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Once you have set up your website with a credible website host, next step is the most vital aspect of conducting your businesses, or creating a presence online.
It is not just enough to set up and deploy your website, but you have to keep abreast of updates in technology as well as replace old and irrelevant content. Over a period of time several of the hyperlinks and images on your website may get broken and these need to be fixed.
Maintaining your website is not unlike maintaining your home. There might be times that you need to replace light bulbs or get rid of torn carpets. This is the same situation with a website. Keep monitoring your website and perform necessary maintenance at least once a month, if not as soon as possible.
Top 3 Factors to Consider when Choosing a Website Maintenance Service Plan
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1. SEO skills
A basic website maintenance service plan may not include heavy handed SEO techniques such as keyword research as well as other strategies, but it should be a priority for the web management team to make your website as search engine friendly as possible. This can be done through basic monitoring of broken hyperlinks, webpages leading to 404 error pages, as well as old content.
2. Knowledgeable
Anonymity provided by the world wide web has created a burgeoning population of unqualified individuals and organisations that dispense invalid advices in order to sell their website maintenance service. You need to hand over the reins of your website to knowledgeable authority. You can get to know if a potential company offering website maintenance service is legit if you talk to them. You will of course be able to note this during phone calls or email conversations.
If the company offering their website maintenance service is really good, then they’ll be able to explain all complex problems in simple terms that you will be able to comprehend.
3. Choices
A website maintenance servicing company that is excellent at their job, will provide you with several variegated choices or plans, from which you will be able to choose the most apt one. In this way you will have a website maintenance plan which fits your budget as well as provides tangible results. Always choose website maintenance service which is based on monthly terms and payment, giving you enough leg room for opting out of the service, if and when necessary.
Do all websites require maintenance?
It’s a common misconception among technologically impaired entrepreneurs and content connoisseurs, who get their websites developed, and hosted, assuming that it will work endlessly and flawlessly for a long time. Truth of the matter is that it will not!
Websites being developed and deployed are very much like automobiles that require occasional cleaning up and other maintenance tasks in order to ensure smooth functioning. Even your computer will start running slow over a period of time owing to virus incursions or some other reason and it might need to be taken in for maintenance. It is the same with your website.
This maintenance service is not free, neither for your automobile nor the website. You have to choose the website maintenance service plan that suits your need, and they will run maintenance tasks to detect and clear up errors on the website.
Why do websites rot?
As in the case of a new automobile, or a new computer, no matter how fast they might run, over a period of time they will accrue more and more problems ultimately grinding to a halt after the inevitable breakdown.
One of the main reason that websites breakdown is due to security hacks or exploits carried out on the web server where it is hosted. This can never be predicted and no matter how secure websites are made during development, malicious individuals will find a way to circumvent and create havoc. The countermeasure for this is to keep web hosting server’s software updated as well as your website’s software updated.
The web host’s software cannot be updated by any website maintenance service providing agency but an apt agency will inform the web host about this need and get softwares updated through them as soon as possible.
Our website maintenance service will of course update the software running your website by ourselves. It is never the fault of the web host or your maintenance service provider when a website is broken down due to the acts of some deranged, malicious hacker. This can never be predicted but you can always ensure that whatever measures need to be taken in order to keep the website secure is implemented.
Web maintenance service should always be considering to be a continuing process that has no end. On the balance sheet, you will find that additional revenue brought in by incremented visitors to your website will cover the cost of this maintenance service.
Professional website services don’t get any better than those offered by GetYourSiteRank. We can boost your online operations and even maintain your website to make it a lead generation machine.
