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Where are Your Website Visitors coming from?

So you have been successful at driving traffic to your site but haven’t paid any attention as to where your visitors may have come from?
In search marketing sphere, we need to be aware of where our visitors had been in order to figure out what they are trying to accomplish on our site.
Our website traffic is arriving from 2 different sources: search results and display ads.
Let’s simplify so that you understand why traffic from these two sources might be doing on your site and how you need to tweak little things in your site, like your posts (landing page) for example, in order to address their needs.
You see, search engine traffic wants something instantly, such as solution to their problem, more information about a product, and basically everything else.
On the other hand, traffic generated through the display ad is made up from those curious ones whom you have managed to distract from whatever they were searching for on the referring site.
As each visitor is from different sources, your landing page also needs to be slightly different too. That means the 2 universes MUST also land on 2 different posts, or 2 different landing pages.

The Search Universe

The Search Universe

Traffic coming from the search universe essentially wants to find answers about a product or a service.
With this clue, you can design a landing page that offers answers to their pressing questions by imagining what their questions may be!
Just consider, what would they ask if they were to call your business?
For example, if someone was searching for the keyword phrase, “domain names registration services,” wouldn’t that translate into “Hey, I would like to give me your quick quotation for domain name packages?”
Once you’ve framed your visitors’ intention, it would be easier for you to imagine how your landing page would be like, wouldn’t it?
On the other hand, you DO NOT want to create a “Welcome to our Domain Name Business Site!” page that talks about when you started your business, how many people work at your firm.
No, you do not want that to happen!
They simply want a catalog home page (using professional pictures) that clearly highlights each category of services.

The Display Universe

The Display Universe

Although display visitors are slightly difficult to figure out, nonetheless, they still do leave some clues that can help you to help them.
Just pay attention to ads they click, or the site where they might have seen those ads.
Additionally, if you use display ads among certain niche, or topics, or keywords, you can quickly understand who your traffic are and what do they want in general.
For instance, people who just left your domain name registration site last week may be tempted by a coupon offer for the item they had almost purchased.
Once you have a clear idea as to where your visitors are coming from and what their intentions are, you can devise a landing page accordingly.
For example, an audience of photographer whose search term and browsing behavior clearly shows them to be an enthusiastic about “DSLR camera supplies,” you can then focus your energy on crafting out a page that helps them how to make their next shots amazing.
On the other hand, visitors coming from an ad display network who have just read an article about “Ways of placing Buddha statues,” would likely appreciate a page that offers them specific information about those particular techniques.

 

Additional Clues

Additionally, you can also look for other clues to find out where they may have just been and their mindset of their visitors, like Geography (country, state, region, or city they searched through), as well as the time of the day, and even, day of the week.
While city dwellers may just be hobbyists, tourists in a foreign land may be running a “DSLR Studios.”
Similarly, while weekend or even evening visitors may just be hobbyists, visitors who come to your site during work day may be professional photographers.
Just remember, while there might be several different ports of entry to a country, however, there will only be one from a particular place.
Likewise, while they may be hundreds of different ways for your visitors to find your site, nonetheless, each of them arrived from one specific place.
Not to mention, they all arrived with a passport stamp that tells where exactly they had been.

 

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