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Hiring a professional SEO consultant may be your first step towards promoting your site/blog, but the wrong choice could be disastrous to you – pouring tons of money, hiring the wrong consultant, not ranking in search engines, and so on.
You get the picture?
So make sure you are aware of the advantages of hiring an SEO specialist as well as all the risks involved and potential damage a bad SEO consultant can do to your business and your site.

1. Don’t believe their “Hype”

1. Don’t believe their “Hype”

If an SEO consultant or a company guarantees “#1 ranking in Google” in a very short span of time, within a week, inquire about their SEO tactics. If they hesitate, just move and find another one.
Fast ranking is possible, however, it takes time.
In fact, it takes a lot of time, probably 3 to 6 months at minimum to rank for a competitive market/ keywords.
So do me a favor – ensure that your potential SEO consultant is not going to get you there by using Google Adwords paid service!
Well, there’s nothing wrong using Google Adwords paid service to bring more traffic to your site, but if your potential SEO consultant tells you that you are not going to rank well in search engines without pouring money in “Google paid service,” its time your move on.
Remember, paid service (ads) is not search results!
It is acceptable to supplement traffic to your site using Google ads in order to rank, but just ensure what you are paying for. Nobody can predict high SERPs rankings, but many SEO firms do make unrealistic guarantees.
Watch out when they make wild promises to submit your business site/blog to 1000s of directories, or any other “apple in the sky” schemes that are impossible to achieve.
Heard about the old saying, “If it sounds too good to be true, then it probably isn’t true?”

Inquire About the SEO Consultant and Accept No Secrets

2. Inquire About the SEO Consultant and Accept No Secrets

Sit down and talk with your potential SEO consultant and figure out what you will be getting and also how they will plan to achieve those results.
Just remember – you are putting your business reputation on line when you submit your site to a SEO consultant. How your site will rank and get in the 1st page of Google could either make or break your business.
For instance, if the potential SEO consultant are using “black hat SEO” tactics or by violating Google’s rules, it is YOUR site/blog that will get penalized or even banned from SERPs.
Of course, most SEO consultants won’t tell you all the details about their SEO tactics as it would be tiring and time consuming.
Sometimes, the best search engine marketers also don’t know everything about the SEO methods they will use until they actually get “into” the project. If search engine optimization was that simple, you could have done that all by yourself wouldn’t you?
In fact, SEO is not only a time consuming process, but also a very complex and evolving process.
So, if a SEO consultant sighs away from giving you at least an overview of their optimization process and claim that it’s their “well-kept secret,” then they are someone you don’t want to trust your business with.

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview-

In order to avoid hiring a “Bad” SEO consultant, you can ask these questions during an interview:

  1. Ask them to show past success stories – i.e. examples of their work
  2. How do they figure out what keywords phrase to target for your business?
  3. Do they comply with Google’s Webmaster Guidelines?
  4. Do they have marketing experiences besides search engine optimization service and backlink building?
  5. Do they offer any other type of marketing services?
  6. What kind of result you will likely expect from them and the timeframe to achieve it? How will they measure the site’s success?
  7. How do they get backlinks? Do they use paid link schemes in low-quality sites that won’t do anything useful in search engine rankings?
  8. Localization is very important! Do they have experience in local marketing – in your country, city, or region?
  9. What different SEO strategies they use and what do they consider the most important?
See, finding a trustworthy SEO consultant can be really difficult, but it doesn’t mean that you don’t take time to make an informed decision.
Take plenty of time and select SEO Company wisely as it can not only save you lot of time and effort on your part, but also give you the results and awesome ROI your business desperately needs in order to excel online.
Remember – if your SEO specialist doesn’t know proper SEO, you’ll only attract more potential hazards and downfall than promoting your site online successfully.
Of course, you may want to choose us as your SEO consultant. We perform SEO (on-page and off-page) very well, and we do it right. Here is why.
Contact us and feel free to ask us anything you have in your mind to know about our professional SEO consultancy service.
You are using web as a tool to promote and market your products and services and boost online sales by bringing free traffic. By increasing the number of visits to your site, you not only increase the visibility of your site, but also increase business sales. Every business – small or large – owner knows that a good and trusty advertising campaign is the key to amplify their business reputation online, build strong authority in their niche, and bring more traffic. This is where search engine optimization, or SEO, service provider comes in.

 

The Job of Search Engine Optimization Providers

SEO providers are companies who give a traffic and search engine ranking lift for your business site by performing internet marketing campaign for you. Their primary task is to raise your site’s rank in major search engines, like Google, Yahoo, and Bing, so that more visitors, and potential consumers, will be able to find you online when they type certain keyword phrase. Plus, a good SEO provider will also find and code proper keywords most suited for your business that your target audience type in the search engine to find services and products similar to yours. With these proper keywords, you will more likely find the right audience searching for them, and as a result, boost traffic, and hopefully increase online sales.
Likewise, SEO supplier also builds links (link building service) between your site and other relevant sites – blogs, forums, and article directories, among others – and improve the content published on it, too.

 

Does Cheap SEO Service Guarantee Quality Work?

But as the importance and demand of SEO is rising up, companies offering affordable/cheap SEO services are sprouting like mushroom and this can easily overwhelm inexperienced business owner to hire the “right” ones. As a result, most business owners fall for cheap SEO services thinking that they’ll save few dollars and get the rankings. But doing so usually backfires them because cheap SEO services doesn’t equals to guarantee of high search engine ranking. In fact, hiring a “cheap” SEO service provider can destroy your online reputation, in a matter of minutes.
No, we are not saying that discounted SEO doesn’t mean quality work. There are good companies, particularly from third world countries, that offer low-priced SEO services since their cost of living is relatively cheap. Nonetheless, the worthiness of cheap SEO is extremely slim. Finding a good and inexpensive SEO provider will be like finding a needle in a haystack the size of a Jupiter.

 

What’s the Issue of Cost-Effective SEO Provider?

Well, besides low quality of work, they will most likely give you SEO campaigns for every project is the same – the same “copy and paste” methods they use with every other client. This should not be the case, though.
Each Internet Marketing campaigns must be different and customized for each business needs. If they give you links considered to be spam by Google, a routine check tracks this down, you need to check and remove these low-quality links before they slaps your site – block and shut down your website.
Well, that could be devastating both for you and your online business because building up a new website is both laborious and time-consuming. Even though you hire a well-established SEO provider to correct the situation, they still won’t be able to correct the damage that’s already been done to your site.

 

Instead, Look for Trustworthy SEO Companies

Building a web campaign is both labors intensive and laborious. A SEO firm who performs cheap SEO has to focus their attention to small details to promote your website, building links with other sites. Doing this often takes a lot of time and effort. So if you go for inexpensive path, you will also get low quality SEO results. As a result, you will lose more potential clients who could have increased your business profits. If you are thinking about profits, then you need to choose smartly. So if you are in doubt whether you should buy cheap SEO services, then always look for trustworthy ones.