Facebook Account Management | Social Media Management
Facebook is a very powerful marketing tool.
With over 1 billion users worldwide, the potential exists to reach an audience with a greater size and reach than you ever thought possible. But it’s not enough to just get a Facebook page running and make some posts here and there. You’ll need sophisticated Facebook management in order to make your Facebook campaign a true success.
The Facebook back-end system is highly sophisticated, and many tweaks and tricks can be employed to supercharge your campaign to ensure its ongoing success. If you’re not proactively managing your Facebook campaign, you’re going to be missing out on potential profits, and wasting your time with inferior methods.
Facebook uses a system called “Edgerank” to determine what is displayed on a user’s news feed. Obviously, understanding this algorithm is crucial, because you’ll need to know how to get your content placed into a prospective customers feed so that they’ll be able to see it and act on it. This means that the more visible your content is, the better chance you’ll have to engage your audience – meaning more conversions for you.
In addition to online website management services, GetYourSiteRank also specializes as a social media management company. We can help you whether you need someone to help you in Facebook account management or any other aspect in your social media marketing campaign. Hand over your social media marketing campaign to us and we will tweak it for the best results.
The basic premise of Edgerank is that some content is valuable, and some content isn’t. The more valuable a piece of content, the more likely it is to show up in a user’s newsfeed. The less valuable the content, the less likely it is to show up in a user’s news feed. So clearly we need to make sure that our content is going to be as valuable as possible.
What this Means for Your Business
You should now understand the importance of engagement and effectiveness when it comes to your Facebook content. It’s crucial to have a targeted and strategic approach when marketing on Facebook, otherwise your campaigns simply won’t be successful. For example, it’s pointless to just collect “likes”, because these items are generally quite low in Edgerank. You’ll need to do more, and be smarter, when it comes to your Facebook campaigns.
The way the Edgerank algorithm determines value is to look at three key “edges”: Affinity, Weight, and Time Decay. Affinity is how closely related your user is to your brand. Weight is a value which is assigned to an action, such as a comment, or a “like”. Time decay makes reference to how long the edge has been alive – this means fresh content and fresh actions are important.
If your brand has generally low Edgerank for its content, that means that your content will be seen by less people, because the low content ranking means that your content will be less likely to appear on their news feeds.
On the other hand, if you are able to produce engaging, vibrant and entertaining content, your Edgerank will increase, and so will your exposure.
It’s always important to remember that engagement is the key when you’re organising your Facebook campaign. You need to make your audience sit up and pay attention to your content, not just lazily hit the “like” button.
When you’re engaging you users, you’re enhancing your brand recognition, and the impression your users have of your product or service. This is a huge opportunity to build a positive reputation for your organization.
Facebook gives you the ability to empower both your users and yourself. You can empower your users to take action and benefit from your product, and you can empower yourself with a direct channel to your prospective customers.
How GetYourSiteRank Will Help
At GetYourSiteRank, we are the Facebook marketing experts. Our teams of dedicated consultants are Edgerank gurus, and we know what it takes to keep your content fresh and at the top of your users’ news feeds.
Have Your Fanpage professionally managed.
Get in touch with us today to find out how we will help you to ensure your next campaign is an overwhelming success.