5 Ways You Can to Collect Leads on Your Website

So you have managed to grab the attention of your readers through search engine result pages (SERPs), and you’ve made them click through the title and made them visit your site. The visitor on your site is a lead who can be funnel into the sales channel to convert them into a long-term buyer.

This is one of the ultimate purposes of having a business website, especially to increase conversion rate and generate more sales revenue. If this wasn’t one of your purposes, you’ll be certainly out of business sooner than you’d realize.

A new visitor lands on your web page. They visits different sections (pages) of your site, even read few blog posts, and after few minutes on your site, leaves the site, without leaving anything behind for you – i.e. their name, address, or email address, or their phone number.

As a result, you have NO way to reach this visitor whom you could have a turn into a loyal customer, if you knew how to do it.

Listen, every visitors to your site (lead) is a prospective client for you business, and you must be ready to collect their information before they leave you forever.

If you do NOT know how to collect leads on your site, I’ll show you few simple methods to collect your prospective client’s information – i.e. their email address, phone numbers, address, and so on.

5 ways you can collect leads on your website:

1. Use Newsletter Signups (AWeber/MailChimp)

Newsletters Signup forms or boxes are useful tool to effortlessly and quickly grab your lead contact information. They have two fields, name and email address, to grab the information you need to follow up with your prospective customer.

AWeber and MailChimp are the best list building tools available on the Internet today. You can easily setup the “newsletter form” using their pre-set templates and changing few settings, and voila, you have a simple, yet powerful newsletter signup form on your site.

Just keep the signup form simple (only two fields as I’ve stated above) and include a “privacy” note at the bottom, like “We respect your privacy. We won’t spam you. Promise!”

2. Use a Good Web Form

Besides newsletters, you can also grab your lead’s contact information through a web form on a particular page such as “request a quote” page, or “contact us” page, in general.

Unlike newsletter signup forms, contact us/ request a quote forms has few more additional fields such as “subject,” “phone number,” “website URL,” among few, but they must always be optional to make it hassle-free to contact you.

Do not scare your visitors away by including “fax,” “address,” and other unnecessary items. Keep it simple!

3. Offer Freebies on landing pages

Here’s another simple little trick you can use to collect leads on your website – at the end of the page, offer free products (ebooks, audios, seminars, videos, etc) relevant to the content on that page.

For example, if your visitor lands on a “how to generate more traffic” page on your blog post, include a relevant FREE ebook on “30 Killer Ways to Increase More Site Traffic for FREE,” at the end so that they can download it in exchange of their name and email address.

Not only this method gives additional information regarding the topic that’s in the book, but it also gives your readers a reason to leave their contact information (name and emails address) on your site – i.e. exchange something for something else.

Offering freebies on your site is a very powerful method to effortlessly stay in touch with your prospective client!

4. Create Informative and Entertaining Video on YouTube

Create a video about you and your business – using a camcorder or a mobile phone – and upload it on YouTube. If this video goes viral, you may want to put it back to your website too. You’ll surely love this strategy, especially when the “link juice” starts flowing to your site.

Promote your YouTube videos using Facebook PPC ad campaigns. Facebook users like entertaining and informative videos, and if you can deliver this, don’t be surprised to find buyers from free traffic.

5. Include STRONG call to action in your content

There are several simple, yet effective ways to get free leads on your site, including email signatures, forums author box, or simple “call to action” at the end of your articles, pages, or blog posts. Most visitors really do NOT know what to do after reading your content.

Placing a “strong” call to action will definitely compel them to take some action. Remember the golden rule of engagement? You’ll need to offer information as well as strong call to action to keep things balanced. People do NOT always visit your site for tips only. They also want to see what you have to offer them and how they can quickly access it.

We would like to hear from you. Tell us what strategies you use to GENERATE more sales leads on your site? Comment below.