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Hiring a professional SEO consultant may be your first step towards promoting your site/blog, but the wrong choice could be disastrous to you – pouring tons of money, hiring the wrong consultant, not ranking in search engines, and so on.
You get the picture?
So make sure you are aware of the advantages of hiring an SEO specialist as well as all the risks involved and potential damage a bad SEO consultant can do to your business and your site.

1. Don’t believe their “Hype”

1. Don’t believe their “Hype”

If an SEO consultant or a company guarantees “#1 ranking in Google” in a very short span of time, within a week, inquire about their SEO tactics. If they hesitate, just move and find another one.
Fast ranking is possible, however, it takes time.
In fact, it takes a lot of time, probably 3 to 6 months at minimum to rank for a competitive market/ keywords.
So do me a favor – ensure that your potential SEO consultant is not going to get you there by using Google Adwords paid service!
Well, there’s nothing wrong using Google Adwords paid service to bring more traffic to your site, but if your potential SEO consultant tells you that you are not going to rank well in search engines without pouring money in “Google paid service,” its time your move on.
Remember, paid service (ads) is not search results!
It is acceptable to supplement traffic to your site using Google ads in order to rank, but just ensure what you are paying for. Nobody can predict high SERPs rankings, but many SEO firms do make unrealistic guarantees.
Watch out when they make wild promises to submit your business site/blog to 1000s of directories, or any other “apple in the sky” schemes that are impossible to achieve.
Heard about the old saying, “If it sounds too good to be true, then it probably isn’t true?”

Inquire About the SEO Consultant and Accept No Secrets

2. Inquire About the SEO Consultant and Accept No Secrets

Sit down and talk with your potential SEO consultant and figure out what you will be getting and also how they will plan to achieve those results.
Just remember – you are putting your business reputation on line when you submit your site to a SEO consultant. How your site will rank and get in the 1st page of Google could either make or break your business.
For instance, if the potential SEO consultant are using “black hat SEO” tactics or by violating Google’s rules, it is YOUR site/blog that will get penalized or even banned from SERPs.
Of course, most SEO consultants won’t tell you all the details about their SEO tactics as it would be tiring and time consuming.
Sometimes, the best search engine marketers also don’t know everything about the SEO methods they will use until they actually get “into” the project. If search engine optimization was that simple, you could have done that all by yourself wouldn’t you?
In fact, SEO is not only a time consuming process, but also a very complex and evolving process.
So, if a SEO consultant sighs away from giving you at least an overview of their optimization process and claim that it’s their “well-kept secret,” then they are someone you don’t want to trust your business with.

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview-

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview:

  1. Ask them to show past success stories – i.e. examples of their work
  2. How do they figure out what keywords phrase to target for your business?
  3. Do they comply with Google’s Webmaster Guidelines?
  4. Do they have marketing experiences besides search engine optimization service and backlink building?
  5. Do they offer any other type of marketing services?
  6. What kind of result you will likely expect from them and the timeframe to achieve it? How will they measure the site’s success?
  7. How do they get backlinks? Do they use paid link schemes in low-quality sites that won’t do anything useful in search engine rankings?
  8. Localization is very important! Do they have experience in local marketing – in your country, city, or region?
  9. What different SEO strategies they use and what do they consider the most important?
See, finding a trustworthy SEO consultant can be really difficult, but it doesn’t mean that you don’t take time to make an informed decision.
Take plenty of time and select SEO Company wisely as it can not only save you lot of time and effort on your part, but also give you the results and awesome ROI your business desperately needs in order to excel online.
Remember – if your SEO specialist doesn’t know proper SEO, you’ll only attract more potential hazards and downfall than promoting your site online successfully.
Of course, you may want to choose us as your SEO consultant. We perform SEO (on-page and off-page) very well, and we do it right. Here is why.
Contact us and feel free to ask us anything you have in your mind to know about our professional SEO consultancy service.
If you are running an online business website, at some point or other, you probably have come across this question: “how much should I spend on SEO?” or “how much do I spend on SEO?”
Well it’s a tough question, but I’ll try to answer it anyway!

 

What is your major goal of your site?

The question “Should I spend for SEO or not?” begs for another question and that is “What is your major goal of your site?”

So, if you are running a real online business where you are thinking of supplementing your current income, or even, transform it into a “real source of income,” then I think you need to be open on “investing in search engine optimization (SEO).” Period!

SEO often turns out to be the foundation of online marketing and continues to be one of the major sources of regular traffic.
Not only will you need to invest money, but sometimes you will also need to invest considerable amount of time too and there’s a reason for that.
There’s a wide spread misconception across the Internet about starting online business! —
There’s a lot of build a site and see traffic mentality going on among website owners. In other words, most people think if you just set up a site/blog and leave it just like that, viola … you have money making machine overnight.
While it’s true that doing business online is cheaper and easier and even quicker than doing business offline (you don’t have to set up a physical stores and face other issues while running a brick and mortar business), but by no means it is a sure thing.
That means you still have to put effort to make it a success!
No, don’t get me wrong. I am NOT saying starting an online business isn’t worthy, or profitable, or you shouldn’t. I am just pointing out that if you want to grow your business and make it profitable, you need to treat it seriously too.
With that said, yes, you will have to spend both your time as well as your hard earned money into generating traffic. Because without traffic, you don’t have money, right?

 

So now you know whether you should spend CASH for SEO or not, another question pops up, i.e. “how much should you spend on SEO?”

Well, you will need to spend some numbers in order to:
  1. Figure out how many visitors it takes in order to make a sale.
  2. Plus, you may want to know how much a sale is worth to you and then fine-tune your SEO budget accordingly.
If you are using PPC as part of your SEO campaign (most website owners waste TONS of money on PPC that fails to convert) then spend wisely, otherwise, it can suck you dry!
For organic traffic, though, you may find SEO services costing you everything from $19.99 for “mass submission service” (avoid them as you’ll likely lose your $19.99) to thousands of dollars each month worst, you get your website penalised by the search engines like Google.
Likewise, most small- and medium-sized enterprises (SEMs) usually spend around $300 – $800 per month. Sometimes, the numbers may also go a little bit higher, probably $500 to $1500 per month.
So if you’re spending somewhere between that range, then you should expect to get a quality SEO services from SEO consultants.

 

Often do I get surprised to hear people getting irritated or even hesitant to spend for quality SEO services.

Business owners don’t hesitate to pay for their doctor bills, or a mechanic bill, or even hire an expensive web designer, but when it comes to marketing their business seriously, they resent to pay for SEO.
If you have both the SEO know-how and ample amount of time, then by all means, please don’t pay any SEO consultant for their search engine optimization services.
Instead, we encourage for you to do it yourself (DIY).
However, if you cannot dedicate few hours a day or don’t have knowledge of proper and current SEO tactics, it is highly encourage that you should budget spending for SEO services.
Remember, driving traffic to your online business site is the key factor to make it become profitable and certainly not an area where you want to go cheap.