What are the 5 ways you can advance in your site rankings so that you’ll gain a competitive advantage over your competitors, drive away their customers, and rake in all the profits for yourself?
The most popular search engine on the planet is Google, Yahoo, and Bing. So, if you’re running an online business, it has to be found on the 1st page of these websites.
Here are 5 Ways you can Advance in your Site Ranking:
1. Keyword Research
In order to lay a strong foundation for your site, you’ll have to choose the right keywords by performing keyword research.
Using free tools such as Google Keyword Planner, you’ll be able to find profitable keywords, usually long tail keywords, that most small business fail to target and gain those easy and quick rankings on search engines, without burning their pockets.
2. Original, Useful and Interesting Content
Why do you think people use search engines for? Well, if you’re not living under the rocks, they type keyword phrase to find the most relevant sites that will offer them give what they’re looking for.
So, if you have a relevant, useful, and interesting content that matches with the search terms people type, Google will automatically share them over others. Relevant content are written around the most popular topics, and they are displayed higher than other content that are poorly written, or stuffed with keywords to influence quick rankings.
Research well to write high quality article and keep on posting fresh article targeting “long tail keywords.”
3. Build High Quality Backlinks
After content, building quality links back to your site is the most crucial thing you must do in order to rank higher in search engines page results (SERPs). Google loves links coming back from various sources, and they see a “vote” of approval for your site. That means, the more link points back to your site, the more value search engines find in it, and as a result, display them over others with few quality backlinks.
Make sure to focus on building quality links. Post on forums, blogs, and article directories that are relevant to your niche, but avoid posting on link farm. Build your links slowly to avoid Google penalty.
4. Web Design
Is your website optimized for search engines using keywords that you want to rank for? Optimizing your site around major keywords is the way to rank higher in search engines. But most site owners, especially the beginners go way too far and include flashy animation and loads of images that will only hurt their sites ranking.
Check your site of broken links, remove them, and create a sitemap and submit to search engines.
5. Social Media
Social media is a hub where most of your potential clients are lurking around, searching for information that you publish on your site. Although posting Facebook updates, or tweeting on Twitter will not get the link juice you crave so much, but it definitely pays a huge role into driving people back to your site and keep them coming back by offering information they’re looking for.
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