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Turning Up the Heat. SEO like the PROs.

SEO is very important because every industry needs it and helps build their brand. Once you’ve understood the basics of SEO, you may want to utilize few SEO tools to make the learning curve even easier.
But there are hundreds, if not thousands, SEO tools available on the Internet (some paid and others free). Using each one of them can overwhelm a newbie SEO optimizer, not mentioning you will also have a difficult time find the ‘right’ ones.
So if you have been asking yourself: “What are the best SEO tools out there for beginners? How can I start to SEO like a pro?” we have written this article that address this issue and help you SEO like a pro.
If you find SEO tad bit difficult at first, remember that you are not ‘alone!’ There are plenty of great tools you can learn to use starting today and get familiar with the SEO practice.
You may either take a SEO class (practicing 30-60 minutes a day or week) or learn on your own if you’re like DIY like myself.
No matter which course your take, for you to SEO like a pro, you need to handle all the basics first. That means you need be familiar with SEO terms like “domain authority,” or “PageRank,” “Backlinks” to a page, among many others that will speed up your learning curve.
* PageRank ranks every single page on your website while * Domain Authority” ranks your entire domain.
If you are ready, let’s learn how to SEO like a pro:

a) Publish Good Content.

If there was only one SEO method to use in your on-page SEO campaign, then that would be to fill your website with good content. As long as you have a good content (useful, valuable, and interesting content) on your site, your website will still perform better without any well-thought-out SEO tactics and gimmicks.
It’s the only one thing that is constant no matter how many times a search engine algorithm changes. Good and relevant content is what drives more people to your site in the first place. All other elements such as website layout, graphics, fonts, colors comes secondary.
Good content makes your visitors happy and satisfied once they land one the web pages on your site. So, try to at least come up with original content or content that is not re-written or copies from somewhere else on the Internet.
Also include variety of content types such as infographics, videos, podcast, and articles.
Try to provide useful content to your visitors. Useful content adds value to your people. They are highly relevant to your niche/industry, well-written, and tries to answer almost all types of questions your visitors may have.

2. Optimize Page Titles, Descriptions, Headings, etc.

Do you know what search engine crawlers read when they scan through your web pages? They read your page titles, descriptions, and headlines as well as image text first.
These elements on a web page are very critical as they tell the search engines what the page is all about and how it can be relevant to a particular keyword search phrase.
With this knowledge, search engines will be able to figure out how to properly index your pages in the search engine result pages.
Here’s how you can optimize these page elements:
a) Page titles – Think of unique and descriptive keyword-rich titles for your page so that it is easier for search engines to figure out what your page is about. A good page title would be like, “SEO Like a Pro – Top 3 Things to Do.” Bad page titled is “SEO,” or page having no titles like “Untitled.”
b) Page descriptions – Create unique and descriptive keyword-rich page description. Summarize your page in brief as this section acts as an initial sales copy that plays a huge role in convincing people to click-through to your website and know more about what you do and offer.
For page descriptions, limit its lenght to 150 characters.
c) Page Formatting – Use proper formatting to make it easier for your readers to read content on your web pages. Use headings (H1) and sub-headings (H2, H3, and so on) to emphasize important sections within the page.
Moreover, highlight important points with italics, underlines, and bold faces.

Use easy-to-read fonts (use 12px font size).

Use small paragraph. Do not use more than 2-3 sentence in each paragraph for easier reading experience.

3. Optimize Images on Your Website

While it true that good content can stand on its own, but other web pages elements such as graphics can also make your page stand out and make them more interesting.
For example, original images may help convey the ‘right’ context of the page to the readers so that they know quickly what the topic is about.
* If you’re using someone else’s images, make sure to give a credit to your source.
Next, optimize the image size. Keep your image size smaller without compromising its quality. Use tools such as Photoshop (any version) to quickly optimize your images.
Use a descriptive filenames – Use keyword-rich filenames, as it will help search engines index your images better.
Well there you have it. We just discussed 3 ways you could start to SEO like a pro.
Tell us if they were helpful? Have you used any of these strategies to make your web pages more useful, interesting, and engaging to your audience before? Please share your thoughts and idea in the comment box below.
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SEO Company – How to Propel Your Online Efforts with Specialized Knowledge

If you are operating an online business, but struggling to rank for keyword phrases related with your niche, then you may probably look for a SEO company to propel your online efforts with their “specialized knowledge.”
Why should you hire an SEO company to take your business to the next level?
Because, after a certain stage, and most likely with your limited amount of knowledge on SEO and limited resources, it become very difficult to keep up with the SEO updates, rank for your major keyword, particularly if it’s highly competitive.
Yes, using the specialized SEO knowledge of a professional company is best way to gain MORE visibility for any business, especially if they have all the right tools, techniques, experience, and proven results so that you stay one more step above your competition, gain all the traffic you’ve craving for, and then, literally profits from MASSIVE online sales.

 

Here’s how you can propel your online efforts with specialized knowledge:

 

Keep Your Content Up-to-Date –

 

1. Keep Your Content Up-to-Date

Does your site contain the same old, outdated, or worse, irrelevant content on it? If it does, you will probably irritate your potential clients.
Don’t do this as your visitors spend plenty of time to come up with search terms to find exactly what they need. They want to land on sites that provide relevant and up-to-date information for their search terms.
Here’s how you can propel your online efforts – start creating relevant, unique, and helpful articles, with engaging pictures, and other documents. Keep them updated, frequently.
Remember the golden rule to online success – always keep it real and fresh.

 

2. Use Proper:Relevant Keywords on Your Site -

 

2. Use Proper/Relevant Keywords on Your Site –

People will find your site faster and easier when you use proper (relevant) keywords on your site and its content. This is because search engines often want to redirect customers to the most relevant site for their search terms.
So when you use highly relevant and popular keywords that best describe your business, then MORE targeted people will start visiting your site and purchase what you have to sell.
Plus, they will less likely visit your competitor’s site too.

Happy group of finger smileys with social network icon

3. Establish Social Networks –

Do you want to gain higher search engine rankings for your site, quickly? Why not use social media networks and become active to engage, inform, and attract your customers?
Create a Facebook, Google+, Twitter, LinkedIn, and other bunch of popular social media accounts for FREE and start interacting and building genuine relationship with our potential customers by adding value to them.
If they like what you have to say, they’ll not only purchase from you, but they’ll help make it go viral by sharing it to their friends, families, or someone they know who may benefit from it.
Not to mention, you’ll also likely see surge in rankings you’ve been imagining before.

4. Post Videos to Engage Your Visitors on Your Site –

4. Post Videos to Engage Your Visitors on Your Site –

Most people who visit your site are in a hurry, and they want helpful information quickly. As a result, they only spend few minutes and leave after they’ve found the information they need.
But if you want to keep you visitors longer on your site, there’s a better way to do so – upload relevant and helpful videos. Videos offer an effective and easy way to learn MORE about your services and products.
Not only people will understand what you offer, but they will also start to trust you more, and hopefully do a business with you, soon.

 

Get a HELP of a Professional SEO Company –

 

5. Get a HELP of a Professional SEO Company –

If you are newbie on the Internet, or simply don’t have the right tools, resources, and expertise to develop and maintain an engaging site, then you can hire a professional SEO company who have specialize knowledge to make your site relevant, popular, and highly profitable.
Hiring a professional SEO company is the best way to benefit your business and take it to the level you’ve always imagined.

 

To Sum it ALL …

Setting up a strong online presence and maintaining it requires that you are well-versed in the latest SEO methods and practices so that your business is always a step ahead of your competitors.
However, if you do not have the tools, time, and resources to follow effective SEO strategies, then you can hire a professional SEO consultant who can handle all these technical stuffs for you.

Contact us to get ethical, latest, and effective SEO services.

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SEO Service: To Spend or Not to Spend that is the Question!

If you are running an online business website, at some point or other, you probably have come across this question: “how much should I spend on SEO?” or “how much do I spend on SEO?”
Well it’s a tough question, but I’ll try to answer it anyway!

 

What is your major goal of your site?

The question “Should I spend for SEO or not?” begs for another question and that is “What is your major goal of your site?”

So, if you are running a real online business where you are thinking of supplementing your current income, or even, transform it into a “real source of income,” then I think you need to be open on “investing in search engine optimization (SEO).” Period!

SEO often turns out to be the foundation of online marketing and continues to be one of the major sources of regular traffic.
Not only will you need to invest money, but sometimes you will also need to invest considerable amount of time too and there’s a reason for that.
There’s a wide spread misconception across the Internet about starting online business! —
There’s a lot of build a site and see traffic mentality going on among website owners. In other words, most people think if you just set up a site/blog and leave it just like that, viola … you have money making machine overnight.
While it’s true that doing business online is cheaper and easier and even quicker than doing business offline (you don’t have to set up a physical stores and face other issues while running a brick and mortar business), but by no means it is a sure thing.
That means you still have to put effort to make it a success!
No, don’t get me wrong. I am NOT saying starting an online business isn’t worthy, or profitable, or you shouldn’t. I am just pointing out that if you want to grow your business and make it profitable, you need to treat it seriously too.
With that said, yes, you will have to spend both your time as well as your hard earned money into generating traffic. Because without traffic, you don’t have money, right?

 

So now you know whether you should spend CASH for SEO or not, another question pops up, i.e. “how much should you spend on SEO?”

Well, you will need to spend some numbers in order to:
  1. Figure out how many visitors it takes in order to make a sale.
  2. Plus, you may want to know how much a sale is worth to you and then fine-tune your SEO budget accordingly.
If you are using PPC as part of your SEO campaign (most website owners waste TONS of money on PPC that fails to convert) then spend wisely, otherwise, it can suck you dry!
For organic traffic, though, you may find SEO services costing you everything from $19.99 for “mass submission service” (avoid them as you’ll likely lose your $19.99) to thousands of dollars each month worst, you get your website penalised by the search engines like Google.
Likewise, most small- and medium-sized enterprises (SEMs) usually spend around $300 – $800 per month. Sometimes, the numbers may also go a little bit higher, probably $500 to $1500 per month.
So if you’re spending somewhere between that range, then you should expect to get a quality SEO services from SEO consultants.

 

Often do I get surprised to hear people getting irritated or even hesitant to spend for quality SEO services.

Business owners don’t hesitate to pay for their doctor bills, or a mechanic bill, or even hire an expensive web designer, but when it comes to marketing their business seriously, they resent to pay for SEO.
If you have both the SEO know-how and ample amount of time, then by all means, please don’t pay any SEO consultant for their search engine optimization services.
Instead, we encourage for you to do it yourself (DIY).
However, if you cannot dedicate few hours a day or don’t have knowledge of proper and current SEO tactics, it is highly encourage that you should budget spending for SEO services.
Remember, driving traffic to your online business site is the key factor to make it become profitable and certainly not an area where you want to go cheap.

 

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7 SEO Tips for Businesses

SEO is an important feature for any business to consider when creating their digital identity but it plays an even more crucial role for smaller businesses that are just starting out. SEO can play a major role in how local companies can get an advantage over their rivals on the web and guarantee success in their target market. But how can a small company use SEO to their advantage?

 

1)     Use your location as an advantage

The most reliable source business will come from the area from where you are based. It’s why using your location as a tool when implementing SEO techniques can provide a major help. It can be used as a way to create certain keywords (e.g. Melbourne writing firm) or submitted to localized listings on either Google or Yahoo. This will mean that online browsers in the area will come across your business first with special preference going to those who may live nearby as well as in other parts of the country. In addition to that, location tools such as Google Maps list give preferences to companies who can prove that they operate in a particular area. By placing just simple things such as an address in the contact us section of a page, Google can pick this up and list it on all of Google’s location tools and help solidify your business’ presence in your hometown.

 

2)     Create a website that is user friendly

One of the biggest draws to any popular website is that it’s easy to use. Rather than using fancy SEO tools to help make a site memorable, it’s the basics that keep traffic levels high on a website.  This means that the each page needs to be crisp and clean with all the content and links easy to find within a second or two. This way, browsers can see what the page is about and what products you may sell. Having the page well linked too will also benefit users who may want to make queries and purchases boosting the overall appeal of the company. Of course, it’s also a good idea to utilise more modern SEO content ideas such as videos and infographics which can impress new browsers but these ideas need to keep within the style and topics associated with the company so it doesn’t alienate the regular browsers of the site. If you do not have a website, read more about our website development for clients.

 

3)     Select several keywords

There is always an emphasis on keywords in SEO and this couldn’t be more important for a small business. These keywords will identify the main sector that the business deals in so two or three that will cover all aspect of the business. Before any terms are chosen to represent a company online, they need to be well researched to decide which the best phrase to use is. There are thousands o similar terms that could relate to one subject and naturally, some will be a lot more competitive than others and also put a website into potentially different categories  Having 2 or 3 terms will also give your firm greater chances of ranking high on search engines and maximising all opportunities of generating business online.  One of these terms should be a long tail keyword which will allow your business to use 1 or 2 details about your firm to be ranked on Google e.g computer manufacturers in Cambridge. This will increase the chances of landing a page 1 ranking on a search engine by eliminating substantial competition and still keep high levels of traffic reaching your site.

 

4)     Use Social Media

There isn’t a better way to expose a company to a wide audience than through social media. Sites such as Facebook and Twitter are great places to promote a company through just one or two terms especially by tagging them in posts and tweets. By tweaking your profile page on these sites towards these key features, you can use SEO to boost your customer base significantly and take the next step into establishing the firm within the local area. Alongside that, social media sites often let plug-ins be linked directly into a site that has regularly published content online such as blogs and videos which is not only a quick way to directly create a link to social networks but also allows for browsers to promote content to their friends and increasing the amount of traffic to that site. If your business still needs to generate some more traffic to a site, then some social media sites such as Pinterest and LinkedIn are good ways to create incoming links to your site with other related sites and blogs in your area.

 

5)     Get your own blog up and running

One of the biggest but simplest ways for a small business to boost their online presence is by setting up their own blog. This means you only need to have basic articles on a chosen topic published every week to help keep visitors coming back to the site on a regular basis. By having regular content published on the site, it can maintain high traffic levels and help solidify a good ranking on an SERP. As blogs get more and more content on the site, it will also ensure a better reputation for your business in a particular subject or niche. This will help the site become a hub for anyone interested in that subject and help boost the number of links coming into your site.

 

6)     Plan with the SEO firm

Creating a relationship with an SEO is a great way for small businesses to really get to grips with their own content. Communicating with a reputable SEO designer will allow for you to recognise how they can adapt your website thank to using different practices and techniques. By doing this, it will be easy to know what is being done at each separate stage and then give you the chance to see the business grow online and become a  major online presence within the local community. But it’s important to be clear about what you want to get from the SEO firm and that they are able to match every single one of you needs. This will not only avoid any delays in getting the site ranked on a search engine but also help your business grow at a pace that suits you and your company.

 

7)       Look at Google

Google is the biggest search engine on the Internet and it is a dream platform for small business to carry out all of their SEO needs. One of the best platforms to use is Google+ which can let you sign a business up and directly link content from your site to Google’s own social network allowing for more viewers to see your site. On top of that, software such as Google Authorship can place all of your business’ content directly onto Google Plus boosting the online credibility and reputation of the company. With all your content now visible on Google, a smart SEO tactic is to get friends and trusted customers to give positive reviews for your business on Google. This way, your site is going to be given a higher value by the search engine and ranked within the first couple of pages on Google.

 

Summary

There are always going to be many different ways for companies to grow online and increase their digital presence. SEO can be adopted in many ways and not just focused on search engine rankings.  Both social media sites and the mobile markets are developing sectors where there is a huge audience for businesses to be exposed to.  By taking advantage of hashtags and more optimized webpages, it can be the perfect place for smaller businesses to get a leg up over bigger rivals and make their name known on all digital platforms.
By using SEO techniques wisely, small businesses will be able to establish their own presence online and gain exposure that will boost their online traffic and help generate business both through the web and physical sales.

 

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Cheap SEO Services – A Fraud?

You are using web as a tool to promote and market your products and services and boost online sales by bringing free traffic. By increasing the number of visits to your site, you not only increase the visibility of your site, but also increase business sales. Every business – small or large – owner knows that a good and trusty advertising campaign is the key to amplify their business reputation online, build strong authority in their niche, and bring more traffic. This is where search engine optimization, or SEO, service provider comes in.

 

The Job of Search Engine Optimization Providers

SEO providers are companies who give a traffic and search engine ranking lift for your business site by performing internet marketing campaign for you. Their primary task is to raise your site’s rank in major search engines, like Google, Yahoo, and Bing, so that more visitors, and potential consumers, will be able to find you online when they type certain keyword phrase. Plus, a good SEO provider will also find and code proper keywords most suited for your business that your target audience type in the search engine to find services and products similar to yours. With these proper keywords, you will more likely find the right audience searching for them, and as a result, boost traffic, and hopefully increase online sales.
Likewise, SEO supplier also builds links (link building service) between your site and other relevant sites – blogs, forums, and article directories, among others – and improve the content published on it, too.

 

Does Cheap SEO Service Guarantee Quality Work?

But as the importance and demand of SEO is rising up, companies offering affordable/cheap SEO services are sprouting like mushroom and this can easily overwhelm inexperienced business owner to hire the “right” ones. As a result, most business owners fall for cheap SEO services thinking that they’ll save few dollars and get the rankings. But doing so usually backfires them because cheap SEO services doesn’t equals to guarantee of high search engine ranking. In fact, hiring a “cheap” SEO service provider can destroy your online reputation, in a matter of minutes.
No, we are not saying that discounted SEO doesn’t mean quality work. There are good companies, particularly from third world countries, that offer low-priced SEO services since their cost of living is relatively cheap. Nonetheless, the worthiness of cheap SEO is extremely slim. Finding a good and inexpensive SEO provider will be like finding a needle in a haystack the size of a Jupiter.

 

What’s the Issue of Cost-Effective SEO Provider?

Well, besides low quality of work, they will most likely give you SEO campaigns for every project is the same – the same “copy and paste” methods they use with every other client. This should not be the case, though.
Each Internet Marketing campaigns must be different and customized for each business needs. If they give you links considered to be spam by Google, a routine check tracks this down, you need to check and remove these low-quality links before they slaps your site – block and shut down your website.
Well, that could be devastating both for you and your online business because building up a new website is both laborious and time-consuming. Even though you hire a well-established SEO provider to correct the situation, they still won’t be able to correct the damage that’s already been done to your site.

 

Instead, Look for Trustworthy SEO Companies

Building a web campaign is both labors intensive and laborious. A SEO firm who performs cheap SEO has to focus their attention to small details to promote your website, building links with other sites. Doing this often takes a lot of time and effort. So if you go for inexpensive path, you will also get low quality SEO results. As a result, you will lose more potential clients who could have increased your business profits. If you are thinking about profits, then you need to choose smartly. So if you are in doubt whether you should buy cheap SEO services, then always look for trustworthy ones.