It’s a well-known fact that Facebook is the largest social network in the world in terms of its active users. It’s totally astonishing but the fact is that a staggering 1.6 billion log on to Facebook each month. That is an unprecedented audience size, and it’s an audience that of course you’ll want to reach with your organisation’s marketing messages.
In 2012, Facebook logged 1.13 trillion “likes”, with 219 billion photos uploaded, and 604 million users accessing the site from their mobile devices. This means that Facebook users are not just a passive crowd, they’re ready to actively engage with your brand and your messages.
Understanding Facebook Marketing
Facebook marketing is the process of using the huge power of the world’s most extensive social network to disseminate your marketing messages to a huge and receptive audience. With the right approach, you can deliver your messaging to your Facebook user base and achieve massive exposure for your marketing program.
How does Facebook Marketing Help Your Business?
The cost of marketing through traditional channels can run into the hundreds of thousands of dollars. The same isn’t true for Facebook – you can launch a campaign for just a fraction of the cost. You can also try a smaller campaign without much financial risk before moving to something larger.
Share Targeted Content
You can use Facebook to share content from your business with your users. This can be a powerful way to communicate with your potential customers; by sharing pictures of your products and services with them, you give them the chance to experience your service before they buy.
Talk to your customers
Facebook is unique in that it is a two way system of communication. Traditional channels like TV, print and video advertising don’t allow you to receive feedback and comments from your audience, but with Facebook, you can hear directly from them.
Leading on from the last item – the ability to talk to your customers means that you’re able to offer them help and advice with their specific problems. This ability to interact with your customers will be greatly appreciated by them, and will enhance their loyalty to you and your brand.
Direct traffic to somewhere else
Advertising on Facebook can be a great way to send traffic from your campaign to somewhere else. For example, a simple “click here for more details” at the bottom of your advertisement can send your audience to an external site of your choosing.
Our Facebook Services
At GetYourSiteRank, we’ve got a huge amount of experience when it comes to Facebook marketing.
We’re industry experts at making sure that your campaign reaches the largest Facebook audience possible, all whilst being interesting, relevant and targeted to your specific demographic requirements.
Here is the breakdown of the Facebook services we provide. Alternatively you can also engage us for the full suite of services. Just get in touch and let us know.
We’ll take care of your Facebook page and make sure that your content is up to date, relevant, and highly engaging.
For more on Facebook Management, click here.
We know how to make your audience sit up and pay attention. Our Facebook advertising is industry-leading and we’ll make sure that your campaign really hits home.
Want to launch something with more longevity and more impact than just a one off post or message? Let us design a fully customised Facebook campaign for you.
Offers and Competitions
Everybody loves added value, and your customers are no exception. Let us devise the most effective ways to entice them with attractive Facebook offers and competitions.
Get in touch with GetYourSiteRank today. Get started on making Facebook work for you.