traffic. There could be several reasons for that – lack of fresh content, backlinking methods, search engine rankings, among other things.
With that said, let me share you 7 simple yet highly effective tips to BOOST your website traffic for FREE. The best thing about these methods is that you do NOT have to be a “techy,” or even be an industry expert.
There are other options, i.e. paid methods like paid per click methods (PPC), to INCREASE website traffic, but it isn’t organic (FREE), and you’ll probably NOT have budget to spend money on this, especially if you’re just starting out.
Instead, use these 7 FREE killer ways to increase your website traffic, starting today.

 

7 Killer Ways to Increase Your Web Traffic:

 

1. “Content” Is Still the “King”

 

1. “Content” Is Still the “King”

Does your site contain only few static pages, like the “about us,” “services,” “products,” “testimonials,” and “contact us” pages? But you see, people want to know about your products and services as they probably aren’t ready to buy it yet. They just want to know more about what you do, what you offer, and how they’ll solve their problems.
So, simply putting up a product page with a sales pitch isn’t sufficient. You’ll have to promote it, and the best way to do that is post useful and factual content regarding those product and services to your targeted audience not only on your website, but in several different places like forums, blogs, and guest posts relevant to your niche.
The more presence you have on the Internet, the more search engine will trust your site and then rank your site higher than others.
Start posting helpful and interesting content using your blog posts, regularly.

 

2. Search Engine Optimization (SEO)

 

2. Search Engine Optimization (SEO)

Before posting anything on your site, it’s also vital that you optimize your site as it is content for search engines.
Put it this way – if you can rank on the first page on Google search result page for all the major keywords related to your industry, you will get flood of traffic to your site as most site traffic usually comes from the 1st page on Google, especially from the first, second, and third position.
There are two types of SEO – on-page SEO (site and content optimization) and off-page SEO (backlinking).
If you’re a DIY, you may want to learn the basics of SEO to optimize the content and site on your own, but if you’re pressed for time and effort, then consider hiring a professional SEO consultant to optimize your site.

 

Microsoft Word - web 2.0 logos.doc

 

4. Social Media

Do you know that more than 1 billion users are active on Facebook, and almost 300 million of people using Google+ to connect with others? Twitter has become a popular tool to get real-time feedback from viewers for popular TV media. Yes, social media sites are very powerful tool to BOOST traffic to your site, and it’s never slowing down.
There are hundreds of social media sites, but you do NOT have to create an account with every one of them.
If you have social media accounts on Facebook, Google+, Twitter, LinkedIn, and now Pinterest, that would be sufficient to flood your site with FREE traffic to your site, really fast.

 

5. Become Active on Blogs and Forums

 

5. Become Active on Blogs and Forums

In addition to social media sites, most people often visit forums and blogs to learn more about your product and services to see if they’re really making a wise decision in investing in what you have to offer. They are looking for reviews from other authority figure to know if you’re the real deal.
So, if you’re active on forums and blogs relevant to your industry, you might already be an authority figure there. When potential customers see positive reviews, comments, mentions of your products (especially when you’re active on it yourself) it becomes very easy for them to trust you.
This trust alone is enough to bring more traffic to your site. Do not forget to include a link back on the signature box when posting a response to a forum thread or blog comments.

 

6. Create Viral Content

 

6. Create Viral Content

Viral content has a unique property that makes it a powerful tool to increase website traffic to your site. It tends to distribute on its own as readers reading through it can quickly make a deep connection with the content, whether it’s positive or negative.
No wonder why most successful bloggers create viral content, over and over again.
They know how to arouse the emotion of their readers by crafting content that attacks the angle is a different way. That is what makes a content go viral, and it’s a definite way to increase your website traffic.

7. Encourage Guest Posts on Your Site

 

7. Encourage Guest Posts on Your Site

Another way to dramatically increase the web site traffic is to ask others (bloggers in your niche) to write a guest post on your site. After they’ve written a guest post for you, they’ll likely share that content on their own blog or social media profiles which will in turn help boost traffic to your site.
We would like to hear from you. Tell us some killer ways to increase your website traffic!

 

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SEO Company – How to Propel Your Online Efforts with Specialized Knowledge

If you are operating an online business, but struggling to rank for keyword phrases related with your niche, then you may probably look for a SEO company to propel your online efforts with their “specialized knowledge.”
Why should you hire an SEO company to take your business to the next level?
Because, after a certain stage, and most likely with your limited amount of knowledge on SEO and limited resources, it become very difficult to keep up with the SEO updates, rank for your major keyword, particularly if it’s highly competitive.
Yes, using the specialized SEO knowledge of a professional company is best way to gain MORE visibility for any business, especially if they have all the right tools, techniques, experience, and proven results so that you stay one more step above your competition, gain all the traffic you’ve craving for, and then, literally profits from MASSIVE online sales.

 

Here’s how you can propel your online efforts with specialized knowledge:

 

Keep Your Content Up-to-Date –

 

1. Keep Your Content Up-to-Date –

Does your site contain the same old, outdated, or worse, irrelevant content on it? If it does, you will probably irritate your potential clients.
Don’t do this as your visitors spend plenty of time to come up with search terms to find exactly what they need. They want to land on sites that provide relevant and up-to-date information for their search terms.
Here’s how you can propel your online efforts – start creating relevant, unique, and helpful articles, with engaging pictures, and other documents. Keep them updated, frequently.
Remember the golden rule to online success – always keep it real and fresh.

 

2. Use Proper:Relevant Keywords on Your Site -

 

2. Use Proper/Relevant Keywords on Your Site –

People will find your site faster and easier when you use proper (relevant) keywords on your site and its content. This is because search engines often want to redirect customers to the most relevant site for their search terms.
So when you use highly relevant and popular keywords that best describe your business, then MORE targeted people will start visiting your site and purchase what you have to sell.
Plus, they will less likely visit your competitor’s site too.

Happy group of finger smileys with social network icon

3. Establish Social Networks –

Do you want to gain higher search engine rankings for your site, quickly? Why not use social media networks and become active to engage, inform, and attract your customers?
Create a Facebook, Google+, Twitter, LinkedIn, and other bunch of popular social media accounts for FREE and start interacting and building genuine relationship with our potential customers by adding value to them.
If they like what you have to say, they’ll not only purchase from you, but they’ll help make it go viral by sharing it to their friends, families, or someone they know who may benefit from it.
Not to mention, you’ll also likely see surge in rankings you’ve been imagining before.

4. Post Videos to Engage Your Visitors on Your Site –

4. Post Videos to Engage Your Visitors on Your Site –

Most people who visit your site are in a hurry, and they want helpful information quickly. As a result, they only spend few minutes and leave after they’ve found the information they need.
But if you want to keep you visitors longer on your site, there’s a better way to do so – upload relevant and helpful videos. Videos offer an effective and easy way to learn MORE about your services and products.
Not only people will understand what you offer, but they will also start to trust you more, and hopefully do a business with you, soon.

 

Get a HELP of a Professional SEO Company –

 

5. Get a HELP of a Professional SEO Company –

If you are newbie on the Internet, or simply don’t have the right tools, resources, and expertise to develop and maintain an engaging site, then you can hire a professional SEO company who have specialize knowledge to make your site relevant, popular, and highly profitable.
Hiring a professional SEO company is the best way to benefit your business and take it to the level you’ve always imagined.

 

To Sum it ALL …

Setting up a strong online presence and maintaining it requires that you are well-versed in the latest SEO methods and practices so that your business is always a step ahead of your competitors.
However, if you do not have the tools, time, and resources to follow effective SEO strategies, then you can hire a professional SEO consultant who can handle all these technical stuffs for you.

Contact us to get ethical, latest, and effective SEO services.

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How to Choose Yourself a SEO Specialist?

Hiring a professional SEO consultant may be your first step towards promoting your site/blog, but the wrong choice could be disastrous to you – pouring tons of money, hiring the wrong consultant, not ranking in search engines, and so on.
You get the picture?
So make sure you are aware of the advantages of hiring an SEO specialist as well as all the risks involved and potential damage a bad SEO consultant can do to your business and your site.

1. Don’t believe their “Hype”

1. Don’t believe their “Hype”

If an SEO consultant or a company guarantees “#1 ranking in Google” in a very short span of time, within a week, inquire about their SEO tactics. If they hesitate, just move and find another one.
Fast ranking is possible, however, it takes time.
In fact, it takes a lot of time, probably 3 to 6 months at minimum to rank for a competitive market/ keywords.
So do me a favor – ensure that your potential SEO consultant is not going to get you there by using Google Adwords paid service!
Well, there’s nothing wrong using Google Adwords paid service to bring more traffic to your site, but if your potential SEO consultant tells you that you are not going to rank well in search engines without pouring money in “Google paid service,” its time your move on.
Remember, paid service (ads) is not search results!
It is acceptable to supplement traffic to your site using Google ads in order to rank, but just ensure what you are paying for. Nobody can predict high SERPs rankings, but many SEO firms do make unrealistic guarantees.
Watch out when they make wild promises to submit your business site/blog to 1000s of directories, or any other “apple in the sky” schemes that are impossible to achieve.
Heard about the old saying, “If it sounds too good to be true, then it probably isn’t true?”

Inquire About the SEO Consultant and Accept No Secrets

2. Inquire About the SEO Consultant and Accept No Secrets

Sit down and talk with your potential SEO consultant and figure out what you will be getting and also how they will plan to achieve those results.
Just remember – you are putting your business reputation on line when you submit your site to a SEO consultant. How your site will rank and get in the 1st page of Google could either make or break your business.
For instance, if the potential SEO consultant are using “black hat SEO” tactics or by violating Google’s rules, it is YOUR site/blog that will get penalized or even banned from SERPs.
Of course, most SEO consultants won’t tell you all the details about their SEO tactics as it would be tiring and time consuming.
Sometimes, the best search engine marketers also don’t know everything about the SEO methods they will use until they actually get “into” the project. If search engine optimization was that simple, you could have done that all by yourself wouldn’t you?
In fact, SEO is not only a time consuming process, but also a very complex and evolving process.
So, if a SEO consultant sighs away from giving you at least an overview of their optimization process and claim that it’s their “well-kept secret,” then they are someone you don’t want to trust your business with.

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview-

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview:

  1. Ask them to show past success stories – i.e. examples of their work
  2. How do they figure out what keywords phrase to target for your business?
  3. Do they comply with Google’s Webmaster Guidelines?
  4. Do they have marketing experiences besides search engine optimization service and backlink building?
  5. Do they offer any other type of marketing services?
  6. What kind of result you will likely expect from them and the timeframe to achieve it? How will they measure the site’s success?
  7. How do they get backlinks? Do they use paid link schemes in low-quality sites that won’t do anything useful in search engine rankings?
  8. Localization is very important! Do they have experience in local marketing – in your country, city, or region?
  9. What different SEO strategies they use and what do they consider the most important?
See, finding a trustworthy SEO consultant can be really difficult, but it doesn’t mean that you don’t take time to make an informed decision.
Take plenty of time and select SEO Company wisely as it can not only save you lot of time and effort on your part, but also give you the results and awesome ROI your business desperately needs in order to excel online.
Remember – if your SEO specialist doesn’t know proper SEO, you’ll only attract more potential hazards and downfall than promoting your site online successfully.
Of course, you may want to choose us as your SEO consultant. We perform SEO (on-page and off-page) very well, and we do it right. Here is why.
Contact us and feel free to ask us anything you have in your mind to know about our professional SEO consultancy service.
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